Kris Rusch: The Value of Imperfection

Kris writes:

At every craft workshop I teach, I make at least one writer cry. ...

How do I bring writers to tears? Usually by saying this:

I loved this story. It’s wonderful. Mail it.

I found this very touching. As Kris says, professional writers "are workshop-hardened folk, people who have been eviscerated by the best of them ...".

It is so true, and one reason why I am leery of workshops. I think every writer--priofessional or otherwise--has had the experience of being told that, in some way or other, their writing didn't measure up.

Since we pour who we are, our souls, into our prose, when our work is dismissed it can be a soul-crushing experience.

Kris' point is that no story is perfect. She quotes Tina Fey: "The show doesn’t go on when it’s finished; it goes on because it’s 11:30". So very true. Kris writes:

Exactly. At some point, you must simply let go of that book or story or play and move to the next.

If our workshopping friend Bill Shakespeare strove for perfection, we would never have heard of him. We wouldn’t have gotten all of that marvelous writing, all of those wonderful—flawed—plays. (You don’t think A Midsummer Night’s Dream is the only one riddled with possible workshop-identifiable errors, do you? Think of Romeo and Juliet. Why didn’t those crazy lovesick kids just move to another town????)

So many times in Kris' post I felt like jumping up, pumping my first in the air and yelling, "Yes!". I couldn't, though, because, first, it would have destroyed my reputation as being quietly introspective and, second, it would have disturbed the cat who had chosen to sleep on me.

There's one more thing I want to share with you:

When I became an editor, I learned just how important taste is. The difference between the short stories in Analog and Asimov’s, two of the science fiction digest magazines (that now have e-book editions each month if you haven’t seen them before), isn’t that there is such thing as an Analog story or an Asimov’s story that I as a long-time reader can tell you about. The difference is in the taste of their editors. Stanley A. Schmidt of Analog likes different kinds of stories than Sheila Williams of Asimov’s does. Occasionally their tastes overlap. Most often, they do not.

If there were such a thing as a perfect sf story, then both editors would always buy the same stories, and you couldn’t tell the magazines apart.

As readers, you all know this. As writers, you forget it.

And when you forget it, you make the weirdest decisions.

You give control of your product to the wrong people. You submit romance novels to science fiction markets (and wonder why the editor didn’t read your manuscript—was it the passive sentence on page 32?). You try to revise to please everyone in your peer-level writing group.

You self-publish your novel, make sure it’s edited and copyedited, add a fantastic cover, and then revise to address concerns posted by reviewers who gave your book one star. That’s complete and utter idiocy. Seriously.

Some nutty brand new writer, with one or two novels to her name, posted a blog on Digital Book World espousing just that. She says writers should always address their critics’ concerns.

I read that and nearly snorted my tea all over my iPad. If I even tried to address all the nasty reviews I’ve gotten over the years, I’d never write anything new. If I tried to address all the somewhat valid criticisms I’ve gotten on my books, I’d still spend forever revising.

Only a writer with one or two publications to her credit would have time to even think such a thing is viable.

Her blog post has gone viral, and I’ve seen new writers everywhere wring their hands over the fact that they now have to pay attention to their one-star reviews and constantly revise.

I’m here to tell you this: If you want a career as a writer, ignore your critics.

When the book is finished, when the book is published for heaven’s sake, then it’s done. Irrevocably done. Mistakes and all.

And there will be mistakes. Lots of them.

This makes so much sense! I really needed to hear this. Again.

I would encourage your to read Kris' post in full, as my mother used to say, "It's a keeper". This one is being indexed in Evernote under the heading, "When you feel like a crappy writer, READ THIS!!!". Here's the link: The Business Rusch: Perfection.

Remember, keep writing!

Related reading:
- Henry Miller's 11 Writing Commandments
- Write Or Die: The App
- Tips For Writers From Richard Nash, Previously Of Soft Skull Press

How To Build A Platform: Why Every Writer Needs A Website

It's time for another series! This time I'm going to discuss how a writer can build a platform, what a platform is and why she/he would want to build one. We're going to start off small, though, so today I'm going to write about why I think every writer needs a website.

How To Build A Platform, Part 1: Why Every Writer Needs A Website

The question of whether a writer needs a website is close to my heart because it's one I struggled with. I now believe that the answer is a resounding "Heck ya!".  And this is coming from someone who went the other way and started off with a blog and no website.

Why did I go with a blog first and plan to develop my website later? Honestly, and perhaps counter-intuitively, it's because I have a background in website development and was tired of building sites--I'd put that life behind me--so I decided, this time, I'd let Blogger.com do all the work.

For the record I love my blog. I mean that. I love it, but it's just not enough. I realize now that I need a website too. (That said, my blog isn't going anywhere, it will always be here at blog.karenwoodward.org, but my website will be site.karenwoodward.org and run off a hosting service. But enough about me.)

a. Why writers need a website and not just a blog
When I first started writing in earnest I began a blog on Blogger. This blog. And, as I said, I love my blog.

Blogger has been very good to me. It has automatically added certain tracking features that, when I took out my free Google Analytics account, showed up and gave me helpful information.

Since I had no idea what I was doing in the beginning--I hadn't even heard of Search Engine Optimization (SEO)--Blogger helped save me from myself, got me indexed with Google and Bing and whatever other search engines are out there. Also, Blogger gave me a great dashboard and made available many articles about how to make the best use of its features and it pointed me toward a great, free, book on SEO that Google had put out.

In other words, blogger held my hand and helped me get up to speed. And I'm saying that, even so, you will eventually need a website.


b. The difference between a website and a blog
A blog is something that gets updated frequently while a website (which may or may not contain a blog) is more about establishing a permanent presence on the web.

It's your website's domain name (for instance, www.mysite.com) you'll list on your business cards and your website is where you'll do things like:

- keep information about each of your books,
- have links to where folks can buy your work,
- host a series of articles,
- have a tab for your current promotion or
- host a page that has information about your next book.

Could you do all these things on Blogger? Theoretically, yes. But you wouldn't have the kind of control a content management system like WordPress can give you.

In another post we'll discuss content management systems as well as the pros and cons of using WordPress. Stay tuned!

Update: For more articles on how to build a platform, click here: Building A Writer's Platform

Cheers.

Other articles you might like:
- How To Start A Blog
- How To Format A Word Document For Amazon's KDP Publishing Program
- 7 Tips On How To Get Your Guest Post Accepted

Photo credit: "NY" by Missi under Creative Commons Attribution 2.0

"How To Build A Platform: Why Every Writer Needs A Website," copyright© 2012 by Karen Woodward.

How To Become A Full Time Indie Author

I can't believe I've never heard of Lindsay Buroker before. Even now I don't know much about her, but I do know three things:

1) She's an indie author
2) She sells enough books as an indie that she's able to write full time
3) She gives awesome advice about how to become a full time indie author

I'd go so far as to say that anyone who follows the advice Lindsay has given is guaranteed to sell more books. Of course, milage will vary. You might not be able to quit your day-job, but her advice to indie authors is along the lines of, "look both ways before you cross the street". You could ignore it, but I wouldn't advise it.

