Kobo's Self-Publishing Portal: Report From A Beta Tester

Kobo Writing Life

Jen Talty from Cool Gus Publishing talks about her experience with Kobo's new publishing portal, Writing Life. She writes:

I got the email on Friday after BEA giving me access to the beta test of the new Kobo Portal. I had a book from an author to load, so I immediately said why not try it this way. The portal was very easy to use. I simply added my information and hit publish. It’s very much like some of the other dashboards, but it has a few neat things that I can access, like sales trends. I can also access hourly sales numbers. Something I couldn’t do before.

There are 4 basic pages with information that needs to be filled out for your eBook. It took me 10 minutes to load the first book and it appeared in the bookstore less than a day later. I made a mistake in one of the books that I loaded and the change, after I fixed it, took only about an hour. So far, I have loaded two books via the new portal:  A Compromising Situation and a Dangerous Compromise by Shannon Donnelly. Check them out! I will be loading her third in the series when I’m done with this blog post.

There are a few things I’d like to see changed in the portal. There needs to be more category choices. For example, when loading one of my books the option for “Romantic Suspense” is not an option. There are actually only four options under Romance. This needs to be change. They do, however, let you choose 3 categories. I believe that is a good number. 3-5 is perfect. But just as a small piece of advice, if you book only fits in 3 categories on B&N where you get 5, don’t just go pick 2 more because you can. That will upset readers. And Readers Rule.

Writing Life is a work in progress, but I really do believe that once more authors are on there we will all see a spike in sales.

Read the rest of her excellent article over at Bob Meyer's Blog: Kobo’s Writing Life: The Long Awaited Self-Publishing Portal

Related reading:
- Writing Life: Kobo's New Platform For Self Publishers
- More On Writing Life, Kobo's New Self Publishing Platform

Conflict Creation: The Needs Of Your Characters

A Character's Needs

Every character has needs, otherwise they'd be about as interesting as drying paint. So, here are a few points about needs:

1. The bigger and more urgent the need the better
Reading about someone who is slightly thirsty has zero drama, but reading about someone who is on the verge of dying from thirst gives a scene more immediacy. Be sure the solution to the character's problem, the thing that will erase his need, is both clearly described and difficult to attain.

2. Have your character's needs conflict
Let's say that our character--let's call him Joe--needs to drink water in the next hour or he'll die. He knows there's an oasis over the next hill, if he can only reach it before he collapses he'll be okay.

In this scenario we could throw all sorts of obstacles at our character--he trips and twists his ankle, a poisonous snake pops up out of the ground in front of him, and so on--but after a snake or two pops up to bar his way, what next?

How about giving our character a conflicting need? On his way to the oasis--Joe can see it now, shimmering in the air--he meets a damsel tied to a bomb. Joe can defuse the bomb but that will mean he won't be able to get the water he needs to stay alive.

I've provided a hackneyed example, but you get the idea.

3. Give your character different KINDS of needs
Last year I had the pleasure of hearing Michael Hauge speak; if you ever get the chance I highly recommend it. He talked about inner and outer needs. I'm calling them needs but we could also talk about motives or goals. Whatever it is that gets the character out of bed in the morning and doing something, preferably something interesting.

In our example, Joe has obvious outer needs: don't die of thirst, get water, diffuse the bomb. But what about his inner needs? Here's where things can get tricky because it works out best if (see 2, above) the inner need conflicts with Joe's most pressing outer need.

Perhaps Joe falls in love with our conveniently placed damsel. The problem: if he frees her he'll die of thirst and won't be able to enjoy her love or appreciation. Now we have a situation fraught with tension. This particular example is silly of course, but you get the idea.

Thanks for reading! And remember, keep writing.

Cheers.

Books on writing I recommend.

Recommended Reading:
- Call For Authors: Write a DEAD MAN Novel
- Indie vs. Traditional Publishing, Which Should You Choose?

Photo credit: Peak Oil Blues

Indie vs. Traditional Publishing, Which Should You Choose?

In today's business world writers have more choice than ever but sometimes that makes life harder rather than easier. Today writers can choose whether to self publish or submit their work to a traditional publisher. Sometimes the right choice is to self publish and sometimes it isn't, so how do you decide?

In her weekly article on the business of writing, Kris Rusch talks about this choice.

Indie publishing: Hurry up and wait

With indie publishing you write your stories, get them out to the world, and then wait for the book to be downloaded, read, reviewed and, ultimately, earn money so you can continue to write (and eat!).

