A Publishing Checklist: What To Do When You Self Publish

This month, one of my favorite mystery writers, Elizabeth Spann Craig, shared her checklist of things to do when she publishes a book: Release Activities for the Reluctant Promoter.

I was SO happy to read Elizabeth's post; I did the Scooby dance. I love checklists, I'm always forgetting something, and it never occurred to me to print out a publishing checklist and tack it to the back of my office door.

So, without further ado, here's Elizabeth's checklist for self published books. By the way, for your traditionally published authors, do head over to Elizabeth's blog, she has a checklist for you as well.

Elizabeth Craig's Indie Publishing Checklist

Publishing

1. Upload your book to the online retail stores of your choice. For me, that means: Smashwords, Kobo and Kindle. Elizabeth Craig puts her book in Nook as well, but I let Smashwords take care of that for me.

2. Create a POD version of your book. Two great services for this are CreateSpace and Lightning Source.

3. I check Smashwords to make sure there were no issues with the upload and the meatgrinder didn't choke on my manuscript. I keep checking back until I see my book made it into their Premium Catalog.

4. Elizabeth Craig creates an audiobook version using Audiobook Creation Exchange (ACX).

Marketing

1. Update website.

Put a thumbnail of your cover up and link it to a book page on your website with a larger image and an excerpt from the book as well as links to everywhere folks can purchase a copy. If you get a great review, don't be shy about putting that up as well!

2. Update your social networks.

- Blog about your new release. This is one of the main reasons authors need to have blogs! It's a great way to let your readers know you've written another book.

- Tweet about it. Tweet your blog post and let all your Twitter followers know you've released a wonderful new book.

- Facebook. Elizabeth Craig posts a publication announcement on Facebook.

3. Amazon Author page. Don't forget to add your new publication to your list of books.

4. Goodreads. The wonderful folks at Goodreads will want to know about your latest book. (By the way, if you don't have an author account on Goodreads drop by their Author Program page and get one.)

5. LinkedIn. I don't use linked in, but if you do it's a good idea to update it.

6. Update bios. I haven't done this lately and probably should. Remember to keep your bios up to date, including the photo!

7. Tell your newsletter subscribers about your new book. Perhaps tell them a bit beforehand and offer them a promo code to either get free copies, sale copies or something cool like a mug or t-shirt.

Promotions

1. Goodreads Giveaway. Elizabeth Craig writes, "Once I’ve got CreateSpace live, [I] order copies for a Goodreads giveaway." This probably deserves another blog post and, of course, a link on your website.

2. I've mentioned this, above, but you could let your newsletter subscribers know in advance about your book coming out and perhaps have some sort of a giveaway.

3. Many authors find blog tours productive. If you don't have time for a blog tour, you can always write a few guest posts.

4. Some authors use Amazon's Select program to promote their books. I've written about that here and here.

As Elizabeth Craig says, the number one thing you need to do when releasing a book is keep writing!
Best of luck, may all your book releases be smooth. Cheers!

Photo credit: "London: Tower bridge and the Thames" by Caroline under Creative Commons Attribution 2.0.

Amazon's KDP Select Program Has A Lot To Offer New Writers, But What About Established Ones?

Amazon's KDP Select program is best for writers who haven't yet cultivated a large readership, but even if you have it can give a boost to a book that's underpreforming as well as broaden your readership. At least, that's what Jeff Bennington says.

Yesterday, thanks to Elizabeth Craig and her marvelous tweets, I discovered Jeff's great post on KDP Select. Jeff has used the program for some time and his article is a must-read for anyone considering enrolling: How to Win in Amazon's KDP Select Program.

Jeff wrote his article on October 25th of this year, before Amazon put an additional $1.5 million into the pot for Select authors, but that just strengthens his argument. (See: Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season)

Amazon's KDP Select: A Great Program For New Writers

Amazon KDP Select is best for writers who haven't yet cultivated a large readership and want to.