Here is Lindsay's advice:

1. Don't just write novel length stories, write shorter ones too

This allows you to publish more in the same amount of time, and the more you get your name out in front of readers, the better. Especially in the beginning. Lindsay writes:

... I’ve never been in the Amazon Top 100 (or in the Top 1000 for more than a couple of days), and I’m not particularly visible even in my sub-categories (epic fantasy/historical fantasy) in the Kindle Store. You don’t have to be an uber seller to make a living, though you have to, of course, have characters and/or plots that capture people’s imaginations and turn them into fans (not everyone has to like your books but enough people do so that you get good reviews and you word-of-mouth “advertising” from readers). If you have ten books priced at $4.99, and they sell 200 copies a month, you’re earning over $6,000 a month.

I don’t mean to make it sound like it’s easy to write ten books or sell 200 copies a month of a title (I would have rolled my eyes at such a comment 16 months ago), but, right now, the numbers tell us that making a living as an indie author is a lot more doable than making a living as a traditionally published author (where the per-book cut is a lot smaller). If you’re mid-list as an indie, and you have a stable of books that are doing moderately well, you’ve got it made in the short-term. If… you’re building your tribe along the way, you ought to have it made in the long-term too (more on that below).

 2. Use the power of free to promote your books

Lindsay writes:

I’ve tried a lot when it comes to online promotion, everything from guest posts to book blog tours to contests to paid advertising, and nothing compares with having a free ebook in the major stores. Not only will people simply find it on their own, but it’s so much easier to promote something that’s free. If you do buy advertising (and I do from time to time), it’ll be the difference between selling 25 copies and getting 5,000 downloads (i.e. 5,000 new people exposed to your work), because people live in hope that they’ll find something good amongst the free offerings.

I’ve heard authors argue that most people who download free ebooks just collect them, like shiny pebbles on the beach, and that they never even bother to check them out. I say B.S. to that. I’d bet money that most people try the books they download; it’s just that they find most of them don’t pique their interest. Maybe they’ll download 50 or 100 ebooks and only find one where they want to read the whole thing. That’s fine. That just means you have to make sure your story is entertaining enough to be The One.

3. Make your stories part of a series

I'm a sucker for a good series, and I know I'm not the only one. Even if one, or perhaps two, of the books in the series aren't great, chances are I'll stick with it if I have hope things will improve. In other words, series help develop dedicated fans, people who are going to be with you for the long haul. Lindsay writes:

I should mention here that, while giving away a free ebook can be huge, it’s key that the story be part of a series, or at least strongly related to the book(s) you’re trying to sell.

I just don’t see people having the same sorts of results when their free novel or short story isn’t related to the rest of their work. Oh, it might help a little, but not the way a Book 1 that ends on a cliffhanger will. (My first book admittedly doesn’t end on a cliffhanger, but it does have a teaser epilogue to let folks know that there’s a lot more to come.)

4. Form a tribe

You don't have to be everything to everyone, concentrate on forming close connections with a small group. Like ripples on a lake, your influence will spread.

Lindsay suggests cultivating 10,000 fans rather than 1,000 because if you write two books a year and sell each for $5.00 on Amazon then you'll make 70,000 dollars a year. That's gross income, so you'll have to pay tax and I'm sure you'll have many writing-related expenses (website, newsletter, advertising, etc.) but that's a decent wage. Lindsay writes:

Early on, I stumbled across Kevin Kelly’s “1000 True Fans” article. If you’re an indie anything, it’s a great read.

The gist is that you don’t have to be a mega seller. You just need X number of true fans (people who love your stuff and will buy everything you put out), and you’re assured that you can make a living at your art, so long as you to continue to produce quality material.

Lindsay's tips for acquiring 10,000 true fans

a. Place links in the afterword to each of your books. 

Links to your:
- Twitter account
- Facebook account
- Blog
- Newletter

b. Use Facebook to interact with your readers. 

This is your place to be more personal; interact with your fans, post links to things like interviews, to scenes you liked but were cut from your book, to contests you're running, to discounts or giveaways.

Obviously that advice is working for Lindsay, but I've never gotten into the Facebook experience. I love Twitter. Really. It's simple to use and it allows me to connect with folks I never would have otherwise been able to. Also, I don't have to worry whether I've written too little or too much; the 140 character limit is genius!

That said, authors do need a place to let down there hair and be more personal, which is why I'm in the (painful!) process of setting up my own website.

c. If your fans do something like start a fan forum or website, plug it! 

Mention it in the occasional tweet, or when you're chattering on Facebook.

If my fans did something like this I'd do backflips and name my children after them. Just sayin'.

d. Go the extra step to help create a community. 

Lindsay gives the example of installing a plug-in that allows nested comments. (You might need to be running WordPress.)

Great idea! Anything to help foster a community. It's interesting, though, that Seth Godin, one of the folks who helped spread the idea of developing a community, a tribe, doesn't have comments on his blog. Of course Seth has a large and rabidly devoted community, so that choice has obviously worked out for him, but still. I thought it was interesting.

e. Do goofy things just to please your fans. 

For instance, Lindsay's latest contest asks fans to design funky hats. The winner will receive signed copies of her book and the hat will appear in the next book in that series.

Awesome idea! As Lindsay notes, not many writers do this, but I love it when writers have a contest of some sort where the prize is that the winner will have a character named after them in the next book.

Well, that's it! I hope something Lindsay said will help. I encourage everyone to read her article here: What Does It Take to Become a Full-Time Indie Author?

Photo credit: Empty Nest

Thanks to the Passive Voice Blog for posting a link to Lindsay's article.

Related reading:
- The Vandal's 10 Ways To Promote Your Book
- The Most Common Mistakes In Writing: A Series
- 10 Reasons Why Stories Get Rejected

Photo credit: "color bricks" by Luz Adriana Villa A. under Creative Commons Attribution 2.0.

Jake Needham's Experience With Amazon's KDP Select Program

Jake Needham, author of The Ambassador's Wife and crime novelist, tweeted me in response to one of my articles about the changes in Amazon's ranking algorithm and what they could mean for writers in Amazon's KDP Select program. What he had to say stunned me. Before we get to that, though, let me give you a bit of background.

Amazon's KDP Select program demands it's authors sell exclusively through Amazon, but it provides authors with perks: your books are included in Amazon's prodigious lending library and you are allowed to offer your books free a maximum of 5 days every 3 months. Every time a book is borrowed and every time a book is downloaded--even when it's free--the book's rank goes up.

Or at least it used to.

It seems the recent changes to Amazon's ranking algorithm mean free downloads now count only a fraction of what they once did, and it's pretty much the same for borrows. Since the rule of thumb is that the higher ranked a book is the better it sells authors are wondering whether Amazon's KDP Select program is still worth the price of exclusivity.

