Mark Coker, Founder of Smashwords, Shares Survey Results: 5 Ways To Sell More eBooks

I predict that within three years, over 50% of the New York Times bestselling ebooks will be self-published ebooks. It's possible I'm being too conservative.
-- Mark Coker, Founder of Smashwords

I've been meaning to discuss Mark Coker's analysis of the results from his latest eBook survey but other projects kept intruding.  Finally, I just dove in and did it.

What follows is my condensed version of Mark Coker's post, New Smashwords Survey Helps Authors Sell More eBooks.

5 Ways To Sell More eBooks

1. Longer eBooks Sell Better

I was surprised by this, but successful indie author Russell Blake would agree: novels sell better than novellas. MC writes:

The top 100 bestselling Smashwords books averaged 115,000 words.  When we examined the word counts of books in other sales rank bands, we found the lower the word count, the lower the sales.

2. Shorter book titles have a slight sales advantage

I chuckled when I read this because it's one of the points I included in my blog post about how to choose the perfect title. I have a bias toward books with shorter titles, but this could just be because shorter titles are easier to remember. Mark Coker writes:

The top 100 bestselling Smashwords books averaged 4.2 words in their book title.

For titles ranked #1,000-#2,000, the average word count was 5.7, or about 36% more words than the top 100.

Books ranked #100,000-#101,000 (not a sales rank any author wants!), the book title word count was 6.0 words.

3. Lower priced books sell more copies

That's not at all surprising. Mark Coker writes:

[B]ooks priced between $1.00 and $1.99 significantly underperform books priced at $2.99 and $3.99. 

It was surprising that books priced at $1.99 sell the most poorly. Mark Coker's advice: Whatever price you put on your book, don't sell it for $1.99.

Free books, of course, are downloaded most often. Basically for every 92 free books downloaded one is sold. Mark Coker writes:

FREE books, on average, earned 92 times more downloads than books at any price. If you've written several books, consider pricing at least one of the books at free. If you write series, consider pricing the series starter at FREE. Nothing attracts reader interest like FREE. But remember, it's one thing to get the reader to download your book. It's an entirely different challenge to get them to read it, finish it and love it.

4. $3.99 is the new sweet spot

Significantly more books were sold at $3.99 than for any other price. Mark Coker writes:

One surprising finding is that, on average, $3.99 books sold more units than $2.99 books, and more units than any other price except FREE.  I didn't expect this.  Although the general pattern holds that lower priced books tend to sell more units than higher priced books, $3.99 was the rule-breaker.  According to our Yield Graph, $3.99 earned authors total income that was 55% above the average compared to all price points.

The finding runs counter to the meme that ebook prices will only drop lower.  I think it offers encouraging news for authors and publishers alike. It also tells me that some authors who are pricing between $.99 and $2.99 might actually be underpricing. [Emphasis mine]

5. Go indie!

Mark Coker writes:

An indie ebook author earns about $2.00 from the sale of a $2.99 book. That book, on average, will sell four times as many units as a book priced over $10.00. In order for a traditionally published author to earn $2.00 on an ebook sale, the book must be priced at $11.42 (if the publisher has agency terms, as Smashwords does) or $16.00 (if it's a wholesale publisher).

. . . .

If a reader has the choice to purchase one of two books of equal quality, and one is priced at $2.99 and the other is priced at $12.99, which will they choose?

. . . .

I predict that within three years, over 50% of the New York Times bestselling ebooks will be self-published ebooks. It's possible I'm being too conservative.

Indie ebook authors can publish faster and less expensively, publish globally, enjoy greater creative freedom, earn higher royalties, and have greater flexibility and control. It's not as difficult to successfully self-publish as some people think. The bestselling traditionally published authors already know how to write a super-awesome book. That's the most difficult task of publishing because the best books market themselves on reader word-of-mouth.

I didn't talk about everything Mark Coker wrote, his article is well worth reading.

The upshot: This is a great time to be an indie author!

Photo credit: "hamburger hafengeburtstag (fisheye) wasserschutzpolizei" by fRedi under Creative Commmons Attribution-NoDerivs 2.0.

Are Libraries 'Sitting Close To Satan'?

Do Publishers View Libraries As Their Adversary?

Did you know that some publishers refuse to sell ebooks to libraries? Or that some publishers have made ebooks impossibly expensive for all but the best funded libraries to purchase?

In publishers’ eyes librarians are “sitting close to Satan”, declared Phil Bradley, president of the Chartered Institute of Library and Information Professionals. He was addressing indignant librarians who recently gathered in London to swap tales of e-lending woe. Some publishers have refused to sell their e-books to public libraries, made them prohibitively costly or put severe restrictions on their use. Although 71% of British public libraries lend out e-books, 85% of e-book titles are not available in public libraries, according to Mr Bradley. In America the average public library makes available only 4,350 e-books (Amazon, an online retail giant, stocks more than 1.7m).

 That's incredible! Especially this line:

Although 71% of British public libraries lend out e-books, 85% of e-book titles are not available in public libraries ... 

(All quotations, unless otherwise noted, are from: Folding shelves.)

Owning vs Licensing

If I go to the bookstore and buy a book, a physical book, something I can hold in my hands, under copyright law I'm allowed to lend that book out. We've all done this, we loan books out to friends as well as borrow them. But ebooks are different. When I buy an ebook from Amazon all I have bought is a license to use the book. Unless the author/publisher allows it I can't lend that book out.

Under copyright law, anyone who buys a printed book can lend or rent it, but the same does not apply to digital works. Libraries do not own these outright. Instead they must negotiate licensing deals for each book they want to lend. They put the e-collections on servers run by computer firms such as OverDrive and 3M, which typically charge around $20,000 annually, plus a fee for each book.

Also, publishers often limit the number of times a book can be lent out by a library before the licence has to be re-purchased (see: Publisher's fear of e-books is hurting libraries).

I generally like to put a positive twist on my articles--I love happy endings!--but this particlar cloud seems to come without a silver lining.

But we can make one.

In a recent post Joy Konrath said he would make any of his books available to any library who wanted it for a flat fee of $3.99 per ebook. The library would then own the rights to use that book forever. Here are his complete list of terms:

1. Ebooks are $3.99

2. No DRM.

3. The library only needs to buy one ebook of a title, and then they can make as many copies as they need for all of their patrons and all of their branches.

4. The library owns the rights to use that ebook forever.

5. The library can use it an any format they need; mobi, epub, pdf, lit, etc. And when new formats arise, they're free to convert it to the new format.

That quotation is from: Ebooks For Libraries, a post which Joe Konrath made on August 29th of last year. Here's another post Joe made about the same topic: E-books in Libraries: They Still Don't Get It.

