C.J. Lyons Discusses Whether Amazon KDP Select Is Worth The Price Of Exclusivity

Amazon KDP Select

C.J. Lyons, a New York Times and USA Today bestselling author, describes the Amazon Select program:

In exchange for giving Amazon exclusive use of a piece of digital content for 90 days, you receive five days (any five you choose) to make your digital content available for free, and you also get paid for any of your e-books that are lent through the Amazon Prime library.

But is the price of exclusivity worth it?

Here is C.J.'s conclusion based on her experience in the program: For the two 90-day periods I was in Select, it was a virtual wash financially.

Should You Try Amazon KDP Select?

Although C.J. Lyons didn't make any money through Select, you might be able to. Here are three questions C.J. suggests you ask yourself before enrolling a book in the program:

1. Can I obtain the level of engagement I’m looking for via Select? For a standalone book with lagging sales or to bring new readers to an established series by giving away the first book, the answer might be yes.

2. Will enrolling in Select anger my readers? Know your audience and have a plan in place to gift them a version if they shop at a different venue.

3. Will this help me increase sales/make a bestseller list/grow my audience? Don’t try to do all three at once, but instead choose one goal for this particular title at this particular time.

C.J. Lyons concludes: "Keep your options open and don't be afraid to experiment."

Great advice!

All quotations are from C.J. Lyon's guest post on Jane Friedman's blog: Amazon KDP Select: Is It Worthwhile for Authors?

Have you ever used Amazon KDP Select? Would you recommend it?

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Joe Konrath says KDP Select Made Him $100,000 In 6 Weeks

Joe Konrath Made $100,000 On Amazon Over 6 Weeks Through Using Amazon KDP Select

That's right, Joe Konrath made $100,000 over at Amazon in the last 6 weeks and he says that's because he enrolled his books in Amazon's KDP Select program. Joe writes:

I just checked my 6 week KDP total, which updated yesterday, and I've made over $100,000.

More than ten grand of that is from Prime borrows (assuming $2 a borrow for March). That more than makes up for my loss of sales on other platforms.

But while the borrows are nice, it's my free ebooks that are helping me sell my backlist. My first Jack Daniels novel, Whiskey Sour, has been free for the last four days, and I've given away over 100,000 copies.

That's the most I've ever given away during a free promotion, and I'm really curious to see how high I bounce back onto the paid bestseller lists tonight. The second in the series, Bloody Mary, has earned me over $8k this month, many of those sales in the last four days because of Whiskey Sour being free.

So I gotta say I've been extremely happy about going all-in with KDPS, even though I did it with some reservations.

Why The Change Of Heart?

That's quite the about-face. Last year Joe Konrath warned indie authors not to enroll their books in programs that demanded exclusivity. In Joe's July 2, 2012 post he writes:

A lot of people ask me my opinion about KDP Select, and I made it known that I have opted all of my titles out of it. I dislike Amazon's desire for exclusivity, because it limits my readership. (Exclusivity and Free)

Why was Joe against enrolling his books in KDP Select? Joe explains his reasoning:

So how effective is exclusivity as a sales tool for Amazon? I've had people email me who bought a Kindle just to read Shaken. But how many more of my fans are annoyed because they own a different ereader that doesn't allow for a one-click purchase of Shaken? How many sales are lost?

My guess is: a lot. Shaken and Stirred have done well, but Blake and I have done better on self-pubbed projects.

For me to be exclusive with a retailer, I have to know the sales I'm going to lose will be made up for with increased sales on the exclusive platform. Long term, that's risky. After the big initial sales push, sales will even out, and years from now the lost sales will really rack up. (Exclusivity and Free)

So, what's changed?

Joe is making a heap-load of money by keeping his books enrolled in Amazon Select. He writes:

As new data comes in, I adjust my opinions. I'm currently making $2400 a day on Amazon. About 10% of that money is coming from borrows. I have years of data from the other platforms, but I've never earned $240 a day from them, even on all of them combined.

Right now, KDP Select is giving me the opportunity to make more money, and I'm taking that opportunity.

Wow! $2,400 a day. I did the math and that means he's making $876,000 a year--just shy of a million dollars!--from his Amazon sales. Any way you look at it that's a lot of money. It's hard to believe that he'd be doing better, even in the long term, if he kept his books with other retailers. What do you think?

Has Joe Konrath's experience with Amazon KDP Select changed your opinion of the program? Would you use it? Have you ever used it?

(Except where noted, all quotations are from Joe Konrath's article Exclusivity.)

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Joe Konrath Made $15,000 dollars over 7 days using Amazon Select

It looks like Joe Konrath has returned to blogging. And what a return! He writes:

In the past seven days, on Kindle, I've made about $15k. I currently have two ebooks in the Top 100 Free list--the same ebooks I blogged about two days ago. Dirty Martini and Trapped are #3 and #4, and Tiemcaster will hit Top 100 later today. I also blogged about four other ebooks by my friends Barry Eisler and Blake Crouch. Both of Barry's ebooks hit the Top 100, peaking at #3. One of Blake's did, and it is still #1 in the UK.

In the past 60 hours, I've sold 2200 ebooks in the US, and had over 400 borrows.

Why?

I have a hypothesis.

Here's Joe's Hypothesis: All things being equal, when you're looking for a book "You're going to take what is right in front of you, currently under your nose". He writes:

I have no doubt that bestselling authors have a lot of fans. But it's one thing waiting for the next Harry Potter book to come out, and its another seeing the latest Patterson on the new Release table and picking it up because it is there.

I'm not knocking Patterson. The guy is a genius, on several levels. But how many fans have read every Patterson book vs. every Potter book?

Joe Konrath's Secret For Selling $15,000 in 7 days

Joe attributes his huge bump in sales to Amazon KDP Select. He writes:

So what am I doing differently? I have no new releases out. Yes, I self-pubbed my Jack Daniels series for less money than my previous publisher had, but during the first few days those sales were steady, not explosive like they've been.