Enter Jake Needham and his tweet. Here's what he wrote (I'm using this with his kind permission):

After a big free promotions (20,000+ copies), paid sales were far lower in June than after same number of free in April.

That agrees with what I've heard from a lot of other authors. So, if Jake's experience is representative, should authors abandon Amazon's KDP Select program?

It depends.

It depends on how many books an author would have sold through other retailers such as Barnes & Noble, Smashwords and iBooks, etc.

Here's what Jake said:

I sell thousands of copies of my titles every month for Kindle. So far this month for the Nook? O-n-e. Seriously.

Let's put this in perspective. Here are the books Jake has for sale on Amazon (I'm only looking at books available as ebooks):

The Ambassador's Wife
Laundry Man
Killing Plato
The Big Mango
World of Trouble

And here are the books he has for sale in the Nook store:

Laundry Man
Killing Plato
The Big Mango
World of Trouble

So the only difference is that The Ambassador's Wife is sold exclusively on Amazon. And of the thousands of copies he's sold this month, only one, one, was sold through Barnes & Noble. Wow. That's amazing.

What should we conclude?

I suppose it depends. On the one hand selling thousands of books a month on Amazon is great. I'd be swinging from the rafters. I'm guessing that even with the drop in revenue after Amazon tinkered with it's ranking algorithm, Jake is doing just fine.

On the other hand, what if Amazon breaks the algorithm? I think that's the fear, that Amazon will, intentionally or otherwise, change their algorithm in such a way that it becomes hostile to independent authors, and if Amazon is the biggest and most lucrative market out there, then we could be in very real trouble.

For what it's worth, my take on this is that it's a good idea to continually be on the look out for other places to sell ebooks, places such as Kobo's Writing Life portal for self published writers, now in beta.

That said, Amazon has shown every sign of being friendly to independent/self published authors. I believe the changes they're making to the ranking algorithm have to do with maximizing book sales and aren't intended to discourage indie authors. On the contrary, they recently featured author Jessica Park and her recently self published book Flat-Out Love on the front page of Amazon.

While there may be turbulence ahead I don't think Amazon's plane is going to crash anytime soon.

Next week I'll be posting an interview I did with Jake Needham, so stay tuned and keep writing.

Cheers.


Related reading:
- Kobo's Self-Publishing Portal: Report From A Beta Tester
- Amazon's Ranking Algorithm Has Changed: what this means for indie authors
- Amazon's KDP Select: Another Author Shares Her Experience

"Jake Needham's Experience With Amazon's KDP Select Program," copyright© 2012 by Karen Woodward.

The Vandal's 10 Ways To Promote Your Book

10 Ways To Promote Your Book

Derek Haines' blog is one that I read regularly, it was one of his posts that convinced me to set up my own website, although that is still a work in progress. Here are the first 5 of his 10 ways to promote your books, the remaining 5 can be found on his website.

1. Use a Facebook Page. I made the mistake of using my personal Facebook profile for too long before realising my error. Keep your personal life away from your book marketing and set up a Page. It’s more professional and much easier to manage.
2. Always be positive. It doesn’t matter in what form your communication takes. Whether it be posting on Twitter, Facebook or another social platform, never be negative. Even if you are insulted, do not react. Ignore, and even block that user. Keep what you post friendly, informative, complimentary and of course also add news or interesting tit bits about your books.
3. Use multiple Twitter accounts. This may have been frowned on earlier, but I believe it’s a necessity for effective promotion. It serves to keep your main account, that is the one using your own name, relatively free of direct promotional material. As it is the account you use to interact with friends and probably other writers, filling your own timeline with book promotion is not going to be received well. By setting up another account (or two), you can aim at different target groups to follow and build a new following. Of course you need to add content to these accounts, but there are many ways to almost automate the process. Think about posting interesting bloggers, related news stories or even selective retweeting. Then add your promotional content in between.
4. Use Stumbleupon. This is a great way to get your books and blog posts discovered, and by a large audience. Stumbleupon is second only to Twitter for me in attracting new traffic to my blog.
5. Write and publish under a pen name. This may sound off topic when talking about self promotion, but it’s a great way to experiment and try new writing ideas. Amazon allows publishing under a pen name on your own account, so it opens up a lot of possibilities. I have used it to experiment with writing short novellas in new genres. To do a little promotion and test the market, I use one of my secondary Twitter accounts. If it looks like it could work, you can then unpublish, change the cover and title as well as make any other changes you think would improve the book then republish under your own name. As you hold the rights under both names, there’s no problem in republishing the same book again under your own name.

To read the rest of Derek's article, click here: 10 Ideas To Promote Self Published Books

[Update (Oct 29, 2012): I just re-read the above direct quotation from Derek's blog and was shocked. I'm not sure if Derek Haines has changed his opinion about using multiple Twitter accounts to promote ones books, but doing this is NOT best practices.

Honesty is the best policy. Represent yourself as yourself. If you want multiple Twitter accounts, that's fine, just be sure to clearly identify yourself as the account holder of each one.]

I have a StumbleUpon account, but hadn't thought of using it to promote my own books. Great idea! This is one of the reasons why I love the wonderful community of indie bloggers, they're so marvelously helpful.

[Update (Oct 29, 2012): I never used my StumbleUpon account to promote my books or my blog, at least not in any way objectionable. And, as you can see if you look at the account, I clearly identified myself as Karen Woodward. I'm not passing judgement on anyone who used the sort of tactics Derek describes, I just want to make it clear I never followed suit and that I do not recommend the practice.]

Here's a tip of my own: Pinterest. I've been using it off and on for the past few weeks just because it's fun, but I think it could be a great way to share links with a new audience. In case you're interested, here's my Pinterest page.

Cheers!

Mark Coker, Founder Of Smashwords, Talks About Indie Publishing

Mark Coker

Mark Coker gives great advice about indie publishing that the average person can understand. I highly recommend his Smashwords Style Guide and Smashwords Book Marketing Guide.

Below is a recent interview he did with Morgan Doremus over at RT Book Reviews.


Cheers, thanks for stopping by.

Thanks to the Passive Voice Blog for positing about Mark Coker's interview.

Tips For Writers From Richard Nash, Previously Of Soft Skull Press

Mexican Sugar Skull

Richard Eoin Nash writes about his time at Soft Skull Press:

The real work is in the day-to-day writing and connecting with people. So you're continuously putting out the poem, the short story, you're doing a reading in a series, you go to your writing group, you show up at a writers conference, you study with someone you admire, you go to workshop, you're blogging, you're critiquing, you're putting your ideas out there, that's the true work of writing. There's something profoundly wrong about the model of sitting in a room for three years writing a novel all by yourself. Successes that happened with that model happened in despite of the process, not because of it. That whole writer in the garret cliché came out the Industrial Revolution, and it created an absolutely alienated producer, the writer. I'm not saying all you should do is sit around and shmooze and not write your book. Not at all. I'm saying engage with others who are doing similar things, and if you do it right these people will advocate and be your ally in making better art that means something to you and your friends. And in fact, agents and publishers are more likely to find you if you are actively participating in your culture. If you do it for your own sake, it will make you a happier and more fulfilled writer.

