How To Survive And Thrive As An Indie Writer

This post was finished then my word processor ate it! Yes, I know, I know, it's my fault for not saving. In any case, what follows is a shortened version.

Here's how to survive and thrive as an indie writer: Write good books, make sure they've been copyedited--either by a professional or a fellow writer--and publish.

I've just read two excellent posts on how to survive and thrive as an indie writer.

1. Kris Rusch: The Business Rusch: The Stages of An Indie Writer.

2. Hugh Howey: What do Self-Published Authors Need?

I'd like to add my own piece of advice: Read as many indie success stories as you can and examine what they did.

I'm not suggesting you do exactly what anyone else has done--Amanda Hocking once lived off of Red Bull and sweet-tarts for a week while she wrote Switched--but it shows you that the one thing they all had in common is that a) they published and b) they didn't give up in the face of criticism.

Here are a few stories I was inspired by:

Amanda Hocking: An epic tale of how it all happened.

Karen McQuestion: The Self-Publishing Bestseller On 'How I Did It'.

Joe Konrath: Independence; How To Sell Ebooks.

Hugh Howey: Hugh Howey: Self-publishing is the future — and great for writers; Author Hugh Howey gets richer by giving away his work;

The main thing is to do it! Don't edit your work forever. Put it out there and let readers give you feedback. I often publish stories on Smashwords first; I've found the feedback from readers there is excellent.

Whatever you do, all the best!

Photo credit: "cat daddy" by Robert Couse-Baker under Creative Commons Attribution 2.0.

How To Get Honest Book Reviews

Book Review Bloggers

Honest reviews are one of the best ways of increasing book sales. I know it's anecdotal, but Amanda Hocking credits reviews left by bloggers as being responsible for much of her early success. She writes:

Book bloggers have saved my life. Book bloggers absolutely without a doubt sell books. I can prove it to you. In May, I sold just over 600 books. In June, I sold over 4,000. In May, I had no reviews. In June, book bloggers started reviewing my books. (Book Bloggers Are People, Too, February 9, 2011)

I think even an honest one-star review is better than no review! That is, as long as it's not a screed against the author admonishing him to never again put pen to paper.

So how does an author go about soliciting honest reviews?

Book Bloggers

Book bloggers read and review books free of charge and will often post their reviews not only on their book blog but on sites like Amazon and Barnes & Noble.

It vastly increases ones chance of receiving a review if one reads and follows each blogger's submission guidelines as carefully as one would those of a publisher or agent.

Keep in mind that many bloggers only accept traditionally published books and, of those who will review indie books, often they will only review certain genres or they will only accept a physical, paper, book.

I look at it this way: if I don't do what a reviewer wants me to do then how can I ask the reviewer to do what I want her to do?

What to send

If a reviewer specifies in their submission guidelines what they'd like you to send then that part's easy, but sometimes they don't. Then what do you send?

Mike Reeves-McMillan suggests the following:

"1. A good brief blurb that piques interest in your book ..."

"2. A synopsis."

"3. An author bio. Try to find something interesting to say about yourself."

"4. Links to where your book is for sale, if it is."
These links will make it easy for the reviewer to find where on the internet to post their review of your book.
   
"5. More links to you and your book on Goodreads (or Shelfari or LibraryThing if you use them; some reviewers will post there), to your blog, and to your social media. Some reviewers want these."

"6. Your cover art."
  
"7. An author photo."
   
"8. An extract from the book."

Mike put all of the above in a press kit and included a link to the kit in the email he sent off to any reviewer who didn't specify what they wanted an author to include in their submission.

I think that's a brilliant idea!

Keep track of your submissions

Mike also recommends starting a spreadsheet--he used Google Docs--so you can track:

- Which book reviewers you submitted to
- When you submitted
- When they responded
- What they said
- If they posted a review

Mike also kept track of:

- Where the review was posted (Amazon, Barnes & Noble, Goodreads, etc.)
- How many stars the reviewer gave

Once you have this information you can use it when you're getting ready to send out your next book for review.

