Libraries Look To Indie Authors As The Future

I love libraries. One of my favorite memories involves a library. I was as a kid, it was summer and very hot. I biked over to the library on my no-gear bike and sank into one of its absurdly comfortable, enthusiastically orange, chairs. I listened to the whir of the air conditioner and gazed in appreciation at all the books. As I drank in the stillness, for a moment it felt like a sanctuary.

I can't imagine living in a city without a library. I can't imagine there not being any more libraries! But that could happen.

Not only is library use down, but a few publishers--most notably the 'Big 6' (Random House, Simon & Schuster, HarperCollins, Macmillan, Penguin and Hachette)--are making it more difficult for libraries to buy books. The following is from a librarian from a "mid-sized library system in South Carolina" who wishes to remain anonymous. He writes:

Random House tripled the cost of all their books so, for me to buy a copy of a $7.99 backlist title now costs me $23.97. To buy a copy of Fifty Shades of Grey would cost you $9.99 - that same copy costs a library $47.85. Hachette, beginning October 1, will be increasing the price of their titles by an even greater margin from early accounts. Oh, and Hachette won't sell frontlist titles to libraries at all - we can only buy backlist (and very old backlist at that). Which drew the reply from Sullivan: “Now we must ask, with friends like these...?” I couldn't have said it better myself. (E-books in Libraries: They Still Don't Get It)

What are librarians doing about this? If Librarian X is any indication, they're getting angry and finding ways of procuring affordable, quality, material: they're turning to indies. Librarian X writes:

If you don't sell us your frontlist authors, what will happen in time is that other authors will show up who will take their place ... and the odds are that these others will be self-published or publish through a smaller publisher who doesn't view libraries as enemies. Speaking personally, I don't buy e-book titles from any of the Big 6 any longer. Why bother? I can buy titles from smaller publishers and authors for less than $10 through OverDrive and, in my studies of my circulation figures on those titles, they circulate just as well as the more expensive ones. Why should I care? With my purchasing decisions, I'm buying more titles and showing a return on investment far sooner. My boss is happy and I'm more than pleased to be doing my part to twist the knife even if only a little. (E-books in Libraries: They Still Don't Get It)

This could be a marvelous opportunity for indie authors. Joe Konrath, one of the first and most well-known indie authors, has put together a proposal. He writes:

Blake and I are willing to sell our entire ebook catalog to the Harris County Public Library, and to any other libraries that are interested, under these terms:

1. Ebooks are $3.99

2. No DRM.

3. The library only needs to buy one ebook of a title, and then they can make as many copies as they need for all of their patrons and all of their branches.

4. The library owns the rights to use that ebook forever.

5. The library can use it an any format they need; mobi, epub, pdf, lit, etc. And when new formats arise, they're’re free to convert it to the new format.

In short, the library buys one copy, and never has to buy it again. (Ebooks For Libraries)

.  .  .  .

I've ... gotten lots of emails from authors who want to offer libraries the same terms.

The problem is organization. We need someone to act as a liaison between publishers and libraries to run something like this on a big scale. And I believe that person should be paid. How big a job this will be, and how much of a cut they deserve, can be discussed in the comments section. But indie authors need to come together to offer libraries their books, and dealing with 9000 different library systems would be a full time job. (E-books in Libraries: They Still Don't Get It)

If you're interested in either selling your books to libraries or in helping to organize this gargantuan undertaking, head on over to Joe's comment section.

Of course you don't need to organize to sell your books to libraries, or even to bookstores! Just approach the library and find out what their procedures are.

Whatever you decide to do, best of luck! :)

Other articles you might like:
- 3 Ways To Create Incredible Characters
- Amazon's KDP Select: The Best Long-Term Strategy?
- Save The Cat! The Importance Of Sympathetic Heroes

Photo credit: Paul Lowry

The Espresso Book Machine: Print A Book In 6 Minutes

The Espresso Book machine allows bookstores and libraries to print books on demand in about 6 minutes. This allows independent authors to buy print copies of their books; something that has been a boon even to traditional authors wishing to emancipate their backlist and sell it themselves.