 Amen!

Mr Nash talks about what he was looking for in both writing and writers when he was at the helm of Soft Skull Pres, so if you're thinking of submitting your work to a traditional publisher--and even if you're not!--it's worth a gander.

Read the interview here: How to Get Love From Independent Publishers and the Future of Books: Richard Nash & the Book Doctors

Here is Mr. Nash's impressive biography:

Richard Nash is an independent publishing entrepreneur -- VP of Community and Content of Small Demons, founder of Cursor, and Publisher of Red Lemonade. He ran the iconic indie Soft Skull Press and was awarded the AAP Miriam Bass Award for Creativity in Independent Publishing. Books he edited and published landed on bestseller lists from the Boston Globe to the Singapore Straits-Times; the last book he edited there, Lydia Millet's Love in Infant Monkeys, was a 2010 Pulitzer Prize finalist. The Utne Reader named him one of Fifty Visionaries Changing Your World and Mashable.com picked him as the #1 Twitter User Changing the Shape of Publishing. Twitter: @R_Nash Website: http://www.rnash.com/

Cheers.

Photo credit: Tatooology

Audiobook Sales Up 33% From Last Year

Net Sales Revenue From Book Publishing Is Up

According to a recent article in gallycat, revenue from downloaded audiobooks has increased by a whopping 32.7% from last year (25 million vs 18.8 million). That's amazing, and excellent news for folks, such as myself, who love listening to stories.

Lately, I've been putting together a list of book bloggers who review self-published books, or who do author interviews with self published authors, and I've noticed a startling trend: increasing numbers of reviewers prefer submissions in audiobook format. Good news for authors who have made an audiobook version of their story and something that could give self published authors an edge.

But that isn't the only interesting statistic. Net sales revenue from ebook sales (283 M)  has surpassed that from adult hardcover sales (230 M)--although not from adult paperback sales (300 M), although adult paperback sales have gone down by 10.5 percent. But the largest decrease of all was in the category of sales revenue from mass market paperbacks; sales in this category have decreased by an amazing 20.8 percent.

For your viewing convenience, I've included the table from the original article, above.

To read the original article, head over to galleycat.com and read eBook Revenues Top Hardcover.

Thanks to Passive Guy for writing about this (eBook Reviews Top Hardcover).

Amazon's KDP Select: Another Author Shares Her Experience

P.J. Sharon writes:

I’ve come to the end of my ninety days of exclusivity with Amazon’s KDP Select program. That means that I’m now able to upload and distribute SAVAGE CINDERELLA on other sales channels, such as B&N,  Smashwords, and coming soon, Kobo. I thought I would give you my final analysis on my experience.

PROS:

1)      All sales on one distribution channel. Easier accounting and focused marketing plan.

2)      Cross promotion opportunities with other KDP Select participants.

3)      Five days to offer the book FREE in an effort to gain exposure and readership.

4)      Participation in the Prime Lending program (approximately $2 per borrow).

CONS:

1)      Narrows your readership to Kindle owners, and may alienate Nook or I-pad owners.

2)      Contributes to Amazon’s attempt to monopolize the e-reader market.

3)      Unable to post excerpts for advertising purposes.

All in all, I’m very pleased with the outcome of my KDP Select experience. I’m not sure if I will do it again, only because I think it’s generally bad for the publishing industry for any one entity to have exclusive rights to our work, but I can’t deny the short term benefits are very enticing.

Read the rest here: The End of Select

Although it seems P.J. won't be re-enrolling in Amazon's KDP Select anytime soon, I'd say her experience makes the program seem attractive.

The problem is it's devilishly hard to decide if a book would have done better if it hadn't been placed in the KDP Select program. From what I've seen, when authors report their sales, generally over 60% come through Amazon.

Are Amazon's promotional efforts worth losing up to 40 percent of your sales? I don't know. I'm very interested to read what authors say about their sales (thanks P.J.!) after the changes Amazon made to its all-important ranking algorithm.

Stay tuned and keep writing!

Indie vs. Traditional Publishing, Which Should You Choose?

In today's business world writers have more choice than ever but sometimes that makes life harder rather than easier. Today writers can choose whether to self publish or submit their work to a traditional publisher. Sometimes the right choice is to self publish and sometimes it isn't, so how do you decide?

In her weekly article on the business of writing, Kris Rusch talks about this choice.

Indie publishing: Hurry up and wait

With indie publishing you write your stories, get them out to the world, and then wait for the book to be downloaded, read, reviewed and, ultimately, earn money so you can continue to write (and eat!).

The thing is, with indie publishing, it can be a long wait. Kris writes:

Sometimes you don’t even have your first sale for weeks, maybe months. The cash doesn’t roll. You panic. You stop your current project and do “promotion,” contacting all the book bloggers you know. You annoy your followers on Twitter by mentioning your book’s title every other Tweet. You look at the real-time sales numbers (or lack of them) over and over again.

You’re waiting for the book to “catch on,” for “lightning to strike,” for “miracles to happen.”

And if you’re smart, you’re also writing your next book. More on that a little later.

But really, what you’re waiting for is time to pass. Five sales per month over 120 months will make you quite a bit of money. Only it won’t seem that way at first.

The indie writer, particularly the indie writer with very few books published, has to be patient. The readership—and the income—will grow exponentially if the writer continues to produce work. One day, the indie writer will wake up and realize she’s making $1,000 per month on a single title, and that amount spread out over a year is more than she would have gotten as an advance for a first novel. (Most first novel advances in all genres are under $10,000.)

The thing is, if she earns $12,000 one year, nothing will stop her from earning the same or possibly more the next year, and the next, and the next.

The indie author must be patient, but if she’s a good storyteller (and her book has a decent cover and is copy edited, and if she keeps writing and publishing new material), she’ll make a living wage over time. In fact, over time, she’ll sell as many or more copies of that book than she would as a first-time novelist who is traditionally published.

The key phrase, though, is over time. Years, in fact.

Traditional Publishing: Wait and hurry up

With a traditionally published book you can wait for years while you query agents and/or editors but if your book is accepted it could have the benefit of the kind of support it would be next to impossible to generate yourself. Interviews for instance, and book reviews. I've been collecting the names of book review blogs that accept queries from independent authors and, let me tell you, there aren't a lot of them.

Kris' Advice:

Only you can know what kind of writer you are, what you want, and what you can live with.

And, of course, all publishing is not equal. Traditional publishing has long-term contracts. Indie publishing has agreements with distributors that can be canceled with the click of a mouse.