Question: Would you offer any of your books to a library under Joe Konrath's terms?

Thanks to The Passive Voice Blog for the link to the article in The Economist.

Other articles you might like:

- How To Write A Great Opening For Your Story
- Creating Flawed Characters
- Amazon Is Acquiring Goodreads

Photo credit: "Blend - Mistery of the forest - wallpaper - version 2" by balt-arts under Creative Commons Attribution-NoDerivs 2.0.

Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season

If you were thinking of trying out Amazon KDP Select, now's the time.

Today Amazon sweetened the KDP Select pot, adding a total of 1.5 million dollars to be paid out to authors over the next three months. A total of 700,000 dollars of that money will be dispensed in the month of December effectively doubling the amount of money an author can make during the peak buying month.

Here's the relevant section from Amazon's press release:

[A]uthors can earn a share of both the regular monthly fund and the bonus every time their book is borrowed from the Kindle Owners’ Lending Library on Amazon.com, Amazon.co.uk, Amazon.de and Amazon.fr (Kindle Direct Publishing Adds $1.5 Million Holiday Bonus for KDP Select Authors)

How much money can an independent author make if they enroll their book in Amazon's KDP Select program? There are no concrete answers, but more than ever before.

- Over the past year Amazon has paid out 7 million dollars to writers who have enrolled their books in the KDP Select program. That's a little less than $600,000 a month.

- Over the month of December Amazon will add a bonus $700,000 into the pot IN ADDITION to the regular $700,000 that goes to KDP Select authors. But that's only for December. The remainder of the 1.5 million will be paid out to authors over January and February of next year.

The upshot: Over the Christmas season, the season you're likely to sell and lend the most, you'll get twice the payoff. But you'll have to put all your eggs in the Amazon KDP Select basket.

Is The Sweetened Pot Worth The Price Of Exclusivity?

First let's give Amazon their say. What are the pros?

1. A massive amount of ereaders = record numbers of sales and borrows

Amazon has obliterated all its previous records for Kindle sales over the last few months. I'd love to have hard numbers regarding exactly how many Kindles there are in the world versus iPads and Nooks, but what really matters is who buys and reads the most ebooks.

According to Bowker "Amazon dominates the world ebook market" and in May of 2012 Digital Book World announced that the Kindle was by far the reading devise most frequently used to read an ebook.

Even more interesting is Bowker's observation that "35% of ebook buyers are power buyers, and they buy 60% of ebooks & spend 48% of the market". I wonder whether power buyers are equally distributed between the platforms, or whether Amazon has more of them. I remember Jeff Bezos said that, on average, after a person buys a Kindle they read 4 times as many ebooks than they did previously. (See: Jeff Bezos: Amazon Makes No Money On Sales Of Kindle Ereaders Or Tablets)

2. Double the money

Depending on the number of books you have for sale and how new those books are, you'll stand to make more than double what you made in KDP Select last year, all things being equal.

But things are never equal. First of all, there will be MANY more Kindles in peoples' hands this year than there were last year and more people enrolled in Amazon Prime (it's only Amazon Prime folks who can borrow books from Amazon's lending library).

3. Access to Amazon's best seller lists around the world

Amazon mentions that 500 Select books have placed in their top 100 lists worldwide. Getting your book in the top 100 is terrific for sales, not only of your current book but for all your other books as well. (See: Amazon Ranks Authors In Terms Of Their Book Sales).

Unfortunately Amazon hasn't mentioned how many KDP titles (versus Amazon KDP Select) made it into the bestseller lists, nor do they mention how many books are enrolled in Amazon Select, so it's difficult to know what to make of that figure.

Mark Coker: Think Twice Before Accepting Amazon's Sweetened Deal

Should authors enroll their books in Amazon's KDP Select program? Mark Coker, founder of Smashwords, says NO, hell no! (See: Amazon The Grinch ...)

Mark Coker writes:

I contended, and still contend, that exclusivity is a devil's bargain. When authors go exclusive with any retailer, they increase their dependence upon that single retailer, limit long-term platform building at other retailers, disappoint fans who shop at other stores, and hobble the development of a thriving and competitive ebook retailing ecosystem.

As you can imagine, Mark Coker isn't happy about Amazon's move to monopolize independent book sales over the holiday season.
Let's address each of these points. Mark Coker contends that if an author enrolls their books in Amazon's KDP Select program they:

A. Increase their dependence upon that single retailer

Yes. Absolutely. At least, authors would increase their dependence on Amazon if they kept all their books in the Select program. But what about those authors who employ a mixed strategy? For instance, those authors who only enroll their books in Amazon's Select program when they're first released and then, after the 3 month term has elapsed, remove them from the program and distribute them as widely as possible.

Wouldn't authors employing a mixed strategy enjoy the best of both worlds? Your book would get an initial bump in readership because of the perks Select offers (free days and inclusion in Amazon's library) and then, after its term in the program ended, you could pull your book out and distribute it as widely as you wanted.

B. Disappoint fans who shop at different stores

Certainly if a fan doesn't have access to the Amazon store they would not be able to buy your Amazon Select books, but I haven't seen any data on how many folks are cut off from accessing Amazon's store versus other stores. In North America most people have access to all the estores but I have no data on how it is for the rest of the world.

If (for instance) Smashwords is much more accessible in certain parts of the world, parts of the world where your fans live, then this is a strong objection. If, on the other hand, Amazon can be assessed from all the places Smashwords can, the objection loses some 'oomph'.

True, some folks don't want to buy a book from Amazon, and if your book is in Select there's no other way to get it.

Perhaps knowing your fan base could help you decide. You could put a poll up on your website or send email out to your mailing list. Ask your fans how they would feel if you enrolled your books in Amazon Select.

C. Hobble the development of a thriving and competitive ebook retailing ecosystem.

For me, this objection is the least convincing.

First, would enrolling your book in Amazon's KDP Select program "hobble the development of a thriving and competitive ebook retailing system"? I'm not convinced and here's why. It's difficult for foreigners to get their books into Barnes & Noble, you can't do it directly. The only way is to enroll them in Smashwords and then Smashwords distributes them to Barnes & Noble.

I haven't heard anyone raise a fuss about this. Is Barnes & Noble hobbling the development of a thriving and competitive ebook retailing system?

I think that whether Amazon KDP Select will hobble the ebook retailing system is yet to be determined.

Second, even if publishing exclusively through Amazon DID harm the ebook retailing system it seems as though Mark Coker is asking folks to pass up probable gains in favor of not causing an unspecified harm to something nebulous (what exactly IS the 'ebook retailing system'?) at some point in the future.