What's changed has been making titles free using the Kindle Select program.

To wit: there are millions of people with Kindles, and the majority of them haven't heard of me, haven't come across my titles, haven't read me before. So by getting three ebooks on the Top 100 Free list, I am making myself known to them.

I am a tasty, free morsel directly under the nose of hungry readers. And they snatch it up.

Not all will read the free ebooks they download. But I still benefit, because the more ebooks I give away, the higher the bounceback will be on the paid bestseller lists. And when I'm on the paid lists, I'll be seen be those who have never seen me before.

Also, I have a hunch some people are reading the freebies immediately. This is why my sales are booming. A rising tide lifts all boats, and some people snatching up the freebies are also buying some of my other ebooks.

Whiskey Sour is #529. Bloody Mary is #411. Rusty Nail is #1121. Afraid is #586.  Endurance is #1439.

Last week, most of these were ranked at #10,000 or higher.

That's quite a bump!

Joe Konrath's Tips For Independent Authors

Here's Joe's advise for how indie authors can improve their sales:

1. Publish books with Amazon Publishing. They do a lot to announce their ebooks to readers.

2. Use KDP Select to make your ebooks free. I suggest using all five days at once. The more ebooks you give away, the higher the bounceback.

3. Have a lot of IPs. The more ebooks you have available, the more virtual shelf space you take up, the likelier it is for a customer to see one of your titles.

4. Cultivate fans. Have a newsletter, a Facebook page, a Twitter account, so people can follow you and get the announcement when you put something new on sale. But remember this will be supplementary, not primary, and no one will follow you if all you're doing is advertising.

5. Announce via third parties. I found BookBub.com to be effective in helping me give away freebies. So is Pixel of Ink.

6. Keep at it until you get lucky.

I can't stress #6 enough. It is easy to get discouraged with promotion, because it may not get the results you seek. You have to have the right book in the right place at the right time, and cross your fingers.

Publishing books through Amazon KDP Select can be intimidating! You worry about whether folks will hate your work, whether anyone will download it, whether you'll get horrible reviews. Don't forget, though, you can publish anonymously and, even if the whole thing's a disaster, use your failures to hone your writing and publishing skills.

Have you ever published through Amazon KDP Select? If not, has Joe Konrath's experience of making 15 thousand dollars over 7 days through Amazon Select changed your mind about the program?

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How To Sell Books Without Using Amazon KDP Select

This is a continuation of yesterdays post, Edward Robinson And How To Sell Books Using Amazon KDP Select, but today we're going to talk about how to sell books either without using Select or by using a hybrid approach.

2. Selling Books Without Select

a. The power of permafree

There are many ways to use the permafree strategy (see: Writers: How To Use Permanently Free Books To Increase Sales).

- Make the first book of a series permanently free

- Write a book intending to make it permanently free

For instance, if you have a few blog posts you're especially proud of, compile them into a book and make it permanently free. I think you'd be guaranteed to get more traffic to your blog.

- Make one of your short stories or novellas permanently free

This should be one that you feel showcases your ability. Yes you'll lose some potential revenue but you could also think of it as passive marketing. After you publish the book you can and then completely ignore it and it does it's work without you having to tweet or blog or do absolutely anything! That's attractive to all writers who feel their most valuable asset is their time.

b. How to make a book permafree

This part is easy. Publish it through any and all online bookstores you can but make sure that at least one of them will allow you to sell the book for free. (I know Smashwords will let you do this.) The other bookstores will price-match and, eventually, make your book free as well.

I want to mention that I don't know how Amazon, or any other online retailer, feels about this.

3. Going Hybrid

a. Grow an audience for your series using select then pull it out of the program and publish it as widely as you can

Ed suggests starting your first couple of books in Select then transition out once you have 3 or more books in the series.

After you've written 3 books take them out of Select and, as a group, place them in all the online bookstores. Readers often want to know an author isn't going to promise the next book in the series then get busy with another writing project and never deliver.

Also, bookstores such as Barnes and Noble often promote new books. Ed writes:

... if you've got a squad of books, they help each other out. They pull each other up when one of them stumbles. BN, for instance, has a new releases list that goes back 90 days. You have a much better chance of climbing high up this list if you fire three titles at it all at once--giving browsers three chances to find your series--rather than hitting it with a single book at a time. There are cases in which books enter a state of positive reinforcement where they haul each other faster and faster down the track.

Great advice.

4. Experiment: Find What's Right For You

In the beginning I said we'd look at Ed's ways to sell your books without you doing a lot of promotion. This way involves trying a bit of everything, including promotion. He writes:

... when you move your books out of Amazon [Select], advertise or promote your books in some way. If you know a site that advertises to Nook users, book an ad for soon after your books go live on BN .... Do something. Anything at all to get some initial sales and, with any luck, provoke your books into continuing to sell.

Ed writes that in October he was dissatisfied with the sales of Breakers and its sequel Meltdown (both terrific books by the way). Here's what he did:

- A guest post on his friend's popular blog.
- Took out an ad.
-  Reduced the price of both books to 99 cents.

Ed kept the books at 99 cents for 5 days and, in that time, sold hundreds of copies. After the 5 days he raised the price of Breakers to $2.99 and Meltdown to $3.99. That was 6 weeks ago. They continue to sell at a rate of about 3 per day which works out to around $200 a month. Not bad at all!

All Things In Moderation

Perhaps the best strategy is to move your older books, books that have begun to build an audience, out of Select and distribute them  to as many online bookstores as possible. Put a new book, or one that is under-preforming, in Select to see if that will help.

As Ed says, Select is a tool that a writer can use. It's up to you.

Summing Up

Experiment and find out what's best for you. As Ed says, other folks can say whatever they like, but their experiences aren't your experiences. This is still the wild west of writing and publishing so all anyone can do is pass along what has worked for them.

No one knows what will work for you. You don't even know what will work for you, not unless you experiment.

As Dean Wesley Smith says, there's only one way to kill a career: Stop writing.