Mike reports that the number of bloggers who accepted his work for review outnumbered those who didn't by a factor of 2 to 1. That response rate is excellent! He also included a generic letter in his post, one that he sent out if a reviewer didn't request anything specifically.

You can find Mike on the web over at The Gryphon Clerks.

Finding Reviewers: Databases Of Book Blogs

Last year I discovered a couple of databases containing contact information for book bloggers who accept independently published work. These are all honest reviewers who take pride in the fact they write and post their reviews for free.

The Indie Book Blog Database

The Indie Book Blog Database contains information about hundreds of blogs which review indie books completely free of charge.

Jennifer Hampton, the database owner, reminds writers that since these bloggers review books as a hobby, and since they are routinely flooded with review requests, authors must be prepared for a lengthy wait between submission and review.

The Indie View

The Indie View is another database which keeps track of review blogs which will consider indie published books for review.

In order for a reviewer to be included in the database he/she must:

- Actively post reviews
- Not charge for reviews
- Not be affiliated with a publisher

Definitely something to take a look at!

Book Blogs Search Engine

The Book Blog Search Engine allows you to search thousands of book review blogs but be aware that many of these reviews do not accept independently published work.

Question: Have you ever submitted your book to a blogger for review? What was your experience like?

Other articles you might like:

- What Slush Pile Readers Look For In A Story
- Chuck Wendig's Flash Fiction Challenge: Choose Your Opening Line
- Is Writing Rewriting?

Photo credit: "Song (John Keats, 1795-1821)" by jinterwas under Creative Commons Attribution 2.0.

Amazon Lists: The New Slush Pile?

Today I read a provocative article in The Miami Herald: Self-publishing industry explodes, brings rewards, challenges.

According to Chris Kenneally publishers as well as agents are looking at self-published books on Amazon as the new slush pile.

As self-publishing took off, a funny thing happened. The big publishers began watching the sales of self-published work on Amazon, and started offering successful writers traditional contracts.

“Publishers have always had places that they’ve gone to find the next crop of big bestsellers,” Kenneally said. “And frankly I’ve had literary agents tell me that Amazon Lists is the new slush pile. That this is a terrific way to find out if they have an audience, if they work, if people are willing to pick it up and love it.”

The most noteworthy may be fantasy writer Amanda Hocking, who put the first of her 10 novels featuring trolls, vampires and zombies online in 2010, made an estimated $2 million over the next year, and signed a four-book contract with St. Martin’s Press by the summer of 2011 for another $2 million.

Oh how times have changed. It used to be that if a writer self-published no publisher or agent would represent her. Now that's where publishers and agents look for new and upcoming writers.

I don't want to sound like a mother hen, but keep in mind that not all agents are equal and if an agent thinks they can make money off your writing chances are you can too, and all on your own.

That's another thing that's changed. Today, more than ever before, writers can do it all themselves.

It's a weird but wonderful time to be writing in. Cheers!

(Thanks to Passive Guy for posting a link to The Miami Herald articles.)

#  #  #

Okay, NaNoWriMo! My word count is 24,013 words and I'm hoping to pass the midpoint and get to 26,000 today. It's starting to hurt, I'm feeling the grind. But we'll do it, we'll finish! :)

Other articles you might like:
- Serial Fiction: Is It Profitable?
- What's The Difference Between Paranormal Romance And Urban Fantasy?
- How To Earn A Living As A Self-Published Writer

Photo credit: "Fruity Happy Apple Breakfast Cereal" by Pink Sherbet Photography under Creative Commons Attribution 2.0.

Amanda Hocking's Unusual Writing Schedule

Amanda Hocking took the self-publishing world by storm in 2011. She "sold over a million copies of her nine books and earned two million dollars from sales, previously unheard of for self-published authors. In early 2011, Hocking averaged 9,000 book sales each day" (Wikipedia, Amanda Hocking).

