The Da Vinci Code by Dan Brown is FREE for the next week! (offer ends March 25th)

The Da Vinci Code Is Free! Dan Brown is coming out with a new book, Inferno.

The Da Vinci Code by Dan Brown is free, starting today until Monday, March 25th, 2013. It can be downloaded from any major ebook retailer.

The following is from the LA Times:

Doubleday has announced that it will be giving away free e-books of Dan Brown's international bestseller "The Da Vinci Code" this week. The free digital download is offered in celebration of the novel's 10th anniversary (to readers only in the U.S. and Canada). "The Da Vinci Code" was originally published March 18, 2003 and quickly sold more than 81 million copies.

The free download isn't exactly a conspiracy, but it is, clearly, part marketing: Besides the best-selling art-historical whodunit, the ebook will include the prologue and first chapter of Brown's forthcoming thriller "Inferno," also featuring renowned symbologist Robert Langdon, which will be published in May. The free e-book deal is a natural digital outgrowth of teasing a sequel by including a first chapter in the back pages of a paperback.

. . . .

In "Inferno," Langdon, the hero of "The Da Vinci Code," "Angels and Demons" and "The Lost Symbol," returns to Europe to tackle a mystery involving the poet Dante Alighieri. "The Da Vinci Code" e-books can be downloaded free from all major e-book retailers.

I know a lot of folks aren't fans of The Da Vinci Code but you can't deny it has narrative drive, that can't-put-it-down quality that keeps reasonable people up far past their bedtimes.

Thanks to The Passive Voice Blog for the heads up.

Are you going to download a copy of the Da Vinci Code? Have you read the Da Vinci Code?

Other articles you might like:

- Story Structure
- How To Become A Full Time Indie Author
- How To Be A More Productive Writer: Use A Voice Recorder

Using Permanently Free Books To Increase Sales: Part 2

A few days ago I talked about the strategy of making books permanently free to increase sales. (See: Writers: How To Use Permanently Free Books To Increase Sales)

It sounds counter-intuitive, but the idea is that if you, for instance, make the first book of a series free that its value as a marketing devise will far outweigh your lost revenue.

I wasn't sure how that post would be received since there has been some resistance within the indie community to the idea of giving away ones work and was pleasantly surprised by the wonderfully helpful comments the article received.

In this post I want to look, first, at a variation on the idea of using permanently free electronic books to increase sales of your other work: make the ebook version of a book free and use it as advertising for the paper version. Then we'll look at another indie author--Robert J. Crane--who uses the technique of perma-free to sell books AND he has been so kind as to share his sales figures.

(By the way, if you have tried perma-free to increase sales of your work please contact me, I'd like to hear about your experience.)

1) Make The Ebook Version Free, Charge For The Paper Copy

Example: Seth Godin

The first time I heard of this strategy I thought I had to have misheard. But, no, offering the ebook version of his paper books has worked out well for author and entrepreneur Seth Godin.

In 2001 Seth wrote Unleashing The Ideavirus. I'll let him tell you about it:

Seven years ago, I wrote a book called Unleashing the Ideavirus. It's about how ideas spread. In the book, I go on and on about how free ideas spread faster than expensive ones. That's why radio is so important in making music sell.

Anyway, I brought it to my publisher and said, "I'd like you to publish this, but I want to give it away on the net." They passed. They used to think I was crazy, but now they were sure of it. So I decided to just give it away. The first few days, the book was downloaded 3,000 times ... The next day, the number went up. And then up. Soon it was 100,000 and then a million. ... I didn't ask anything in return. ... Here it is. Share it.

A Google search finds more than 200,000 matches for the word 'ideavirus', which I made up. Some will ask, "how much money did you make?" And I think a better question is, "how much did it cost you?" How much did it cost you to write the most popular ebook ever and to reach those millions of people and to do a promotion that drove an expensive hardcover to #5 on Amazon and #4 in Japan and led to translation deals in dozens of countries and plenty of speaking gigs?