I know it's scary. I've been setting my writing and publishing goals for 2013 and I've felt an iron weight in my stomach, my heart starts to beat quicker when I think about putting my work out there. What if no one likes it?

These days I don't need a horror story to keep me up at night!

But that's all part of being a writer, and as I've mentioned to others, you don't have to publish under your own name. If you're nervous, create a pen name, put your work in a program like Select and see if it sells. If so, great! If not ... well, that's good to know. That's great feedback.

No matter how your work is received, if you follow Heinlein's rules then you're a professional writer and that's a pretty terrific thing to be.

#   #   #

What is your strategy for selling your books? Where do you tend to sell the most books (Amazon, Barnes & Noble, Kobo, Smashwords, etc)?

Other articles you might like:

- How To Earn A Living As A Self-Published Writer
- Writers: How To Use Permanently Free Books To Increase Sales
- Amazon's KDP Select: The Best Long-Term Strategy?

Photo credit: "Winterlight" by Pink Sherbet Photography under Creative Commons Attribute 2.0.

Edward Robinson And How To Sell Books Using Amazon KDP Select

I love Edward Robertson's blog, Failure Ahoy!, and I recommend it to anyone thinking about publishing their work. Ed is also a wonderful writer, I love his prose.

I first read Ed's blog because of his posts about Amazon KDP Select. The truly great thing about his articles is that Ed shares his experiences in book publishing, including his sales numbers, both good and not so good.

Today I'd like to talk about Ed's latest post, I'm New to Indie Publishing, Part 5: The Long Term, and discuss the various publishing strategies he mentions.

1. Selling Books With Select: When Does Using Amazon Select Make Sense?

a. You have an established series that isn't selling as well as you'd hoped

Let's say you've written and published 3 books in an urban fantasy series. None of these books are enrolled in select.

Case One:

Let's say you're preparing to publish the 4th book in your series. By enrolling your new book in Select you would be guaranteed that a lot of folks would see your book, including some folks who wouldn't have otherwise tried it. Also, you'd probably increase the number of people who visited your website or blog as well as the number of people subscribed to your mailing list. (That's a rough paraphrase of one of Ed's points.)

When I read this my first thought was that if a writer already had a huge fan base that Select wouldn't be of interest. Ed has something especially interesting to say about this objection (see point b, below).

I'd like to sound a cautionary note about putting your book in front of readers who wouldn't normally read it. Of course this can be great. What writer doesn't want more readers? That said, some writers believe that's where most of their one star reviews come from, folks who don't like the book just because, say, they don't like that genre but they read the book because it was free.

Another thing. Some folks think that if something is free then it's worthless. Just the other day a commenter wrote that they'd never read a good book that was free. I suppose one could have had several bad experiences in a row and given up but I've seen plenty of great books that were free, or nearly so. For instance, the publisher of one of my favorite authors, Kim Harrison, offered several of her books for 99 cents.

Okay, enough about Case One. I do agree with Ed that this is an instance where someone with an established series should at least consider releasing their new book with Select. They may decide it's not for them, it just depends on their circumstances.

Case Two:

You've got one book in your series that is under-preforming. One way to boost sales is to enter just this book in select to get a few more eyes on it.

Case Three:

You move all 3 of the books in your series into Select. Now you'll be able to offer one of them free every month. Of course you'd have to be careful to make each book entertaining as a stand-alone, but if you want a lot more eyes on your work this would do it.

b. You have an established series that is selling like gangbusters

In the previous case we looked at a series of books that wasn't selling well, or at least not as well as the writer/publisher wanted. Now let's look at a series that's selling quite well. Ed uses Hugh Howey as an example.

I need to think more about this suggestion before I have an opinion so I'll let Ed explain it in his own words:

I'll put it another way. Let's say Librios, the god of books, strolls down from book-heaven and presents you with a choice. He can make you a bestseller at Kobo, but you have to remove your book from the iBookstore. Mwa ha ha ha! Would you do it?

Unless you're already a bestseller at both places, of course you would. The argument for publishing to every possible outlet is that you never know where a book might take off, so you should buy as many lotto tickets as possible to up your chances of breaking out.

But if you're doing that great with Select and its borrows, you have already won the lotto.

Let me say again that Ed's post is great, terrific, and I agree with most of what he says. I would like to mention, though, that there is another argument for publishing in every possible outlet, one other than that one never knows where a book is going to take off. (Though I am not saying anything against that point of view.)

Let's say I've published one book. I've published it everywhere I can. Let's say that means it's available in 10 different electronic bookstores. I only need to sell 10 copies of my book at each bookstore to sell 100 books a month. 10 copies of a book a month isn't a lot. Now think of it selling 10 copies a month at 20 different bookstores. You get the idea. All the little sales add up. If you sell your book in enough bookstores even if you only sell 10 a month, you'll be selling hundreds of copies a month when you add up all the sales.

At least, that's one argument. There's a lack of data on how often that happens.

Ed has a lot to say about the advantages that the Kindle Owners' Lending Library (KOLL) can provide a writer and it's well worth the read. I know I'm going to be thinking about what he has to say for a long time to come.

Tomorrow I'll look at the second half of Edward Robinson's article and look at strategies for selling books without Amazon KDP Select.

Update: Click here for the second half: How To Sell Books Without Using Amazon KDP Select.

Have you ever used Amazon Select? What was your experience like? Would you recommend it?

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Amazon's KDP Select Program Has A Lot To Offer New Writers, But What About Established Ones?

Amazon's KDP Select program is best for writers who haven't yet cultivated a large readership, but even if you have it can give a boost to a book that's underpreforming as well as broaden your readership. At least, that's what Jeff Bennington says.

Yesterday, thanks to Elizabeth Craig and her marvelous tweets, I discovered Jeff's great post on KDP Select. Jeff has used the program for some time and his article is a must-read for anyone considering enrolling: How to Win in Amazon's KDP Select Program.