All publishing isn’t the same within one publishing house. One fantasy series writer might make millions on his series; another (with the same cover artist, editor, and sales department) might make thousands on her series.

All publishing isn’t even equal inside one writer’s career. I have books that sell really well and books I can’t give away. I’m the same writer. But readers have different reactions to different books.

So the key is to give readers what they want. What do they want? Good stories. And the readers will differ as to which of your stories are “good.” So give the readers a lot of stories to choose from.

That’s what traditional publishers do. That’s why they release a new set of books every month. Because they’re giving the readers a choice all the time. You have to do that too, no matter how you publish the books.

What you decide to do, how you decide to make your books available to readers, is truly your decision. If you go traditional, make sure you have an IP attorney vet your contract so you know what you’re signing. Be prepared to wait before seeing your book on the shelf.

If you go indie, spend some money to get that book in fighting shape before launching it at those bookstores. And be prepared to wait before seeing sales of your book.

Neither decision is right or wrong. It’s only right for you.

I agree 100%. These days the choice between publishing independently and publishing traditionally is made on a project by project basis. The days of having to commit to one way of doing things is, happily, behind us. Hopefully something Kris said makes it easier to choose whether to go indie with it.

Keep writing!

Related Reading:
- 5 Points To Ponder Before You Self Publish

Photo Credit: Mysteries and My Musings

Publishing With Amazon: The Hidden Cost Of Delivery

Andrew Hyde's book, This Book Is About Travel, is selling well at 9.99 per download, but after delivery costs are factored in Hyde found, to his amazement, that Amazon pays the worst of all the platforms.

Kindle: $5.10
iBooks: $7.00
.PDF: $9.25
Nook: $6.50

He writes:

Wait, Amazon pays out the worst?  What? This can’t be right! They are the best right? Everyone loves them.  I love them.  I dig a bit deeper and find this little gem:

Avg. Delivery Cost ($) 2.58. 

So for every $9.99 book I sell I, the author, pay 30% to Amazon for the right to sell on Amazon AND $2.58 for them to deliver the DIGITAL GOOD to your device.  It is free for the reader, but the author, not amazon, pays for delivery.

The file itself is under their suggested 50MB cap Amazon says to keep it under at 18.1MB. The book contains upwards of 50 pictures and the one file for Kindle needs to be able to be read on their smallest displays in black and white and their full color large screen Mac app).  I’m confused.  Amazon stores a ton of the Internet on S3/EC2, they should have the storage and delivery down.  If I stored that file on S3/EC2 it would cost me $.01 PER FIVE DOWNLOADS. Hat tip to Robby for that one. Use Amazon to run your website: .01 to download a file.  Use amazon to sell your book: $2.58 per download + 30% of whatever you sell.
- Amazon’s markup of digital delivery to indie authors is ~129,000%

Read more here: Amazon’s markup of digital delivery to indie authors is ~129,000%

The delivery cost of your book is something to keep in mind. In general, if your book is only text the cost for delivery won't exceed a few cents. Also, keep in mind that only those offering their book for between $2.99 and $9.99 have to play delivery costs.

5 Points To Ponder Before You Self Publish

From Mashable Business:

[S]elf-publishing means you won’t get all of the resources that a publishing company might provide, and you’ll have to pull a lot of the weight yourself. Here are some things you should consider before embarking on your journey to publication.
- 5 things to consider before publishing your book

I agree! This is the kind of article I wish I'd read before I published my first book.

1. Publishing Platform

The number of publishing platforms is increasing. Just last week, Kobo announced the creation of a self publishing portal called Writing Life. Here are a few more:

Ebooks:
- Amazon KDP
- Barnes & Noble PubIt
- Smashwords
- Kobo Writing Life (in beta at the moment)

Print On Demand:
- CreateSpace
- Lulu
- Lightning Source

The choices may seem bewildering. If you've never published a book before then I'd suggest you get your feet wet by publishing an ebook, forget about putting out a paper version for now. Perhaps you have a short story that you would like to offer for sale?

Now that we've established the format, what about the platform? It's up to you, of course, but if this is your first time I would suggest publishing on Smashwords. In my opinion the only reason not to publish on Smashwords is Amazon's KDP Select program and that is a topic for another time (see the Related Links section, at the end).

It's easy to publish your book on Smashwords IF you follow the advice Mark Coker gives in his Smashwords Style Guide. I have found the Smashwords Style Guide to be the single most helpful book for formatting (or un-formatting as the case may be) a .doc file so that the finished ebook is error free.

If you do decide to publish through Smashwords remember to download all the different formats (mobi, epub, etc.) your book has been converted into and check each one for formatting errors. For instance, a table of contents that looks wonderful in Amazon's mobi format might look terrible in the epub format.

It may take you a few tries, but it gets easier each time you publish. Also, the hints Mark Coker offers in Publishing on Smashwords apply whether you are publishing on Smashwords or Amazon. And the book is free! I know this reads like a commercial for Coker's book, but it's not just me, many self-published authors have found his book invaluable.

2. Cost

While anyone can publish an ebook at no cost--other than your time which, arguably, is the most valuable thing of all--many people chose to contract various professionals to help them with tasks like editing, formatting, cover art, and so on. The money spent can add up, and quickly, so it's a good idea to sit down at the very beginning and decide how much of the work you're comfortable doing yourself.

The Cover
First impressions count--sometimes a glance is all anyone will give your book--so you don't want your book discounted because of a cover that screams "self-published".

You could hire someone to do the cover, and if you choose this option keep in mind you can expect covers can run anywhere from $100 to $350. Of course you could get a cover for less or more, but you should be able to get a decent cover in this price range.

If you decide to do it yourself, and I'm an advocate of at least trying this before you hire someone, there are some excellent image manipulation programs available for little to no cost. GIMP (GNU Image Manipulation Program), for instance. Of course if you already have Photoshop on your computer, use that!

When I do my covers my goal is this: Don't make it ugly. I'm not a graphic designer so, for me, simple is better and I let the principle of "the absence of ugliness" be my guide. Good luck whichever way you decide to go.

Editing
Get someone else to edit your work before you publish it. Period. There is no way you will be able to catch the errors in your manuscript the way another, more objective, person can.

If you can't afford to pay an editor then get together with other self-publishers and help edit their work in exchange for someone else editing yours.

Goofy tip: Lately I've been running my blog posts and stories through a text-to-speech program, NaturalReader. It's amazing how many errors it catches! I still need a human editor to go over my work, but the cleaner the copy your human editor gets, the better!

ISBN Numbers
While doubtless a worthy investment, if you're planning on publishing your book exclusively in electronic form and only through Amazon or Smashwords, you probably don't need to buy an ISBN number. Smashwords will provide one for free, if you ask, and Amazon will give you an ASIN number. (See 'Related Articles' for more on publishing through Amazon).