Since Amazon's Select program allows you to offer your book, free, for up to 5 days per enrollment period this virtually guarantees thousands of people will download your book (if they don't, take a second look at your cover, your blurb, and so on). (See: What To Do If Your Book Sales Are Low)

At least, if they're anything like Jeff. Jeff writes:

I average about 8,000 (small books) - 15,000 (novels) downloads with every freebie run.

In September of this year he gave away nearly 20,000 books and sold well over 5,000. Not bad!

But lets not even look at book sales. In the beginning what is of critical importance is for readers to find your work. Using Amazon's KDP Select program you can put your book in front of thousands of readers so, at the very least, it's a great way to grow a readership. And, if you include a link back to your blog, you'll get more followers.

As any established writer will tell you, there's no shortcut to success, but it can be very nice to have an initial boost.

Amazon's KDP Select: Can Help Expand Your Readership

Let's say you're an established author, one who already has a large readership, so the benefits of Amazon's KDP Select program aren't as attractive to you. Also, you worry that your readers--those who either don't have access to Amazon or who choose not to buy from it--would be alienated by your choice to publish exclusively through them.

There's still a couple of reasons why you might consider using the program.

1. Books that under-perform

This happens. You've written a book you believe in. You think it's a great book but it's not selling as well as you'd like because it hasn't found its audience. This kind of book is an excellent candidate for the KDP Select program.

What you want is to get your book in front of more people, different people. After getting downloaded thousands of times chances are you'll reach more of the folks who will love it and you'll end up broadening your readership.

2. You change your genre

Established writers sometimes want to start writing in a different genre. For instance, Jim Butcher is currently working on the first book of a new steampunk series. (See: Jim Butcher Begins Another Series, The Cinder Spires: It's Steampunk!)

Mr. Butcher, of course, has enough fans to get the word out that he doesn't need programs like Amazon's KDP Select, but other authors might choose to release the first book of their new series using Select. It might be a good idea to pull the book out of the program at the end of the three month term, but even a one term enrollment could give a new series a nice push.

Jeff Bennington's Amazon Select Success Story

Jeff writes:

[I]n my last six "freebie runs" as I call them, I've hit the Top 20, five out of six times, and the sixth time I hit #58 with Creepy, book 1 in my Creepy series.

Now that's impressive!

Jeff writes more about what he does to achieve these figures at the end of his article. If you're considering using Amazon's KDP Select and wondering if it's right for you, give his article a read.

Other articles you might like:
- Writing Prompts: Defeat Writer's Block And Generate Ideas
- NaNoWriMo Ends. Editing Begins!
- Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season

Photo credit: "Chichicastenango Market, Guatemala" by szeke under Creative Commons Attribution 2.0.

Amazon's KDP Select Program: Is Exclusivity Worth The Perks?

A few days ago I mentioned that the Amazon store in India is now offering a 70% royalty option (Amazon's India Store Now Offers 70% Royalty Option) but apparently I didn't read the small print. Kris Rusch writes:

This week came the news that Amazon’s Kindle Direct Publishing program will offer its content providers a 70% royalty on all sales made in India—provided the content providers go with Kindle Select only. For those of you who don’t know, Kindle Select requires exclusivity from anyone who joins it. You can’t market your work on the iBookstore, for example, or on Kobo if you’re part of Kindle Select. Only on Amazon.

Let me play devils advocate. Many writers I've spoken with say they make upwards of 95% of their sales on Amazon, so selling only through Amazon is not costing them a great deal of money. Further, since Amazon gives them perks like free days and inclusion in the lending library many authors end up selling far more through Amazon than they would have through all the stores combined.

Personally, I thought the above line of reasoning was compelling, but Kris raises an excellent point. She writes:

[M]y own beliefs about maintaining different platforms for my work got reinforced this week after WMG hired someone to input the sales figures for the last six months. We looked at those numbers yesterday. I sell a lot of books on Kindle, but my biggest selling title, a short story called “The Moorhead House,” sold a grand total of one copy on Kindle from January to June.

Every single one of “The Moorhead House”’s rather surprising (to me) sales came on the Nook. For some reason, Nook readers either like or have found or continue to find that one short story. And they buy it more than they buy anything else of mine offered through Barnes & Noble.