Third, Smashwords stands to lose from what Amazon is doing, it stands to lose BIG. Coker isn't arguing as an uninterested party, he has stakes in this game, big states, and he's asking authors to continue to support Smashwords because ... well, because we want the ebook retailing ecosystem to thrive.

I think most indie authors are interested in where they'll make the most money over the month of December. After all, if you're like me, you have rent to pay, groceries to buy, not to mention the extra expenses of the Christmas season.

Against this someone might reply that those are short term reasons and I should be thinking long term but the fact is that we really don't have any statistics which will tell us what the long term is going to be.

Okay, that's my 2 cents! I've been writing impassioned blog posts lately, I wonder if something is in the air.

What do you think? Are you going to put any of your books into Amazon's KDP Select program?

By the way, just before I hit "publish" I noticed that Passive Guy had weighed in on Mark Coker's post. He wrote:

Mark Coker makes a lot of his Silicon Valley background. PG has been involved with many tech companies large and small. The good ones never complained about their competition. Instead they focused on building better products and services than their competition offered.

Other articles you might like:

- Does Amazon KDP Select Drive Away True Fans?
- Amazon's KDP Select: The Best Long-Term Strategy?
- Crowdfunding: Cutting Out The Middleman

Photo credit: "Bengal Tiger / Tigre de Bengala (Panthera Tigris)" by Esparta under Creative Commons Attribution 2.0.

Using Permanently Free Books To Increase Sales: Part 2

A few days ago I talked about the strategy of making books permanently free to increase sales. (See: Writers: How To Use Permanently Free Books To Increase Sales)

It sounds counter-intuitive, but the idea is that if you, for instance, make the first book of a series free that its value as a marketing devise will far outweigh your lost revenue.

I wasn't sure how that post would be received since there has been some resistance within the indie community to the idea of giving away ones work and was pleasantly surprised by the wonderfully helpful comments the article received.

In this post I want to look, first, at a variation on the idea of using permanently free electronic books to increase sales of your other work: make the ebook version of a book free and use it as advertising for the paper version. Then we'll look at another indie author--Robert J. Crane--who uses the technique of perma-free to sell books AND he has been so kind as to share his sales figures.

(By the way, if you have tried perma-free to increase sales of your work please contact me, I'd like to hear about your experience.)

1) Make The Ebook Version Free, Charge For The Paper Copy

Example: Seth Godin

The first time I heard of this strategy I thought I had to have misheard. But, no, offering the ebook version of his paper books has worked out well for author and entrepreneur Seth Godin.

In 2001 Seth wrote Unleashing The Ideavirus. I'll let him tell you about it:

Seven years ago, I wrote a book called Unleashing the Ideavirus. It's about how ideas spread. In the book, I go on and on about how free ideas spread faster than expensive ones. That's why radio is so important in making music sell.

Anyway, I brought it to my publisher and said, "I'd like you to publish this, but I want to give it away on the net." They passed. They used to think I was crazy, but now they were sure of it. So I decided to just give it away. The first few days, the book was downloaded 3,000 times ... The next day, the number went up. And then up. Soon it was 100,000 and then a million. ... I didn't ask anything in return. ... Here it is. Share it.

A Google search finds more than 200,000 matches for the word 'ideavirus', which I made up. Some will ask, "how much money did you make?" And I think a better question is, "how much did it cost you?" How much did it cost you to write the most popular ebook ever and to reach those millions of people and to do a promotion that drove an expensive hardcover to #5 on Amazon and #4 in Japan and led to translation deals in dozens of countries and plenty of speaking gigs?

It cost nothing. (You should write an ebook)

Unleashing the Ideavirus is still selling strong. Over on Amazon, the paperback version is at #34,038 (excellent!) while the Kindle version is sitting at around rank #152k.

Let's think about that for a moment. The ELECTRONIC copy of Unleashing the Ideavirus, the format Seth is giving away for free (the link is right here), is downloaded more often than The League of Extraordinary Gentlemen (#223,261), published in 2003, two years later.

It's true that Seth's book is $7.86 while League is $11.87. That probably has an effect on sales, but my point is that offering the book for free doesn't seem to have hurt sales of even the electronic version!)

That's just one example. Here is a listing of 15 books Seth Godin has made permanently free.

Here is Seth Godin's blog post advocating writing an ebook with the intention of making it permanently free: You should write an ebook.

Example: David Gaughran

David Gaughran released Let's Get Digital, in July of 2011. What caused a lot of commentary at the time was that, like Seth Godin, he gave away a PDF copy of his book on his website (it's still available here: Let's Get Digital). David did one thing differently from Seth, he put up a donation button for anyone who wanted to contribute to his continued financial well-being.

So, did making the PDF perma-free pay off?

On Amazon.com the Kindle version of Let's Get Digital is priced at $4.98 and is at rank #26,388 which is good. In fact, the electronic version is selling the best out of all David's books, at least those on Amazon.com. I'd consider that a success.

Thanks to Leauxra for drawing my attention to these examples.

2) Eric Flint and the Baen Free Library

Baen Free Library was founded in 1999 by writer Eric Flint and publisher Jim Baen "to determine whether the availability of books free of charge on the Internet encourages or discourages the sale of their paper books" (Baen Free Library, Wikipedia).

Eric Flint concluded that making an electronic version of a book available for free enhances the sale of the paper version. Is he guessing? No. Eric shares his sales figures for Mother of Demons, a book he made free for electronic download around 2000 and persuasively argues that giving the electronic version away for free helped  his sales. Eric writes:

Almost eight years ago, I put up my first novel [Mother of Demons] for free online—as a result of which it got most of its sales since then, and is still selling well enough that even after the mass market edition finally runs out, the publisher is going to keep it in print in a hardcover edition.

Nobody knows exactly what percentage of first novels never go out of print for ten years and then get reissued in a hardcover edition. But the percentage is probably somewhere in the top one-tenth of one percent. (NOTE: need sub-title) ["Note: need sub-title" is the subtitle. See the reference section at the end of this post.]

So not only doesn't having your book up as an electronic copy, free of charge, hurt the sales of hte paper version, but it helps it. Sound familiar?

Thanks to Antares for not only telling me about the Baen free library but providing me the links as well.

3) Independent Author Robert J. Crane: Perma-Free Works

Indie author Robert J. Crane left a comment on my first post where he generously shared some of his sales figures. I have Robert's kind his permission to reproduce his comment here:

I have two books set to perma-free, the results are thus:

Released my first book [Defender] in June 2011. Between then and June 2012 I never sold more than low double digits (best month was something like 25 sales across 3 novels and 2 short stories).

Set my first series book free in my high fantasy series in July 2012, my urban fantasy series first book [Alone] permafree in September 2012.