The following is from the Bookshop Santa Cruz:

The EBM [Espresso Book Machine] offers Bookshop customers instant access to over eight million titles that are written in a variety of languages. With the push of a button, any book from EspressNet(R), On Demand Books’ digital catalog of content, can be printed, bound and trimmed, creating a paperback book that is virtually indistinguishable from the publisher’s version. Patrons can also use the EBM to self-publish their own work on-site and will have the option to make their book available for sale through EBMs worldwide. Bookshop Santa Cruz is the first location in the Bay Area to have an EBM and one of only twelve bookstores nationwide to have one.

Here's a video of the book machine in action:


Espresso Book Machine at Bookshop Santa Cruz from Vernon Alexander on Vimeo.

How much do POD books cost?
The Santa Cruz bookstore charges the following:

The base printing price for the EBM is $5.00 + 4.5 cents a page, although we do offer some bulk discounts and price breaks depending on the nature of the project.  We also have publishing packages which include various levels of service including graphic design, proof copies, obtaining an ISBN, etc. (Self Publishing at Book Santa Cruz ...)

Let's say we want to print one copy of a 300 page book:

$5 + (300 * 4.5 cents) = $5 + 1350 cents = $5 + $13.50 = $18.50

$18.50 for one copy of a book isn't too bad, but the writer would want to earn something on each sale, let's say 10%. 10% of $18.50 is $1.85, so the sale price would be $20.35. Before tax.

Another source, though, claims that an indie writer could use an Espresso Book Machine to print 100 copies of their book for an average cost of 8 dollars each:

[T]he prospect of a vast inventory of millions of titles to choose from and the excitement for authors of holding a book while still warm "with a laminated cover and bright white paper" at a price of $8 per book for 100 copies is a major attraction. (With This Machine, You Can ...)

This makes CreateSpace look attractive. If you go to this page and click the "Buying Copies" tab you'll be able to see how much you'd have to pay per book, as well as how much it would cost to ship your books. I've just taken out a Create Space account and, so far, the site seems very helpful.

I've never seen an Espresso Book Machine, but I'd love to! It would be an amazing experiencing having a book printed right before my eyes. Thanks to Kim for sending me a link to the article, Self Publishing at Book Santa Cruz Using the Espresso Book Machine.

Here is a link to a listing of all the Espresso Book Machines in the world! Thanks to Peter Smalley for the link.

Other articles you might be interested in:
- Amazon's KDP Select Program: The Power Of Free
- The Secret Of Learning To Write Well: Write
- Jim Butcher, Harry Dresden and the Dresden Files

Photo credit: Politics and Prose Bookstore

Amazon's KDP Select Program: The Power Of Free

From Forbes regarding Amazon's KDP Select program:

... Amazon is using “free” in a novel way – to level the playing field between large publishers and self-published authors. The open question is whether this is just to improve Amazon’s store of proprietary content or if it’s a radical play to totally disintermediate publishing. Either way, Amazon has built an economic and promotional model for self-publishing that is too compelling for any author not signed with a six-figure advance by a big publisher to ignore. Remember that Kindle books are not just read on Kindles but on any device with the Kindle app – including iPads, iPhones and Android phones.

. . . .

The second reason an author might choose KDP Select and promote his book for free has to do with cross-selling. Many of the most successful indie authors are selling a series, not a single book. (Barbara Freethy is a good example.) By using the KDP select program, they effectively “sample” their newest book for free, enticing readers to engage in the series and purchase the previous books.

Read the rest here: How Amazon Quietly Subverts Bestseller Lists With Kindle's KDP Select. Thanks to PG for the link.

I think a verdict, a consensus of sorts, is emerging regarding KDP Select. If you're an author who is relatively unknown then KDP Select is well worth trying out, especially since it only requires a three month commitment. You'll have five free days and, with any luck, you'll get thousands of downloads. This will give you much needed exposure and you might be into some "also bought" lists.

On the other hand, if you already have a following then having your books in every online store may have more value since you've already been discovered and your readers are actively looking for your work.

Ultimately, I think a mixed strategy will probably be the way to go.

Other articles you might be interested in:
- Stephen King's Latest Book: A Face In The Crowd
- Creativity: Use It Or Lose It
- Writing, Publishing and Productivity: Links

Photo credit: Unknown. I altered the picture a little.