It cost nothing. (You should write an ebook)

Unleashing the Ideavirus is still selling strong. Over on Amazon, the paperback version is at #34,038 (excellent!) while the Kindle version is sitting at around rank #152k.

Let's think about that for a moment. The ELECTRONIC copy of Unleashing the Ideavirus, the format Seth is giving away for free (the link is right here), is downloaded more often than The League of Extraordinary Gentlemen (#223,261), published in 2003, two years later.

It's true that Seth's book is $7.86 while League is $11.87. That probably has an effect on sales, but my point is that offering the book for free doesn't seem to have hurt sales of even the electronic version!)

That's just one example. Here is a listing of 15 books Seth Godin has made permanently free.

Here is Seth Godin's blog post advocating writing an ebook with the intention of making it permanently free: You should write an ebook.

Example: David Gaughran

David Gaughran released Let's Get Digital, in July of 2011. What caused a lot of commentary at the time was that, like Seth Godin, he gave away a PDF copy of his book on his website (it's still available here: Let's Get Digital). David did one thing differently from Seth, he put up a donation button for anyone who wanted to contribute to his continued financial well-being.

So, did making the PDF perma-free pay off?

On Amazon.com the Kindle version of Let's Get Digital is priced at $4.98 and is at rank #26,388 which is good. In fact, the electronic version is selling the best out of all David's books, at least those on Amazon.com. I'd consider that a success.

Thanks to Leauxra for drawing my attention to these examples.

2) Eric Flint and the Baen Free Library

Baen Free Library was founded in 1999 by writer Eric Flint and publisher Jim Baen "to determine whether the availability of books free of charge on the Internet encourages or discourages the sale of their paper books" (Baen Free Library, Wikipedia).

Eric Flint concluded that making an electronic version of a book available for free enhances the sale of the paper version. Is he guessing? No. Eric shares his sales figures for Mother of Demons, a book he made free for electronic download around 2000 and persuasively argues that giving the electronic version away for free helped  his sales. Eric writes:

Almost eight years ago, I put up my first novel [Mother of Demons] for free online—as a result of which it got most of its sales since then, and is still selling well enough that even after the mass market edition finally runs out, the publisher is going to keep it in print in a hardcover edition.

Nobody knows exactly what percentage of first novels never go out of print for ten years and then get reissued in a hardcover edition. But the percentage is probably somewhere in the top one-tenth of one percent. (NOTE: need sub-title) ["Note: need sub-title" is the subtitle. See the reference section at the end of this post.]

So not only doesn't having your book up as an electronic copy, free of charge, hurt the sales of hte paper version, but it helps it. Sound familiar?

Thanks to Antares for not only telling me about the Baen free library but providing me the links as well.

3) Independent Author Robert J. Crane: Perma-Free Works

Indie author Robert J. Crane left a comment on my first post where he generously shared some of his sales figures. I have Robert's kind his permission to reproduce his comment here:

I have two books set to perma-free, the results are thus:

Released my first book [Defender] in June 2011. Between then and June 2012 I never sold more than low double digits (best month was something like 25 sales across 3 novels and 2 short stories).

Set my first series book free in my high fantasy series in July 2012, my urban fantasy series first book [Alone] permafree in September 2012.

July 2012: 169 sales
Aug 2012: 319 sales
Sep 2012: 1759 sales
Oct 2012: 2727 sales
Nov 1st to 20th: 3008 sales

Most of these are at $4.99 or their foreign equivalent. Hope this helps give a little inspiration or data to make a decision off of, at least.

Needless to say, I highly recommend perma-free. 

Wow! Look at that jump between August and September in terms of sales: 1,590 units more. That's over 5 times better than any of the previous months. And at 70% of $4.99 that's over $5,000.

Here are links to Robert's perma-free books:
- Defender: The Sanctuary Series, Volume One
- Alone: The Girl in the Box, Book 1

Here is an excellent article Robert J. Crane wrote about how he became a self-publisher: Why did I self-publish? He is one of the few writers I know who have a degree in Creative Writing.