Jeff wrote his article on October 25th of this year, before Amazon put an additional $1.5 million into the pot for Select authors, but that just strengthens his argument. (See: Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season)

Amazon's KDP Select: A Great Program For New Writers

Amazon KDP Select is best for writers who haven't yet cultivated a large readership and want to.

Since Amazon's Select program allows you to offer your book, free, for up to 5 days per enrollment period this virtually guarantees thousands of people will download your book (if they don't, take a second look at your cover, your blurb, and so on). (See: What To Do If Your Book Sales Are Low)

At least, if they're anything like Jeff. Jeff writes:

I average about 8,000 (small books) - 15,000 (novels) downloads with every freebie run.

In September of this year he gave away nearly 20,000 books and sold well over 5,000. Not bad!

But lets not even look at book sales. In the beginning what is of critical importance is for readers to find your work. Using Amazon's KDP Select program you can put your book in front of thousands of readers so, at the very least, it's a great way to grow a readership. And, if you include a link back to your blog, you'll get more followers.

As any established writer will tell you, there's no shortcut to success, but it can be very nice to have an initial boost.

Amazon's KDP Select: Can Help Expand Your Readership

Let's say you're an established author, one who already has a large readership, so the benefits of Amazon's KDP Select program aren't as attractive to you. Also, you worry that your readers--those who either don't have access to Amazon or who choose not to buy from it--would be alienated by your choice to publish exclusively through them.

There's still a couple of reasons why you might consider using the program.

1. Books that under-perform

This happens. You've written a book you believe in. You think it's a great book but it's not selling as well as you'd like because it hasn't found its audience. This kind of book is an excellent candidate for the KDP Select program.

What you want is to get your book in front of more people, different people. After getting downloaded thousands of times chances are you'll reach more of the folks who will love it and you'll end up broadening your readership.

2. You change your genre

Established writers sometimes want to start writing in a different genre. For instance, Jim Butcher is currently working on the first book of a new steampunk series. (See: Jim Butcher Begins Another Series, The Cinder Spires: It's Steampunk!)

Mr. Butcher, of course, has enough fans to get the word out that he doesn't need programs like Amazon's KDP Select, but other authors might choose to release the first book of their new series using Select. It might be a good idea to pull the book out of the program at the end of the three month term, but even a one term enrollment could give a new series a nice push.

Jeff Bennington's Amazon Select Success Story

Jeff writes:

[I]n my last six "freebie runs" as I call them, I've hit the Top 20, five out of six times, and the sixth time I hit #58 with Creepy, book 1 in my Creepy series.

Now that's impressive!

Jeff writes more about what he does to achieve these figures at the end of his article. If you're considering using Amazon's KDP Select and wondering if it's right for you, give his article a read.

Other articles you might like:
- Writing Prompts: Defeat Writer's Block And Generate Ideas
- NaNoWriMo Ends. Editing Begins!
- Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season

Photo credit: "Chichicastenango Market, Guatemala" by szeke under Creative Commons Attribution 2.0.

Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season

If you were thinking of trying out Amazon KDP Select, now's the time.

Today Amazon sweetened the KDP Select pot, adding a total of 1.5 million dollars to be paid out to authors over the next three months. A total of 700,000 dollars of that money will be dispensed in the month of December effectively doubling the amount of money an author can make during the peak buying month.

Here's the relevant section from Amazon's press release:

[A]uthors can earn a share of both the regular monthly fund and the bonus every time their book is borrowed from the Kindle Owners’ Lending Library on Amazon.com, Amazon.co.uk, Amazon.de and Amazon.fr (Kindle Direct Publishing Adds $1.5 Million Holiday Bonus for KDP Select Authors)

How much money can an independent author make if they enroll their book in Amazon's KDP Select program? There are no concrete answers, but more than ever before.

- Over the past year Amazon has paid out 7 million dollars to writers who have enrolled their books in the KDP Select program. That's a little less than $600,000 a month.

- Over the month of December Amazon will add a bonus $700,000 into the pot IN ADDITION to the regular $700,000 that goes to KDP Select authors. But that's only for December. The remainder of the 1.5 million will be paid out to authors over January and February of next year.

The upshot: Over the Christmas season, the season you're likely to sell and lend the most, you'll get twice the payoff. But you'll have to put all your eggs in the Amazon KDP Select basket.

Is The Sweetened Pot Worth The Price Of Exclusivity?

First let's give Amazon their say. What are the pros?

1. A massive amount of ereaders = record numbers of sales and borrows

Amazon has obliterated all its previous records for Kindle sales over the last few months. I'd love to have hard numbers regarding exactly how many Kindles there are in the world versus iPads and Nooks, but what really matters is who buys and reads the most ebooks.

According to Bowker "Amazon dominates the world ebook market" and in May of 2012 Digital Book World announced that the Kindle was by far the reading devise most frequently used to read an ebook.

Even more interesting is Bowker's observation that "35% of ebook buyers are power buyers, and they buy 60% of ebooks & spend 48% of the market". I wonder whether power buyers are equally distributed between the platforms, or whether Amazon has more of them. I remember Jeff Bezos said that, on average, after a person buys a Kindle they read 4 times as many ebooks than they did previously. (See: Jeff Bezos: Amazon Makes No Money On Sales Of Kindle Ereaders Or Tablets)

2. Double the money

Depending on the number of books you have for sale and how new those books are, you'll stand to make more than double what you made in KDP Select last year, all things being equal.

But things are never equal. First of all, there will be MANY more Kindles in peoples' hands this year than there were last year and more people enrolled in Amazon Prime (it's only Amazon Prime folks who can borrow books from Amazon's lending library).

3. Access to Amazon's best seller lists around the world

Amazon mentions that 500 Select books have placed in their top 100 lists worldwide. Getting your book in the top 100 is terrific for sales, not only of your current book but for all your other books as well. (See: Amazon Ranks Authors In Terms Of Their Book Sales).

Unfortunately Amazon hasn't mentioned how many KDP titles (versus Amazon KDP Select) made it into the bestseller lists, nor do they mention how many books are enrolled in Amazon Select, so it's difficult to know what to make of that figure.