Mark Coker, Founder Of Smashwords, Talks About Indie Publishing

Mark Coker

Mark Coker gives great advice about indie publishing that the average person can understand. I highly recommend his Smashwords Style Guide and Smashwords Book Marketing Guide.

Below is a recent interview he did with Morgan Doremus over at RT Book Reviews.


Cheers, thanks for stopping by.

Thanks to the Passive Voice Blog for positing about Mark Coker's interview.

An Indie Writer Shares His Experience With KDP Select

I've written a few posts about publishing on Amazon and tried to say something intelligent, or at least intelligible, about KDP Select and whether paying the price of exclusivity with Amazon for the perks of being in its lending library are worth it.  (For those who don't know, in order to enroll your book in Amazon's KDP Select program one cannot publish that book anywhere else, not even ones own website.)

Fortunately Derek Haines has shared his experience with KDP Select. He writes:

If my conclusion about KDP Select was purely based on the number of borrowed books and having the ability to give my books away, of course I would be out. But there’s just one rather strange consequence that I’ve noticed since joining. My ebook sales keep increasing each month. For the life of me I can’t really put my finger on the reason though. Perhaps it’s all because of the free books, or maybe because I’ve changed deodorant. I really don’t know. But giving Amazon exclusivity has resulted in far, far more sales for me and more than make up for the few ebooks I used to sell on other retailers each month. As well as that it’s much easier to keep track of payments from just one source.
- The Vandal

 Thanks Derek! This is the kind of information indie authors love, it's good of you to share.

By the way, Derek's blog, The Vandal, is an excellent place to get tips about writing, blogging and the entire world of writing.

Related Articles:
- Amazon's Ranking Algorithm Has Changed: what this means for indie authors
- Self Publishing on Amazon: Kindle Direct Publishing

Seth's Big Ideas

I love Seth Godin's blogs. I may not always agree with him, but I usually come away with at least one tantalizing idea.

Here are Seth's big ideas:

* The launchtime for books is measured in years, this is often longer than the selflife of the ideas it contains. *

* Most book publishers do not effectively promote most of the books they publish. *

* That said, it's not easy selling books. It's difficult to get folks to read ANYTHING because reading takes time and, usually, it costs money. *

* Being a publisher is like being a venture capitalist. *

Publishers INVEST in writers; they give them an advance, spend time creating and selling the book and give printers money to produce the book. After doing all this, of course the publisher wants a large return on her investment.

Do you, as a writer, need the advance to live on? If so, then it makes sense for you to go the traditional route. If you don't, though, and if you're primarily interested in spreading your ideas, then self-publishing is something to look into.


The above is a paraphrase of some of the points in Seth Godin's article, Advice For Authors. So, what, according to Seth, is a poor author to do?

Build an asset. Large numbers of influential people who read your blog or read your emails or watch your TV show or love your restaurant or or or...

Then, put your idea into a format where it will spread fast. That could be an ebook (a free one) or a pamphlet (a cheap one--the Joy of Jello sold millions and millions of copies at a dollar or less).

Then, if your idea catches on, you can sell the souvenir edition. The book. The thing people keep on their shelf or lend out or get from the library. Books are wonderful (I own too many!) but they're not necessarily the best vessel for spreading your idea.

And the punchline, of course, is that if you do all these things, you won't need a publisher. And that's exactly when a publisher will want you! That's the sort of author publishers do the best with.

Isn't that always the way? The minute, the very second, you don't need something it will flutter into your hand.

Now if only I could think of an idea ...

Cheers!

(By the way Seth's article, Advice to Authors, was the first in a two part series. The second part, an article ALSO entitled Advice to Authors, can be found here.)

You Can Be a Successful Writer Without a Bestseller

To make a living at indie publishing, you must have a decent number of books and stories for sale.

This is the point Dean drives home in his latest blog post: The Money is All in the Numbers. Dean acknowledges that there are people like Joe Konrath and Amanda Hocking who have made a huge amount of money off of one or a few books in a relatively short period of time, but these good folks are the exception not the rule. Dean's point: you don't need to write a bestseller to earn a comfortable living as an indie writer.

