Bob Mayer: Your Product Is Your Story

This is from Bob Mayer over at Digital Book World:

The product is the story.  Not the book, not the eBook, not the audio book.  The Story.
The consumer is the reader.  Not the bookstores, the platform, the distributor, the sales force.  The Reader.

Read Bob's entire (very short!) piece here: A Simple Concept for Publishing.

I like the idea that, at the most fundamental level, what writers produce are stories. Similarly, what readers read are stories, conveyed in whatever medium--digital, print, big screen, little screen, holograms (one day!). As long as there are readers, writers will be able to make a living. * knock on wood*

Further reading:
- Helping Writers De-Stress: Meditation Apps
- 8 Ways To Become A Better Writer

Photo credit: Unknown

Promote Your Books In iBooks

I had read Bob Mayer's blog, Write It Forward, for a number of years before I took one of his workshops and I have to say, if you ever have the chance to see Bob speak in person, do it! You won't be sorry.

It's one thing to read posts about the publishing industry and quite another to have an animated author recount stories of his adventures in publishing, first as an author and then as a publisher. Although I loved his lecture what I found most helpful were his answers to questions posed by my peers.

Okay, back to business! Yesterday Jen Talty, co-creator of Cool Gus Publishing and frequent contributor to Write It Forward, posted about how to promote books in iBooks, a subject I knew nothing about. Rather than me natter on about what she said, I'm just going to let her tell you.

One of the questions I’m constantly asked when I present workshops on Indie Publishing is: How do we promote in iBooks? or How do we increase sales in iBooks? Its not an easy question to answer. One of the things I’m working on today for Cool Gus Publishing is to add links in our website to where our eBooks are available on other sites. We believe this is a good service for our customers and some people just want that easy “one-click” from Amazon or prefer to buy from Barnes and Noble, supporting the bookstore.

But working inside of iBooks is all together a different bird simply because its contained in iTunes.

Recently, Apple sent us a couple of PDF’s about how to promote and market using some of their tools. We got this email because we use iTunesConnect to load our books directly to the iBookstore. Here are a couple of things I think are useful and are not that difficult to use.

The Book Widget. You can actually do this for other products as well.

From Apple: “With Widget Builder, you can easily add interactive widgets to your website or blog. These widgets allow users to explore books and more from the iBookstore and iTunes.”

Go here to see builder.

Basically, you find the books you want, add them to your widget and then copy the code and put it where you want in your website.

For the rest of Jen's informative article, click here: Promoting your book in iBooks

Cheers.

SiWC 2011: Character and POV: The Voice of Your Story, by Bob Mayer

I love Bob Mayer's writing! I've read his (excellent!) blog, Write It Forward, for the past year or so and was eagerly looking forward to taking this workshop. I was not disappointed.

I should apologize in advance; my notes are sketchy in places because sometimes I put down my pen and just listened.

As always, any mistakes and distortions in the following are completely my fault, not Bob Mayer's.

"I'm convinced fear is at the root of most bad writing."
Stephen King

How do you get great reviews? Great blurbs for the front of your book? You network. Networking is very important.

Also, character is everything.
- What is your character's core need?
- What is their pathological maneuver?

Emotion is more important than logic.

Your characters must want something concrete. This concrete thing, though, can in turn illustrate an abstract need/want.

Motivation
- Every character thinks the story is about them.
- Everyone has a core motivation. Motivation can be anything.

Peel away what the character wants and then find out what they need.

The protagonist goes up Maslow's hierarchy while the antagonist goes down.

Both your antagonist and protagonist need blind spots. Needs produce blind spots.

Do not name a character unless the character is important.

What if your protagonist fails? The answer will tell you what is at stake in your book.

Your protagonist has to overcome their fear even though their fear is their primary motivator.

(Book recommendation: How To Write The Breakout Novel, by Don Maass. KW: This book was recommended at almost every workshop at the conference.)

Character Description:
- Keep it brief and distinctive
- You're not writing a personal advertisement
- Don't have your character look in a mirror when it comes time to describe what they look like! One thing you can do is use other points of view to describe other characters.