If I had joined Kindle Select with that story, I doubt I would have made comparable sales.

I don't think I've read a business post of Kris Rusch's that wasn't well written and well thought out. This one is no exception. If you'd like to read the whole thing here's the the link: The Business Rusch: Content is King.

I'd like to share one more thing with you before I leave. Kris writes:

If you can control the content, then you can control the money.

But here’s the problem with content: it’s not easy to create. If a bunch of monkeys at typewriters could write novels, don’t you think the publishing industry would have conscripted the little buggers decades ago?

I thought that was hilarious! So true.

Other articles you might like:
- How To Format A Word Document For Amazon's KDP Publishing Program
- Lyla Sinclair's 8 Secrets Of Successful Romance Writing
- Indie Books: What Price Is Right?

Photo credit: Karen Woodward

How To Format A Word Document For Amazon's KDP Publishing Program

As anyone who has successfully published a book will tell you, formatting your MS Word document correctly is the key to a successful, low-stress, experience.

One of the best explanations of how to format your Word document in preparation for publishing is in Zoe Winter's book Smart Self-Publishing: Becoming An Indie Author, but if you don't have it, this video by Connie Neal has some great tips: Formatting a Word 2010 Document for KDP.

I agree with Passive Guy's comment on the video:

In the demonstration, Connie applied some styles, then manually centered the text. PG would probably modify the style so it includes a centered text format. Very easy to do.

Rather than using one of Word’s style sets, PG uses a set of styles he has developed for all of Mrs. PG’s books. When he receives a new manuscript, he applies the styles he’s developed to that book. If he wants a different look for the new book, he can modify the styles or add other elements.

He usually begins by formatting the CreateSpace printed copy, always using section breaks instead of page breaks, then uses the result for conversion to ebook formats. It’s not the only way to do it, but it seems to him to be the most efficient.

Another great resource for formatting is Mark Coker's Smashwords Style Guide. I know, I know, we're talking about formatting your Word document for publishing through Amazon's KDP program, but the basics of formatting are the same regardless of where you're uploading to.

The key, I think, is to "go nuclear" and strip out all formatting from your document and then put it back in, making sure that the only formatting you use in your finished document, the one that's going to be uploaded to Amazon, are paragraph styles. I strip out the formatting by copying the entire text of the manuscript and pasting it into a text file like Notepad (on the PC), copying that text, then opening up a new Word file and pasting the text from Notepad file into it. (Clear as mud?) Sounds like a lot of work, but it's worth it to be sure you've stripped out every last pesky pit of formatting.

Stripping out all formatting will also strip out italics so I've taken to indicating italics in my manuscripts by putting "_" on the left side of a word. For instance, "She _loved chocolate" equals "She loved chocolate". Then I just do a global search and italicize all words that have an underscore as their first character. After that I remove all underscores and there you have it. (This article, Find and Replace Using Wildcards, is terrific)

I imagine there's a far more simple and elegant way of doing the same thing, and if any of you folks have discovered it, please do let me know! :-)

Other articles you might like:
- Lyla Sinclair's 8 Secrets Of Successful Romance Writing
- Indie Books: What Price Is Right?
- Writing Resources

Tips For First Time Writers

I've started reading Ed Robertson's blog, Failure Ahoy!, regularly. Ed meticulously tracks the performance of his books in response to various promotions on Amazon and, now, Barnes & Noble. Many would keep this information to themselves thinking it could give a competitive edge, but in true Indie spirit Ed shares his findings with the community.

So when Ed published a post giving advice for first time authors I read it with interest. Here are some of his tips:

The new sweet spot for ebooks is $3.99
99 cents, then $2.99, used to be a good price point for ebooks but now an ebook sold for 99 cents has gained something of a stigma and even, though to a much lesser degree, $2.99, since that is the lowest price a writer can sell their work for and earn a 70% royalty. IMHO this thinking is wrong but with marketing sometimes it is all about perception.