Dean writes that

I have, at my last count, just over nine million copies of my books in print, yet I have never had any big splash. Just a book here, a book there, and a lot of books selling over decades. And none of that counts any ghost-written novel or indie-published title. (The number would be a ton higher if I counted those.) Just traditional novels through traditional publishers under one of my own names.

Traditional publishers, Dean says, make their money "not so much on sales-per-book ... but on numbers of different titles that are for sale". It is all about control. A publisher can't control whether one of their books will become a best-seller, but they can control how many titles they have for sale. The more titles they have for sale, the more money they will make month after month, year after year.

Some books lose money, some make more than expected. But the hope and goal is that the average over a line of books over a period of time will be around the 4% figure, give or take. If the book line loses money regularly, the editor is eventually fired or the imprint or publishing company is killed. Just business.

If these big publishers were only publishing one book (or even only one hundred books) per month, they sure couldn’t afford the big buildings.

Quantity in numbers of titles is everything.

Here's how all of this applies to indie writers:

Indie-published writers got all the money that publishers used to get for building those huge buildings in New York.  Instead of getting 14.8% on electronic sales (25% of 70% – 15%), that publishers were offering, we got 65-70%. Period. And we could put books on our own web sites for sale and maybe even make 100%.

And even more importantly to us midlist writers: All our backlist suddenly had value again. (This is huge!!!)

On top of that, indie writers have more freedom. Not only can we write what we want but we can also write to the length that's right for the story.

Even if you are a novelist. Remember the one-hundred-thousand word novel was an artificial creation of the publishing industry over the last forty years to justify price increases. Let your stories go natural lengths. You will discover that most novels are fine around fifty-to-seventy-thousand words. Sometimes shorter. Just write the story you want to write.

I have only discussed a few of Dean's points, I would highly recommend that anyone interested in writing or publishing go over to his blog and read his article, The Money is All in the Numbers.

Then, write, and build up that backlist! :-)

Simon Wood's Road to Writerly Riches

Simon Wood has written a guest post on JA Konrath's blog that details his long journey down the road to success. He writes:

I have to admit sales were slow at first, but to be honest, I wasn’t approaching it right. To use a Field of Dreams analogy, just because I built it didn't mean anyone would come. Success in the eBook market thrives on endorsements from trusted voices and you find them in the blogosphere . I sent review copies, essays and articles about my books to any and all blogs and websites with a good following. This helped get the word out and it showed itself in sales. With ten titles to my name, trying to promote them all at once was monumental and diluted my message.

In April, I decided to focus on title at a time. I focused on ACCIDENTS WAITING TO HAPPEN first, as this was originally my debut novel. The approach worked. I had some good feedback coming from a lot of sources. Then momentum took over, I started to see various eBook and Kindle blogs talking about ACCIDENTS or one of my other titles almost daily. Sales climbed from April to June and ACCIDENTS hit Amazon’s Top 100 titles.

Then in one of those serendipitous events, Amazon sent out an email blast about the book at the end of June. This catapulted ACCIDENTS to the #2 spot at Amazon over the 4th of July weekend, just behind Janet Evanovich’s latest.

Proving the adage that a rising tide lifts all boats, I saw incremental sales growth across the board as ACCIDENTS spearheaded the rise to the top. THE FALL GUY cracked the Top 100. I have six titles in the Hardboiled Top 20. WE ALL FALL DOWN looks to be the next title to go big judging by its rising numbers.

So what does this mean for me now? It means a few things.

Read the rest here: Guest Post from Simon Wood

Click here for a list of Simon Wood's books.

Let's Get Digital, by David Gaughran

There is an excellent article about David Gaughran's book, Let's Get Digital, over on Mark Williams International.

David's book receives a glowing recommendation from indie-publishing success story Sibel Hodge who writes:

If you want to self-pub, you absolutely have to read this book. When I started out, I didn’t have a clue about all the things that an Indie author has to get involved in. It’s not just a question of writing a fab book – that’s the easy part! The hard bit is what comes next…

I didn’t have a clue where to find covers, good editors, how to market effectively and gain lovely readers and fans. PRC, MOBI, Epub sounded more like a scratchy disease than anything to do with e-pubbing. I had to learn it bit by bit and very slowly, but in LET’S GET DIGITAL you get you all the information you need in one place. David’s done all the hard work for you!