The stages of change:
- Denial
- Anger
- Bargaining
- Depression
- Acceptance
=> Have your character go through these stages, don't have them suffer a loss and, the next moment, be okay with it.
=> How do we know when someone, say a friend, has changed? We see it.
=> At the end of the story we need to see our protagonist do something emotional they weren't able to do at the beginning of the story. This will show that they've changed.

Point Of View
1st person: I am sad.
2nd person: You are sad.
3rd person: She was sad.

The 2nd person destroys the 4th wall.

One advantage of 3rd person limited is that you can't info-dump.

What voice should you write in? The voice you enjoy reading.

What should you write about? Write about the thing you're most afraid of. Put it on the page and out there for people to see.

When should you break the 'rules of writing'?
1. Know the rule.
2. Know when you're breaking the rule.
3. Take responsibility for breaking the rule.

That's it! Hope you found something useful. :)

These are my notes from other workshops I attended at the SiWC this year:

- Don't Flinch, Robert Wiersema
- The Psychology of Plotting, Michael Slade
- The Inner Journey, Donald Maass
- Getting Started and Heading in the 'write' direction, by Robert Dugoni
- SiWC 2011: Writing for the Web, Rebecca Bollwitt

Kristen Lamb: 3 kinds of social media platforms for writers

Kristen Lamb a savvy writer on any social media topic, and her latest post is no exception. It is a must read for any writer, whether traditionally or independently published. Even if you're thinking of publishing your work, you'll want to read this article.

First, Kristen Lamb talks about different kinds of platforms:

The Traditional Author

If you are agented and likely to be traditionally published, you have the backing of a publisher, an editor, an agent and people hired to help your books succeed. Thus, the burden of sales and marketing doesn’t rest solely on your shoulders. Focus on writing the best book you can write.

But, is a good book alone enough? No. And it never has been. How can I say this? I like to cite the BEA statistics of 2006. 93% of all books published (traditionally and non-traditionally) sold less than 1000 copies. So, for traditional authors, even with all those people working in your favor, the failure rate can be sobering of you rely solely on a good book alone. Historically, a writer had no control over changing these odds. Now, we have social media so we can help spark word-of-mouth. We are no longer forced to gamble, and that rocks ;) .

Also, what we need to always keep in mind is that social media has changed demands placed on traditionally published writers. Many times the publisher will expect the author to help with her own marketing and promotion. This is easier to do if when your first book is published, you aren’t trying to pull a platform out of the ether.

For the traditionally published author, you don’t need to do as much. If you want to blog and tweet and Facebook, then go for it. I think the stronger your platform, the better. My opinion? Being traditionally published does have advantages.There really isn’t a need to have a social platform the size of a self-pubbed author unless you want one. A great author to follow who has THE BEST advice for the traditionally published author is Jody Hedlund. Another fountain of wisdom in this crazy world? Anne R. Allen. Bookmark their blogs and listen to every word they tell you. These ladies will keep your head straight.

The Hybrid Author

Some of you might fall into the traditional category. Ah, but you have a bit of a wild side that likes to write essays, poetry , short stories, death threats, or manifestos. Now, in the changing paradigm, there is finally a cost-efficient way of getting these types of works to the reader. Ten years ago, no publisher would have taken a second look at a book of poetry because it might only sell 500 copies. It just was a terrible investment with dismal returns for the publisher and even the author.

Now? Just e-publish. Those 500 copies that looked so depressing before, now are darn spiffy sales numbers if you’re keeping 100% and putting out only time, effort, and a minimal cash investment. So, if you are wanting to try your hand at selling some self-published items, you need to have a larger platform and a greater presence to drive those sales. Pay attention to Chuck Wendig. He makes the second-oldest-profession-in-the-world look good and is not above showing a little leg.

The Indie

Yes, for the sake of brevity I am lumping a lot of stuff together. Indie has a lot of different flavors and I highly recommend listening to Bob Mayer and Jen Talty. Take one of their workshops because they are the experts when it comes to all the different publishing options in the new paradigm.

If you are an indie author, you have the backing of a small independent publisher. There is the upside of not being completely all on your own. I am with Who Dares Wins Publishing and I am blessed with a lot of expertise I don’t even know if I have the smarts to learn.

But, we need to point of the pink elephant in the room.