That said, making your book free for a time (see below), or lowering it's price to 99 cents as part of a promotion, can be a good strategy.

Join Kindleboards
Ed cautions that you might not see any gain from this for a few months but that, for him at least, joining the Kindleboard community was a good investment of his time.

Join Goodreads
The folks over at Goodreads are mighty nice and I enjoy the community. Ed writes:

It's probably worthwhile to get your book listed on GoodReads. I am not intricately well-versed in how Goodreads runs, but if you have librarian status, or know someone who does, you should be able to add your book easily. If you can't, it's no big deal--someone will get to it eventually--but Goodreads seems to be a fairly important part of developing your book's infrastructure, a concept I'll get to in a bit.

Free is your friend: Enroll your book in Amazon's KDP Select Program
If this is your first book you have no reviews, no 'also bought' recommendations. In short, no one has the foggiest idea who you are. Ed writes:

But perhaps the most important thing you can do after hitting publish is this: make your book free. Right out of the gate. Give away the hell out if it. Schedule it for a two-day run, sit back, and see what happens.

"What happens" probably won't be much. I think it's vitally important to set the right expectations at this stage, and for most beginning authors, the reality is you're going to sell very little right off the bat. In concrete terms, you're doing very well if you're selling 1/day. Many brand-new books from first-time authors with no platform can easily go days or weeks or even months between sales. A month from now, your sales column might consist of a number between 1-9, and that is perfectly okay.

At this phase, that means every single sale is a success. Every sale means someone stumbled over an unknown book and thought it looked interesting enough to pay money for. Do you know how hard it is to make that happen? Remember: 1,504,243 ebook titles and counting. As a brand-new book, the only place you're showing up is in the new releases list and in keyword searches, and even then, anyone who found your book is either obsessive or almost superhumanly dedicated to finding new books, because they probably had to dig through dozens of pages before they happened upon yours. In terms of its present visibility, your book may have a "Buy" button on its page, but in many ways it still hasn't really been published.

So cheer every day you do get a sale, but try not to be surprised or disappointed when you don't. It's probably going to be some time before your book starts traveling down some of the main avenues to discoverability.

And that's why we're going free right off the bat--to try to kickstart a couple of these avenues.

If you are a new author (or just feel like one!) I highly recommend reading Ed Robertson's article in its entirety:  I'm New to Indie Publishing and This Is Awesome and Terrifying, Part 1: Releasing Your First Book.

Other articles you might like:
- Book Promotion: Where's The Line?
- John Locke Paid For Book Reviews
- 8 Ways To Become A Better Writer

Photo credit: Mrs Logic

Jake Needham's Experience With Amazon's KDP Select Program

Jake Needham, author of The Ambassador's Wife and crime novelist, tweeted me in response to one of my articles about the changes in Amazon's ranking algorithm and what they could mean for writers in Amazon's KDP Select program. What he had to say stunned me. Before we get to that, though, let me give you a bit of background.

Amazon's KDP Select program demands it's authors sell exclusively through Amazon, but it provides authors with perks: your books are included in Amazon's prodigious lending library and you are allowed to offer your books free a maximum of 5 days every 3 months. Every time a book is borrowed and every time a book is downloaded--even when it's free--the book's rank goes up.

Or at least it used to.

It seems the recent changes to Amazon's ranking algorithm mean free downloads now count only a fraction of what they once did, and it's pretty much the same for borrows. Since the rule of thumb is that the higher ranked a book is the better it sells authors are wondering whether Amazon's KDP Select program is still worth the price of exclusivity.

Enter Jake Needham and his tweet. Here's what he wrote (I'm using this with his kind permission):

After a big free promotions (20,000+ copies), paid sales were far lower in June than after same number of free in April.

That agrees with what I've heard from a lot of other authors. So, if Jake's experience is representative, should authors abandon Amazon's KDP Select program?

It depends.

It depends on how many books an author would have sold through other retailers such as Barnes & Noble, Smashwords and iBooks, etc.