In 2011 Amanada was in her mid-twenties and had already written 17 novels! Here's how she does it:

"I get up around 7:00 in the evening," she explained. "I eat something and then I'm on the computer answering emails and doing business for a while. I start writing later in the evening and write between six and twelve hours." (Amanda Hocking in town for LeakyCon)

Perhaps I should try being nocturnal. In the summer it would probably be much less distracting!

Further reading:
- The Secret of Amanda Hocking's Success
- 5 Points To Ponder Before You Self Publish

Photo credit: Unknown

Amanda Hocking: An Update

In her latest blog post, Amanda Hocking tells us how she feels about signing with a traditional publisher (St. Martin's Press), how her traditionally published books are selling and what her future plans are.

For me, one of the most interesting comments she makes is this:

Some people have been speculating that I'm not doing so well based on my Amazon rankings - which aren't terrible, but none of my books are in the Top 100 right now. They think this means that I'm not selling and the books must be doing poorly.

But one of the biggest reasons I went with a publisher is because I wanted to expand outside of the pool of Amazon readership. I know ebooks are continuing to grow, and I know that right now Amazon controls the largest share of ebook sales (they account for roughly 60% of my self-published ebook sales, with Barnes & Noble covering the vast majority of the other 40%).

And you cannot discount the fact that I sold nearly a million books copies of the Trylle books before I went with a publisher, and a large portion of those were through Amazon. I thought I'd already mostly tapped out the Amazon audience, so the fact that my books are doing as well as they are (Switched is ranked in the #1,000s of the Kindle store at the time of this writing, and Ascend is ranked #325) is impressive to me.
- Amanda Hocking, How Am I Doing Now?

Statistics on how well books sell on Amazon versus Barnes & Noble are difficult to come by, so I appreciate it when authors choose to share their numbers (Joe Konrath is wonderful this way). Amanda Hocking sold about 60% of her books through amazon and, I'm guessing, about 30% through Barnes & Noble.

Some might say, "Who cares?"

These numbers are relevant to writers trying to decide whether to enroll their books in KDP Select because that program requires authors to sell their ebooks exclusively through Amazon. I'm not suggesting that Amanda Hocking's numbers are representative, but with so little information about this sort of thing, every little bit helps.

Thanks Amanda!

Related Articles:
Amanda Hocking Joins The Amazon Kindle Million Club
The Secret of Amanda Hocking's Success Amanda Hocking's Story Amanda Hocking, Barry Eisler and Mark Coker: Legacy publishing versus indie publishing

Links:
Amanda Hocking's Books on Amazon
Amanda Hocking at Macmillan Books
The World of Amanda Hocking
How Am I Doing Now?
KDP Select

Photo credit: Thinking About Books

"Amanda Hocking: An Update," copyright© 2012 by Karen Woodward.

Amanda Hocking Joins The Amazon Kindle Million Club

Amanda Hocking is the second self-published author to join the Kindle Million Club, the first being John Locke. The other authors are: Stieg Larsson, James Patterson, Nora Roberts, Charlaine Harris, Lee Child, Suzanne Collins, Michael Connelly, John Locke, Kathryn Stockett, Janet Evanovich and George R.R. Martin.

As with John Locke before her, Amanda Hocking sold the majority of her 1 million Kindle books independently using Kindle Direct Publishing (KDP). Since its launch in 2007, KDP has provided a fast, free and easy way for authors and publishers around the world to make their books available in the Kindle Store. In addition to the more than 2 million books sold by John Locke and Amanda Hocking, 12 KDP authors have sold more than 200,000 books and 30 KDP authors have sold more than 100,000 books.

“Our customers love reading all kinds of books on their Kindle, and it’s thanks to them that the Kindle Million Club keeps growing so quickly,” said Russ Grandinetti, Vice President of Kindle Content. “It’s exciting to see both long-time Amazon best-selling authors from the traditional publishing world and independently published authors join the club.”

