This is a continuation of yesterdays post, Edward Robinson And How To Sell Books Using Amazon KDP Select, but today we're going to talk about how to sell books either without using Select or by using a hybrid approach.
2. Selling Books Without Select
a. The power of permafree
There are many ways to use the permafree strategy (see: Writers: How To Use Permanently Free Books To Increase Sales).
- Make the first book of a series permanently free
- Write a book intending to make it permanently free
For instance, if you have a few blog posts you're especially proud of, compile them into a book and make it permanently free. I think you'd be guaranteed to get more traffic to your blog.
- Make one of your short stories or novellas permanently free
This should be one that you feel showcases your ability. Yes you'll lose some potential revenue but you could also think of it as passive marketing. After you publish the book you can and then completely ignore it and it does it's work without you having to tweet or blog or do absolutely anything! That's attractive to all writers who feel their most valuable asset is their time.
b. How to make a book permafree
This part is easy. Publish it through any and all online bookstores you can but make sure that at least one of them will allow you to sell the book for free. (I know Smashwords will let you do this.) The other bookstores will price-match and, eventually, make your book free as well.
I want to mention that I don't know how Amazon, or any other online retailer, feels about this.
3. Going Hybrid
a. Grow an audience for your series using select then pull it out of the program and publish it as widely as you can
Ed suggests starting your first couple of books in Select then transition out once you have 3 or more books in the series.
After you've written 3 books take them out of Select and, as a group, place them in all the online bookstores. Readers often want to know an author isn't going to promise the next book in the series then get busy with another writing project and never deliver.
Also, bookstores such as Barnes and Noble often promote new books. Ed writes:
... if you've got a squad of books, they help each other out. They pull each other up when one of them stumbles. BN, for instance, has a new releases list that goes back 90 days. You have a much better chance of climbing high up this list if you fire three titles at it all at once--giving browsers three chances to find your series--rather than hitting it with a single book at a time. There are cases in which books enter a state of positive reinforcement where they haul each other faster and faster down the track.Great advice.
4. Experiment: Find What's Right For You
In the beginning I said we'd look at Ed's ways to sell your books without you doing a lot of promotion. This way involves trying a bit of everything, including promotion. He writes:
... when you move your books out of Amazon [Select], advertise or promote your books in some way. If you know a site that advertises to Nook users, book an ad for soon after your books go live on BN .... Do something. Anything at all to get some initial sales and, with any luck, provoke your books into continuing to sell.Ed writes that in October he was dissatisfied with the sales of Breakers and its sequel Meltdown (both terrific books by the way). Here's what he did:
- A guest post on his friend's popular blog.
- Took out an ad.
- Reduced the price of both books to 99 cents.
Ed kept the books at 99 cents for 5 days and, in that time, sold hundreds of copies. After the 5 days he raised the price of Breakers to $2.99 and Meltdown to $3.99. That was 6 weeks ago. They continue to sell at a rate of about 3 per day which works out to around $200 a month. Not bad at all!
All Things In Moderation
Perhaps the best strategy is to move your older books, books that have begun to build an audience, out of Select and distribute them to as many online bookstores as possible. Put a new book, or one that is under-preforming, in Select to see if that will help.
As Ed says, Select is a tool that a writer can use. It's up to you.
Experiment and find out what's best for you. As Ed says, other folks can say whatever they like, but their experiences aren't your experiences. This is still the wild west of writing and publishing so all anyone can do is pass along what has worked for them.
No one knows what will work for you. You don't even know what will work for you, not unless you experiment.
As Dean Wesley Smith says, there's only one way to kill a career: Stop writing.
I know it's scary. I've been setting my writing and publishing goals for 2013 and I've felt an iron weight in my stomach, my heart starts to beat quicker when I think about putting my work out there. What if no one likes it?
These days I don't need a horror story to keep me up at night!
But that's all part of being a writer, and as I've mentioned to others, you don't have to publish under your own name. If you're nervous, create a pen name, put your work in a program like Select and see if it sells. If so, great! If not ... well, that's good to know. That's great feedback.
No matter how your work is received, if you follow Heinlein's rules then you're a professional writer and that's a pretty terrific thing to be.
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What is your strategy for selling your books? Where do you tend to sell the most books (Amazon, Barnes & Noble, Kobo, Smashwords, etc)?
Other articles you might like:- How To Earn A Living As A Self-Published Writer
- Writers: How To Use Permanently Free Books To Increase Sales
- Amazon's KDP Select: The Best Long-Term Strategy?
Photo credit: "Winterlight" by Pink Sherbet Photography under Creative Commons Attribute 2.0.