Sue Grafton: I Did A Bad Bad Thing

Yesterday Sue Grafton backpedaled on her claim that self-publishers were "too lazy to do the hard work". Ms. Grafton writes:

The responses to that quote ranged from irate to savage to the downright nasty.  Indie writers felt I was discounting their efforts and that I was tarring too many with the same brush.  It wasn’t my intention to tar anyone, if the truth be known.  Several writers took the time to educate me on the state of e-publishing and the nature of self-publishing as it now stands.  I am uninitiated when it comes to this new format.  I had no idea how wide-spread it was, nor did I see it as developing as a response to the current state of traditional publishing, which is sales driven and therefore limited in its scope.  I understand that e-publishing has stepped into the gap, allowing a greater number of authors to enter the marketplace.  This, I applaud.  I don’t mean to sound defensive here…though of course I do.

I don’t understand the mechanics of e-publishing and I still don’t understand how you can earn money thereby but I realize now that many indie writers are doing well financially and netting themselves greater visibility than I had any reason to believe. 

Read the rest over at The Pulse of the City: More from Sue Grafton on Publishing & Indie Writers.

Hugh Howey wasn't impressed. Here's his response to Sue's clarification of her thoughts on indie publishing:

Here is my favorite part of her disingenuous backpedaling:

When I’m asked for advice I warn many writers about the charlatans lurking out there.  I warn about the risk of being taken in by those who promise more than they actually deliver and do so at a writers expense. 

Sue? If I didn’t know better, I’d say you were talking about traditional publishers. Promise more than they deliver? Self-publishing makes no promises. You work your butt off with nothing but your own hopes and dreams. Every success startles. The empty promises I’ve seen made have come from major publishers, who have graciously offered to take my hard work and pay me less money and less frequently while they profit handily. Who are the charlatans? Look around, Sue. They’ve been milking you for years.

You can read Hugh's entire response here: An Explanation from Sue Grafton

Personally I think there's something to the adage: By their fruits you will know them. Are indie authors making money? Is indie publishing advancing writers' careers allowing them another option for advancement? The answer: Heck ya! But one thing indie publishing is not is easy.

Related reading:
- Hugh Howey, Bestselling Author Of Wool, On The Key To Writing Success
- Seth Godin: When To Go With A Traditional Publisher
- Amanda Hocking's Unusual Writing Schedule (Amanda Hocking writes between 6 and 12 hours a day! Anyone who calls that lazy has a different definition than I do.)

Hugh Howey, Bestselling Author Of Wool, On The Key To Writing Success

Hugh Howey, the bestselling author of Wool, writes this reply to Sue Graften's allegation that self-publishers are "too lazy to do the hard work". I'm not going to put in a link to Graften's article, Hugh Howey did, so you can get to her article through his if you really want to read it.

Hugh writes:

There is no better way to break into traditional publishing than self publishing. Period. End of story. Hell, write fan fiction. Another piece of Twilight fan-fic just got a seven-figure advance on the heels of the success of 50 Shades of Grey. Does this mean it’s the new norm? No. But it does mean that publishers no longer care how you sell books. They don’t care if you self-publish. They don’t even care if you write porn based on YA vampire novels. They just want to give readers whatever the hell they want! And readers don’t want query letters. They don’t want books in slush piles. They want good stories, decently edited, available right now, and as cheap as you please.

Read the rest of Hugh Howey's article here: My Favorite Four Sue Grafton Novels.

And he would know. His runaway bestseller, Wool, has been picked up by Random House in the UK and Ridley Scott (Alien, Blade Runner, Gladiator) will be directing an upcoming blockbuster movie made by 20th Century Fox. You can read all about it here: Hugh Howey Writes About The Phenomenal Success Of Wool.

Thanks to The Passive Voice Blog for the link to Hugh Howey's article, provocatively titled Sue Grafton Thinks I'm Lazy.

Other articles you might like:
- Rasana Atreya's Self-Publishing Journey
- Contracts: Deadly Agent Clauses
- The Bourne Legacy: The Story Is Fiction, The Rest Is Real

StarShipSofa: A Great Way To Promote Your Novel

StarShipSofa.com

You've written your novel and now face the daunting task of letting the world know about it. Where to start? While everyone knows about Smashwords and Amazon Select (and if you don't, there are articles about that here and here) I'd bet that not a lot of writers have heard of StarShipSofa.com.

StarShipSofa will play an audio recording of your first chapter, free of charge, all you have to do is send it to them. Here are the specs:

If you have a science fiction or fantasy or horror novel out or due out very soon –  if you can send me ten mins of narrated audio or the first chapter (whichever comes first) – we’ll play it on StarShipSofa! Similar to Scalzi’s Big Idea but in audio format.

It’s my intention to add one of these to each and every StarShipSofa show, which I’m calling First Chapters. The Sofa is released each and every week. It’s your chance for a little exposure.
So… here’s what I’m after. It can be any kind of science fiction or fantasy. It has to be an mp3, mono, 128kbps and 10mins long. I also need attached to the beginning of the narration, a couple of mins of you plugging your book – informing the Sofa listeners what will happen in the book, when the book is out, how much it is and where to buy it.

A word of warning about audio quality! Make it the best recording you can. A clean audio file is what we are after. If your mp3 file has excessive amounts of hiss or word stumbles, explosives (words beginning with P or B) paper rustling – it won’t get played.
Send all audio files to Tony C. Smith starshipsofa@gmail dot com. (StarShipSofa: First Chapters Wanted!)

Ghost Hand by Ripley Patton

Thanks go out to Ripley Patton for bringing StarShipSofa to my attention. You'll recall her guest post, The Self-Validated Writer that she made here just a few days ago. I'm excited to say she has fully funded her Kickstarter project; a big thank you to any and all who contributed to that effort.

I just finished listening to Ripley narrate the first chapter of Ghost Hand (is that a cool cover or what!) on StarShipSofa and I have no hesitation in saying, if the rest of her book is anything like that, it is a must-read. Here's a direct link to the broadcast, Ripley's narration begins around 01:10:00: StarShipSofa No 251 Gene Wolfe.

