Joe Konrath says KDP Select Made Him $100,000 In 6 Weeks

Joe Konrath Made $100,000 On Amazon Over 6 Weeks Through Using Amazon KDP Select

That's right, Joe Konrath made $100,000 over at Amazon in the last 6 weeks and he says that's because he enrolled his books in Amazon's KDP Select program. Joe writes:

I just checked my 6 week KDP total, which updated yesterday, and I've made over $100,000.

More than ten grand of that is from Prime borrows (assuming $2 a borrow for March). That more than makes up for my loss of sales on other platforms.

But while the borrows are nice, it's my free ebooks that are helping me sell my backlist. My first Jack Daniels novel, Whiskey Sour, has been free for the last four days, and I've given away over 100,000 copies.

That's the most I've ever given away during a free promotion, and I'm really curious to see how high I bounce back onto the paid bestseller lists tonight. The second in the series, Bloody Mary, has earned me over $8k this month, many of those sales in the last four days because of Whiskey Sour being free.

So I gotta say I've been extremely happy about going all-in with KDPS, even though I did it with some reservations.

Why The Change Of Heart?

That's quite the about-face. Last year Joe Konrath warned indie authors not to enroll their books in programs that demanded exclusivity. In Joe's July 2, 2012 post he writes:

A lot of people ask me my opinion about KDP Select, and I made it known that I have opted all of my titles out of it. I dislike Amazon's desire for exclusivity, because it limits my readership. (Exclusivity and Free)

Why was Joe against enrolling his books in KDP Select? Joe explains his reasoning:

So how effective is exclusivity as a sales tool for Amazon? I've had people email me who bought a Kindle just to read Shaken. But how many more of my fans are annoyed because they own a different ereader that doesn't allow for a one-click purchase of Shaken? How many sales are lost?

My guess is: a lot. Shaken and Stirred have done well, but Blake and I have done better on self-pubbed projects.

For me to be exclusive with a retailer, I have to know the sales I'm going to lose will be made up for with increased sales on the exclusive platform. Long term, that's risky. After the big initial sales push, sales will even out, and years from now the lost sales will really rack up. (Exclusivity and Free)

So, what's changed?

Joe is making a heap-load of money by keeping his books enrolled in Amazon Select. He writes:

As new data comes in, I adjust my opinions. I'm currently making $2400 a day on Amazon. About 10% of that money is coming from borrows. I have years of data from the other platforms, but I've never earned $240 a day from them, even on all of them combined.

Right now, KDP Select is giving me the opportunity to make more money, and I'm taking that opportunity.

Wow! $2,400 a day. I did the math and that means he's making $876,000 a year--just shy of a million dollars!--from his Amazon sales. Any way you look at it that's a lot of money. It's hard to believe that he'd be doing better, even in the long term, if he kept his books with other retailers. What do you think?

Has Joe Konrath's experience with Amazon KDP Select changed your opinion of the program? Would you use it? Have you ever used it?

(Except where noted, all quotations are from Joe Konrath's article Exclusivity.)

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Photo credit: "the thrills:one horse town" by visualpanic under Creative Commons Attribution 2.0.

Joe Konrath Talks About How To Sell Books On Amazon

Joe Konrath has been trying numerous strategies to increase his sales--including reducing the price for Whiskey Sour, the first book in his Jack Daniel's series, to 99 cents. He also made Shot of Tequila free until the 25th.

Here are his results, so far:

Free Books Sell Books

Joe has found that free books sell books. He writes:

A few days ago, when I had three freebies, I was selling 1000 ebooks a day. Since coming off the freebie period, sales have slowed to 600 a day. I find that interesting, considering I'm now selling three more titles. (Ann Voss Peterson's Big Regret)

So making three of his books free increased his other book sales during the sale period. That's interesting. Several other authors have said the same thing.

An Update From Melinda DuChamp

Late last year I blogged about Melinda's foray into erotic writing and her initial success (she made $15,000 in 20 days). Since then I've often wondered how well her books have been doing. Joe Konrath asked her for an update and Melinda was happy to oblige. Joe writes:

Melinda: ". . . The two ebooks have made me over $65k in seven months. I'm working on a third, then I'm going to follow your lead and make a trilogy boxed set and a paper version via Createspace. Considering how quickly I wrote these books, this is the highest paid I've ever been as a writer per hour, even with traditional paper sales in the millions under my other names."