Here's what Jake said:

I sell thousands of copies of my titles every month for Kindle. So far this month for the Nook? O-n-e. Seriously.

Let's put this in perspective. Here are the books Jake has for sale on Amazon (I'm only looking at books available as ebooks):

The Ambassador's Wife
Laundry Man
Killing Plato
The Big Mango
World of Trouble

And here are the books he has for sale in the Nook store:

Laundry Man
Killing Plato
The Big Mango
World of Trouble

So the only difference is that The Ambassador's Wife is sold exclusively on Amazon. And of the thousands of copies he's sold this month, only one, one, was sold through Barnes & Noble. Wow. That's amazing.

What should we conclude?

I suppose it depends. On the one hand selling thousands of books a month on Amazon is great. I'd be swinging from the rafters. I'm guessing that even with the drop in revenue after Amazon tinkered with it's ranking algorithm, Jake is doing just fine.

On the other hand, what if Amazon breaks the algorithm? I think that's the fear, that Amazon will, intentionally or otherwise, change their algorithm in such a way that it becomes hostile to independent authors, and if Amazon is the biggest and most lucrative market out there, then we could be in very real trouble.

For what it's worth, my take on this is that it's a good idea to continually be on the look out for other places to sell ebooks, places such as Kobo's Writing Life portal for self published writers, now in beta.

That said, Amazon has shown every sign of being friendly to independent/self published authors. I believe the changes they're making to the ranking algorithm have to do with maximizing book sales and aren't intended to discourage indie authors. On the contrary, they recently featured author Jessica Park and her recently self published book Flat-Out Love on the front page of Amazon.

While there may be turbulence ahead I don't think Amazon's plane is going to crash anytime soon.

Next week I'll be posting an interview I did with Jake Needham, so stay tuned and keep writing.

Cheers.


Related reading:
- Kobo's Self-Publishing Portal: Report From A Beta Tester
- Amazon's Ranking Algorithm Has Changed: what this means for indie authors
- Amazon's KDP Select: Another Author Shares Her Experience

"Jake Needham's Experience With Amazon's KDP Select Program," copyright© 2012 by Karen Woodward.

Publishing With Amazon: The Hidden Cost Of Delivery

Andrew Hyde's book, This Book Is About Travel, is selling well at 9.99 per download, but after delivery costs are factored in Hyde found, to his amazement, that Amazon pays the worst of all the platforms.

Kindle: $5.10
iBooks: $7.00
.PDF: $9.25
Nook: $6.50

He writes:

Wait, Amazon pays out the worst?  What? This can’t be right! They are the best right? Everyone loves them.  I love them.  I dig a bit deeper and find this little gem:

Avg. Delivery Cost ($) 2.58. 

So for every $9.99 book I sell I, the author, pay 30% to Amazon for the right to sell on Amazon AND $2.58 for them to deliver the DIGITAL GOOD to your device.  It is free for the reader, but the author, not amazon, pays for delivery.

The file itself is under their suggested 50MB cap Amazon says to keep it under at 18.1MB. The book contains upwards of 50 pictures and the one file for Kindle needs to be able to be read on their smallest displays in black and white and their full color large screen Mac app).  I’m confused.  Amazon stores a ton of the Internet on S3/EC2, they should have the storage and delivery down.  If I stored that file on S3/EC2 it would cost me $.01 PER FIVE DOWNLOADS. Hat tip to Robby for that one. Use Amazon to run your website: .01 to download a file.  Use amazon to sell your book: $2.58 per download + 30% of whatever you sell.
- Amazon’s markup of digital delivery to indie authors is ~129,000%

Read more here: Amazon’s markup of digital delivery to indie authors is ~129,000%

The delivery cost of your book is something to keep in mind. In general, if your book is only text the cost for delivery won't exceed a few cents. Also, keep in mind that only those offering their book for between $2.99 and $9.99 have to play delivery costs.

More on Amazon Select: Is exclusivity worth it?

I know I've written quite a bit about Amazon Select recently, but I've been looking for good information on it for some time, information from other indie authors, and it seems to be coming in a flood.