For more information on Ghost Hand and when it will be released, go here: Ghost Hand Is Funded!

Other articles you might enjoy:
- Self Publishing: 3 Steps To Success
- Marketing Strategies For Writers
- Jen Talty: Amazon's CreateSpace Vs LIghtning Source

Seth Godin: When To Go With A Traditional Publisher

Seth Godin

I love Seth Godin's ideas so I was thrilled to come across this video over at the Smithsonian! Seth's video came up on the heels of one about independent publishing, so the videos displayed on that page probably change, but from what I've seen they're all great (which is pretty much what I'd expect from the Smithsonian!).

You may also like:
- Seth Godin: The Best Thing Since Sliced Bread
- Seth Godin: Resist Greed, Do Not Pander

Photo credit: Unknown

What To Write About: Fiction That Sells

This advice comes from Elizabeth S. Craig, and it is twofold:

1. For folks who aren't sure what to write about, here are a few points to mull over ...

Your own interests, as a reader: What do you naturally lean toward when writing or reading? Which genre? What do you think you’d most enjoy writing? We have to spend a long time with a book—we need to enjoy the process and pour that love of writing into the book. Which story would you enjoy telling the most?

Analytics of the genre: In that genre, what are some of the factors that make it a good read? Humor, action, strong characters, magical powers, three murder victims, etc.? As a reader, what do you enjoy most about the genre?

Market saturation: Is there an area or subgenre that is currently saturated? Or does it seem like the readers are avidly buying the books as fast as they are written, even if it IS saturated? (Vampires and zombies come to mind.)

Book length: What is the length of most of these books? Have you got an idea that you can develop into that length? Is your idea too broad and can’t fit into one book? Book length, of course, is also going through a change with the digital trend—but you still want to shoot for the right ballpark. Editing a trilogy out of a single book can be a bear.

What are publishers of this genre looking for currently? If you’re going traditional, who represents and publishes this genre? Go online and see what kinds of things they might be asking for on their submissions page.

2. Let's say you have ideas, lots of ideas! How do you decide which one to work on?

Protagonist: Which protagonist can carry my story better? Which is better-developed? Does one have more opportunity for internal conflict? Does one have ample growth potential?

Characters: Which project has secondary characters that are more appealing? Which create depth for my protagonist by interacting with him/her? Which may be a villain that readers will love to hate?

Plot: Which storyline can I easily picture? Which one has more conflict and more depth?

Time: Is there a story that requires more research than another? How much time do I have for the project? How long would I, ideally, prefer to spend on a single project?

Market: Which story will appeal to a greater number of readers? Which has more of a hook to sell to a publisher? Or…which has the better hook for a direct-to-reader/self pubbed book?

Series potential: This may be genre-book specific---but is there a story that lends itself to more than one novel?

Elizabeth concludes:

Again, y’all, this is all in the for-what-it’s-worth category. And…another important thing to remember is that we shouldn’t have our whole writing career riding on one book. The fear of failure has got to be a huge factor in this writer hesitation when choosing an idea. The important thing about failure is dusting ourselves off, learning what it was that we did poorly, and writing another—better—book. Better because we failed or didn’t meet our own expectations. It’s killed me when a couple of great writers that I know have completely given up writing when their books didn’t do as well as they hoped. We’ve got to keep on going.

Elizabeth's entire article can be read here: Writing for an Audience/ the Marketplace. A list of her books is here.

Further reading:
- 8 Ways To Become A Better Writer
- Helping Writers De-Stress: Meditation Apps
- How To Sell 100 Books Per Day: 6 Things You Need To Do

Photo credit: Johan Doe

Bob Mayer: Your Product Is Your Story

This is from Bob Mayer over at Digital Book World:

The product is the story.  Not the book, not the eBook, not the audio book.  The Story.
The consumer is the reader.  Not the bookstores, the platform, the distributor, the sales force.  The Reader.

Read Bob's entire (very short!) piece here: A Simple Concept for Publishing.

I like the idea that, at the most fundamental level, what writers produce are stories. Similarly, what readers read are stories, conveyed in whatever medium--digital, print, big screen, little screen, holograms (one day!). As long as there are readers, writers will be able to make a living. * knock on wood*

Further reading:
- Helping Writers De-Stress: Meditation Apps
- 8 Ways To Become A Better Writer

Photo credit: Unknown

Contracts: Deadly Agent Clauses

I love Kris Rusch's discussions of agent clauses. I'm sure that many, perhaps even most, agents are kind, honest, people who look out for the interests of their authors. That said, perhaps an agent isn't always familiar with all the clauses in the contract they ask their writers to sign.

In any case, reading what some writers have signed has been an eye-opener. My mother always said that to be forewarned is to be forearmed. Let's hope! Kris writes:

[T]he agent clause, which you find in most agent-negotiated publishing contracts, now says things like:

The Author hereby appoints Agent A irrevocably as the Agent in all matters pertaining to or arising from this Agreement…Such Agent is hereby fully empowered to act on behalf of the Author in all matters in any way arising out of this Agreement…All sums of money due to the Author under this Agreement shall be paid to and in the name of said Agent…The Author does also irrevocably assign and transfer to Agent A, as an agency coupled with an interest, and Agent A shall retain a sum equal to fifteen percent (15%) of all gross monies due and payable to the account of the Author under this Agreement.

.  .  .  .

First of all, I’m not assigning anyone anything “irrevocably”—certainly not someone I can fire for cause. Especially if my money goes through their account first. I will not “fully empower” anyone to act for me. (Some agents go so far as demanding legal power of attorney—which is something you should never give anyone. What that means is that they then have the right to be you in all legal matters. No. Do not give legal power of attorney to anyone without good cause—like you’re dying and need someone to handle your accounts (and even then, it might not be a good idea).)

Finally let’s discuss “agency coupled with an interest.” What that means is this: You are giving the agent ownership in your novel. Ownership. They now have a 15% ownership of your book.

.  .  .  .

Through the agent-author agreement and with the agent clause, some major agencies actually take 15% ownership in everything a writer writes, even if that writer never sells the product through the agency at all. This is becoming more and more common.