Perma-Free: A Strategy Worth Trying?

I think so. The data I've seen so far is compelling: free works as a sales tool.

What do you think?

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NaNoWriMo Update: Well, I'm at 39,034 words. Whew! I tell you, that was not easy, it felt like the words were being pried out of me. (shiver) Hopefully the words will flow (versus wrestle!) tonight. I hope to have 41k done by tomorrow. :)

Other articles you might like:

- Rejection Enhances Creativity
- How Often Should A Writer Blog? Answer: It Depends On Your Goals
- Outlining: Kim Harrison's Character Grid

Reference Links:

- Thirteen Steps to Write and Publish a Free Ebook In Thirteen Hours (from Problogger.com)
- Baen Free Library
- A series of articles by Eric Flint on the topic of piracy and whether it hurts book sales (short answer: No!): Prime Palaver.
- Eric Flint: Salvos Against Big Brother. Towards the end (it's a LONG page) Eric shares his sales figures for Mother of Demons, a book he made free for electronic download around 2000. He shares several years of data and persuasively argues that giving the electronic version away for free helped  his sales.
- Note 1: "NOTE: Need sub-title" is the title. I guess it was a note to someone to get the article a title, but it was never done. Works for me! I also wanted to note that there is no direct link to this article. It is one of several that have been pasted together on a webpage. The only way to go from one to the other is by scrolling or searching on the name of the sub-title.

Photo credit: "Free Daddy and His Little Shadow Girls at The Skate Park Creative Commons" by Pink Sherbet Photography under Creative Commons Attribution 2.0.

Writers: How To Use Permanently Free Books To Increase Sales

I discovered Lindsay Buroker's blog only within the last few months but within that brief time it has become one of my favorites. A couple days ago Lindsay posted an article I want to share with you about how to improve the sales of your books.

Don't Put All Your Eggs In One Basket = Don't Put All Your Books In Amazon

Don't put all your books in one estore even if that store is Amazon. KDP Select can be a wonderful tool to sell books, but it's not a good idea to keep your books in the program indefinitely.

Select can do wonders for increasing your book's visibility, but then experiment. Try out other venues. You can still keep it at Amazon, just not in KDP Select.

Don't misunderstand, I think Amazon is great. But none of us knows what the future holds. What if Amazon were to become less indie friendly? My mother told me to hope for the best and expect the worst.

Also, Kris Rusch has a great point: the more estores your books are in the easier it is for your readers to find them. If you want to turn readers into true fans then making it easy for them to buy your books is a good start. (See: Does Amazon KDP Select Drive Away True Fans?)

How To Market Your Books In Other Venues

Most venues, particularly Barnes & Noble, don't give books the same kind of exposure as Amazon, so what are the most effective ways to increase the visibility of your books in these less friendly markets?

Lindsay tried:

- the Nook Boards & Mobile Read
- the UK Kindle Users Forum (there's also the US Kindle Users Forum)

Lindsay used the forums to chat with readers and writers and she gave away coupons. She concludes:

In general ... I find forums to be a time sink. You can spend a lot of hours there and earn few, if any, sales. I generally only recommend forums for people who enjoy being a part of that sort of community anyway.

The Power Of Perma-Free

What ended up working for Lindsay was making one of her books permanently free and distributing it as widely as possible. People loved her work, went looking for more, and when they found her other books they were happy to pay for them. Lindsay writes:

What did make a difference for me, especially with Amazon UK and the international Apple stores, was having a book permanently free on those sites. I’ve talked a lot about this before, but I made my first Emperor’s Edge book (and eventually my first Flash Gold novella as well) free at Smashwords about a year ago. I had the freebies distributed through their partner sites, and Amazon eventually matched the price.

What took longer, but did eventually happen, is that Amazon UK (and DE, ES, IT, etc.) price-matched the ebook to free as well. That’s when I started seeing sales of my other books in those stores. It was a similar process for iTunes. It’s taken a while for the free ebooks to percolate through, showing up in the international Apple stores, but I’m now selling books every month in Apple AUD, DKK, GBR, etc. and am making between $1,500 and $2,000/mo overall in overseas sales.