Mark Coker: Think Twice Before Accepting Amazon's Sweetened Deal

Should authors enroll their books in Amazon's KDP Select program? Mark Coker, founder of Smashwords, says NO, hell no! (See: Amazon The Grinch ...)

Mark Coker writes:

I contended, and still contend, that exclusivity is a devil's bargain. When authors go exclusive with any retailer, they increase their dependence upon that single retailer, limit long-term platform building at other retailers, disappoint fans who shop at other stores, and hobble the development of a thriving and competitive ebook retailing ecosystem.

As you can imagine, Mark Coker isn't happy about Amazon's move to monopolize independent book sales over the holiday season.
Let's address each of these points. Mark Coker contends that if an author enrolls their books in Amazon's KDP Select program they:

A. Increase their dependence upon that single retailer

Yes. Absolutely. At least, authors would increase their dependence on Amazon if they kept all their books in the Select program. But what about those authors who employ a mixed strategy? For instance, those authors who only enroll their books in Amazon's Select program when they're first released and then, after the 3 month term has elapsed, remove them from the program and distribute them as widely as possible.

Wouldn't authors employing a mixed strategy enjoy the best of both worlds? Your book would get an initial bump in readership because of the perks Select offers (free days and inclusion in Amazon's library) and then, after its term in the program ended, you could pull your book out and distribute it as widely as you wanted.

B. Disappoint fans who shop at different stores

Certainly if a fan doesn't have access to the Amazon store they would not be able to buy your Amazon Select books, but I haven't seen any data on how many folks are cut off from accessing Amazon's store versus other stores. In North America most people have access to all the estores but I have no data on how it is for the rest of the world.

If (for instance) Smashwords is much more accessible in certain parts of the world, parts of the world where your fans live, then this is a strong objection. If, on the other hand, Amazon can be assessed from all the places Smashwords can, the objection loses some 'oomph'.

True, some folks don't want to buy a book from Amazon, and if your book is in Select there's no other way to get it.

Perhaps knowing your fan base could help you decide. You could put a poll up on your website or send email out to your mailing list. Ask your fans how they would feel if you enrolled your books in Amazon Select.

C. Hobble the development of a thriving and competitive ebook retailing ecosystem.

For me, this objection is the least convincing.

First, would enrolling your book in Amazon's KDP Select program "hobble the development of a thriving and competitive ebook retailing system"? I'm not convinced and here's why. It's difficult for foreigners to get their books into Barnes & Noble, you can't do it directly. The only way is to enroll them in Smashwords and then Smashwords distributes them to Barnes & Noble.

I haven't heard anyone raise a fuss about this. Is Barnes & Noble hobbling the development of a thriving and competitive ebook retailing system?

I think that whether Amazon KDP Select will hobble the ebook retailing system is yet to be determined.

Second, even if publishing exclusively through Amazon DID harm the ebook retailing system it seems as though Mark Coker is asking folks to pass up probable gains in favor of not causing an unspecified harm to something nebulous (what exactly IS the 'ebook retailing system'?) at some point in the future.

Third, Smashwords stands to lose from what Amazon is doing, it stands to lose BIG. Coker isn't arguing as an uninterested party, he has stakes in this game, big states, and he's asking authors to continue to support Smashwords because ... well, because we want the ebook retailing ecosystem to thrive.

I think most indie authors are interested in where they'll make the most money over the month of December. After all, if you're like me, you have rent to pay, groceries to buy, not to mention the extra expenses of the Christmas season.

Against this someone might reply that those are short term reasons and I should be thinking long term but the fact is that we really don't have any statistics which will tell us what the long term is going to be.

Okay, that's my 2 cents! I've been writing impassioned blog posts lately, I wonder if something is in the air.

What do you think? Are you going to put any of your books into Amazon's KDP Select program?

By the way, just before I hit "publish" I noticed that Passive Guy had weighed in on Mark Coker's post. He wrote:

Mark Coker makes a lot of his Silicon Valley background. PG has been involved with many tech companies large and small. The good ones never complained about their competition. Instead they focused on building better products and services than their competition offered.

Other articles you might like:

- Does Amazon KDP Select Drive Away True Fans?
- Amazon's KDP Select: The Best Long-Term Strategy?
- Crowdfunding: Cutting Out The Middleman

Photo credit: "Bengal Tiger / Tigre de Bengala (Panthera Tigris)" by Esparta under Creative Commons Attribution 2.0.

Writers: How To Use Permanently Free Books To Increase Sales

I discovered Lindsay Buroker's blog only within the last few months but within that brief time it has become one of my favorites. A couple days ago Lindsay posted an article I want to share with you about how to improve the sales of your books.

Don't Put All Your Eggs In One Basket = Don't Put All Your Books In Amazon

Don't put all your books in one estore even if that store is Amazon. KDP Select can be a wonderful tool to sell books, but it's not a good idea to keep your books in the program indefinitely.

Select can do wonders for increasing your book's visibility, but then experiment. Try out other venues. You can still keep it at Amazon, just not in KDP Select.

Don't misunderstand, I think Amazon is great. But none of us knows what the future holds. What if Amazon were to become less indie friendly? My mother told me to hope for the best and expect the worst.

Also, Kris Rusch has a great point: the more estores your books are in the easier it is for your readers to find them. If you want to turn readers into true fans then making it easy for them to buy your books is a good start. (See: Does Amazon KDP Select Drive Away True Fans?)

How To Market Your Books In Other Venues

Most venues, particularly Barnes & Noble, don't give books the same kind of exposure as Amazon, so what are the most effective ways to increase the visibility of your books in these less friendly markets?

Lindsay tried:

- the Nook Boards & Mobile Read
- the UK Kindle Users Forum (there's also the US Kindle Users Forum)

Lindsay used the forums to chat with readers and writers and she gave away coupons. She concludes:

In general ... I find forums to be a time sink. You can spend a lot of hours there and earn few, if any, sales. I generally only recommend forums for people who enjoy being a part of that sort of community anyway.