But let’s assume your agent is a fairly nice person who works for a large agency. Let’s assume that the agency insists on an agent-author agreement, and let’s assume that the agent-author agreement looks fairly benign.

By fairly benign, I mean that the agent-author agreement details the relationship—what you will do, what the agent will do, and even lets you cancel the agreement for any reason with thirty days notice. However, the agreement has one clause in it, one little tiny clause that says something like this:

The Writer agrees that she will abide by the agent clause negotiated by Agent in all of her publishing contracts.

Sounds fine, right? It’s not. Because…let’s assume the agent clause in your publishing contract has this standard little phrase at the end: The provisions of this paragraph shall survive the termination of this Agreement.

This means you’re screwed. You have twice signed legal documents (and maybe more than twice) that says you will continue to pay your agent money on this particular agreement in perpetuity. The first time you signed, it was in the agent-author agreement (stating you will abide by the agent clause), and the second time was when you signed the publishing contract itself.

This is nasty, nasty stuff, folks, and lots of writers have signed it. Hundreds, maybe thousands, of writers have done so.

Don’t you do it.

In fact, if your agent asks you to do so, run from that agent, leave that agency, and don’t look back.

Why? Even if your agent is a really nice person, here’s what these clauses tell you. They tell you that your agent does not work for you. Your agent is interested in his own business and his own profits at the expense of yours.

If you're ever thinking of getting an agent, or have an agent, I heartily recommend reading Kris' article: The Business Rusch: The Agent Clause (Deal Breakers 2012).

Further reading:
- 8 Ways To Become A Better Writer
- Helping Writers De-Stress: Meditation Apps
- Fifty Shades of Grey - Oh My!

Photo credit: Gérald Tibbits

Indie Authors: Bad Sales? Redo Your Cover!

If you're approaching cover design for the first time, or your book sales are slumping, here are five ways your cover can help sell your book:

1) BIG Author Name
Make sure people can see your name, even on the thumbnail of your cover.

2) Genre Appropriate Cover
Make sure your cover clearly indicates the genre of the story you've written (e.g., sci-fi, western, romance, and so on). DWS writes:

... [C]overs need to scream genre. For example, I had a book I did called “On Top of the Dead” which was a pure science fiction story with aliens and everything. So what did I do to make sure it didn’t sell?  I put the lower half of a dead body in a street on the cover, making it look like a literary mystery. And, of course, it didn’t sell much. I just redid the cover putting alien spaceships hovering over New York City on the cover instead. Duh…

3) Write A Fantastic Blurb
a. Tell your reader what your story is about
Your readers want to know what your book is about, not about the events in the book itself.

I'm re-watching Lord of the Rings. Everyone knows the tag line for this series: Frodo must overcome countless obstacles to destroy the One Ring in the fires of Mount Doom.

Actually, I just looked it up and here's the official tag line:

An innocent hobbit of The Shire journeys with eight companions to the fires of Mount Doom to destroy the One Ring and the dark lord Sauron forever. 

Here's my take on this. What you talk about in your blurb, your tag line, is the goal, what the book(s) is all about. The blurb isn't the place to talk about Frodo's stay at the Prancing Pony, or meeting Bilbo in Rivendell or Gandalf's amazing scene with the Balrog ("Thou shalt not pass!"). No. It is the place to tell your readers what your story is all about. What are the stakes?

That's one point. Another is:

b. Avoid passive verbs
Avoid them in your blurb and in your writing in general. DWS writes:

[W]hen I write a blurb, I ask myself what would make a reader buy this book? But if you use nothing but passive voice, the reader will automatically think your book is dull and never open it to the sample.

4) Use Common Themes
Have all your book covers for a series look similar and have all your book covers in a certain genre look similar. How do you do this?

- Use the same Name/Pen Name. One of my writer friends has one name for the first book in her series and another, a pen name, for the last two. My friend isn't indie published, a traditional publisher insisted she change names in the middle of the series and then didn't re-issue her first book! That is an extreme example, but try and use the same name for all your novels in the same genre so readers can find your books.

- Use the same font. Make the title font the same for all books in a series.

For instance, here are a few covers from Kim Harrison's Hollows series:

The font does differ slightly from book to book, but there is always a young woman on the front cover and you can never quite see her face. The look and feel of the cover is largely the same from book to book and her name is always pominent.

Here are two of the covers from Kim Harrison's paranormal series for teens:

These books are a better example of what DWS is saying. Look at the title fonts, they're identical AND perfect for the genre. Same model, different poses, subtle difference in the background color, but they are both pastels. Most important, the author's name is clearly visible.

5) Professional Look And Feel
Here are DWS's pointers:

a. Fonts: Make sure you can see them easily, which means they should contrast with the background.
b. BIG author name easily readable even in the thumbnail.
c. Small text near the authors name "such as 'Author of (another book title).'"
d. Put your tag line on the front of your book.
Here's an example:

I don't know if that picture is high resolution enough for you to see, but DWS's tag line is, "A Step-by-Step guide to Publishing Your Own Books". Perfect. Now you know what the books is about and why you should buy it. By the way, Dean's book is available on Amazon.com and well worth the read.

e. The cover art must be genre appropriate, must look good as a thumbnail, and go well with the font you've chosen.

All the information in this post comes from Dean Wesley Smith's article, The New World: Publishing: Killing Your Sales One Shot at a Time, and is well worth the read.

I'd like to add one more thing. When you're starting to put your cover together, when you're still in the 'getting ideas' stage, look at the covers of other books in your genre, especially those that are like your book. Make a list of 5 or 6. You don't want your cover to be too different from these because you want to tell your readers that if they buy your book that they will get a similar story.

Similar but unique! :p But that's a topic for another post.

I hope you read DWS's article, it's great. He's been doing this for decades and knows what he's talking about.

Cheers and good writing!