Wow.

Is Self-Publishing More Lucrative Than Writing For Harlequin? Anne Voss Says: Heck Ya!

Readers of Joe's Konrath's blog will remember Ann Voss Peterson's post, Harlequin Fail, where she talked about her decision to stop writing for Harlequin and start writing and publishing for herself. Here's what she has to say about her decision:

[A]fter nine months, do I regret my decision?

Let me share some numbers:

Last May 8 through 12 using KDP Select, I gave away 75,420 copies of Pushed Too Far.

In May and June, I sold 11,564 copies, netting me $22,316.30.

I also had 874 borrows during this time for another $1902.30.

So in a bit over six weeks, Pushed Too Far earned $24,218.60 and was downloaded onto 87,858 e-readers. My highest earning Harlequin Intrigue earned me $21,942.16 in the last twelve years.

Verdict: In less than two months, Pushed Too Far became my highest earning book. EVER.

As Joe has said many times, sales ebb and flow, and PTF has been no different. But for May through December of 2012, this one book (Pushed Too Far) has had a grand total of 15,257 (paid) sales and borrows, netting me around $31,179.03.

Of course there's no guarantee. I've known authors who have done better. I've known authors who've done worse. But the question is, do I regret my decision to self-publish?

Are you kidding?

I regret I didn't do it sooner.

Well, there you have it! If you're writing for Harlequin, think about writing and publishing a book yourself and see how it goes. You might do better on your own.

What is the best way you've found to market your books?

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Photo credit: "182/365 Sparkle (+2)" by martinak15 under Creative Commons Attribution 2.0.

Writing And Publishing in 2013: How To Survive And Thrive

I've been reading various pundit's predictions for 2013, what the New Year has in store for writers.

Today I was going to write about Mark Coker's predictions for 2013 and take a closer look at what future the large traditional publishers have, especially after they tied themselves to the millstone of Author Solutions.

Somewhere along the way, between draft and finished piece, I lost heart. Avarice isn't new or interesting; on the contrary, it's relentlessly depressing. That a business only cares about he bottom line is hardly news. So let's talk about things we--whether we're traditionally or independently published--can do to help ourselves, and each other, in the coming year.

What follows are my opinions. You may have different opinions and that's great! I'd love to talk to you and find out what they are. The fact is, I've changed my mind about a couple of things this year. That was partly a response to the world changing and partly a result of talking to other writers and being persuaded by the evidence.

1. Where Should We Sell Our Books: Is Amazon KDP Select Worth The Price Of Exclusivity?

Yes, I think so. In certain cases.

If you are a writer just starting out, you have no following. If no one has the slightest inkling who you are then I can't think of a reason not to take advantage of Amazon's KDP Select program.

That said, I believe it would be a mistake to put all your books into Select and leave them indefinitely. There is a lot to be said for not putting all your virtual eggs in one basket. Also, writers don't want to alienate any potential readers. We don't want to require them to jump through hoops to buy our work, and forcing readers to buy from only one store is a pretty big hoop.

If you already have a following, the benefit of Amazon's KDP Select program is going to be markedly less. If you are releasing the first book of a series or if you are branching out into a previously unexplored genre, you might think about releasing the book with Select to pick up a few readers. After the three months are up, though, you'd probably want to pull it out of Select and make your book available on all platforms.

Other articles on the price, and benefits, of exclusivity:
- Does Amazon KDP Select Drive Away True Fans?
- Amazon's KDP Select: The Best Long-Term Strategy?
- Amazon's KDP Select Program Has A Lot To Offer New Writers, But What About Established Ones?
- Kobo Becoming a Player for Self-Published Ebook Authors, Lindsay Buroker

2. How much should ebooks sell for?

I don't think you should price your ebook under $2.99.

You'll probably want to try experimenting to see what the best price point is for you. I think $2.99 is the minimum you should offer your ebook for, but the maximum is up to you. I've seen indie published books for as much as $9.99 selling relatively well.