Today Joe Konrath had this to say about Amazon Select:

I've lost some of my faith in the Kindle Select program since it originated, and as a result I've opted my titles out. Select requires exclusivity, and I found I was making more money via Smashwords, Kobo, B&N, Overdrive, Sony, and Apple than I was through Select lends.

The other advantage of Select--being able to make your ebook free--used to result in a nice bounce from the free list to the paid list. Lately, the bounce isn't nearly as dramatic.

Two weeks ago Ann Voss Peterson made her thriller ebook Pushed Too Far free for a week. She gave away 70,000 copies--which is impressive, even beating many of the giveaways Blake Crouch and I had done (giveaways that got us in the Top 100 paid list and made us lots of money.)

Ann never hit the Top 100 paid. She's currently at #158. This is great, and she's thrilled, but she's only allowed to do this once every 90 days, and I don't believe the benefit corresponds to the loss of income from the other retailers.

If you do decide to make your ebook free, go all in. Use the 5 full days allotted, contact as many websites as you can find who announce freebies, and enlist everyone you know to help you spread the word.

Read the rest of Joe's comments here: Guest Post by Robert Gregory Browne, in the "Joe sez" section. He follows these remarks with fabulous advice for indie authors.

I'm paraphrasing.

- Get as many books as you can up for sale as quickly as you can. Your writing is the best advertising you could have.

- Don't be afraid to experiment. Experiment with pricing, covers, promotions, and share your knowledge with your peers.

- Bundle. For example, sell your short stories as stand-alones, then group them into an anthology and sell that. Do the same with your books, especially books in a series. "This increases shelf space without writing more."

- Forget about advertizing and marketing. It's not worth it.

- Keep your fingers on the pulse of the industry. Joe recommends subscribing to:

Publishers Lunch
PW Daily
Passive Guy
Kris Rusch
Dean Wesley Smith
David Gaughran
Bob Mayer
Mike Stackpole
Mike Shatzkin

- As Neil Gaiman recently said, "Walk toward your mountain." In other words, figure out what you want to do and do it. Of every decision ask yourself: does this take me closer to, or father away from, what I want to do. Then, and this is the tough part, believe in yourself and ignore those who ridicule you.

- As Joe put it, "The world needs heroes. Be one." Pass along what you've learnt and encourage others the way you would have liked to have been encouraged when you were where they are.

That's it! Reading the list over, it seems like I could title it, "Joe's Commandments for the indie writer".

Before I end this article, I want to give you a link to an article on KDP Select by the above mentioned David Gaughran. It explains, among other things, the nuts and bolts of KDP select and why Amazon's bestseller lists are so important to indie authors. Read it here: Amazon & The Importance of Popularity

Related Articles:
Changes in Amazon's Algorithm: An Update
Amazon's Ranking Algorithm Has Changed: what this means for indie authors
Self Publishing on Amazon: Kindle Direct Publishing


"More on Amazon Select: Is exclusivity worth it?," copyright© 2012 by Karen Woodward.

Changes in Amazon's Algorithm: An Update

For a while I've been wondering if Amazon Select is worth enrolling ones books in considering the exclusivity clause. Recently the matter became even more complicated by Amazon changing their ranking algorithm, a change that directly and, in many cases drastically, affected book sales.

Before Amazon changed their algorithm a free download counted the same as a paid download in terms of the effect it had on how ones book was ranked. After the change, it looked as though a free download counted for a fraction of what a paid download did.

Since many indie authors rely on periodic giveaways to boost their book's rank, and therefore hopefully keep the book toward the top of Amazon's bestseller lists, this was a big deal. Edward Robertson has posted an invaluable series of articles on the changes Amazon has made to their algorithm and in my earlier article I promised to keep readers up to date. Well, here's the latest.

Robertson, in an attempt to figure out the full impact of the changes to Amazon's ranking algorithm, made his book, Breakers, free for a few days and his results were startling. Over the period of a few days nearly 26,000 copies of his book were downloaded, 173 were sold and 93 copies were borrowed. Here's the big news, though. At the end of that period his books ranking had dramatically increased. (See Robertson's post -- How Much Juice Is Left In Select? -- for full details.)