As awesome as indie presses are, logic dictates that most of them won’t have the manpower to help us in promotion and marketing like Random House or Penguin. We don’t get book placement in major chain bookstores or WalMart or Costco. We need a VERY LARGE PLATFORM. Sure, the indie press will help, but the lion’s share of the burden is ours.

Many new writers are carving out a career path by starting indie in hopes it will lead to traditional publication. Yet, here’s the deal. NY will want to see high sales numbers. Our social media platform is critical.

The Self-Published Author

Some of you love being in control of all aspects of your career. Web design, book covers, uploading? No sweat. There have been some tremendous success stories that have come out of the self-publishing world—Amanda Hocking, H.P. Mallory and John Locke are three that come to mind. These folks didn’t already have a name branded by traditional publishing. They rose out of the nothing with their own hard work….but boy did they WORK.

I was blessed enough to meet H.P. Mallory and listen to how she sold a bazillion books in six months and I needed a nap. John Locke? He is a MACHINE. I read his How I Sold a Million Books in Five Months and I thought it could be retitled as How to Kill a Writer in Less than a Year. The amount of work, planning, strategy was incredible (and I say this with the utmost amount of respect awe and yes…jealousy).

Yet, I do need to point out that Hocking, Mallory and Locke have all since signed with traditional/larger publishers. I think there comes a point when the workload is too much to maintain alone and long-term, but that might just be my opinion. Would have to ask them.

Thus, when we start thinking about our writing career, we need to be really honest about how much work we can do. Too many new writers think that self-publishing is a panacea, that all they need to do is upload their genius and people will buy.

Um…no.

If we look at the self-publishing success stories, the harder they worked, the luckier they got. Same with indie. If you are considering any kind of publishing outside of the traditional route, then ask the hard questions.

Can you write and maintain a blog and a social media presence? Can you do guest posts and blog tours and contests and create groups? Can you do all of his without the quality of your books suffering? Can you keep writing more books? In indie publishing and self-publishing, it is becoming clearer and clearer that those writers who can turn out books and quickly create a backlist are the ones that are the most successful.

What is your background and what do you bring to the table? Do you already possess a lot of technical expertise? H.P. Mallory left a career in Internet sales. She built her own website and uploaded, formatted and designed covers for all of her own books. If you don’t have the tech savvy, do you have money to hire people to do it for you? John Locke did. What is your background? Both Mallory and Locke came from a background in sales. That is a driven and fearless personality.

If you are writing under three pen names because you fear your family will find out you want to be a writer, then this might not be the best path. Things like time, money, background and personality all need to be considered when it comes to tailoring the right platform to the right publishing choice.

It is a wonderful time to be a writer and the sky is the limit. There are all kinds of generous people willing to offer time, help and expertise. My favorites are Jane Friedman, Porter Anderson, and Bob Mayer. And if you are an unpublished writer?

Feel free to start with the Snuggie, but eventually? Yeah, you will have to hand it over lest it become your Lazy Blanket.

The above is only a part of Kristen Lamb's excellent article, I would encourage you to read the entire thing. You can find it here: Beware the Social Media Snuggie -- One Size Does NOT Fit All.

Experts making mistakes

Amazon had to pull, redo and reload Neal Stephenson’s latest title Reamde after readers complained about numerous errors costing Harper-Collins and Stephenson considerable money and causing bad publicity. Beta testers for JK Rowling’s Pottermore web site were so underwhelmed with it, the opening of it has been pushed back. Reading reviews on Amazon I find numerous books from the Big 6, like Dan Simmons’ classic, Hyperion, getting savaged in eBook reviews because of serious formatting errors.

In his latest article, Bob Mayer talks about Experts making mistakes in publishing. Here's a link to the rest of his article, Reamde, Pottermore, Hyperion and other mistakes from publishing “experts”

I'm excited! Later this month I'm going to be taking a couple of Bob Mayer's classes at the Surrey International Writers' Conference. I attended last year and had a fabulous time. Not only did I meet dozens are people like me -- people I didn't have to explain myself to! -- but I learnt an amazing amount about the art and craft of writing. The keynote speeches alone were worth the price.

Okay, back to my blog post. Although Bob Mayer came at it from a different angle, some of what he wrote reminded me of Dean Wesley Smith's latest blog post: The New World of Publishing: Traditional Publishers Are Getting What They Deserve. Well worth the read.