A couple of tips:

- Make the first book of a series perma-free.

- Free works best if the book is permanently free. The only way to make your book free in certain markets is to offer it for free on a site like Smashwords. Price-matching bots/spiders will come along notice it's free, tell momma spider about it, and then momma spider will change the price on her site as well. This process can take months though.

The Benefits of making a book perma-free

- A huge benefit of using a perma-free book for marketing is that it requires no additional time investment on your part.

- Free book catalogs are the new libraries. As libraries continue to feel the economic crunch, more and more readers are using free book catalogs as though they were libraries to discover new authors. If they read your book and like it, they'll buy more.

It All Adds Up

You've heard of the death of a thousand cuts? The idea is that you can receive one cut and it's shallow and you bleed a little bit but that one cut is no threat to your life. If you receive a thousand of them, though, or tens of thousands of them, well, that's a different story.

It's the same with books, only in a happy way. You might only earn 10 dollars from one store over six months, 20 dollars from another, and so on, and by itself ... 10 dollars, 20 dollars, those amounts are negligible. They're not going to buy food for the day let alone pay the rent! But if you earn 10 dollars from 200 stores, well, then it begins to add up.

Perma-Free: An Experiment

I've blogged before about writing 15 novellas, 3 per series, and then bundling them into 5 series and offering them on Amazon though KDP Select. One advantage of this strategy is that a book would be free at all times.

Another strategy--and I believe someone suggested this in the comments--would be to permanently set the first novella of each series to free and offer them on every available platform. (See: How To Earn A Living As A Self-Published Writer)

The perma-free strategy would take longer. It takes time to get your books into all possible markets and it would take time for the first book/novella of each series to be set to free, but over time I could see it being more lucrative than keeping them all in Amazon's KDP Select Program.

If anyone has done this I'd love to hear from you!

All quotations have been from Lindsay Buroker's wonderful article: How Do You Improve Sales at Amazon UK, Apple Overseas Stores, and Other International eBook Sites?

Update: I wrote a squeal to this post a few days later: Using Permanently Free Books To Increase Sales: Part 2

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NaNoWriMo Update: I'm at 32,462 words, a bit short of the 33k I was aiming for. I'm going to try and make that up tonight and have 35k done by the end of the day. * crosses fingers! *

Other articles you might like
- The Nature of Creativity: Science And Writing: Don't Edit Yourself
- Pixar Luminary Andrew Stanton's TED Talk: Make Your Reader Care
- Time Management For Writers: Nanny For Chrome

References
- Self-Publishing Success Stories. I didn't directly refer to this in my article, but it's an amazing list! Here you'll fund hundreds of indie publishing success stories. Inspirational!

Photo credit: "Campos de cultivo" by www.jordiarmengol.net (Xip) under Creative Commons Attribution 2.0.

Amazon's KDP Select Program: The Power Of Free

From Forbes regarding Amazon's KDP Select program:

... Amazon is using “free” in a novel way – to level the playing field between large publishers and self-published authors. The open question is whether this is just to improve Amazon’s store of proprietary content or if it’s a radical play to totally disintermediate publishing. Either way, Amazon has built an economic and promotional model for self-publishing that is too compelling for any author not signed with a six-figure advance by a big publisher to ignore. Remember that Kindle books are not just read on Kindles but on any device with the Kindle app – including iPads, iPhones and Android phones.

. . . .

The second reason an author might choose KDP Select and promote his book for free has to do with cross-selling. Many of the most successful indie authors are selling a series, not a single book. (Barbara Freethy is a good example.) By using the KDP select program, they effectively “sample” their newest book for free, enticing readers to engage in the series and purchase the previous books.

Read the rest here: How Amazon Quietly Subverts Bestseller Lists With Kindle's KDP Select. Thanks to PG for the link.