Other articles:
- Writers & Blogging: Should You Host Your Own Blog?
- Twylah: Turn Your Tweets Into A Blog
- How To Build A Platform: Why Every Writer Needs A Website

Photo credit: Excellent Book Covers and Paperbacks

The Department Of Justice Accepts Publishers' Settlement

I just read this and I must admit I'm jumping up and down. The DOJ rejected objections its proposed settlement with HarperCollins, Hachette and Simon & Schuster. A number of authors I read regularly were singled out for mention in the ruling, among them, Joe Konrath, David Gaughran, Lee Goldberg and Laura Resnick.

This isn't an excerpt from the ruling itself, it's from The Bookseller:

Barnes & Noble's objections to the settlement had claimed it would injure booksellers. The Authors Guild had said the proposed settlement was "not in the public interest". Referring to Amazon, the US authors body had stated: "The Justice Department is sanctioning the destructive, anticompetitive campaign of a corporate giant with billions in cash and boundless ambitions."

In a response published today (23rd July), the DoJ said: "In the course of its investigation, the United States examined complaints about Amazon's alleged predatory practices and found persuasive evidence lacking . . . Even if there were evidence to substantiate claims of 'monopolization' or predatory pricing' they would not be sufficient to justify self-help in the form of collusion."

Responding to Barnes & Noble's comments, the DoJ asserted that Barnes & Noble was "worried that it will make less money after the conspiracy than it collected while the conspiracy was ongoing" and that that was not a matter for the court to consider. Many of the benefits B&N attributes to collusive pricing could be achieved in other ways, such as lowering costs, the DoJ said.

The DoJ also rejected an implication it said it drew from the Authors Guild submission, that price-fixing should be permitted in the publishing industry because of the cultural role books play in society. "An argument that a particular industry or market deserves a blanket exemption from the antitrust laws should be directed to Congress, rather than the United States or the court," the DoJ stated. It also noted that some members of the Authors Guild, including authors Joe Konrath and
David Gaughran, had written in support of the Final Settlement.

The DOJ said that after "careful consideration" of the public comments, it had concluded that the proposed final judgement was an "effective and appropriate remedy for the antitrust violations alleged in the complaint".

You can read the rest of the article here: DoJ rejects B&N/Authors Guild objections to settlement.

Here is the DoJ's entire response. I just finished reading it. It was, IMHO, very well written and what I would call a 'good read'. Joe Konrath, Lee Goldberg and Laura Resnick, amoung others, are mentioned on page 41.

It is worth noting that members of the Authors Guild also wrote in support of the
proposed Final Judgment and against the Authors Guild’s position. Joe Konrath, author of 46 books, clarifies that letter-writing campaigns by the Authors Guild and the Authors
Representatives “did not solicit the views of their members, that they in no way speak on behalf of all or even most of their members.” Konrath (ATC-0144) at 1. He observes that agency pricing has slowed global growth and hurt consumers and writers. Lee Goldberg, a published author and member of the Authors Guild writes, “I believe that it’s detrimental to authors and readers, as well as to the establishment of a free and healthy marketplace, for publishers to collude with Apple to create artificially inflated prices for ebooks.” (ATC-0553). Author Laura Resnick writes, “breaking the law is not a reasonable reaction to being faced with aggressive business competition.” (ATC-0801).

David Gaughran is also mentioned (page 42):

Many comments from self-published authors, in particular, expressed appreciation that
Amazon opened a path to publication that was immune from Publisher Defendants’ hegemony. David Gaughran, writing on behalf of 186 self-published co-signors, writes that “Amazon is creating, for the first time, real competition in publishing” by charting a “viable path” for selfpublished books. Gaughran (ATC-0125) at 1, 3. Mr. Gaughran observes that “[t]he kind of disruption caused by the Internet is often messy,” and those who “do quite well under the status quo” naturally resist change. Id. at 2. He compares publishers and literary agents to “[a]ll kinds of middlemen,” which have “gone from being indispensible to optional” with the rise of the Internet. Id. Writing in support of the proposed Final Judgment, Mr. Gaughran confirms that self-published writers, in particular, see opportunities in a market not subject to collusive pricing.

I'd encourage you all to read at least the summary at the top.

Happy reading!

Related articles:
- Joe Konrath's Letter To The Department Of Justice
- 17 More States Join The Class Action Suit Against Apple et al
- The Passive Guy writes about monopolies

4 Reasons Why Writers Will Always Have Work

Working Writers

Joe Konrath's done it again, this time on the subject of what has been dubbed "the race to the bottom".

The argument du jour seems to be that if publishers do collapse, then all the current bestsellers will have their ebooks available for $4.99 or less, and that will be the end of self-publishing.

Joe gives 4 reasons why, even if the current bestselling authors were to price their books at $4.99 or less, self-publishing would not only be here to stay but would still be a good way for writers to make a living.

1. Ebooks aren't a zero sum game
In other words, if publishing were like a zero sum game then because of Stephen King's deal with the devil--wait, no, I think James Patterson took that over--there would be fewer readers for the rest of us. That is the key point Joe disputes and I think he does an excellent job.

That said, Joe argues that even if publishing were a zero sum game self-published writers could still earn a living because there are so many readers. He writes:

Let's say there are currently 100 million ebook readers, and 1 million ebook titles on Amazon. In ten years, there will be billions of ebook readers (following the path of mp3s). But there won't be a corresponding 100 million ebook titles available--there aren't that many people writing ebooks, and never will be.

If I can currently sell a few hundred ebooks a day in the US alone, what will happen when ebooks become popular in India, China, Japan, Europe, Russian, and South America? There will be a bigger demand than unique supply, and I believe my position will improve.

2. People who are bestselling authors now may not be bestselling authors in the future
Readers have an insatiable appetite for reading. When we've finished reading our favorite best-selling authors we read other things, other books or blog posts. If deprived of reading material we'll resort to instruction manuals or the ingredients list on canned goods. Just as writers write, readers read.

Also, if bestselling books came down in price then readers would have more money to spend and it's a good bet most of it would be spent on buying books. Joe puts in this way:

Ever go into a store to buy a big ticket item, expecting to may more than you did? Let's say you research an over and find it for $699. When you go to the store, it is on sale for $499. And they also have a great toaster oven for $99. You probably wouldn't have bought the toaster oven originally, but now that you're saving money on the oven, the toaster oven becomes attractive.