He writes:

[W]hat does this mean long-term? I don't know. I'm trying not to know just yet, because I don't want to get my hopes up. But prior to this free run, Breakers was #121 on the Technothrillers popularity list and worse than #500 on Science Fiction > Adventure. On day three of its run, it improved to #10 Technothriller and #27 Sci-Fi > Adventure. Right now, it's #8 and #24. I'm guessing sales will slow down after an initial rush, but hold, driven by the pop lists, at a decent clip, for an unknown length of time. If that happens, I will be a very happy Ed.

I can imagine, I would be ecstatic! If Robertson's experience with Breakers is any indication the news for indie writers isn't bleak, it's quite the opposite. As Robertson writes, though, it's too early to draw sweeping conclusions.

Stay tuned!

Related Articles:
Amazon's Ranking Algorithm Has Changed: what this means for indie authors
An Indie Writer Shares His Experience With KDP Select
Self Publishing on Amazon: Kindle Direct Publishing


"Changes in Amazon's Algorithm: An Update," copyright© 2012 by Karen Woodward.

How To Self Publish: An Introduction

This is what I'd like you to get out of this How To Publish series: If the only thing holding you back from self publishing is fear, fear of failure, fear of the unknown, then my goal for you is that by the end of this series, you'll have taken the plunge and published something.

Remember, there's no rule saying you have to publish under your real name, you can use a pen name. The important thing is: If you want to self publish, if this is something that interests you, then do it! It is free and can be infinitely rewarding.

By the way, this post is part of my How To Self Publish series (see Related Reading, below, for links to other articles).

Fear of Technology
It's natural to be hesitant before doing anything new but don't let fear of an unfamiliar process keep you from publishing your work. Self publishing doesn't require any special technical knowledge, anyone can do it.

Later on in this series we'll step through how to publish your work on each of the major platforms: Amazon, Barnes & Noble and Smashwords. (I've published many of these posts already, links to them are below in the 'Related Articles' section.)

Self Publishing is NOT Vanity Publishing
It used to be that the only kind of self-publishing was vanity publishing but the two, today, are quite different. Vanity publishers were stigmatized, and rightly so, because they preyed on writers. Vanity publishers would charge the moon to publish your book and fail to place it with any reputable retailer so it was impossible for you to make your money back.

The end result of publishing through a vanity press was often a drained bank account and a basement full of books.

On the other hand, when a person self publishes with Amazon.com, for example, they will publish your book for free, but take a pre-agreed upon percentage of the sale, either 30 or 65 percent. This is the sign of a reputable publisher.

The rule of thumb is: Money flows from the publisher to the author, not the other way around.

Note: Companies or people who charge a flat fee for specific services -- editing, formatting, cover art, and so on -- aren't publishers and so the above rule of thumb doesn't apply. Just like any business will need to pay for services (telephone, internet, hydro) so authors sometimes employ people to help them with certain tasks. That said, a writer doesn't need to employ anyone to self publish.

If You Don't Try, You'll Never Succeed
There's one thing all successful people have in common, no matter the area: they're all failures.

No, that's not a contradiction in terms. Everyone who has succeeded has made many mistakes along the way. I believe it's a fundamental truth of human existence that in order to succeed we must first fail. No one succeeds at everything, so if someone isn't failing occasionally, they aren't trying. So don't let fear of failure stop you from trying something new.


I'm writing a book on self-publishing and have decided to pre-publish the draft chapters on my blog so, please, if you have any comments you'd like to make, please do! I would welcome the feedback. There are three was to contact me. You can comment on this post, you can contact me through the contact form on this site (use the 'Contact Me' tab on the upper right), or you can contact me through Twitter (@woodwardkaren).