The Power Of Perma-Free

What ended up working for Lindsay was making one of her books permanently free and distributing it as widely as possible. People loved her work, went looking for more, and when they found her other books they were happy to pay for them. Lindsay writes:

What did make a difference for me, especially with Amazon UK and the international Apple stores, was having a book permanently free on those sites. I’ve talked a lot about this before, but I made my first Emperor’s Edge book (and eventually my first Flash Gold novella as well) free at Smashwords about a year ago. I had the freebies distributed through their partner sites, and Amazon eventually matched the price.

What took longer, but did eventually happen, is that Amazon UK (and DE, ES, IT, etc.) price-matched the ebook to free as well. That’s when I started seeing sales of my other books in those stores. It was a similar process for iTunes. It’s taken a while for the free ebooks to percolate through, showing up in the international Apple stores, but I’m now selling books every month in Apple AUD, DKK, GBR, etc. and am making between $1,500 and $2,000/mo overall in overseas sales.

A couple of tips:

- Make the first book of a series perma-free.

- Free works best if the book is permanently free. The only way to make your book free in certain markets is to offer it for free on a site like Smashwords. Price-matching bots/spiders will come along notice it's free, tell momma spider about it, and then momma spider will change the price on her site as well. This process can take months though.

The Benefits of making a book perma-free

- A huge benefit of using a perma-free book for marketing is that it requires no additional time investment on your part.

- Free book catalogs are the new libraries. As libraries continue to feel the economic crunch, more and more readers are using free book catalogs as though they were libraries to discover new authors. If they read your book and like it, they'll buy more.

It All Adds Up

You've heard of the death of a thousand cuts? The idea is that you can receive one cut and it's shallow and you bleed a little bit but that one cut is no threat to your life. If you receive a thousand of them, though, or tens of thousands of them, well, that's a different story.

It's the same with books, only in a happy way. You might only earn 10 dollars from one store over six months, 20 dollars from another, and so on, and by itself ... 10 dollars, 20 dollars, those amounts are negligible. They're not going to buy food for the day let alone pay the rent! But if you earn 10 dollars from 200 stores, well, then it begins to add up.

Perma-Free: An Experiment

I've blogged before about writing 15 novellas, 3 per series, and then bundling them into 5 series and offering them on Amazon though KDP Select. One advantage of this strategy is that a book would be free at all times.

Another strategy--and I believe someone suggested this in the comments--would be to permanently set the first novella of each series to free and offer them on every available platform. (See: How To Earn A Living As A Self-Published Writer)

The perma-free strategy would take longer. It takes time to get your books into all possible markets and it would take time for the first book/novella of each series to be set to free, but over time I could see it being more lucrative than keeping them all in Amazon's KDP Select Program.

If anyone has done this I'd love to hear from you!

All quotations have been from Lindsay Buroker's wonderful article: How Do You Improve Sales at Amazon UK, Apple Overseas Stores, and Other International eBook Sites?

Update: I wrote a squeal to this post a few days later: Using Permanently Free Books To Increase Sales: Part 2

#  #  #

NaNoWriMo Update: I'm at 32,462 words, a bit short of the 33k I was aiming for. I'm going to try and make that up tonight and have 35k done by the end of the day. * crosses fingers! *

Other articles you might like
- The Nature of Creativity: Science And Writing: Don't Edit Yourself
- Pixar Luminary Andrew Stanton's TED Talk: Make Your Reader Care
- Time Management For Writers: Nanny For Chrome

References
- Self-Publishing Success Stories. I didn't directly refer to this in my article, but it's an amazing list! Here you'll fund hundreds of indie publishing success stories. Inspirational!

Photo credit: "Campos de cultivo" by www.jordiarmengol.net (Xip) under Creative Commons Attribution 2.0.

Does Amazon KDP Select Drive Away True Fans?

"Turn into something Beautiful" by Courtney Carmody under CC BY 2.0

For a while now Kris Rusch, among others, has been saying exclusivity is a bad thing. I never doubted Kris had a good reason for her opinion but, honestly, I had a hard time agreeing with her and felt there must be something, some aspect of her argument, I was missing. (See: Amazon's KDP Select: The Best Long-Term Strategy?)

There was. In her latest business column, Kris ties her opposition of exclusivity--for instance, Amazon's KDP Select program--in with the notion of 1,000 true fans. Now I understand. And, you know what? It makes sense.

Exclusivity Alienates True Fans

Here's Kris' argument (as I understand it) in a nutshell:

Exclusivity alienates true fans.

What is a true fan?

Kevin Kelly, in his famous post 1,000 True Fans, writes:

The gist of 1,000 True Fans can be stated simply:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans.

Exclusivity is to true fans what Kryptonite was to Superman

Kris' point is that restricting your readers accessibility to your books will cost you a lot more than sales, it will cost you true fans.

In order to acquire true fans you need to show them you care about them. Having your books only available through certain outlets, outlets they may be cut off from, is NOT a good way of showing your readers--and your potential readers--you care about them.

Kris writes:

Yes, there is occasionally a marketing reason to be exclusive for a month or two. But only for a month or two and only for one project.

Because to do otherwise pisses off readers. Readers don’t avoid a writer because they get angry at the writer. Readers have short attention spans. If a friend recommends a book at midnight, and a reader can’t find that book online or in her favorite bookstore, the reader might not remember the name of the author or the name of the book a week later.

The sale is lost.

And not just a sale. A potential true fan. Kris continues:

As someone who has fought for more than twenty years to get her books to as  many readers as possible, I find it sad to watch newer writers limit their sales from the get-go. These writers are doing to themselves what I railed at my publishers for doing to me against my wishes and those of my fans.

If you’re thinking about short-term numbers, if you’re thinking about reviews and marketing and “online presence,” then you’re thinking the way that traditional publishers do. And traditional publishers have never been reader friendly. ....