That's not to say you can't make a book free, or dramatically lower its price, for brief periods of time as part of your marketing strategy.

Also see:
- Writers: How To Use Permanently Free Books To Increase Sales

3. Should I Blog?

The answer for me was: Yes!

Before I started blogging it was difficult to write every day. I knew that in order to get better one must write but it was difficult to find the "butt-in-chair" time I needed. When I made the commitment to post one blog post a day--then two--writing every day became part of my life.

Blogging Helps Newer Writers

I think blogging benefits newer writers more than established ones. Old pros have their community, they have their routine, and they've written well over 1,000,000 words.

1,000,000 Words And Competency

There's a notion that in order to learn to write saleable fiction one must first write 1,000,000 words. That's an approximation, certainly, but 1,000,000 words is ten 100,000 word books. That seems about right. But there's another way of looking at it: One thousand 1,000 word blog posts! If you did two 1,000 word blog posts a week by the end of one year you'd have written about 100,000 words.

Blog posts count toward your 1,000,000 words, so after one year, just by blogging regularly, you'd be 1/10 of the way there!

Your Blog And Serials

I can hear someone say, "But wouldn't it be better to use those 100,000 words and write a book?"

There's no reason blogging and writing fiction can't be combined. I think one of the big things in 2013 will be serials. Every week you could do one non-fiction blog and and one episode of your serial. Start building up an audience for your fiction writing, get more eyes on your blog, and then--when your story is finished--publish all the episodes on your ebook platform of choice.

A number of writers are taking up the challenge of writing serials. Recently I had the pleasure of making the acquaintance of one of them, Ben Guilfoy. Ben wrote an excellent article about his experience with the art form as well as how he structures a serial.

Here are a couple more articles on the subject of serials:
- Serial Fiction: Is It Profitable?
- Is Serial Fiction Profitable? Hugh Howey Says: Yes! Even With Absolutely No Promotion

To Be Continued ...

It turns out this post is going to be a bit like a serial! I try and keep my word count under 1,000 so I'm going to break off here and finish my list of 'things writers should do in 2013' tomorrow. (Update: Click here for the rest of the list: Writing And Publishing In 2013, How To Survive And Thrive: Part Two)

In all things, do what seems right to you. If something I wrote resonates with you, great! If not, that's fine. It was nice having you stop by, I hope you'll come again. :)

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Photo credit: "Another Pillow!" by CarbonNYC under Creative Commons Attribution 2.0.

Tips For First Time Writers

I've started reading Ed Robertson's blog, Failure Ahoy!, regularly. Ed meticulously tracks the performance of his books in response to various promotions on Amazon and, now, Barnes & Noble. Many would keep this information to themselves thinking it could give a competitive edge, but in true Indie spirit Ed shares his findings with the community.

So when Ed published a post giving advice for first time authors I read it with interest. Here are some of his tips:

The new sweet spot for ebooks is $3.99
99 cents, then $2.99, used to be a good price point for ebooks but now an ebook sold for 99 cents has gained something of a stigma and even, though to a much lesser degree, $2.99, since that is the lowest price a writer can sell their work for and earn a 70% royalty. IMHO this thinking is wrong but with marketing sometimes it is all about perception.

That said, making your book free for a time (see below), or lowering it's price to 99 cents as part of a promotion, can be a good strategy.

Join Kindleboards
Ed cautions that you might not see any gain from this for a few months but that, for him at least, joining the Kindleboard community was a good investment of his time.

Join Goodreads
The folks over at Goodreads are mighty nice and I enjoy the community. Ed writes:

It's probably worthwhile to get your book listed on GoodReads. I am not intricately well-versed in how Goodreads runs, but if you have librarian status, or know someone who does, you should be able to add your book easily. If you can't, it's no big deal--someone will get to it eventually--but Goodreads seems to be a fairly important part of developing your book's infrastructure, a concept I'll get to in a bit.

Free is your friend: Enroll your book in Amazon's KDP Select Program
If this is your first book you have no reviews, no 'also bought' recommendations. In short, no one has the foggiest idea who you are. Ed writes:

But perhaps the most important thing you can do after hitting publish is this: make your book free. Right out of the gate. Give away the hell out if it. Schedule it for a two-day run, sit back, and see what happens.