July 2012: 169 sales
Aug 2012: 319 sales
Sep 2012: 1759 sales
Oct 2012: 2727 sales
Nov 1st to 20th: 3008 sales

Most of these are at $4.99 or their foreign equivalent. Hope this helps give a little inspiration or data to make a decision off of, at least.

Needless to say, I highly recommend perma-free. 

Wow! Look at that jump between August and September in terms of sales: 1,590 units more. That's over 5 times better than any of the previous months. And at 70% of $4.99 that's over $5,000.

Here are links to Robert's perma-free books:
- Defender: The Sanctuary Series, Volume One
- Alone: The Girl in the Box, Book 1

Here is an excellent article Robert J. Crane wrote about how he became a self-publisher: Why did I self-publish? He is one of the few writers I know who have a degree in Creative Writing.

Perma-Free: A Strategy Worth Trying?

I think so. The data I've seen so far is compelling: free works as a sales tool.

What do you think?

#  #  #

NaNoWriMo Update: Well, I'm at 39,034 words. Whew! I tell you, that was not easy, it felt like the words were being pried out of me. (shiver) Hopefully the words will flow (versus wrestle!) tonight. I hope to have 41k done by tomorrow. :)

Other articles you might like:

- Rejection Enhances Creativity
- How Often Should A Writer Blog? Answer: It Depends On Your Goals
- Outlining: Kim Harrison's Character Grid

Reference Links:

- Thirteen Steps to Write and Publish a Free Ebook In Thirteen Hours (from Problogger.com)
- Baen Free Library
- A series of articles by Eric Flint on the topic of piracy and whether it hurts book sales (short answer: No!): Prime Palaver.
- Eric Flint: Salvos Against Big Brother. Towards the end (it's a LONG page) Eric shares his sales figures for Mother of Demons, a book he made free for electronic download around 2000. He shares several years of data and persuasively argues that giving the electronic version away for free helped  his sales.
- Note 1: "NOTE: Need sub-title" is the title. I guess it was a note to someone to get the article a title, but it was never done. Works for me! I also wanted to note that there is no direct link to this article. It is one of several that have been pasted together on a webpage. The only way to go from one to the other is by scrolling or searching on the name of the sub-title.

Photo credit: "Free Daddy and His Little Shadow Girls at The Skate Park Creative Commons" by Pink Sherbet Photography under Creative Commons Attribution 2.0.

Book Review Blogs That Accept Self-Published Work

Book reviews help sell books, but many book review blogs won't review independently published work.

For the past few months I've been thinking about putting together a directory of book review sites that accept indie/self-published books but I haven't been able to find many.

Well! Yesterday I found two database sites that only list blogs that will accept independently published work. These include sites that mainly review traditionally published novels but will evaluate self-published work on a case by case basis. Also, these database sites have a strict policy: no site they list charges for a review.

Book Review Databases That Accept Independently Published Work

The Indie Book Blog Database

Site owner Jennifer Hampton writes:

As an indie/self-published author, getting a book review can be very difficult. With ebook publishing on the rise, many companies are taking struggling independently published authors for granted to cash in on this.  You should never pay for book reviews! A false book review can tarnish your reputation. Having your amazon self published title flooded with reviews that aren’t honest and un-biased can ultimately ruin your writing career. I know how hard it is; I’m a self-published Author myself. Without reviews you can barely get noticed as an author. This is why I’ve developed the Indie Book Blog Database.

At the Indie Book Blog Database you can find hundreds of well-established book blogs that will read and review your books for free! That’s right for free! You may not get your books reviewed over night, many of the reviewers here get flooded with review requests. One thing you have to remember: This is a free service and many reviewers do this for a hobby. (The Indie Book Blog Database, About)

The Indie View

The Indie View "ranks within the Top Ten of Book Review sites on Google, globally". Nice!

To be on this list the Indie Reviewer has to be:

- Actively posting reviews
- Review eBooks
- Not charge for their reviews
- Not be affiliated to a publisher
- Have submission guidelines in place for an Indie author to submit an eBook
- Putting a link back to TheIndieView on their site

Read more here: The Indie Reviewers List.

Book Review Database That May Or May Not Take Indie Published Books

Fyrefly's Book Blog

This is a massive database containing all book blogs. There is no master list of blogs since it contains more than 1,800 book review sites, so you have to use the search function. This is from the "Book Blogs Search" page:

If you’re looking for book reviewers to whom you can pitch your latest book, using the search engine as a search is a more efficient way to go about it than clicking alphabetically down the big list. Just search for a few titles that you consider similar to your book, see which bloggers are coming up in the search results as having reviewed (and liked) them, et voila! A customized, targeted list of bloggers that are predisposed to enjoy your book!

Best of luck!

Other links you might like:
- What to do if your book isn't selling: Tips from Johanna Penn
- Amazon Ranks Authors In Terms Of Their Book Sales
- How To Design A Great Looking Book Cover

Photo credit: Trees for Cyprus - Friend us

Jeff Bezos: Amazon Makes No Money On Sales Of Kindle Ereaders Or Tablets

Jeff Bezos, CEO of Amazon, recently confirmed what I'd always assumed, that Amazon doesn't make any money on its ereaders or tablets. Bezos said:

"We want to make money when people use our devices, not when people buy our devices."

This differs markedly from Apple's strategy. My question: Can it work? I've always wondered how much more, on average, a consumer buys through Amazon after purchasing an ereader or tablet.

Well, now I know! Bezos remarked that "users' appetite for media appeared to grow once they owned one of his devices." (Is it just me, or does that sound ominous? Makes me think of alien mind-altering technology. You will buy more. No? Just me? Okay ...)

"What we find is that when people buy a Kindle they read four times as much as they did before they bought the Kindle.

"But they don't stop buying paper books. Kindle owners read four times as much, but they continue to buy both types of books."

People read four times as much! Wow.

Read the entire BBC article here: Kindle Fire HD and Paperwhite sales make Amazon no profit.

Thanks to PG for mentioning it.

Other articles you might like:
- Kristen Lamb: Don't Let Trolls Make You Crazy
- How To Format A Word Document For Amazon's KDP Publishing Program
- Penelope Trunk Discusses Time Management

Photo credit: James Duncan Davidson from Portland, USA

Amazon's India Store Now Offers 70% Royalty Option

I found this in my inbox last night. From Amazon:

We are happy to announce that the popular 70% royalty option is now available for sales to customers in India for titles enrolled in KDP Select. This royalty option is available for books sold from the new India Kindle Store, Kindle devices, and Kindle apps.