The thing is, with indie publishing, it can be a long wait. Kris writes:

Sometimes you don’t even have your first sale for weeks, maybe months. The cash doesn’t roll. You panic. You stop your current project and do “promotion,” contacting all the book bloggers you know. You annoy your followers on Twitter by mentioning your book’s title every other Tweet. You look at the real-time sales numbers (or lack of them) over and over again.

You’re waiting for the book to “catch on,” for “lightning to strike,” for “miracles to happen.”

And if you’re smart, you’re also writing your next book. More on that a little later.

But really, what you’re waiting for is time to pass. Five sales per month over 120 months will make you quite a bit of money. Only it won’t seem that way at first.

The indie writer, particularly the indie writer with very few books published, has to be patient. The readership—and the income—will grow exponentially if the writer continues to produce work. One day, the indie writer will wake up and realize she’s making $1,000 per month on a single title, and that amount spread out over a year is more than she would have gotten as an advance for a first novel. (Most first novel advances in all genres are under $10,000.)

The thing is, if she earns $12,000 one year, nothing will stop her from earning the same or possibly more the next year, and the next, and the next.

The indie author must be patient, but if she’s a good storyteller (and her book has a decent cover and is copy edited, and if she keeps writing and publishing new material), she’ll make a living wage over time. In fact, over time, she’ll sell as many or more copies of that book than she would as a first-time novelist who is traditionally published.

The key phrase, though, is over time. Years, in fact.

Traditional Publishing: Wait and hurry up

With a traditionally published book you can wait for years while you query agents and/or editors but if your book is accepted it could have the benefit of the kind of support it would be next to impossible to generate yourself. Interviews for instance, and book reviews. I've been collecting the names of book review blogs that accept queries from independent authors and, let me tell you, there aren't a lot of them.

Kris' Advice:

Only you can know what kind of writer you are, what you want, and what you can live with.

And, of course, all publishing is not equal. Traditional publishing has long-term contracts. Indie publishing has agreements with distributors that can be canceled with the click of a mouse.

All publishing isn’t the same within one publishing house. One fantasy series writer might make millions on his series; another (with the same cover artist, editor, and sales department) might make thousands on her series.

All publishing isn’t even equal inside one writer’s career. I have books that sell really well and books I can’t give away. I’m the same writer. But readers have different reactions to different books.

So the key is to give readers what they want. What do they want? Good stories. And the readers will differ as to which of your stories are “good.” So give the readers a lot of stories to choose from.

That’s what traditional publishers do. That’s why they release a new set of books every month. Because they’re giving the readers a choice all the time. You have to do that too, no matter how you publish the books.

What you decide to do, how you decide to make your books available to readers, is truly your decision. If you go traditional, make sure you have an IP attorney vet your contract so you know what you’re signing. Be prepared to wait before seeing your book on the shelf.

If you go indie, spend some money to get that book in fighting shape before launching it at those bookstores. And be prepared to wait before seeing sales of your book.

Neither decision is right or wrong. It’s only right for you.

I agree 100%. These days the choice between publishing independently and publishing traditionally is made on a project by project basis. The days of having to commit to one way of doing things is, happily, behind us. Hopefully something Kris said makes it easier to choose whether to go indie with it.

Keep writing!

Related Reading:
- 5 Points To Ponder Before You Self Publish

Photo Credit: Mysteries and My Musings

Write Or Die: The App

Write Or Die!

An article I just read reminded me that the famous, or should I say, infamous, writing app Write Or Die has transformed into an app for the iPad.

For writers, procrastination is an eternal enemy. It has classically waited in the pauses between words, in that argument outside the window, in being thirsty and needing a glass of water, in having to run to the bathroom. Now, with the Internet, it's also lurking there on Twitter, on Facebook, on Instagram and Path, and wait, did the London Review of Books just post a new issue online?

In other words, procrastination is everywhere.

Avoiding the procrastination temptation can be too much to ask. But hey, there's an app for that.
Write or Die is made specifically to keep writers on task. It comes with the tag line, "Putting the 'prod' in productivity."

How the app works: Writers begin typing in the app's window. When the typing slows to a stop, there are consequences. The writer can set how severe those consequences will be. In "gentle" mode, a notice pops up with a kind reminder that it's time to start writing. In "normal" mode, the app begins to emit an unpleasant sound, which only stops once the typing begins again. In "kamikaze" mode, the app is set to destroy: when the writing has stopped for too long, the words begin to erase themselves. There is also a "nyan cat" mode, turning an Internet meme into a destructive force.

The message is clear: Keep writing, or else.

Write or Die started out in a desktop version, created by a "Dr. Wicked," and became available as an app for the iPad last fall. Why pay attention now? Turns out, its system of possibly disastrous punishments actually works.