"What happens" probably won't be much. I think it's vitally important to set the right expectations at this stage, and for most beginning authors, the reality is you're going to sell very little right off the bat. In concrete terms, you're doing very well if you're selling 1/day. Many brand-new books from first-time authors with no platform can easily go days or weeks or even months between sales. A month from now, your sales column might consist of a number between 1-9, and that is perfectly okay.

At this phase, that means every single sale is a success. Every sale means someone stumbled over an unknown book and thought it looked interesting enough to pay money for. Do you know how hard it is to make that happen? Remember: 1,504,243 ebook titles and counting. As a brand-new book, the only place you're showing up is in the new releases list and in keyword searches, and even then, anyone who found your book is either obsessive or almost superhumanly dedicated to finding new books, because they probably had to dig through dozens of pages before they happened upon yours. In terms of its present visibility, your book may have a "Buy" button on its page, but in many ways it still hasn't really been published.

So cheer every day you do get a sale, but try not to be surprised or disappointed when you don't. It's probably going to be some time before your book starts traveling down some of the main avenues to discoverability.

And that's why we're going free right off the bat--to try to kickstart a couple of these avenues.

If you are a new author (or just feel like one!) I highly recommend reading Ed Robertson's article in its entirety:  I'm New to Indie Publishing and This Is Awesome and Terrifying, Part 1: Releasing Your First Book.

Other articles you might like:
- Book Promotion: Where's The Line?
- John Locke Paid For Book Reviews
- 8 Ways To Become A Better Writer

Photo credit: Mrs Logic

More on Amazon Select: Is exclusivity worth it?

I know I've written quite a bit about Amazon Select recently, but I've been looking for good information on it for some time, information from other indie authors, and it seems to be coming in a flood.

Today Joe Konrath had this to say about Amazon Select:

I've lost some of my faith in the Kindle Select program since it originated, and as a result I've opted my titles out. Select requires exclusivity, and I found I was making more money via Smashwords, Kobo, B&N, Overdrive, Sony, and Apple than I was through Select lends.

The other advantage of Select--being able to make your ebook free--used to result in a nice bounce from the free list to the paid list. Lately, the bounce isn't nearly as dramatic.

Two weeks ago Ann Voss Peterson made her thriller ebook Pushed Too Far free for a week. She gave away 70,000 copies--which is impressive, even beating many of the giveaways Blake Crouch and I had done (giveaways that got us in the Top 100 paid list and made us lots of money.)

Ann never hit the Top 100 paid. She's currently at #158. This is great, and she's thrilled, but she's only allowed to do this once every 90 days, and I don't believe the benefit corresponds to the loss of income from the other retailers.

If you do decide to make your ebook free, go all in. Use the 5 full days allotted, contact as many websites as you can find who announce freebies, and enlist everyone you know to help you spread the word.

Read the rest of Joe's comments here: Guest Post by Robert Gregory Browne, in the "Joe sez" section. He follows these remarks with fabulous advice for indie authors.

I'm paraphrasing.

- Get as many books as you can up for sale as quickly as you can. Your writing is the best advertising you could have.

- Don't be afraid to experiment. Experiment with pricing, covers, promotions, and share your knowledge with your peers.

- Bundle. For example, sell your short stories as stand-alones, then group them into an anthology and sell that. Do the same with your books, especially books in a series. "This increases shelf space without writing more."

- Forget about advertizing and marketing. It's not worth it.

- Keep your fingers on the pulse of the industry. Joe recommends subscribing to:

Publishers Lunch
PW Daily
Passive Guy
Kris Rusch
Dean Wesley Smith
David Gaughran
Bob Mayer
Mike Stackpole
Mike Shatzkin

- As Neil Gaiman recently said, "Walk toward your mountain." In other words, figure out what you want to do and do it. Of every decision ask yourself: does this take me closer to, or father away from, what I want to do. Then, and this is the tough part, believe in yourself and ignore those who ridicule you.

- As Joe put it, "The world needs heroes. Be one." Pass along what you've learnt and encourage others the way you would have liked to have been encouraged when you were where they are.

That's it! Reading the list over, it seems like I could title it, "Joe's Commandments for the indie writer".