New features for authors and publishers in India include the ability to set prices specific for India, receive royalty payments in INR, and now earn up to 70% royalties when enrolled in KDP Select. For additional details, check out our Terms and Conditions:

https://kdp.amazon.com/self-publishing/help?topicId=APILE934L348N

Also, take a look at the 70% List Price Requirements:

https://kdp.amazon.com/self-publishing/help?topicId=A301WJ6XCJ8KW0

If you would like to review or change your royalty preferences for each title sold in India, just visit the KDP Bookshelf here:

https://kdp.amazon.com/self-publishing/dashboard

Looks like the ebook market in India is just getting started:

If you happened to wander down the aisles of the Delhi Book Fair that concluded recently, you would think that India is soon going to be swamped by a tsunami of ebooks, heralding a digital revolution in e-reading like never before. Almost every other store had something about soon-to-come ebook offerings.

The reality is that the Indian publishing industry in its offline form is still flourishing, churning out 100,000 titles a year and growing at 12 to 15 per cent a year. Many of the biggies in the book selling business seem impervious to all the noise about the business of reading digitally. Leading online book chain, Flipkart, had earlier said it was studying the space, but refused to comment on ebooks for this story. Snapdeal, the online marketplace, says that it is treading cautiously. Snapdeal co-founder and chief executive officer, Kunal Bahl, says that he too is analysing opportunities, but first wants “to ensure that there are enough devices for people to access ebooks.”

Looks like a great market for indie authors! The rest of this article can be read here: Is an ebook revolution around the corner? Thanks to the Passive Voice Blog for the link.

Other articles you might like:
- How To Format A Word Document For Amazon's KDP Publishing Program
- Lyla Sinclair's 8 Secrets Of Successful Romance Writing
- Indie Books: What Price Is Right?

Photo credit: Unknown

Amanda Hocking's Unusual Writing Schedule

Amanda Hocking took the self-publishing world by storm in 2011. She "sold over a million copies of her nine books and earned two million dollars from sales, previously unheard of for self-published authors. In early 2011, Hocking averaged 9,000 book sales each day" (Wikipedia, Amanda Hocking).

In 2011 Amanada was in her mid-twenties and had already written 17 novels! Here's how she does it:

"I get up around 7:00 in the evening," she explained. "I eat something and then I'm on the computer answering emails and doing business for a while. I start writing later in the evening and write between six and twelve hours." (Amanda Hocking in town for LeakyCon)

Perhaps I should try being nocturnal. In the summer it would probably be much less distracting!

Further reading:
- The Secret of Amanda Hocking's Success
- 5 Points To Ponder Before You Self Publish

Photo credit: Unknown

Google Wallet And Writers

Here's Google Wallet Overview, from YouTube:

You've probably heard about this. Rather than carry around a bunch of plastic you just carry around your smart phone which, chances are, you were going to take with you anyway. Rather than store a gazillion credit cards in a bulgy wallet you just use your phone to make purchases.

You might be wondering: Okay, but so what? This is a blog about writing and the publishing industry, not about new apps no matter how nifty.

It seems this technology could help change the way indie authors sell books. I don't know much about it, I've just watched a couple of Google videos, but wouldn't it be great if it made setting up an online store easier? Or at least gave us more options, more ways for folks to pay?

Wouldn't it be great if it made selling paper copies of our books easier? Just get your customer to use their phone to log into your online store, make the purchase, you'll be emailed a confirmation, and there you go! No more expensive wireless credit card machines.

Or am I on the wrong track? What do you think?

Related reading:
- 99Designs.com: How I Solved My Book Cover Dilemma, and How You Can Too
- Derek Haines: Are Free Ebooks A Good Marketing Strategy?
- My New MacBook Air: The Adventures Of A PC Gal In The MacBook World

Derek Haines: Are Free Ebooks A Good Marketing Strategy?

Derek Haines over at The Vandal talks about whether offering one of your books for free is a good marketing tool. His conclusion:

I suppose the conclusion I have drawn is that the free book promotion option offered by KDP Select is a worthwhile marketing tool and a chance to get noticed and get your name out there as an author. Although it’s a bit pot luck, that’s still better than nothing. Trying to get a few good free book listing sites to add your book is certainly a way to help boost your exposure and is definitely worthwhile as is a bit of good old fashioned self promotion on your own social media networks.

It looks as though, even after Amazon's changes to its ranking algorithm, making ones ebook free can still be effective in raising paid ebook sales. It's interesting, though, that it doesn't always work. Out of four books Derek tried this with, only one did amazingly well. Still, he writes that "I can see from my unit sales and borrows that July was a very good month. A five fold increase on June".

You can read Derek's entire article here: Do Free Ebook Promotions Work? My Conclusion

Of course luck will always be a factor, but, if Derek's experience is representative, it's a mistake to put too much weight on how any one book does. If one book doesn't take off, that doesn't mean another won't.

Related articles:
- 50 Shades Of Alice In Wonderland: Another Indie Success Story
- Writer Beware: The Return Of The Vanity Press
- Forget NaNoWriMo: How To Write A Novel In A Weekend

Photo credit: pix.plz

Mark Coker of Smashwords: $2.99 Is The Best Price For A Book

The actual title of Mark Coker's post was How a Traditional Publisher Could Harm a Writer's Career.

I never thought I'd see that sentence in print. Wow! Times have changed. Granted, this is Mark Coker writing, the founder of Smashwords, one of the largest self-publishing portals. But still.

So how could publishing traditionally harm one's writing career?

Mark's answer: by making you poorer. He writes:

[W]e found $2.99 books, on average, netted the authors more earnings (profit per unit, multiplied by units sold) than books priced at $6.99 and above. When we look at the $2.99 price point compared to $9.99, $2.99 earns the author slightly more, yet gains the author about four times as many readers. $2.99 ebooks earned the authors six times as many readers than books priced over $10.

If an author can earn the same or greater income selling lower cost books, yet reach significantly more readers, then, drum roll please, it means the authors who are selling higher priced books through traditional publishers are at an extreme disadvantage to indie authors in terms of long term platform building. The lower-priced books are building author brand faster. Never mind that an indie author earns more per $2.99 unit sold ($1.80-$2.10) than a traditionally published author earns at $9.99 ($1.25-$1.75).

Another interesting point Mark brought up was that it seems that the Apple store's "rankings favor unit sales over dollar volume (unlike the bestseller list at our small Smashwords store, which measures aggregate dollars spent).  Look at the Apple bestseller list and you'll see which authors are building their brands the fastest with readers."

Huh. That's good to know. If Amazon's ranking algorithms begin to more steeply favor higher priced books then selling through Smashwords on the Apple store--or just selling there directly--would be more attractive.