I think a verdict, a consensus of sorts, is emerging regarding KDP Select. If you're an author who is relatively unknown then KDP Select is well worth trying out, especially since it only requires a three month commitment. You'll have five free days and, with any luck, you'll get thousands of downloads. This will give you much needed exposure and you might be into some "also bought" lists.

On the other hand, if you already have a following then having your books in every online store may have more value since you've already been discovered and your readers are actively looking for your work.

Ultimately, I think a mixed strategy will probably be the way to go.

Other articles you might be interested in:
- Stephen King's Latest Book: A Face In The Crowd
- Creativity: Use It Or Lose It
- Writing, Publishing and Productivity: Links

Photo credit: Unknown. I altered the picture a little.

Tips For First Time Writers

I've started reading Ed Robertson's blog, Failure Ahoy!, regularly. Ed meticulously tracks the performance of his books in response to various promotions on Amazon and, now, Barnes & Noble. Many would keep this information to themselves thinking it could give a competitive edge, but in true Indie spirit Ed shares his findings with the community.

So when Ed published a post giving advice for first time authors I read it with interest. Here are some of his tips:

The new sweet spot for ebooks is $3.99
99 cents, then $2.99, used to be a good price point for ebooks but now an ebook sold for 99 cents has gained something of a stigma and even, though to a much lesser degree, $2.99, since that is the lowest price a writer can sell their work for and earn a 70% royalty. IMHO this thinking is wrong but with marketing sometimes it is all about perception.

That said, making your book free for a time (see below), or lowering it's price to 99 cents as part of a promotion, can be a good strategy.

Join Kindleboards
Ed cautions that you might not see any gain from this for a few months but that, for him at least, joining the Kindleboard community was a good investment of his time.

Join Goodreads
The folks over at Goodreads are mighty nice and I enjoy the community. Ed writes:

It's probably worthwhile to get your book listed on GoodReads. I am not intricately well-versed in how Goodreads runs, but if you have librarian status, or know someone who does, you should be able to add your book easily. If you can't, it's no big deal--someone will get to it eventually--but Goodreads seems to be a fairly important part of developing your book's infrastructure, a concept I'll get to in a bit.

Free is your friend: Enroll your book in Amazon's KDP Select Program
If this is your first book you have no reviews, no 'also bought' recommendations. In short, no one has the foggiest idea who you are. Ed writes:

But perhaps the most important thing you can do after hitting publish is this: make your book free. Right out of the gate. Give away the hell out if it. Schedule it for a two-day run, sit back, and see what happens.

"What happens" probably won't be much. I think it's vitally important to set the right expectations at this stage, and for most beginning authors, the reality is you're going to sell very little right off the bat. In concrete terms, you're doing very well if you're selling 1/day. Many brand-new books from first-time authors with no platform can easily go days or weeks or even months between sales. A month from now, your sales column might consist of a number between 1-9, and that is perfectly okay.

At this phase, that means every single sale is a success. Every sale means someone stumbled over an unknown book and thought it looked interesting enough to pay money for. Do you know how hard it is to make that happen? Remember: 1,504,243 ebook titles and counting. As a brand-new book, the only place you're showing up is in the new releases list and in keyword searches, and even then, anyone who found your book is either obsessive or almost superhumanly dedicated to finding new books, because they probably had to dig through dozens of pages before they happened upon yours. In terms of its present visibility, your book may have a "Buy" button on its page, but in many ways it still hasn't really been published.

So cheer every day you do get a sale, but try not to be surprised or disappointed when you don't. It's probably going to be some time before your book starts traveling down some of the main avenues to discoverability.

And that's why we're going free right off the bat--to try to kickstart a couple of these avenues.

If you are a new author (or just feel like one!) I highly recommend reading Ed Robertson's article in its entirety:  I'm New to Indie Publishing and This Is Awesome and Terrifying, Part 1: Releasing Your First Book.

Other articles you might like:
- Book Promotion: Where's The Line?
- John Locke Paid For Book Reviews
- 8 Ways To Become A Better Writer

Photo credit: Mrs Logic

Short Story: A Night In The Country, 6th and Final

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Short Story: A Night In The Country, Part 5

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The Secret To Making A Living As A Writer: Work For Free

Penelope Trunk writes,

High performers work for free. The difference between working for free because you’re a loser and working for free because you’re a high performer is what you get from the deal.