3. Marketing

For the self-published author nothing can replace building a platform. "Platform" is one of those abstract words which can mean almost anything. In my opinion, you'll need to set up a website, or at least a blog, and you'll need to blog regularly. This need not be onerous, even if you blog once a month you'll start to build an audience.

Google Analytics
Google Analytics is an invaluable tool, especially in the beginning when it looks as though no one is reading your blog. And it's free!

I'd been blogging for a few months before I set up my account with Google Analytics and it was a revelation. I remember jumping around the living room because a whole 5 people had come by my blog that day.

Twitter
I'd also advise setting up a twitter account. If you don't want to do Facebook that's fine, but I suspect you would be missing out on an opportunity. I know I should do more with Facebook, but I've found the interface to be mildly cantankerous--or perhaps that's just me.

Remember: Whatever you decide to do, keep writing!

Related Articles:
- More on Amazon Select: Is exclusivity worth it?
- Amazon's Ranking Algorithm Has Changed: what this means for indie authors
- Changes in Amazon's Algorithm: An Update

Books on Publishing (Free):
- Smashwords Style Guide, Mark Coker
- Smashwords Book Marketing Guide
- The Secrets to Ebook Publishing Success

"5 Points To Ponder Before You Self Publish," copyright© 2012 by Karen Woodward.

Amazon Rank: How Related Is It To Author Earnings?

I've always wondered this. Let's say your book has an Amazon Sales Rank of 50,000, and lets say it stays there for a month. What does this mean in terms of how much money an author could expect their book to make?

Is there a correlation between sales and Amazon Rank?

Passive Guy brought up this topic today in one of his rare posts. He posed three questions:

Question #1: Is this [Amazon Best Sellers Rank] a fair way of evaluating how well an ebook-only or mostly-ebook publisher performs for authors?

Question #2: While we’re discussing Amazon Best Sellers Rank, has anyone seen any credible discussions concerning how sales rank translates into dollars for indie authors? If you’re at 20,000 with a $2.99 ebook, are you making $500 per month from that book? Or is Amazon’s algorithm too volatile to make it a useful gauge of the dollars coming in the door?

Question #3: Everybody knows that lots of ebooks have experienced sales spikes immediately after Christmas as new ereaders and tablets are packed with ebooks. What about other sales patterns? For example, do sales go up on the weekend when many people have more leisure time to read?

PG hasn’t seen any analyses of sales rank that address these kinds of questions.

He doesn’t want to trigger obsessive-compulsive behavior centered on your KDP dashboard, but would be interested in whatever tribal knowledge his readers might have about sales rank.

The rest of PG's article is here: Amazon Sales Rank vs. Author Earnings.

Cheers.

Steve Wasserman Compares Readers of Genre Fiction to Drug Addicts

Kris Rusch hit another home run with her Thursday column. Her article will be met with a resounding, "Heck ya!" by any who felt insulted on behalf of E.L. James because of the way she was treated at the Authors Guild Dinner.

In case you missed it, here's the offensive part:

A number of the evening’s speakers, who also included writers David Rakoff and Sarah Jones, made obligatory digs at 50 Shades of Grey, an erotic work derived from Twilight fan fiction and derided as “mommy porn” that has inexplicably topped the New York Times bestseller list.
- Authors hail Teddy Roosevelt, rip ‘mommy porn’ at annual gala

Really? E.L. James is an author whose books have sold well, hers is a success story, but if she thought the Authors Guild would welcome her she was wrong. Instead they act like common schoolyard bullies. Why? Well, I'm guessing it was because her work was self-published in the beginning, before Random House signed her, and because it sold like wildfire.

Where will this bullying end?

In a recent article, The Amazon Effect, Steve Wasserman tucks into writers and readers of genre fiction. What follows is excerpted from Kris Rusch's article.

Kris writes: 

[Wasserman] writes, “Readers of e-books are especially drawn to escapist and overtly commercial genres (romance, mysteries and thrillers, science fiction), and in these categories e-book sales have bulked up to as large as 60 percent.”

In other words, junk sells better in e-book format, something you hear a lot from the folks in traditional publishing these days.

Wasserman then quotes an unnamed traditional publishing executive who says, “But as Amazon’s six other publishing imprints (Montlake Romance, AmazonCrossing, Thomas & Mercer, 47North, Amazon Encore, The Domino Project) have discovered, in certain genres (romance, science fiction and fantasy) formerly relegated to the moribund mass-market paperback, readers care not a whit about cover design or even good writing, and have no attachment at all to the book as object. Like addicts, they just want their fix at the lowest possible price, and Amazon is happy to be their online dealer.”

Is it any wonder that traditional publishing is in trouble, with that attitude? The books that sell well don’t deserve (in their opinion) the respect of good covers or good marketing, and the readers certainly don’t deserve their respect. Apparently, the book collectors who predominate in science fiction and fantasy don’t care about books as objects (that’ll be news to them). Apparently people who read this junk just want their fix, like any other drug addict.

Insulted yet?

No wonder readers who enjoy genre fiction like to read it on their e-readers. The covers from traditional publishers are deliberately ugly, the writing is awful (supposedly—and if so, then what does traditional publishing bring to the table, if they publish any old crappy writer?), and the people who publish it are awfully judgmental. Best to enjoy it in private, without someone leering at the awful cover that the publishers have put on the book.

Go back to that Authors Guild meeting, note that they made fun of a book that first sold well as an indie title in e-book, and ask yourself who those writers identify with? I have a hunch it’s not those of us who write genre fiction.

What's the moral of the story? Is there one? I don't know. I'll admit to being disillusioned when it comes to traditional publishing and the ideals it stands for.

There is good news, though. With the demise of the big bookstore chains there has been a resurgence of independent bookstores. Book sales, both of digital and paper books, are up.

It's always nice to end on a positive note. :)

Cheers.

More On Writing Life, Kobo's New Self Publishing Platform

Yesterday I wrote about the announcement that Kobo had created a self publishing portal for writers called Writing Life.

At that time we didn't know much, only that it would enable authors to offer their books, free of charge, for however long they liked. This is in contrast to Amazon's KDP program which allows writers to offer their works free for a maximum of 5 days every 3 months.

Yesterday Kobo released more information:

- Writing Life files use the ePub format which can be played on any eReader.
- Writing life with be available to the English speaking public at the end of June
- You can sign up for Kobo Writing Life here.

Kobo has also released screenshots of their interface. The "Sales at a Glance" page is impressive.

Kobo Writing Life: Sales At A Glance

For more information on Kobo's Writing Life, click here:
Kobo Announces Writing Life—Best-in-Class Open, Collaborative Self-Publishing Portal

Further reading:
- Read more about Kobo's Writing Life portal over at the Passive Voice Blog: Kobo provides more sophisticated reporting for indie authors.

Promote Your Books In iBooks

I had read Bob Mayer's blog, Write It Forward, for a number of years before I took one of his workshops and I have to say, if you ever have the chance to see Bob speak in person, do it! You won't be sorry.