Mark Coker goes on to discuss Pearson's acquisition of Author Solutions and calls the acquisition "icky". I agree. He writes:

There are signs that some publishers are beginning to realize they need to implement strategies to bring indie authors back into the traditional fold, as witnessed by Pearson's acquisition last week of Author Solutions, Inc., which will be operated under its Penguin imprint.  I'm still scratching my head over this.

Does Pearson think that Author Solutions represents the future of indie publishing?  Author Solutions is one of the companies that put the "V" in vanity.  Author Solutions earn 2/3 or more of their income selling services and books to authors, not selling authors' books to readers.  Does Pearson think so little of authors that they've decided they can earn more money selling them services than selling their books?  Don't get me wrong, I have no qualm with indies investing in professional editing, proofreading and cover design. I encourage that.  There's just something about this that feels icky.

For months, blogger Emily Suess has been challenging the business practices of Author Solutions, and her posts make for some fascinating if not disturbing reading.  How will Pearson prevent Author Solutions from tarnishing the Penguin brand?  Seems to me Lulu or Blurb would have been a smarter acquisition if Pearson wanted a reputable print self-publishing firm.

Surely, they didn't acquire Author Solutions for their ebook revenues, which accounted for only $1.3 million in 2011 sales, or 1.3% of their nearly $100 million total, according to a story in Publisher's Weekly by Jim Milliot.  Smashwords ebook sales this year will do 10 times that $1.3 million, and with only 16 employees here in California as opposed to 1,600 employees at Author Solutions, 1,200 of whom are in the Philippines.  I'm making an unfair comparison, though, because Author Solutions is in the print business, and we don't touch print.  Compared to ebooks, print production and distribution is more complicated, more expensive and less rewarding for indie authors.
 
So, will someone please tell me, if print isn't the future, and vanity isn't the future, then why did Pearson pay $116 million for Author Solutions?  Do they think Author Solutions offers authors a more compelling print solution than Amazon's CreateSpace, or Lulu?  Does Penguin think the imprimatur of the Author Solutions brand will help it retain its most precious authors?

The good news is that publishers are beginning to realize that the power in publishing is shifting to authors.  The question remains, however, how they'll keep authors in the traditional stable now that the gates are torn down and greener pastures abound.

Here's a link to Mark's article:  How a Traditional Publisher Could Harm a Writer's Career.

Mark Coker is at the RWA annual conference that's going on right now. I really really wish I was there! By all accounts it's a fantastic conference and many of my favorite authors/presenters are going. Next year.

Related reading:
- Amazon's KDP Select, Kobo & PubIt: Joe Konrath & Blake Crouch Share Their Experiences
- 5 Points To Ponder Before You Self Publish
- Penquin's Purchase Of Author Solutions: Going To The Dark Side?

WorldCat: Find Books In A Library Near You

This is a fantastic idea! Ever wondered if a certain book was in a library near you? I know I have. Here's a page that takes the pain out of your search, and it doesn't just work for books, you can use it to locate things such as CDs, DVDs and Articles. (If you'd like to try it out for yourself, go here: WorldCat: The World's Largest Library Catalog.)

To try it out I entered the city I live in and typed in the title of one of my favorite books, Lord Of The Flies, by William Golding. After hitting the enter key I was given a list of links to various editions and formats. I clicked the first link and was presented with a list of libraries in my area that have the book, what format the book is in, the distance to the library, and a list of links to information and services the library provides.

As if that weren't enough I was also presented with links to Amazon, Barnes & Noble and Better World Books in case I wanted to purchase the book.

Reviews
At the very bottom of the page I was presented with a smattering of reviews Lord Of The Flies has received and which rate it on a scale of 1 to 5. Which brings up the issue of how useful reviews are.
One reviewer on Goodreads.com gave Lord Of The Flies one star out of five and, which may be worse, 102 people agreed with that rating! Let me quote from this review:

See, I would have cared a bit more about the little island society of prepubescent boys and their descent into barbarism if you know, any of the characters had been developed AT ALL

As I say, the mileage you get from the reviews will vary. By the way, I can't give you a direct link to the review I quoted, but you can read it here, it's the last one on the page.

WorldCat: The Site For Mobile devises
WorldCat also has a site for mobile devises (WorldCat: Mobile Web Beta) so I thought I'd try it out on my iPad. This is terrific! It works just the same as the standard website but it seems more streamlined and user friendly.

WorldCat on Facebook
WorldCat also has a Facebook app, to learn more about that go here, WorldCat search plug-ins, or head straight over to Facebook's WorldCat application page.

Cheers!

Former Random House CEO Agrees With Amazon About Ebook Pricing

When asked what the price of an ebook should be, former Random House CEO Alberto Vitale (1989 - 2002) replied:

The price of the eBook should be $9.99 and down, I am convinced of that. Some publishers who have adopted the agency model are pricing them at $12.99 and $14.99 or more, and this is way too high. They might sell a lot of books at that price, but they would sell a hell of a lot more if they would price them at $9.99.

I agree! Read the rest of the interview here: Ex-RH CEO Alberto Vitale Still Has a Lot to Say About Publishing.

Related reading:
- Amazon To Acquire Dorchester Publishing
- Amazon Award-Winner Regina Sirois & The Problems Of Indie Distribution
- Amazon's KDP Select: Another Author Shares Her Experience

Is 99 Cents Too Low For An Indie Ebook?

I used to think 99 cents was a good price for indie books. Sure, they're worth more than 99 cents but if you want to sell a lot of books then it seemed reasonable to price them affordably, and at 99 cents a lot of folks don't think twice before clicking the "download" button.

Things have changed.

Two things happened. First, Amazon changed its ranking algorithm to favor higher priced books and therefore 99 cent books no longer have the competitive edge they once did. Second, I think the novelty of being able to buy a book for 99 cents has worn off and consumers don't download 99 cent books as readily.

For years Dean Wesley Smith said an author should never price her novel at 99 cents. I now agree with him. Yesterday he posted a comment one of his readers had submitted and I've reproduced a small part of that, below. I think this is a fantastic analogy.

He [an pricing professional] would look at all the short stories and say ‘It takes 15 minutes to read? And it was fun? Okay. charge 5 bucks.” And when writers squawked in horror, he would say “Starbucks sells fancy coffees for $5 that take 15 minutes to drink. They sell millions every day. Did you enjoy the story as much as the coffee? Yes? Well, no problem.”

And the writers would come back with “but there was actual substance in the coffee… cream and coffee beans and sugar…” and the he would respond with “yeah, and if I really like the story, I can read it again. I can’t drink the coffee again. I can lend the story to my friends. I can’t say to my friends, ‘gee you should taste this coffee, it was really good, you can try it when I’m done with it.’

He would tell you that it is not good practice to set anything, no matter how ‘small’, at regular price at the very bottom of the price structure.