If all ebook prices came down, more ebooks would be sold across the board.

3. The reason bestselling authors are bestselling authors is because of distribution.

A big part of the reason a bestselling author is a bestselling author is because her books are on sale everywhere books are sold. If, one day, publishers do collapse then bestselling authors will have exactly the same sort of distribution as other authors. Far from pushing other authors out it is just as likely--perhaps more likely--that as their distribution dries up so will their sales. Joe writes:

The market is getting bigger. People with ereaders tend to buy and read more. And authors can make a very nice living selling 100 ebooks a day for $2.99 each. Across multiple platforms, on a global scale, I see this as not only possible, but likely for decent, prolific authors. 

And as far as bestsellers go, they tend to fade when distribution changes or dries up.

4. The more ebooks there are the more ebooks will be bought

If bestselling ebooks come down in price that would make the purchace of an electronic reader an even better deal and the more electronic readers are sold the more electronic books will be bought. Joe writes:

If bestselling authors all dropped their prices, I believe I'd sell more ebooks, not less, because more people would buy ereaders and have more money to spend on content. There's enough room for 300 cable TV channels, and four billion videos on Youtube.

I would encourage you all to read Joe's entire post, Zero Sum.

I like what Joe says about a writer being able to support herself though her writing if she can sell 100 books a day at $2.99 or more. Sounds like a great goal to me!

Further reading:
- How To Sell 100 Books Per Day: 6 Things You Need To Do
- Joe Konrath: Are You Ready To Quit Your Job And Write Full Time?
- Amazon's KDP Select, Kobo & PubIt: Joe Konrath & Blake Crouch Share Their Experiences
- Joe Konrath's Letter To The Department Of Justice

Why Writers Need Editors

Before we talk about why writers need editors, let's talk about what kind of editors there are.

Every time I read an article that touches on the different specializations in the field of editing I'm amazed by the variety. Contrast this with writers. Are there different sorts of writers? For instance, slow writers, fast writers, reluctant writers, pantsers, plotters, and so on? I suppose the question is silly, but don't you think it's curious that there are at least four different kinds of editors (line, developmental/content, assignment, copy, managing, etc.) but we don't have different kinds of writers? In any case, back to editors and editing.

Alan Rinzler, a developmental editor, writes about the difference between developmental editors and copy editors. These are the two kinds of editors I'll be talking about:

Developmental editors offer specific suggestions about the core intentions and goals of the book, the underlying premise, the story, character development, use of dialogue and sensory description, the polish, narrative voice, pacing, style, language – the craft and literary art of the book.

What developmental editors don’t do is correct spelling and grammar. That’s the job of a copy-editor, who works much later in the publishing process.

An author can recruit a developmental editor even before starting a book, to brainstorm ideas and make a clear plan. After that, they may call upon the editor at any stage from early drafts to final. (What should you expect from a developmental editor?)

Alan has a great post that goes more in-depth into the different phases of writing and why, and exactly when, you get the most out of hiring an editor: When do you need an editor? He sums up his point this way:

A good editor brings to the relationship both literary skills and human sensitivity. An editor watches your back and anticipates when there’s trouble ahead. But the author is the boss, in the driver’s seat. It’s not the editor’s book, so my job is always to enter the creative world of the author and help fulfill this vision.

Let's get back to our question: Why does a writer need an editor? Here we're talking about a developmental editor. It goes without saying that every writer needs a copy editor, someone who will go over your manuscript and check it for grammatical errors, typos, and so on.

A developmental editor can help a writer by giving them an edge. They do this in two ways:

1. An editor can be a constructive collaborator
Objectivity. This is something every writer lacks about her own work. Yes, we know our characters better than anyone, we know the plot, we know the possibilities behind the plot, and so on. We're gods when it comes to our fictional worlds, but what we don't know is how another person is going to respond to our words.

I remember once I wrote a violent scene in which my protagonist got the prize and beat the villain. I thought I had used what I think of as 'fun' violence--the sort of violence you see at the beginning of a James Bond movie, bad-guy-gets-put-in-his-place violence not life-is-harsh violence that makes you want to go home and hug your kids. Fortunately I did send this story out to readers before I published it because, although to me it was fun violence, it didn't come across that way to my readers. I lacked objectivity because I was too close to the material.

Being a constructive collaborator is about far more than being objective, it's also about having someone on hand who can take an impartial look at your work and give you professional non-destructive feedback.  Here's what Alan has to say:

Developmental editors offer specific suggestions about the core intentions and goals of the book, the underlying premise, the story, character development, use of dialogue and sensory description, the polish, narrative voice, pacing, style, language – the craft and literary art of the book.

What developmental editors don’t do is correct spelling and grammar. That’s the job of a copy-editor, who works much later in the publishing process.

An author can recruit a developmental editor even before starting a book, to brainstorm ideas and make a clear plan. After that, they may call upon the editor at any stage from early drafts to final. (What should you expect from a developmental editor?)

2. A good editor has her finger on the pulse of the industry
An editor who is well thought of and in high demand is going to edit a large number of manuscripts. I can't speak about all editors, but I've noticed that many editors will specialize. For instance, some will edit anything except romance, some prefer editing speculative fiction, and so on.

A busy editor who specializes in, say, speculative fiction will be able to give speculative fiction authors a leg up not only by being a constructive collaborator but by giving them the benefit of their vast knowledge of the genre. Additionally, they have current knowledge. The books that are being published today, at least those from traditional publishing houses, have been in the works for a couple of years. A good editor can keep you on top of trends and help make your book more competitive in a very competitive marketplace.

Finding an editor
That said, a good editor can be hard to find. I wrote a post about this a while ago (How To Find The Right Freelance Editor For You) but it's always good advice to ask your friends for references and then Google the name of anyone you're seriously thinking of hiring, check them out at Editors And Predators and get them to edit a sample of your work. At minimum.

If you choose to work with a developmental editor I hope you find someone who is a great fit for you. Remember, the important thing is to keep writing. I hope you're having a wonderful Sunday! Cheers.