And the authors who contributed their stories to this book will show you that it really is possible to be a success as an Indie self-pubbing. Their experiences are uplifting and truly inspirational.

So do you want your manuscript sitting in a dusty drawer somewhere, or do you want to live your dream? If so, you need to get a copy of this book!

Click here to read the article: Don’t Believe The Hype – David Gaughran Separates Myth And Reality About Indie-Publishing

If you would like to buy David's book, here are the links. You can even get it free!
- Amazon UK
- Smashwords
- Free PDF file

Dean Wesley Smith's Advice to Writers: Self-Publish

Dean Wesley Smith:
- On agents: You don't need one. He writes:

Don’t have one. Period. You don’t need one in indie publishing and if you do have one, just drop back and ask them to do nothing. See how your agent gets through these coming years. In other words, leave them alone.

- On traditional book publishers:

Put on hold unless approached. Or unless you already have a contract.

Stop mailing to them, stop giving your agent anything to sell. Just hold. Don’t pull books or do anything stupid like that. Just hold and finish your contracts.

- On self-publishing/independent publishing:

Go here and go here as quickly as you can.

To sum up:

Avoid agents, hold on traditional publishing until things settle, and move to indie publishing.

Here's the link to DWS's article: The New World of Publishing: Traditional or Indie? What To Do Now? It's well worth the read.

Are Gatekeepers Necessary?

Occasionally I read a post by an author and they not only nail what I have been thinking and feeling about a subject but they express it more eloquently than I ever could. Kristine Kathryn Rusch has done just that with her article, "The Business Rusch: Slushpile Truths", a response to Eric Felten's article, "Cherish the Book Publishers—You'll Miss Them When They're Gone", that appeared in The Wall Street Journal.

She writes:

Let me tell you, Mr. Felten, as a person who read slush for a decade, discovered lots of new writers, and won both a World Fantasy award and a Hugo award for her editing work, the slush pile isn’t some growing, breathing, horrible thing to be avoided. It’s a tower of hope, of dreams, of writers who want to do something with their lives.

Yep, there’s bad stuff in it. But the bad stuff is less common than the dull stuff, the mediocre stuff, the unoriginal stuff. The bulk of the slush pile is boring, not terrible. You start reading one of those manuscripts, your eyes glaze, and you set it down, and move onto something else.

Sound familiar, readers? Of course it does. The slush experience mimicks your own reading experience with traditionally published books. Yep, you folks do it with books that have already been published. [Italics in original]

Go Kris! She nailed it. "The bulk of the slush pile is boring, not terrible."

I have heard folks say things like: Indie authors write crap, just pick up 10 indie published books, you're lucky if you find one you'd want to read. I don't disagree, but the same is true for traditionally published books. The books I'm not interested in reading are not terrible books, they just failed to grab my attention.

One last quote:

Why am I taking this guy on? Primarily because so many of you sent me this silly piece, which just goes to show how many of you read The Wall Street Journal as opposed to the more obscure bloggers on the NPR website. (They covered this issue last summer.) I think a bunch of you also sent it to me because you agree with him, because you’ve bought that piece of swampland in Florida with the sign that says “Professional Gatekeepers Necessary.”

That was my much needed laugh of the day. Thanks Kris. Looking forward to next Thursday.

Self-publishing is 7% of book sales worldwide

Wow!

From Publisher's Weekly: BEA 2011: New Kobo and Other Points Rise Up at IDPF

Dean Wesley Smith and the New World of Publishing

If you are a writer, or at all interested in the business of writing, Dean Wesley Smith's blog -- as well as Joe Konrath's blog -- is a must read.

Today Dean wrote about writing speed and how that influences which route a writer might be interested in going in -- indie publishing or traditional.  It is one of the best articles I've read on the business of writing.  His wife, Kristine Kathryn Rusch, has a great blog too and she is currently doing a series about the new world of publishing.  Good stuff.

Happy reading. :)