It's one thing to read posts about the publishing industry and quite another to have an animated author recount stories of his adventures in publishing, first as an author and then as a publisher. Although I loved his lecture what I found most helpful were his answers to questions posed by my peers.

Okay, back to business! Yesterday Jen Talty, co-creator of Cool Gus Publishing and frequent contributor to Write It Forward, posted about how to promote books in iBooks, a subject I knew nothing about. Rather than me natter on about what she said, I'm just going to let her tell you.

One of the questions I’m constantly asked when I present workshops on Indie Publishing is: How do we promote in iBooks? or How do we increase sales in iBooks? Its not an easy question to answer. One of the things I’m working on today for Cool Gus Publishing is to add links in our website to where our eBooks are available on other sites. We believe this is a good service for our customers and some people just want that easy “one-click” from Amazon or prefer to buy from Barnes and Noble, supporting the bookstore.

But working inside of iBooks is all together a different bird simply because its contained in iTunes.

Recently, Apple sent us a couple of PDF’s about how to promote and market using some of their tools. We got this email because we use iTunesConnect to load our books directly to the iBookstore. Here are a couple of things I think are useful and are not that difficult to use.

The Book Widget. You can actually do this for other products as well.

From Apple: “With Widget Builder, you can easily add interactive widgets to your website or blog. These widgets allow users to explore books and more from the iBookstore and iTunes.”

Go here to see builder.

Basically, you find the books you want, add them to your widget and then copy the code and put it where you want in your website.

For the rest of Jen's informative article, click here: Promoting your book in iBooks

Cheers.

Chuck Wendig And The Maggot-Chewed Bad-Apples

A few days ago Chuck Wendig over at Terribleminds published a blog post, Revisiting The Fevered Egos Of Self-Publishing, that received quite a bit of mention on the internet. Why? Well, probably because it contained passages like this:

What you will find in the self-publishing (or DIY or “indie pub”) community is a handful of maggot-chewed bad-apples bobbing noisily in the barrel. They’re loud. They’re entitled. They’re oddly defensive (methinks thou doth protest too much). They often have books that look and read like they were written by a fourth grader on a high-test ADHD drug cocktail.

I find Mr. Wendig's posts endlessly amusing; the man certainly knows how to turn a phrase. That said, I'm a self-publisher and most of my writer friends are self-publishers, so being compared to a maggot-chewed bad-apple--while enormously entertaining in a self-nihilistic way--kinda hurt.

Well, it seems Chuck Wendig has adopted a softer tone since publishing his Fevered Egos post. He writes:

I’ve read many excellent books that exist only because the authors went that direction. I think self-publishing is part of what makes this time the best time ever to be a writer and a storyteller. I am, in fact, a self-publisher myself (though I favor a diverse “hybrid” approach).
- Self-Publishing And The Burden Of Proof

That's quite the turn-around.

Or perhaps not. In the invective filled passage it seemed to me that self-publishers were the "handful of maggot-chewed bad-apples" and the pristine, desirable, apples were the traditionally published folk. Not so, Mr. Wendig says.

The first and most troubling response is one I’ll get out of the way now: some folks seemed to believe I was giving all self-publishers the middle finger. Unless you’re looking to cherry-pick a bouquet of out-of-context quotes, you won’t find much evidence in that post of me smearing self-publishers.
- Self-Publishing And The Burden Of Proof

 I hope I didn't cherry-pick the quotation I gave--here's a link to the original article, the quotation occurs in the fourth paragraph from the top. In any case, it's good to know that Mr. Wendig doesn't believe all self-publishers are maggot-chewed bad-apples. (Only most? 50-50? The minority? But let us move on.)

Mr. Wendig finishes his article with a call to action:

[D]on’t be that guy. Don’t be the crazy person. Write well. Be cool. Put yourself out there. Work for the good of indie authors and not against it. Lead by example! “Independent” authors and publishers may be separate from one another, but that doesn’t mean they don’t affect one another.

The more good apples we have, the harder it is to see the bad ones.

I agree with Mr. Wendig's call to action, we would all do well to take it to heart. Don't be that guy. The one who uses swear words in place of rational argument, the one who uses their words to bully and put other people, often other writers, down. The one who thinks that he or she knows-it-all and feels obligated to put others in their place, whether through cajoling them like wayward children or calling them out like a school-yard bully at recess. Yes, fellow writers, don't be that guy.

As always, Mr. Wendig has written something entertaining and enlightening. I think we can all agree that, whatever else we may think, he is an excellent wordsmith.

Cheers.

Photo credit: golfballs.com

Joe Konrath's Letter To The Department Of Justice

Joe Writes:

Dear Mr. Read,

I’m writing to you as the author of forty-six books--eight legacy published, two Amazon published (with three more on the way), and thirty-six self-published, all of which inform the views I express in this letter.

As you doubtless recognize from the mail you’re receiving, there is currently underway a letter-writing campaign coordinated by the Association of Authors’ Representatives, the Authors Guild, and other parts of the publishing establishment attempting to persuade you that the DOJ’s suit against five of the Big Six and Apple is without merit, and that the Agency model is, at best, good for everyone, at worst, harmless.

I’m writing to tell you that these organizations did not solicit the views of their members, that they in no way speak on behalf of all or even most of their members, and that (as I imagine is obvious) they are motivated not by what’s best for consumers, but by what they see as best for themselves.

I recognize that the heart of the DOJ’s suit is collusion, not high prices. But it’s clear that the legacy publishing industry’s strategy is to keep the prices of ebooks high so as not to cannibalize high-margin hardback sales. If the prices of legacy published books are kept artificially high it could be argued that my lower-priced self-published books are made more attractive by comparison, but I believe that a regime of higher-priced books is bad for the industry overall because it slows the growth of the global book market, which indeed hurts all sales. I also believe it’s obviously bad for consumers, especially lower-income consumers, who could buy more of the books they loved if those books weren’t priced so high.

When prices of media are high, they’re a barrier to entry. Many are avoiding buying an ereader because the ebooks they most want are $9.99 - $14.99. If prices came down, more Kindles (and Kobo readers and Nooks and Sony readers) would be sold. That widens the market, which leads to more ebook sales. This is good for authors, and for readers who can get more for their money.

Read the rest here: Joe's Letter to the DOJ

Go Joe!

I'd just woken up when I read Joe's post -- last night I stayed up late getting my short story A Night In The Country ready for publishing on Amazon -- but I hope I managed to write something marginally coherent in the comments.

Very well said Joe, but it was strange to see you write in a more subdued tone.

Anyway, I agree. One thing that has always irked me when folks complain about Walmart artificially lowering prices is that ... well, sometimes I think it's easy to lose sight of how cash poor some folks are, especially families. Getting something for 50 cents cheaper can make a difference.