"I’m thrilled to be a member of the Kindle Million Club,” said David Baldacci. “EBooks are leading the way in more people reading and it’s great to be part of this revolution." David Baldacci is the internationally best-selling author of more than 20 novels that have been translated into over 45 languages and sold in more than 80 countries. His most recent books include the best seller “The Sixth Man” and the Kindle Single “No Time Left.” His newest novel, “Zero Day,” was published on October 31.

"I’m so grateful to everyone who has bought one of my books, and to Amazon, for giving me a place to share my books,” said Amanda Hocking. “None of this would have been possible without you. Thank you!" Amanda Hocking got her start independently publishing her books and is now the best-selling author of 10 books, including the My Blood Approves series and the Trylle Trilogy, which has been optioned for films. Hocking has been featured in the New York Times, Los Angeles Times, Entertainment Weekly, Huffington Post and Forbes.

"I know for a fact that this is the most awesome club I’ve ever been allowed into,” said Stephenie Meyer. “Of course I owe it all to the readers – thanks for continually making me cooler than I actually am. And thanks Kindle, for making it so much easier to bring 25 books with me on vacation.” Stephenie Meyer is the author of six novels, including the best-selling Twilight Saga series. “Twilight” was named an Amazon.com Best Book of the Decade So Far, and the series has become a global phenomenon that has been published in 50 languages around the world with over 116 million copies sold worldwide. The movie version of the final book in the Twilight Saga, “Breaking Dawn – Part 1,” hits theaters November 18.

Kindle books are “Buy Once, Read Everywhere” – on Kindle, Kindle Touch, Kindle Touch 3G, Kindle Fire, on the web with Kindle Cloud Reader, and free Kindle reading apps for iPad, iPhone, iPod touch, PCs, Mac, Android phones and tablets, BlackBerry and Windows phones.
- David Baldacci, Amanda Hocking and Stephenie Meyer Join the Kindle Million Club

The Secret of Amanda Hocking's Success

Kristine Kathryn Rusch hits the nail on the head. In her words, Amanda Hocking has "major storytelling chops".

Critics loathe folks who can tell stories but whose prose isn’t English-major perfect. Once Hocking got her deal with St. Martins, the literary critics all downloaded a copy of her e-books then came out guns blazing, calling St. Martins stupid for buying such a seriously bad writer.

As usual, the major literary critics—the same folks who dismiss James Patterson and Nora Roberts as hacks—fail to understand what readers read for. We don’t read for beautiful language (well, some of us do some of the time.) We read to be entertained. We read to get lost in a good story. We read to forget about the plunge in the Dow and the European Debt Crisis and the war in Afghanistan and the Somali famine. We read so that we can relax after a long day of searching for a job, or trying to figure out which bill to pay, or taking care of our ill parents. We read to go somewhere else.

Hocking takes us there. So does Patterson. So does Nora Roberts. Some do it with better prose than others. But they all take us out of our lives for the time we’re inside the book.

The writers who, year after year, continue to sell books through indie publishing or traditional publishing tell great stories. Bottom line: those writers aren’t really writers. They’re storytellers.

Read the rest of Kristine Rusch's article here: The Business Rusch: Comparisons

When I bought My Blood Approves by Amanda Hocking -- it was the very first ebook I bought, by the way -- I couldn't put it down and finished it that day. Yes, I wanted to find out what happened at the end of the story, but it was more than that. She got me to care about her characters, about her universe.

Who do you write like?

I just read Amanda Hocking's latest blog post where she embedded a link to a nifty (yes, I said 'nifty'!) internet poll that tells you which famous author you write like. (And of course this is completely true!  Or not.)

Here are my results:

I write like
J. K. Rowling

I Write Like by Mémoires, journal software. Analyze your writing!

I was thrilled! J. K. Rowling is one of my favorite authors.

Amanda Hocking's Story

Amanda writes:

Switched - the book that was last rejected in February because there wasn't a market for it - has sold 13,555 copies at Amazon, 9929 copies at Barnes & Noble, and 314 paperbacks in December alone. 

For anyone unfamiliar with Amanda Hocking's story -- or anyone who is -- this is a great blog post.

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