Why follow a model that alienates your fan base when you’re trying to grow your writing business? It makes no sense to me.

Of course, new writers haven’t had the sad task of writing back to fans who can’t find books ...

Kris' article (The Business Rusch: No Reader Left Behind) is a must-read for anyone considering whether to enroll their books in Amazon KDP Select--or any other program that restricts an authors ability to sell his or her books in other markets.

What do you think? Are you convinced that exclusivity is inimical to attracting true fans?

Other articles you might like:
- NaNoWriMo: A Survival Guide
- How To Get Honest Book Reviews
- How To Record Your Own Audiobook: Setting Up A Home Studio

Amazon's KDP Select Program: The Power Of Free

From Forbes regarding Amazon's KDP Select program:

... Amazon is using “free” in a novel way – to level the playing field between large publishers and self-published authors. The open question is whether this is just to improve Amazon’s store of proprietary content or if it’s a radical play to totally disintermediate publishing. Either way, Amazon has built an economic and promotional model for self-publishing that is too compelling for any author not signed with a six-figure advance by a big publisher to ignore. Remember that Kindle books are not just read on Kindles but on any device with the Kindle app – including iPads, iPhones and Android phones.

. . . .

The second reason an author might choose KDP Select and promote his book for free has to do with cross-selling. Many of the most successful indie authors are selling a series, not a single book. (Barbara Freethy is a good example.) By using the KDP select program, they effectively “sample” their newest book for free, enticing readers to engage in the series and purchase the previous books.

Read the rest here: How Amazon Quietly Subverts Bestseller Lists With Kindle's KDP Select. Thanks to PG for the link.

I think a verdict, a consensus of sorts, is emerging regarding KDP Select. If you're an author who is relatively unknown then KDP Select is well worth trying out, especially since it only requires a three month commitment. You'll have five free days and, with any luck, you'll get thousands of downloads. This will give you much needed exposure and you might be into some "also bought" lists.

On the other hand, if you already have a following then having your books in every online store may have more value since you've already been discovered and your readers are actively looking for your work.

Ultimately, I think a mixed strategy will probably be the way to go.

Other articles you might be interested in:
- Stephen King's Latest Book: A Face In The Crowd
- Creativity: Use It Or Lose It
- Writing, Publishing and Productivity: Links

Photo credit: Unknown. I altered the picture a little.

Rasana Atreya's Self-Publishing Journey

Rasana writes:

Early this year the unpublished manuscript of my novel, Tell a Thousand Lies, was shortlisted for the 2012 Tibor Jones South Asia prize. I was ecstatic when I was offered a publishing contract soon after, by one of India’s largest publishing houses. Yet, I declined the offer.

Let me explain.

I would have been happy enough to have my paperback published. What I wanted were the rights to my ebook (the electronically downloadable form of a book). I’d been following the career paths of Amanda Hocking and Joe Konrath, the two authors leading the self-publishing charge, and I wanted a chance to apply their marketing methods to my ebooks. The publisher wasn’t agreeable though, so we parted ways, no hard feelings.

Rasana enrolled her book in Amazon's KDP Select program and, while it was free, 17,000 people downloaded it in one weekend! Since then Amazon has changed its ranking algorithm and she has decided to try out Barnes & Noble as well as Smashwords.com. She writes:

If you decide to self-publish, investigate your options carefully. It is easy to get scammed on the Internet. To confuse the issue, a lot of companies are calling themselves self-publishers. Self-publishing is when you upload the book, you set the price, you track the sales, you run the promotions. When someone else does it for you, they are the publisher of record. Horror stories abound about these so-called self-publishers; from manuscripts being stolen, to sales data being fudged, I’ve heard them all. 

If this seems too intimidating, reputable sites like bookbaby.com can help for a one-time fee. If someone is charging you fees upfront and keeping a cut of your royalties, beware. Reputable publishers will never charge you for publication, which is why they take a cut in your royalties. A quick and dirty way to check if the publisher is legitimate is to look at their website. The focus of a legitimate publisher will be the reader. Their website will be in the business of selling books. A subsidy or vanity publisher’s focus will be you — the gullible writer — and how many unneeded services they can sell to you.

I used CreateSpace to publish the paperback in the US (LighteningSource and Lulu are the other options). I’m pleased to report my novel has started to catch the attention of book buyers for public libraries there. My novel shows up on flipkart.com etc. because I had it listed on Ingram’s catalogue, but the international edition is too expensive for India. The time is ripe in India for someone to replicate CreateSpace’s business model, offering printed copies of books for sale, perhaps even distribution to physical and online bookstores. 

Does this mean I would rule out traditional publishers for my next book? Not at all. I am always open to new experiences. 

Read the rest here: My self-publishing journey.

Further reading:
- Helping Writers De-Stress: Meditation Apps
- Writers: In Order To Win We Must Embrace Failure
- How To Sell 100 Books Per Day: 6 Things You Need To Do

Marketing Strategies For Writers

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I've written several posts about Amazon's KDP Select program and whether exclusivity is worth it. Joe Konrath says it's not, but other authors who sell the overwhelming majority of their books through Amazon appreciate the marketing opportunities the program provides. For instance, being able to offer your book for free and having it included in Amazon's enormous borrowing library.

Here is a case study brought to you courtesy of Dee DeTarsio, author of Haole Wood. Dee enrolled her book with Amazon's KDP Select program and made it free from July 7th to the 11th. During that time she had 5,301 downloads.

Sounds great, doesn't it? Did that translate into lots of sales after it went back to $3.99 per copy? Not exactly. She made 32 sales between July 1st and July 14th and her book was borrowed 14 times. Furthermore, Dee spent $200 in advertising in the first week of July. She doesn't state this explicitly but it seems she spent this money with Amazon.

So here are the figures: 70 percent of $3.99 is about $2.80 and $2.80 times 32 is about 90 dollars. So that means that Dee is down by 110 dollars.