That's according to Helen Oyeyemi, a British writer whose novel "Mr. Fox" just came out in paperback in the U.K. When asked for writing advice this week by The Guardian, Oyeyemi recommended Write or Die, saying, "Because, sometimes, fear is the only motivator."

Read the rest here: Not writing? There's an app for that: Write or Die.

Here is a link to Write Or Die in the app store.

I've been experiencing a bit of writers blog so thought, "This is just the thing! I'll download it." Then I got sticker shock: $9.99! I know many writers swear by the (free) internet version of this app, and I was going to pay anywhere up to $5, but I've never paid $10 for an app.

Hmmm ... I think I need a glass of water ...

Short Story: A Night In The Country, 6th and Final

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Fright Night Director/Writer Tom Holland To Make Stephen King Movie

The Ten O'clock People

I loved the original Fright Night movie. It had thrills, it had chills and it had things you had to believe in if you didn't want to get eaten alive. I'm reading over what I just typed. It's amazing (to me) the layers of meaning there, layers I didn't detect when I first watched the movie all those many years ago.

Horror Buff and writer/director of Fright Night (1985), Tom Holland has enthusiastically agreed to make Stephen King's Ten O'Clock People into a feature film.

Here is more from the press release:

Tom Holland has signed on to adapt and direct The Ten O’clock People, a feature adaptation of a short story by Stephen King. Holland and King previously collaborated on The Langoliers and Thinner. Holland took an extended hiatus, then returned to directing in 2007 in the Masters Of Horror series for Showtime. He’s writing and directing Twisted Tales, a series of shorts for FearNet, and plans for The Ten O’clock People to be his first theatrical  since Thinner, which King wrote under the pseudonym Richard Bachman.

The Ten O’clock People comes from a short story published in King’s 1993 Nightmares And Dreamscapes collection. Set in Boston, the story follows Brandon Pearson, who in trying to kick his smoking habit uncovers a frightening aspect of reality that he plans to extinguish through extreme measures.


Holland said the tale was inspired by King’s own struggles with a smoking habit. “This was Stephen trying to deal with his cigarette jones and the fairly new no-smoking laws back in the ’90s,” Holland said. “This film will be a modernization of the original short story, a paranoid suspense piece.”

The film goes into production this summer, produced by Making Ten O’clock Productions and Holland’s Dead Rabbit Films with Nathaniel Kramer and E.J. Meyers producing.
- Stephen King’s ‘The Ten O’Clock’ People Gets Feature Treatment From Tom Holland

The last adaptation of King's work that I watched was Bag of Bones with Pierce Brosnan. I had big hopes for that mini series but--although I love King's stories and Pierce Brosnan's acting--was a bit disappointed. I think sometimes I underestimate the challenges involved in bringing one of King's stories to the screen.

From what I've read of this movie, though, my hopes for a great spine-chilling take of horror and redemption are very high.

Cheers.

Related Links:
- The Ten O'clock People is included in  Nightmares and Dreamscapes.
- Stephen King: 15 tips on how to become a better writer
- Quotes From The Master of Horror, Stephen King
- Stephen King's Doctor Sleep: Release delayed

Publishing With Amazon: The Hidden Cost Of Delivery

Andrew Hyde's book, This Book Is About Travel, is selling well at 9.99 per download, but after delivery costs are factored in Hyde found, to his amazement, that Amazon pays the worst of all the platforms.

Kindle: $5.10
iBooks: $7.00
.PDF: $9.25
Nook: $6.50

He writes:

Wait, Amazon pays out the worst?  What? This can’t be right! They are the best right? Everyone loves them.  I love them.  I dig a bit deeper and find this little gem:

Avg. Delivery Cost ($) 2.58. 

So for every $9.99 book I sell I, the author, pay 30% to Amazon for the right to sell on Amazon AND $2.58 for them to deliver the DIGITAL GOOD to your device.  It is free for the reader, but the author, not amazon, pays for delivery.

The file itself is under their suggested 50MB cap Amazon says to keep it under at 18.1MB. The book contains upwards of 50 pictures and the one file for Kindle needs to be able to be read on their smallest displays in black and white and their full color large screen Mac app).  I’m confused.  Amazon stores a ton of the Internet on S3/EC2, they should have the storage and delivery down.  If I stored that file on S3/EC2 it would cost me $.01 PER FIVE DOWNLOADS. Hat tip to Robby for that one. Use Amazon to run your website: .01 to download a file.  Use amazon to sell your book: $2.58 per download + 30% of whatever you sell.
- Amazon’s markup of digital delivery to indie authors is ~129,000%

Read more here: Amazon’s markup of digital delivery to indie authors is ~129,000%

The delivery cost of your book is something to keep in mind. In general, if your book is only text the cost for delivery won't exceed a few cents. Also, keep in mind that only those offering their book for between $2.99 and $9.99 have to play delivery costs.