The bottom price should be reserved for sales exclusively, and used only in an integrated, strategic way to give you more sales traction and build your brand.

If people said “oh, well I’m new, and I don’t have name recognition so I have to sell cheap to make sales” he’d say, no. Set the price you want to regularly sell at. From that price have sales, or other promotions that give an incentive to the consumer to try your new stuff. You’re telling the consumer that you know they are taking a bit of a risk on a new, unknown quantity, so a price break makes it more appealing. Once they’ve tried your stuff, then they know if the regular price is worth it to them.

You are always educating the consumer as to what your product is worth. The regular price will come to be perceived as its true value. You don’t want to set that too low. You steal from the consumer the thrill of getting a deal, you steal from yourself the flexibility to build and expand your brand appropriately.

Read the rest over at Dean's blog: The New World of Publishing: Book Pricing from Another Perspective.

Related reading:
-The Vandal's 10 Ways To Promote Your Book
- 7 Tips On How To Launch A Book Without Losing Your Mind
- 5 Book Review Blogs

Amazon's KDP Select: Another Author Shares Her Experience

P.J. Sharon writes:

I’ve come to the end of my ninety days of exclusivity with Amazon’s KDP Select program. That means that I’m now able to upload and distribute SAVAGE CINDERELLA on other sales channels, such as B&N,  Smashwords, and coming soon, Kobo. I thought I would give you my final analysis on my experience.

PROS:

1)      All sales on one distribution channel. Easier accounting and focused marketing plan.

2)      Cross promotion opportunities with other KDP Select participants.

3)      Five days to offer the book FREE in an effort to gain exposure and readership.

4)      Participation in the Prime Lending program (approximately $2 per borrow).

CONS:

1)      Narrows your readership to Kindle owners, and may alienate Nook or I-pad owners.

2)      Contributes to Amazon’s attempt to monopolize the e-reader market.

3)      Unable to post excerpts for advertising purposes.

All in all, I’m very pleased with the outcome of my KDP Select experience. I’m not sure if I will do it again, only because I think it’s generally bad for the publishing industry for any one entity to have exclusive rights to our work, but I can’t deny the short term benefits are very enticing.

Read the rest here: The End of Select

Although it seems P.J. won't be re-enrolling in Amazon's KDP Select anytime soon, I'd say her experience makes the program seem attractive.

The problem is it's devilishly hard to decide if a book would have done better if it hadn't been placed in the KDP Select program. From what I've seen, when authors report their sales, generally over 60% come through Amazon.

Are Amazon's promotional efforts worth losing up to 40 percent of your sales? I don't know. I'm very interested to read what authors say about their sales (thanks P.J.!) after the changes Amazon made to its all-important ranking algorithm.

Stay tuned and keep writing!

Writer's Rejoice!

In her latest blog post, The Business Rusch: The “Brutal” 2000-Word Day, Kris Rusch discusses the beak future traditionally published writers are facing, even bestselling writers. Given this, you might be puzzled by my blog title: Writer's Rejoice. I promise I'll get there.

Overall, the amount of money traditional publishers have made is not going down, if anything it's going up, while at the same time print sales in every category are going down. Of course what's making up the difference is the burgeoning ebook market.

The big question: What effect are fewer print sales and ever increasing digital sales having on writers?

The answer: It's not good. Since traditional publishers give much lower royalties and few advances for ebooks, writers have to work more to earn the same amount of money.

But that's not all.

Because of indie writers, traditional publishers find their market shrinking. One consequence of this is that publishers expect authors to sell a higher percentage of their print runs. If they don't, they're dropped.

So, is the outlook for writers going from bleak to absolutely abysmal? No, it's not. There's some very good news hidden in the numbers. It's this:

In order to make a living as a writer you don't have to be traditionally published.

Terri Giuliano Long writes:

Today, many talented authors choose the self-publishing route and they do it for a variety of reasons. Jackie Collins recently shocked the literary world with her announcement that she planned to self-publish a new, rewritten version of her novel "The Bitch". “Times are changing,” Collins said of her decision, “and technology is changing, so I wanted to experiment with this growing trend of self-publishing.”

Industry superstars like New York Times bestselling authors Barbara Freethy and C.J. Lyons use self-publishing platforms to market their out-of-print backlists. Other authors are drawn to self-publishing because of its flexibility, the ability to publish within their own timeframe, for instance—perhaps to leverage topical interest or mark an anniversary. Others authors self-publish out of a desire for artistic control.

Self-publishing can also be a practical way to build an audience. Today, publishers expect authors to have a solid platform. By self-publishing, emerging authors can build the fan base necessary to attract a traditional publisher for their next work. Other authors, long-timers as well as newbies, feel they can make more money on their own. At $2.99 a pop, authors earn nearly $2.00 on every eBook sale. Even at 99¢, with average royalties of 33¢ to 60¢, earnings on a hot-selling book can quickly out-pace the meager advance offered to all but the superstars by a traditional house.
- Sticks & Stones: The Changing Politics of the Self-Publishing Stigma

I think the mantra of the writer these days is: be flexible. Seek out new markets and experiment.

Hopefully, despite the doom and gloom we're hearing about the publishing industry these days (Simon Says, Agent Fail) it is a time for writers to rejoice and embrace the new.

Well, that's my two cents.

Note: After I finished the rough draft of this post I noticed Joe Konrath posted a blog that touches on a few of the same issues: Exploited Writers in an Unfair Industry. Joe gives a great summary of the state of publishing today and how we got here. Well worth the read.

Related articles:
- Writers: Don't Despair
- Writers Despair

An Indie Writer Shares His Experience With KDP Select

I've written a few posts about publishing on Amazon and tried to say something intelligent, or at least intelligible, about KDP Select and whether paying the price of exclusivity with Amazon for the perks of being in its lending library are worth it.  (For those who don't know, in order to enroll your book in Amazon's KDP Select program one cannot publish that book anywhere else, not even ones own website.)

Fortunately Derek Haines has shared his experience with KDP Select. He writes:

If my conclusion about KDP Select was purely based on the number of borrowed books and having the ability to give my books away, of course I would be out. But there’s just one rather strange consequence that I’ve noticed since joining. My ebook sales keep increasing each month. For the life of me I can’t really put my finger on the reason though. Perhaps it’s all because of the free books, or maybe because I’ve changed deodorant. I really don’t know. But giving Amazon exclusivity has resulted in far, far more sales for me and more than make up for the few ebooks I used to sell on other retailers each month. As well as that it’s much easier to keep track of payments from just one source.
- The Vandal

 Thanks Derek! This is the kind of information indie authors love, it's good of you to share.

By the way, Derek's blog, The Vandal, is an excellent place to get tips about writing, blogging and the entire world of writing.