Of course one doesn't need books in the same way one needs food, but -- and I hope this doesn't sound cliche -- books do feed the soul and, as I said, 50 cents (or less!) can make a dig difference.

Even though I think the Big-6 inflating the prices of books makes lower priced indie books more attractive, you're right. It hurts the book business and that hurts everyone. Writers, booksellers and especially readers.

In any case, wonderful letter Joe, thanks for sharing. :)

Of course now I'm looking at my comment about Walmart artificially lowering prices and thinking about all the mom and pop shops which went out of business because they couldn't compete against the big chain.

Is that what is happening with Amazon? Will the act of Amazon selling books for lower prices drive indie, or self-published, writers out of business?

No, I don't believe so. Amazon is the self-published writers' biggest business ally. That's true right now and I don't see why it would change in the foreseeable future. That said, Amazon isn't a friend to publishers who want to sell ebooks at inflated prices.

Some publishers complain that if they don't have the kind of monopoly control they need to do this, that they'll go out of business. Further, they say that if they go out of business that the world of publishing, the world of books, will be a poorer place and, ultimately, readers will suffer.

Personally, I don't buy it.

Yes, I do think that if publishers are prevented from fixing ebook prices artificially high, or if they are forced to give authors better ebook royalties (a topic for another post), that many of them will go out of business.

Let's say that's true. I believe that although some, perhaps many, publishers will fold that there will be many publishers who will survive and thrive. These publishers will be the new Big-X.

Publishing won't be dead, it'll just be different.

Further Reading:
17 More States Join The Class Action Suit Against Apple et al
The Fungibility of Books

"Joe Konrath's Letter To The Department Of Justice," copyright© 2012 by Karen Woodward.

Nathan Bransford On Self Publishing

Nathan Bransford writes:

There is no "us" vs. "them." Traditional vs. self-publishing is a false dichotomy. It's an illusion created by people who either have let their frustrations get the best of them or are trying to sell you something. We're all writers trying to figure out the best way to get our books to readers. We're all on the same team.

No, the traditional publishing industry is not a hive of retrograde monsters out to steal and eat your newborn children. No, self-publishing is not a gang of unwashed crap artists trying to poison the literary well forever.

Publishing is a spectrum of choice, from traditional publishers who pay you, will handle most things for you and assume all risk in exchange for certain rights to your book, to self-publishing where you handle everything yourself, pay your own way, and adopt your own risk. And there's a whole lot more choice in between those two poles.

What's the right way? There is no right way.

Read the rest of Mr. Bransford's post here: Traditional vs. Self-publishing is a False Dichotomy

I woke this morning, rubbed the sleep from my eyes, and trundled over to Dean Wesley Smith's blog where he raved about the fantastic post former agent Nathan Bransford wrote (Holy Smokes, Batman. I Agree With Nathan Bransford). And (as always!) he was right, it was a fantastic post.

In the past couple of months the flood gates have burst and record numbers of traditionally published writers have self-published their work. We're also seeing indie authors, even wildly successful indie authors, choosing NOT to go with one of the Big-6 publishers.

For instance, Hugh Howey, author of the runaway bestseller Wool, chose to continue to self-publish in the US and only sold Random House UK his overseas writes. Howey writes:

Now, this is still new enough to me to leave me in a daze simply from typing the words, but it gets even better: The same book--self-published, mind you--has been picked up by Random House in the UK for a major hardback release. And while domestic publishers have made offers that would have had me swooning mere months ago, I have chosen to remain independent here in the States.

I currently enjoy the best of both worlds: The ability to write what I want and enjoy the generous royalties inherent with self-publishing domestically, while also working with a major publisher overseas to hone my craft and produce the best physical books possible. Because of this avalanche of good news, I've been blessed by IndieReader to come here today and thank you all for turning what once was a fanciful dream into a mind-numbing reality. Yeah, I'm thanking you.

Hopefully Hugh Howey's success is only the tip of a very large iceberg.

Related articles:
- Hugh Howey Writes About The Phenomenal Success Of Wool


"Nathan Bransford On Self Publishing," copyright© 2012 by Karen Woodward.

Writer's Rejoice!

In her latest blog post, The Business Rusch: The “Brutal” 2000-Word Day, Kris Rusch discusses the beak future traditionally published writers are facing, even bestselling writers. Given this, you might be puzzled by my blog title: Writer's Rejoice. I promise I'll get there.

Overall, the amount of money traditional publishers have made is not going down, if anything it's going up, while at the same time print sales in every category are going down. Of course what's making up the difference is the burgeoning ebook market.

The big question: What effect are fewer print sales and ever increasing digital sales having on writers?

The answer: It's not good. Since traditional publishers give much lower royalties and few advances for ebooks, writers have to work more to earn the same amount of money.

But that's not all.

Because of indie writers, traditional publishers find their market shrinking. One consequence of this is that publishers expect authors to sell a higher percentage of their print runs. If they don't, they're dropped.

So, is the outlook for writers going from bleak to absolutely abysmal? No, it's not. There's some very good news hidden in the numbers. It's this:

In order to make a living as a writer you don't have to be traditionally published.

Terri Giuliano Long writes:

Today, many talented authors choose the self-publishing route and they do it for a variety of reasons. Jackie Collins recently shocked the literary world with her announcement that she planned to self-publish a new, rewritten version of her novel "The Bitch". “Times are changing,” Collins said of her decision, “and technology is changing, so I wanted to experiment with this growing trend of self-publishing.”

Industry superstars like New York Times bestselling authors Barbara Freethy and C.J. Lyons use self-publishing platforms to market their out-of-print backlists. Other authors are drawn to self-publishing because of its flexibility, the ability to publish within their own timeframe, for instance—perhaps to leverage topical interest or mark an anniversary. Others authors self-publish out of a desire for artistic control.

Self-publishing can also be a practical way to build an audience. Today, publishers expect authors to have a solid platform. By self-publishing, emerging authors can build the fan base necessary to attract a traditional publisher for their next work. Other authors, long-timers as well as newbies, feel they can make more money on their own. At $2.99 a pop, authors earn nearly $2.00 on every eBook sale. Even at 99¢, with average royalties of 33¢ to 60¢, earnings on a hot-selling book can quickly out-pace the meager advance offered to all but the superstars by a traditional house.
- Sticks & Stones: The Changing Politics of the Self-Publishing Stigma

I think the mantra of the writer these days is: be flexible. Seek out new markets and experiment.

Hopefully, despite the doom and gloom we're hearing about the publishing industry these days (Simon Says, Agent Fail) it is a time for writers to rejoice and embrace the new.

Well, that's my two cents.

Note: After I finished the rough draft of this post I noticed Joe Konrath posted a blog that touches on a few of the same issues: Exploited Writers in an Unfair Industry. Joe gives a great summary of the state of publishing today and how we got here. Well worth the read.

Related articles:
- Writers: Don't Despair
- Writers Despair