John Cleese Talks About Creativity

John Cleese begins his talk by saying that "creativity simply cannot be explained" but goes on to give it a pretty clear outline. It is, he says, not a talent, it is a way of operating.

Creative people, he says, can get themselves into a particular mood, a playful mood, in which their creativity can function.

John Cleese advises us to stick with whatever problem we are facing and refuse to settle for the obvious answer or the easy way out. He admonishes us to be prepared to tolerate the slight anxiety caused by not solving the problem. It is tempting to take the easy decision because that would make us feel better, the anxiety of not having decided would be gone, but we need to give our minds as long as possible to come up with something original.

Confidence is important. Don't be afraid, he says, of making a mistake. Don't fret over what will happen if you do this, or if you do that. You can't be playful if you're frightened of experimenting. You have to risk saying things that are silly or illogical or wrong.

This reminds me of the advice Bill Murray gave in his Esquire interview: "You've gotta go out there and improvise and you've gotta be completely unafraid to die. You've got to be able to take a chance to die."

John Cleese's talk is about 30 minutes long but it goes quickly, he is a marvelous speaker. I highly recommend it.

Pixar: 22 Ways To Tell A Great Story

Who doesn't like a Pixar movie? Pixar's films have made almost 8 billion dollars worldwide and have won 26 Academy Awards.

Want to know how Pixar creates riveting stories? Here are 22 pearls of writing wisdom from Emma Coats and the creative minds at Pixar:

1: You admire a character for trying more than for their successes.

2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be very different.

3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Now rewrite.

4: Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finally ___.

5: Simplify. Focus. Combine characters. Hop over detours. You’ll feel like you’re losing valuable stuff but it sets you free.

6: What is your character good at, comfortable with? Throw the polar opposite at them. Challenge them. How do they deal?

7: Come up with your ending before you figure out your middle. Seriously. Endings are hard, get yours working up front.

8: Finish your story, let go even if it’s not perfect. In an ideal world you have both, but move on. Do better next time.

9: When you’re stuck, make a list of what WOULDN’T happen next. Lots of times the material to get you unstuck will show up.

10: Pull apart the stories you like. What you like in them is a part of you; you’ve got to recognize it before you can use it.

11: Putting it on paper lets you start fixing it. If it stays in your head, a perfect idea, you’ll never share it with anyone.

12: Discount the 1st thing that comes to mind. And the 2nd, 3rd, 4th, 5th – get the obvious out of the way. Surprise yourself.

13: Give your characters opinions. Passive/malleable might seem likable to you as you write, but it’s poison to the audience.

14: Why must you tell THIS story? What’s the belief burning within you that your story feeds off of? That’s the heart of it.

15: If you were your character, in this situation, how would you feel? Honesty lends credibility to unbelievable situations.

16: What are the stakes? Give us reason to root for the character. What happens if they don’t succeed? Stack the odds against.

17: No work is ever wasted. If it’s not working, let go and move on - it’ll come back around to be useful later.

18: You have to know yourself: the difference between doing your best & fussing. Story is testing, not refining.

19: Coincidences to get characters into trouble are great; coincidences to get them out of it are cheating.

20: Exercise: take the building blocks of a movie you dislike. How d’you rearrange them into what you DO like?

21: You gotta identify with your situation/characters, can’t just write ‘cool’. What would make YOU act that way?

22: What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there. (Pixar story rules (one version))

Emma Coats (@lawnrocket), a storyboard artist at Pixar Studios, originally published each of the above as a tweet.

Thanks to the Passive Voice Blog for posting a link to Emma's tweets.

Other articles you might like:

- How To Write Short Stories
- Write A Novel In A Year, Chuck Wendig's Plan: The Big 350
- 7 Tips On How To Get Your Guest Post Accepted

5 Points To Ponder Before You Self Publish

From Mashable Business:

[S]elf-publishing means you won’t get all of the resources that a publishing company might provide, and you’ll have to pull a lot of the weight yourself. Here are some things you should consider before embarking on your journey to publication.
- 5 things to consider before publishing your book

I agree! This is the kind of article I wish I'd read before I published my first book.