Related reading:
- 5 Points To Ponder Before You Self Publish
- How To Find The Right Freelance Editor For You
- How Many Books A Year Should I Write?

I was tempted to put this picture up as the profile image. I decided against it, but couldn't resist sharing it with you.

Which one do you think has an editor?

Photo credit for profile picture: Fanpop
Photo credit for cute puppies: jpixphoto.com, see link here or click on the picture.

Writers & Blogging: Should You Host Your Own Blog?

Jane Friedman has published a terrific blog post today about whether writers should host their own blog or go through a free service like Blogger.com or a free-to-start service like Wordpress.com. Jane comes down firmly on the "thou shalt self-host," side of things and makes excellent points. For instance, free services can be much more limiting (in design, in your ability to monetize, etc.) than one you have complete control over.

In another equally great article, blogger Roz Morris explores the other side of the issue (Blogging – should authors go self-hosted or not? Part 1: two bloggers who don’t). Roz points out that if something goes wrong with your self-hosted blog you're responsible for fixing it or for paying someone else to. (Of course it helps if you have techie friends willing to lend you a hand!)

For instance, websites can and do get hacked. Kristine Kathryn Rusch experienced this firsthand in May. She ended up paying a specialist to fix the problem and help her restore the website. Kris hasn't blogged about how much it cost her but I don't imagine it was cheap. Kris has been making a living through her writing for decades and her website is, I imagine, an integral part of her business so it makes good business sense for her to spend money on it. Someone just starting out and trying to do everything on a shoestring budget might not want to take on this kind of responsibility, this kind of risk.

Split strategy: blog on a free host, website writer-hosted
Some writers--J.A. Konrath for instance--employ a mixed strategy. They host their blog on a free site like Blogger.com and then set up a website in a hosting account they pay for and control. I suspect that, like me, Joe started blogging on Blogger.com and then realized he needed a website but didn't want to move his blog.

Perhaps not, though. There are reasons for keeping ones blog with a service such as Blogger.com even if you host your own website:

- Although you should back up your blog regularly, just in case, you don't have to sweat the technical issues like combating hackers, fixing broken software and upgrading software. You have professional website admins taking care of all this for you behind the scenes. For free.

- Spikes in traffic. What would happen if your blog got featured on Reddit? My guess is it would go down. Blogger.com, on the other hand, will likely keep your blog up and running even under the most extreme conditions. You might be thinking that it's not at all likely your blog will be featured on Reddit. That may be the case, but even more modest spikes in traffic can bring down a site and I like to be prepared.

Although my little blog definitely gets far less traffic than Joe Konrath's (his landing page has a Google page rank of 6!) I've had a few spikes in traffic and I enjoy not having to worry about whether my blog can handle it.

Whatever you decide to do, getting out there and blogging is better than not blogging so my advice is: don't over-think it. Do what feels right for you. 

Related article:
-How To Build A Platform: Why Every Writer Needs A Website


Photo credit: Hubspot blog

Tweepi: Helps You Manage Your Twitter Account

I'm always on the look out for programs that allow me to spend less time managing my Twitter feed and more time enjoying it, so when I stumbled across Tweepi I had to check it out.

One thing I especially like is I can try Tweepi for free and, even using the free account, Tweepi helps me do everything I want. On top of that Tweepi has many tools for guessing who I'd like to follow. I always check these people out myself first, but having Tweepi make suggestions can be a real time-saver.

That said, I found the interface a wee bit clunky. A week or so ago I started using the Google Chrome app on the iPad to manage my Twitter feed and I have to say it has been very nice. One thing I especially like is being able to see, at a glance, a user's bio and their last three tweets. Convenient.

That's what I found lacking with Tweepi. You can get access to certain stats--number of tweets, number of followers, last tweet and Klout score, but nothing that helps you determine whether a particular user is interested in the same things you are.

Premium subscription
If you take out a premium subscription you can do things like unfollow users you followed more than a certain number of days ago but haven't followed you back. You can also unfollow users who have been inactive for over a certain number of days, and so on.

Unfollowing and the 20% limit
For anyone who doesn't know, sometimes a user has to unfollow folks who aren't following her if she wants to continue adding new people. Once a tweeter follows 2,000 people the number of people they follow can be no more than 20% of the amount of folks who are following them.

Clear as mud?

For instance, let's say 2,000 people are following me. That means I can follow no more than 2,400 people. In order for me to follow another person I have to either get another follower or unfollow someone who hasn't followed me back.

Twitter Tips
I don't use any software for following people. If I'm thinking of following someone I read that person's bio, look at their their tweets and, if I have time, visit their website. Everyone I follow is important to me and I want to get to know them.

Some folks use software to automatically follow people but I feel that's defeating the purpose of being on Twitter. It's a social network, a place for folks to meet people, to chat with them and form connections.

That's my 2 cents!

Cheers. And remember, don't let Twitter keep you from writing!

Writers: Register Your United States Copyright

Companies can charge up to $150 to register your copyright on your behalf but you can do it yourself for only $35 and it'll only take half an hour. That's a savings of $115. Now multiply that by all the books you're going to need to register one day.

Why register your copyright? While it's true your work is copyrighted from the time it is created, unless you register your copyright you can't bring a lawsuit against theives for infringement. A related point is that if your book is uploaded to a website and offered for free without your permission the site will often remove it if you send them proof of copyright. In my opinion it's $35 well spent.

For an excellent guide through the entire process go here: A Step-By-Step Guide to U.S. Copyright Registration for Self-Publishers.

Thanks to PG over at The Passive Voice blog for posting a link to this how-to article.

His Wish Granted: WIlliam Faulkner's, "The Sound And The Fury", Color Coded

I read William Faulkner's The Sound And The Fury as part of an English course taught by one of the most fabulous people I've ever had the pleasure of meeting: Sue Anne Johnson. I took the course in my second semester of college and it turned into one of the best experiences of my life.