People often ask me how to become a writer. The answer is to write for free. You won’t get paid for years. I wrote for decades before I saw any money from my writing.
- How to decide when to work for free?

I guess this is what you would call a long term plan for writing success. On the other hand, if you've written for years--blogging, journaling, scribbling on the walls, whatever--you can count that as part of your unpaid apprenticeship.

In any case, let's say someone approaches you with a project, it's something you wouldn't mind doing, but you would be expected to work for free. How do you know whether this opportunity would represent a stepping stone or just one more thing to take you away from that novel you swore you'd finish this year?

I'm reminded of Neil Gaiman's recent commencement address where he compared ones goal, whatever it is, to a mountain. He said, and I'm paraphrasing: If you have a choice to make ask yourself, If I do this, will it take me farther toward, or farther away from, the mountain?

Simple, huh?

What follows is an unholy mashup of Neil Gaiman and Penelope Trunk. Here are guidelines on how to tell whether working for free would take you farther toward, or farther away from, your mountain.

1. Is the path to your mountain jammed with other people or is it an empty thoroughfare?

The more crowded the path, the more attractive free work becomes because it allows you to build your resume.  Penelope writes:

But you know how you can tell when it’s a job no one else wants? It’s really easy to get. If you are having trouble doing the work you want to do then it’s a pretty good bet that it’s not easy work to get.
- How to decide when to work for free?

If it's not easy work to get then working for free can help you fly about the crowds as you work you way closer to your mountain.

2. This job will get you closer to your mountain, but will you starve along the way?

Do your research. Make sure the path you are on really does lead to your mountain and not into a quagmire.

If you're a photographer, taking free pictures for Penelope Trunk's blog makes sense. It's read by thousands of people, potential customers, who will see your work. It's great advertising.

On the other hand, taking pictures for Jane Doe's blog who has 1 subscriber, someone who is currently lost in the subarctic, doesn't make a lot of sense.

3. Will this job help you establish contacts with other people who are heading in the same direction you are?

Everyone is the hero of their own journey and every hero needs a mentor. If working for free will help you meet people you can learn from, perhaps people who would be valuable business contacts for the rest of your professional life, then what are you waiting for?

4. Is the mountain your mountain?

Sometimes we think our goals are the ones we chose when they're really the ones our parents picked out for us, or our society wanted us to have. Perhaps we got swept along a certain path without actively choosing it for ourselves.

Say you want to go into business for yourself. Taking a free internship that will allow you to observe business leaders in action, that will allow you to learn about various aspects of an actual business first hand, could be great experience. Not only if you keep entrepreneurship as your goal, but perhaps as a test to see if going into business for yourself really is your mountain.

Best of luck on your journey toward your mountain.

Other articles you might like:
- Penelope Trunk Discusses Time Management
- Pixar: 22 Ways To Tell A Great Story
- Kristen Lamb: Don't Let Trolls Make You Crazy

Short Story: A Night In The Country, Part 4

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Short Story: A Night In The Country, Part Two

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Short Story: A Night In The Country, Part One

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Holiday Gifts and Discounts

iMedia Converter: Free till Dec 27th, 2010

I was going to email a friend about this but then I thought, why not share it with everyone?

From today, Dec 23rd, till the 27th of this month iSkysoft is giving away their iMedia Converter software for free; it regularly sells for 49 dollars. If you're interested, here's the link.

If you're thinking that there has to be a catch, well, you're right.  You have to have a Facebook account and you have to "like" the company, but, other than that, the software is completely free.  Nice!

Kim Harrison's book Dead Witch Walking

I love Kim Harrison's Hollows series so I was thrilled when I saw that the ebook version of Dead Witch Walking, the first book in the series, is being given away for free.  I'm not sure how long that's going to last for.

Happy Holidays! :)