Related Articles:
- Amazon's Ranking Algorithm Has Changed: what this means for indie authors
- Self Publishing on Amazon: Kindle Direct Publishing

Joe Konrath On Going Indie: "This isn't simply following your dream. It's chasing after it, full speed, until you catch it"

Joe Konrath

I don't like to quote extensively from other writer's blogs, but I had to share this. Sometimes it's hard, lonely, going the indie route but Joe's right. Being a writer is risky, but if a person never takes risks then ... well, I won't say it's impossible to get a reward, but I think it's less likely.

In any case, I needed this pep talk so I'm sharing it.

Joe writes:

I started this blog seven years ago, and I've long preached that is important to take chances, to experiment, to try new things. I'm also a believer in going all-in. This isn't a Newbie's Guide to Leading a Balanced and Happy Life. It's A Newbie's Guide to Publishing. If you want to get lucky, you have to gamble first.

Gambling in this case means devoting time and effort to something that may never pay off. It means devoting your energy to something beyond what the world says you should be doing.

This isn't simply following your dream. It's chasing after it, full speed, until you catch it.

We're all, to a certain degree, risk-averse. It's scary to fail. Failure can mean a loss of time and money. It can mean bad feelings and disappointing others.

But if you aren't failing, you aren't trying hard enough. You aren't taking enough chances.

A lot of people dislike me. They dislike my tone and attitude. They dislike my opinions. They dislike my writing.  They dislike my blog.

I. Don't. Care.

We could all benefit from caring less about the opinions of strangers. Especially since, let's face it, there are so many pinheads in the world.

That's a learned behavior, as we all grow up seeking approval.

Taking risks can also be learned.

It'll be difficult, because it is unnatural and uncomfortable. It requires unlearning many of the coping mechanisms you've learned. It requires failure, and in many cases ridicule, monetary loss, and depression.

But no one ever became successful without taking chances. If you think about it, many of the important things in your life--the things that you're proudest of and that define you--are all about taking risks. Things as ordinary as asking or agreeing to a date that ends up in a long term relationship. Going to that job interview. Making an offer on that house.

Self-publishing that novel.

Risks are risky. True. But they can also be rewarding.

So what chances have you taken today?
- Guest post by Tom Schreck

The article started out as a guest post, but Tom brought up the topic of risk and Joe caught the ball and ran with it. Go Joe!

I tweeted the link to Joe's post yesterday, but I found this section of it very moving and thought it well worth sharing again. 

Photo credit: A Newbie's Guide To Publishing

So That's The Ebook Business, Eh

Here's a Canadian perspective on the changes in the publishing industry of the last few years. It's one of the more comprehensive and even-handed discussions I've come across so I thought I'd share.

According to The Vancouver Sun, the book publishing industry in Canada does 2 billion dollars a year and ebook sales account for about 18 percent of that. Speculation is that ebook sales are going to continue to increase as more people make the switch to digital books, especially if prices on books go down because of the Department of Justice suit against Apple and 5 of the 'Big-6' book publishers.

It's difficult to estimate the effect lower book prices would have on the publishing industry because, although lower prices would mean less profit, they would also mean more sales. Additionally, writers in 2012 have many more options available to them for selling their work. For example:

Sunshine Coast author Lars Guig-nard has published three books on Amazon, starting with Lethal Circuit, and says he is making a good living on ebooks alone. He makes about the same amount whether he sells a book in electronic or traditional format.

On the other hand,

Vancouver author Timothy Taylor said he would not consider giving up his relationship with his publisher (Random House) to create a self-published ebook because he values the editing and promotion provided by a traditional publisher.

On the whole, though, Taylor was optimistic:

"It almost feels like we could open up new markets - people who aren't buying physical books might buy ebooks," Taylor said.

It's a lengthy article, but a good discussion. Check it out: Publishers try to read the industry's future

Photo Credit: The Voice Designs

How To Self Publish: An Introduction

This is what I'd like you to get out of this How To Publish series: If the only thing holding you back from self publishing is fear, fear of failure, fear of the unknown, then my goal for you is that by the end of this series, you'll have taken the plunge and published something.

Remember, there's no rule saying you have to publish under your real name, you can use a pen name. The important thing is: If you want to self publish, if this is something that interests you, then do it! It is free and can be infinitely rewarding.

By the way, this post is part of my How To Self Publish series (see Related Reading, below, for links to other articles).

Fear of Technology
It's natural to be hesitant before doing anything new but don't let fear of an unfamiliar process keep you from publishing your work. Self publishing doesn't require any special technical knowledge, anyone can do it.

Later on in this series we'll step through how to publish your work on each of the major platforms: Amazon, Barnes & Noble and Smashwords. (I've published many of these posts already, links to them are below in the 'Related Articles' section.)

Self Publishing is NOT Vanity Publishing
It used to be that the only kind of self-publishing was vanity publishing but the two, today, are quite different. Vanity publishers were stigmatized, and rightly so, because they preyed on writers. Vanity publishers would charge the moon to publish your book and fail to place it with any reputable retailer so it was impossible for you to make your money back.

The end result of publishing through a vanity press was often a drained bank account and a basement full of books.

On the other hand, when a person self publishes with Amazon.com, for example, they will publish your book for free, but take a pre-agreed upon percentage of the sale, either 30 or 65 percent. This is the sign of a reputable publisher.

The rule of thumb is: Money flows from the publisher to the author, not the other way around.

Note: Companies or people who charge a flat fee for specific services -- editing, formatting, cover art, and so on -- aren't publishers and so the above rule of thumb doesn't apply. Just like any business will need to pay for services (telephone, internet, hydro) so authors sometimes employ people to help them with certain tasks. That said, a writer doesn't need to employ anyone to self publish.

If You Don't Try, You'll Never Succeed
There's one thing all successful people have in common, no matter the area: they're all failures.

No, that's not a contradiction in terms. Everyone who has succeeded has made many mistakes along the way. I believe it's a fundamental truth of human existence that in order to succeed we must first fail. No one succeeds at everything, so if someone isn't failing occasionally, they aren't trying. So don't let fear of failure stop you from trying something new.


I'm writing a book on self-publishing and have decided to pre-publish the draft chapters on my blog so, please, if you have any comments you'd like to make, please do! I would welcome the feedback. There are three was to contact me. You can comment on this post, you can contact me through the contact form on this site (use the 'Contact Me' tab on the upper right), or you can contact me through Twitter (@woodwardkaren).

Cheers, and thanks for reading. :)

Related Reading
Self Publishing on Amazon: Kindle Direct Publishing
How To Self Publish on Barnes & Noble
Self Publishing on Smashwords

Photo Credit: Debbie Weil