I'd heard Faulkner's book was difficult, I'd heard it was written as a flow-of-consciousness narrative, but I was still unprepared. As I read the words on the first page I couldn't make them form a narrative. For me it was, as Shakespeare wrote, "full of sound and fury, signifying nothing".

The next day Ms. Johnson asked us to raise our hand if we finished our reading assignment. One person had.

It got much easier after that first introduction and largely because Sue Anne explained a few things about the viewpoint Faulkner was using in the first part of his book. I won't go into that, but an excellent summary can be found in the Wikipedia entry on The Sound And The Fury. I remember Sue Anne telling us that Falkner wanted shifts in time indicated by a change of ink color but that the cost was prohibitive.

It thrilled me to read that now, for the first time, Faulkner's book has been printed as he first envisioned it. The following is from the Los Angeles Times:

In a special edition, the Folio Society is publishing "The Sound and the Fury" in 14 colors. It's a fine press edition, quarter-bound in leather, with a slipcase and an additional volume of commentary. It also includes a color-coded bookmark that reveals which time period is designated by each color.

The Folio Society worked with two Faulkner scholars, Stephen Ross and Noel Polk, to figure out how to divide the text. Only the Benjy section is rendered in the 14 colors of ink.

"With the Benjy section the different threads are sufficiently clear that I don't feel we are distorting or compromising the novel," Folio's commissioning editor for limited editions Neil Titman told the Guardian. "I found the book tremendously confusing the first time I read it, so I think that overall you have a net gain here, rather than feeling over-guided."

The color edition of Faulkner's "The Sound and the Fury" is being published July 6 in a limited edition of 1,480 and is priced at $345. One thousand preordered copies have been sold.

To read the entire article, click here:  'The Sound and the Fury' as William Faulkner imagined, in color.

If the colored copy of The Sound And The Fury retails at $345 today I cringe to think what it would have cost a publisher to produce back in 1929!

I would love to own one of these versions. Perhaps one day it will be released as an ebook.

Cheers.

Other reading:
- WorldCat: Find Books In A Library Near You
- How Important Is It To Promote Your Books?
- Query Tracker: Keep Track Of Your Stories

How Important Is It To Promote Your Books?

Book Promotion

Kris Rusch says: not very. She writes:

The person who disagreed with me ... was convinced I didn’t know what I was talking about when it came to the necessity of promoting work, particularly for a new writer. The writer actually said that I had never had a point in my career where I was unknown, which made me laugh. Um, we were all beginning writers once upon a time.

The writer challenged me to self-publish things under a super secret pen name, and was convinced I would understand then why new writers need to promote. I actually responded to this one—I usually don’t—because of the challenge, and because I’d met it  years ago.

I have four things up under four super-secret pen names, things which I put up with no promotion. One outsells everything I do under my name and my known pen names. One isn’t doing very well at all, and two are doing okay. All outsell some titles I have under the Rusch name. So I have met the challenge, plus some.

Because I had to explain to this new writer that back in the Dark Ages of Publishing when I started, there was no such thing as Twitter, blogging, Facebook, and the like. If a writer wanted to promote her work, she had to spend more than her advance to do so. Because even back then, publishers didn’t promote 95% of the books they published. Those books would sink or swim based on sales in bookstores that might or might not carry the books. Some of my early work wasn’t even listed with description and a cover photo in the publisher’s catalog. Just a one line listing under “Also Available” which was arranged by genre.

So how did a writer sell a lot of copies of her book? She wrote another. Back in the Dark Ages of Publishing, before the conglomerate bean counters got involved, most writers (even new writers) got a multibook contract. Because publishers knew it was the number of titles on the shelf that sold books, not the quality of an as-yet-unread single title, that got a reader to pick up a book.

So I not only met the challenge in this new world of publishing, I met that challenge every time I had traditionally published a book with a brand new name on the spine.

Read the rest of Kris' post here: The Business Rusch: Careers, Critics, and Professors

It's nice to know a writer can make a living using her craft without needing to promote.

I wonder though, if Kris had promoted her work perhaps she would have sold even more books. I guess then the question would be: would she sell enough copies to make the promotion worth it. If, rather than spending time and money on the promotion, she had just written, would she have made more money in the end? I could see that being the case.

Kris' post this week is wonderful, as always, and very encouraging. It follows her and Dean's theme of: Just write! I don't think we can get better advice than that.

Related reading:
- Henry Miller's 11 Writing Commandments
- Kris Rusch: The Value of Imperfection

Mystery Writer Elizabeth S. Craig's Reasons For Self Publishing

Don't worry, Elizabeth isn't saying goodbye to Penguin, but she has decided to write one book expressly for the purpose of publishing it herself. She writes:

It’s baffled me how acrimonious the traditional publishing vs. self-publishing debate has become. Emotions have run high in both camps and it seems to be centered around who’s right and who’s wrong.

I don’t think it matters who’s right and I don’t think it really matters what we choose to do with a particular book. We should probably just write plenty of books and experiment.

I’ve just handed in the fourth book of my Memphis Barbeque series to Penguin.

Now I’m writing a book to self-publish. I’ve self-published two other titles, but one was backlist and one was written for traditional publishing but didn’t sell. This is the first time I’ve written a book for the sole purpose of self-publishing it.

After that, I’ll be working on my 3rd book for the Southern Quilting mysteries for Penguin.

I couldn’t feel less-conflicted about it. I won’t try to shop the book I’m writing independently—it won’t be sent to my agent. I won’t agonize over the fact that I’m writing books for a traditional publisher and whether that means I’ll miss out on higher royalties.

Actually, it’s a real luxury to have more than one option. What’s a good approach for one book may not be right for another.

Exactly! I especially like this line: We should probably just write plenty of books and experiment. I couldn't agree more.

Read the rest of Elizabeth's article here: The Luxury of Having Options. Her wonderful Twitter feed is here: @elizabethscraig.

Elizabeth Spann Craig writes the Memphis BBQ mysteries (as Riley Adams) & the Southern Quilting mysteries (2012) for Penguin as well as the Myrtle Clover mysteries for Midnight Ink. (Taken from Elizabeth's Twitter bio.)

Cheers, and good writing!