Before I end this article, I want to give you a link to an article on KDP Select by the above mentioned David Gaughran. It explains, among other things, the nuts and bolts of KDP select and why Amazon's bestseller lists are so important to indie authors. Read it here: Amazon & The Importance of Popularity

Related Articles:
Changes in Amazon's Algorithm: An Update
Amazon's Ranking Algorithm Has Changed: what this means for indie authors
Self Publishing on Amazon: Kindle Direct Publishing


"More on Amazon Select: Is exclusivity worth it?," copyright© 2012 by Karen Woodward.

Changes in Amazon's Algorithm: An Update

For a while I've been wondering if Amazon Select is worth enrolling ones books in considering the exclusivity clause. Recently the matter became even more complicated by Amazon changing their ranking algorithm, a change that directly and, in many cases drastically, affected book sales.

Before Amazon changed their algorithm a free download counted the same as a paid download in terms of the effect it had on how ones book was ranked. After the change, it looked as though a free download counted for a fraction of what a paid download did.

Since many indie authors rely on periodic giveaways to boost their book's rank, and therefore hopefully keep the book toward the top of Amazon's bestseller lists, this was a big deal. Edward Robertson has posted an invaluable series of articles on the changes Amazon has made to their algorithm and in my earlier article I promised to keep readers up to date. Well, here's the latest.

Robertson, in an attempt to figure out the full impact of the changes to Amazon's ranking algorithm, made his book, Breakers, free for a few days and his results were startling. Over the period of a few days nearly 26,000 copies of his book were downloaded, 173 were sold and 93 copies were borrowed. Here's the big news, though. At the end of that period his books ranking had dramatically increased. (See Robertson's post -- How Much Juice Is Left In Select? -- for full details.)


He writes:

[W]hat does this mean long-term? I don't know. I'm trying not to know just yet, because I don't want to get my hopes up. But prior to this free run, Breakers was #121 on the Technothrillers popularity list and worse than #500 on Science Fiction > Adventure. On day three of its run, it improved to #10 Technothriller and #27 Sci-Fi > Adventure. Right now, it's #8 and #24. I'm guessing sales will slow down after an initial rush, but hold, driven by the pop lists, at a decent clip, for an unknown length of time. If that happens, I will be a very happy Ed.

I can imagine, I would be ecstatic! If Robertson's experience with Breakers is any indication the news for indie writers isn't bleak, it's quite the opposite. As Robertson writes, though, it's too early to draw sweeping conclusions.

Stay tuned!

Related Articles:
Amazon's Ranking Algorithm Has Changed: what this means for indie authors
An Indie Writer Shares His Experience With KDP Select
Self Publishing on Amazon: Kindle Direct Publishing


"Changes in Amazon's Algorithm: An Update," copyright© 2012 by Karen Woodward.

An Indie Writer Shares His Experience With KDP Select

I've written a few posts about publishing on Amazon and tried to say something intelligent, or at least intelligible, about KDP Select and whether paying the price of exclusivity with Amazon for the perks of being in its lending library are worth it.  (For those who don't know, in order to enroll your book in Amazon's KDP Select program one cannot publish that book anywhere else, not even ones own website.)

Fortunately Derek Haines has shared his experience with KDP Select. He writes:

If my conclusion about KDP Select was purely based on the number of borrowed books and having the ability to give my books away, of course I would be out. But there’s just one rather strange consequence that I’ve noticed since joining. My ebook sales keep increasing each month. For the life of me I can’t really put my finger on the reason though. Perhaps it’s all because of the free books, or maybe because I’ve changed deodorant. I really don’t know. But giving Amazon exclusivity has resulted in far, far more sales for me and more than make up for the few ebooks I used to sell on other retailers each month. As well as that it’s much easier to keep track of payments from just one source.
- The Vandal

 Thanks Derek! This is the kind of information indie authors love, it's good of you to share.

By the way, Derek's blog, The Vandal, is an excellent place to get tips about writing, blogging and the entire world of writing.

Related Articles:
- Amazon's Ranking Algorithm Has Changed: what this means for indie authors
- Self Publishing on Amazon: Kindle Direct Publishing