Was it worth it? It's good to keep in mind that advertising can put your work in front of new people, it can gain you exposure. As those 5,301 people read Dee's book I'll bet that a good percentage of them will be interested in reading her other books.

One thing Dee doesn't discuss is whether any of her other books sold better during her one week advertising drive or during her free days. Other authors have noticed when they offer one book for free, or for a reduced price, it's their other books that get the sales bump.

Dee's blog post about her advertising adventure can be read here: A Small-Budget Advertising Experiment.

Update (April 13, 2013): Joe Konrath has recently changed his mind about the worth of Amazon KDP Select. See: Joe Konrath says KDP Select Made Him $100,000 In 6 Weeks.

Related reading:
- How To Increase Your Sales: 6 Tips From A Successful Indie Author
- Mark Coker of Smashwords: $2.99 Is The Best Price For A Book
- Self Publishing: 3 Steps To Success

Jake Needham's Experience With Amazon's KDP Select Program

Jake Needham, author of The Ambassador's Wife and crime novelist, tweeted me in response to one of my articles about the changes in Amazon's ranking algorithm and what they could mean for writers in Amazon's KDP Select program. What he had to say stunned me. Before we get to that, though, let me give you a bit of background.

Amazon's KDP Select program demands it's authors sell exclusively through Amazon, but it provides authors with perks: your books are included in Amazon's prodigious lending library and you are allowed to offer your books free a maximum of 5 days every 3 months. Every time a book is borrowed and every time a book is downloaded--even when it's free--the book's rank goes up.

Or at least it used to.

It seems the recent changes to Amazon's ranking algorithm mean free downloads now count only a fraction of what they once did, and it's pretty much the same for borrows. Since the rule of thumb is that the higher ranked a book is the better it sells authors are wondering whether Amazon's KDP Select program is still worth the price of exclusivity.

Enter Jake Needham and his tweet. Here's what he wrote (I'm using this with his kind permission):

After a big free promotions (20,000+ copies), paid sales were far lower in June than after same number of free in April.

That agrees with what I've heard from a lot of other authors. So, if Jake's experience is representative, should authors abandon Amazon's KDP Select program?

It depends.

It depends on how many books an author would have sold through other retailers such as Barnes & Noble, Smashwords and iBooks, etc.

Here's what Jake said:

I sell thousands of copies of my titles every month for Kindle. So far this month for the Nook? O-n-e. Seriously.

Let's put this in perspective. Here are the books Jake has for sale on Amazon (I'm only looking at books available as ebooks):

The Ambassador's Wife
Laundry Man
Killing Plato
The Big Mango
World of Trouble

And here are the books he has for sale in the Nook store:

Laundry Man
Killing Plato
The Big Mango
World of Trouble

So the only difference is that The Ambassador's Wife is sold exclusively on Amazon. And of the thousands of copies he's sold this month, only one, one, was sold through Barnes & Noble. Wow. That's amazing.

What should we conclude?

I suppose it depends. On the one hand selling thousands of books a month on Amazon is great. I'd be swinging from the rafters. I'm guessing that even with the drop in revenue after Amazon tinkered with it's ranking algorithm, Jake is doing just fine.

On the other hand, what if Amazon breaks the algorithm? I think that's the fear, that Amazon will, intentionally or otherwise, change their algorithm in such a way that it becomes hostile to independent authors, and if Amazon is the biggest and most lucrative market out there, then we could be in very real trouble.

For what it's worth, my take on this is that it's a good idea to continually be on the look out for other places to sell ebooks, places such as Kobo's Writing Life portal for self published writers, now in beta.

That said, Amazon has shown every sign of being friendly to independent/self published authors. I believe the changes they're making to the ranking algorithm have to do with maximizing book sales and aren't intended to discourage indie authors. On the contrary, they recently featured author Jessica Park and her recently self published book Flat-Out Love on the front page of Amazon.

While there may be turbulence ahead I don't think Amazon's plane is going to crash anytime soon.

Next week I'll be posting an interview I did with Jake Needham, so stay tuned and keep writing.

Cheers.


Related reading:
- Kobo's Self-Publishing Portal: Report From A Beta Tester
- Amazon's Ranking Algorithm Has Changed: what this means for indie authors
- Amazon's KDP Select: Another Author Shares Her Experience

"Jake Needham's Experience With Amazon's KDP Select Program," copyright© 2012 by Karen Woodward.

Amazon's KDP Select: Another Author Shares Her Experience

P.J. Sharon writes:

I’ve come to the end of my ninety days of exclusivity with Amazon’s KDP Select program. That means that I’m now able to upload and distribute SAVAGE CINDERELLA on other sales channels, such as B&N,  Smashwords, and coming soon, Kobo. I thought I would give you my final analysis on my experience.

PROS:

1)      All sales on one distribution channel. Easier accounting and focused marketing plan.

2)      Cross promotion opportunities with other KDP Select participants.

3)      Five days to offer the book FREE in an effort to gain exposure and readership.

4)      Participation in the Prime Lending program (approximately $2 per borrow).

CONS:

1)      Narrows your readership to Kindle owners, and may alienate Nook or I-pad owners.

2)      Contributes to Amazon’s attempt to monopolize the e-reader market.

3)      Unable to post excerpts for advertising purposes.

All in all, I’m very pleased with the outcome of my KDP Select experience. I’m not sure if I will do it again, only because I think it’s generally bad for the publishing industry for any one entity to have exclusive rights to our work, but I can’t deny the short term benefits are very enticing.

Read the rest here: The End of Select

Although it seems P.J. won't be re-enrolling in Amazon's KDP Select anytime soon, I'd say her experience makes the program seem attractive.

The problem is it's devilishly hard to decide if a book would have done better if it hadn't been placed in the KDP Select program. From what I've seen, when authors report their sales, generally over 60% come through Amazon.

Are Amazon's promotional efforts worth losing up to 40 percent of your sales? I don't know. I'm very interested to read what authors say about their sales (thanks P.J.!) after the changes Amazon made to its all-important ranking algorithm.

Stay tuned and keep writing!