Related reading:
- 5 Points To Ponder Before You Self Publish
- Amazon Award-Winner Regina Sirois & The Problems Of Indie Distribution
- How To Self Publish: An Introduction
- Kobo's Self-Publishing Portal: Report From A Beta Tester

Photo credit: Writers In The Storm Blog

Jen Talty: Amazon's CreateSpace Vs LIghtning Source

I love Jen's posts! This time she examines the pros and cons of two print on demand (POD) providers, Amazon's Create Space and Lightning Source. She breaks down the cost of each and then gives her conclusion: Cool Gus Publishing is switching from Lightning Source to CreateSpace.

Here is Jen's breakdown of cost:

Lightning Source:

• $75.00 Upload fee for Cover/Interior
• $12.00 US Distribution (a year)
• $12.00 UK Distribution (a year)
• $30.00 Proof
• Change your files it will cost $40.00 per Interior and $40.00 per Cover
• $1.50 Shipping and Handling charge per order
• must provide own ISBN

****No services provided on cover, editing, or anything else that goes into the making of a book

CreateSpace:

• FREE self-service (there are services you can pay for, but the basic upload is free)
• $25.00 Expanded Distribution (one time fee)
• A proof is the cost of printing plus shipping.
• Can use CreateSpace ISBN for free

****There are many services that CreateSpace offers from building your book, editing and cover design that are all at the author’s expense, but they are not required at all

Jen concludes:

The bottom line for us came down to customer service AND ease of the system. LSI is a bit clunky and if you don’t know what you are doing with formatting a book, cover, etc., you are bound to make a mistake. I made a few the first time around. CreateSpace gives you templates (for free) for both interior and exterior so your book looks professional. They also have a cover tool. I have not used it since I’m an InDesign junky, but I’ve played with it and for the novice user, its pretty good, but my big caveat is most of us are not cover artists and always best to hire a professional.

Between talking with my team to wargame the best course of action, the ease of their on-line system was the deal closer. They have this 360 digital proof that shows you the cover and how it wraps around the book, well that right there sold me. Their entire system is very easy to use and while I just created more work for myself as we are going to transfer ALL of our books, I highly recommend CreateSpace.

Well, there you have it. I'd encourage you to read Jen's article in its entirety: Why is Cool Gus Publishing switching from Lightning Source to CreateSpace?

I haven't used a POD service yet, but I had been planning on giving Lightning Source a try. Now I think I'll go with CreateSpace. I love getting recommendations from unbiased industry professionals!

Related reading:
- Espresso Book Machine: Create A Book In 5 Minutes For 1 Cent A Page (Video)

Lulu.com: New Author Advice Tool

UPDATE (July 1, 2012):
My apologies. I read the original article from Digital Book World in a hurry and thought that Lulu.com, a legitimate company that helps authors self-publish, had added certain 'author solutions' to its site. Unfortunately, on closer inspection, that is not the case.

As Paul pointed out in his kind comment, and as I have known for a while myself, Author Solutions has been flagged by Writer Beware a number of times and I would not recommend it.

Here is what Writer Beware has to say about Author Solutions:

Some POD services have trouble with timeliness in book production and order fulfillment. The companies owned by Author Solutions (AuthorHouse, iUniverse, Xlibris, and Trafford) are the subject of frequent complaints about customer service. Before choosing a POD service, it’s a good idea to scout for complaints, and to contact writers who’ve used the service. (From POD Service Issues To Consider)

There are many legitimate print-on-demand services (such as lulu.com, createspace.com and lightningsource.com) that help authors by enabling them to produce, distribute and sell paper copies of their work and I feel good about recommending any of these companies. Author Solutions is not a company I would recommend.

Because I don't like deleting things, my original article is below.

UPDATE (July 3, 2012):
Here is a link to another post on Writer Beware about AuthorSolutions:
Victoria Strauss -- Author Solutions Acquires Xlibris

--------------

This is from Digital Book World:

In the continuing arms race between self-publishing platforms, Lulu.com has added a new feature designed to entice authors.

Lulu’s Publishing Advisor is designed to give authors customized recommendations on how they can most effectively create, publish, market and sell their title. The recommendations are customized based on the author’s answers to a five-question questionnaire.

Lulu.com is just one of a number of self-publishing tools recently to go to market with improved services and pricing to attract more authors.

Author Solutions is currently offering authors 100% royalties in perpetuity on books published through the site by July 4. The company is also offering authors a something called BookStubs where authors can distribute physical cards with a code for readers to download their e-book to enable in-person e-book sales or giveaways.

A new company called Your Ebook Team just launched and says that it offers authors “360 degree” service, from editorial to distribution.

Major publishing companies are also now reaching out to authors to tout their ability to serve them. Random House, for instance, recently put out a video discussing all the value it offers to authors.

You can read the rest here: Self-Publishing Site Lulu.com Launches Author Advice Tool.

Amazon To Acquire Dorchester Publishing

Amazon's planned acquisition of Dorchester Publishing is fantastic news for those writers who had books with the troubled company. It's not a done deal yet, though. The auction won't take place until August, but it seems a forgone conclusion that Amazon will be successful in their bid.

Amazon says that any contracts not picked up will be terminated and all rights will revert to the author. Here's how Publisher's Weekly put it:

Moving forward, Dorchester authors will, Amazon said, be offered the choice about how they want their titles published. An Amazon spokesperson explained: "We want all authors to be happy being a part of the Amazon Publishing family going forward and we have structured our bid so that we will only take on authors who want to join us. As part of this philosophy, if we win the bid, Dorchester has committed to revert all titles that are not assigned to us."

Read the rest here: Amazon Bids on Dorchester Assets.

If you'd like to read more about Amazon's planned acquisition of Dorchester Publishing, here are a few articles you might be interested in:

- Amazon Plans to Acquire the Assets of Dorchester Publishing (GalleyCat)
- Amazon Bids on Dorchester Assets (Publishers Weekly)
- Amazon to Acquire Dorchester (Unless You Are Ready To Outbid Them) (Digital Book World) Digital Book World also includes a copy of the full press release.

Cheers!