1. Publishing Platform

The number of publishing platforms is increasing. Just last week, Kobo announced the creation of a self publishing portal called Writing Life. Here are a few more:

Ebooks:
- Amazon KDP
- Barnes & Noble PubIt
- Smashwords
- Kobo Writing Life (in beta at the moment)

Print On Demand:
- CreateSpace
- Lulu
- Lightning Source

The choices may seem bewildering. If you've never published a book before then I'd suggest you get your feet wet by publishing an ebook, forget about putting out a paper version for now. Perhaps you have a short story that you would like to offer for sale?

Now that we've established the format, what about the platform? It's up to you, of course, but if this is your first time I would suggest publishing on Smashwords. In my opinion the only reason not to publish on Smashwords is Amazon's KDP Select program and that is a topic for another time (see the Related Links section, at the end).

It's easy to publish your book on Smashwords IF you follow the advice Mark Coker gives in his Smashwords Style Guide. I have found the Smashwords Style Guide to be the single most helpful book for formatting (or un-formatting as the case may be) a .doc file so that the finished ebook is error free.

If you do decide to publish through Smashwords remember to download all the different formats (mobi, epub, etc.) your book has been converted into and check each one for formatting errors. For instance, a table of contents that looks wonderful in Amazon's mobi format might look terrible in the epub format.

It may take you a few tries, but it gets easier each time you publish. Also, the hints Mark Coker offers in Publishing on Smashwords apply whether you are publishing on Smashwords or Amazon. And the book is free! I know this reads like a commercial for Coker's book, but it's not just me, many self-published authors have found his book invaluable.

2. Cost

While anyone can publish an ebook at no cost--other than your time which, arguably, is the most valuable thing of all--many people chose to contract various professionals to help them with tasks like editing, formatting, cover art, and so on. The money spent can add up, and quickly, so it's a good idea to sit down at the very beginning and decide how much of the work you're comfortable doing yourself.

The Cover
First impressions count--sometimes a glance is all anyone will give your book--so you don't want your book discounted because of a cover that screams "self-published".

You could hire someone to do the cover, and if you choose this option keep in mind you can expect covers can run anywhere from $100 to $350. Of course you could get a cover for less or more, but you should be able to get a decent cover in this price range.

If you decide to do it yourself, and I'm an advocate of at least trying this before you hire someone, there are some excellent image manipulation programs available for little to no cost. GIMP (GNU Image Manipulation Program), for instance. Of course if you already have Photoshop on your computer, use that!

When I do my covers my goal is this: Don't make it ugly. I'm not a graphic designer so, for me, simple is better and I let the principle of "the absence of ugliness" be my guide. Good luck whichever way you decide to go.

Editing
Get someone else to edit your work before you publish it. Period. There is no way you will be able to catch the errors in your manuscript the way another, more objective, person can.

If you can't afford to pay an editor then get together with other self-publishers and help edit their work in exchange for someone else editing yours.

Goofy tip: Lately I've been running my blog posts and stories through a text-to-speech program, NaturalReader. It's amazing how many errors it catches! I still need a human editor to go over my work, but the cleaner the copy your human editor gets, the better!

ISBN Numbers
While doubtless a worthy investment, if you're planning on publishing your book exclusively in electronic form and only through Amazon or Smashwords, you probably don't need to buy an ISBN number. Smashwords will provide one for free, if you ask, and Amazon will give you an ASIN number. (See 'Related Articles' for more on publishing through Amazon).

3. Marketing

For the self-published author nothing can replace building a platform. "Platform" is one of those abstract words which can mean almost anything. In my opinion, you'll need to set up a website, or at least a blog, and you'll need to blog regularly. This need not be onerous, even if you blog once a month you'll start to build an audience.

Google Analytics
Google Analytics is an invaluable tool, especially in the beginning when it looks as though no one is reading your blog. And it's free!

I'd been blogging for a few months before I set up my account with Google Analytics and it was a revelation. I remember jumping around the living room because a whole 5 people had come by my blog that day.

Twitter
I'd also advise setting up a twitter account. If you don't want to do Facebook that's fine, but I suspect you would be missing out on an opportunity. I know I should do more with Facebook, but I've found the interface to be mildly cantankerous--or perhaps that's just me.

Remember: Whatever you decide to do, keep writing!

Related Articles:
- More on Amazon Select: Is exclusivity worth it?
- Amazon's Ranking Algorithm Has Changed: what this means for indie authors
- Changes in Amazon's Algorithm: An Update

Books on Publishing (Free):
- Smashwords Style Guide, Mark Coker
- Smashwords Book Marketing Guide
- The Secrets to Ebook Publishing Success

"5 Points To Ponder Before You Self Publish," copyright© 2012 by Karen Woodward.