Cheers, and thanks for reading. :)

Related Reading
Self Publishing on Amazon: Kindle Direct Publishing
How To Self Publish on Barnes & Noble
Self Publishing on Smashwords

Photo Credit: Debbie Weil

Self Publishing on Amazon: Kindle Direct Publishing

Would you like to be an author? Writing a book is hard but getting it published doesn't have to be, not with the opportunities that now exist for self-publishing. Last week I wrote about how to publish your book through Barnes & Noble, this week I'll be discussing how to self-publish on Amazon.com through Kindle Direct Publishing (KDP).

When I published my book, Until Death, I was nervous. What if I did something wrong? In that sense, it was one of the most daunting things I've done, but it turned out to be easy! So, if you're like me and you are letting your fear prevent you from publishing on Amazon, don't! Although the process can require a great deal of patience (for example, getting the formatting just right), publishing a book through KDP takes little time.

Let's step through the process together.

First, take out an account at Amazon Kindle Direct Publishing (KDP). Unlike Barnes and Noble, you don't need to be a publisher to sign up with KDP. Just enter your name -- or, if you are a publisher, your company's name -- your geographic information, and so on. Another difference between Amazon and Barnes and Noble is that to publish through Amazon you do not need a US address, credit card or bank account.

Section One: Your Book

I'll admit, I felt daunted when I first saw the form you have to fill out to publish a book with Amazon! But I needn't have been. Amazon gives top notch help all the way through, including "what's this?" links. If, at any point, you don't understand what information Amazon wants from you, just click one of these links and all will be explained in great and glorious detail.

Let's go through this step by step.

1. Book Details

a. Book Name
This one's easy! Just give the title itself, nothing else. Some folks like to pad the book title with keywords or extra information about the book, tell readers it's part two of a series, etc., but Amazon would much rather you just gave the title.

For instance, if your book, Death's Door, is part two of your Jaws of Death series they don't want you to write: Death's Door (Part 2 of Jaws of Death)

They want: Death's Door

Besides, in another box just below, you have the opportunity to indicate that your book is part two of a series and to even give the series title and volume number.

b. Book Description
If you've sent off a query letter for your book then you've already crafted a description (just keep in mind it can't be over 5000 characters)! If you haven't crafted a description of your book then I'd suggest taking a look at some of Nathan Bransford's posts on the subject. Here's a link to my post: How to write a query letter. At the bottom I've included links to a few of Mr. Bransford's posts, the ones that I found most helpful in this respect.

In Query Letter Mad Lib, Bransford gives the following formula:

[protagonist name] is a [description of protagonist] living in [setting]. But when [complicating incident], [protagonist name] must [protagonist's quest] and [verb] [villain] in order to [protagonist's goal].

I've found that template be an excellent point to start from when writing a description of a story.

c. Book contributors
This is pretty much what it sounds like. If you wrote the book by yourself and no one illustrated the book, and so on, then just put your name down. If someone helped you with the illustrations, or if there was more than one author, then list those people. Next!

d. Language
That's self-explanitory. Just tell Amazon what language you used when you wrote your book.

e. Publication date
I published my book through Smashwords a day or two before I published it on Amazon so I used the Smashwords publication date here. However, if this is the first time you've published your book, then use the current date.

f. Publisher You don't have to be a publisher to publish your book on Amazon, but if you are a publisher then you can put your company name here.

g. ISBN number
Your book doesn't have to have an ISBN number for Amazon to publish it. If you do want your book to have an ISBN number then note that only publishers can purchase ISBN numbers. Also, if you have published this same title in a print edition you can't re-use that ISBN, you need to use another one.

2. Verify your publishing rights
This can sound daunting but it's really very simple. Do you have the right to publish the book? If you wrote it then of course you do!

3. Target your book to customers
This part is very important. You are allowed to choose up to two categories for your book, so list two categories. The more categories your book is listed under the better the chance someone is going to find your book when they do a search.

You are also allowed to give up to 7 keywords for your book. You don't have to, but you can. Again, the more keywords you list, the better your chances are that your book will come up when someone is doing a search. If you can't think of 7 keywords, think harder! You've written a whole book, this is the easy part!

4. Upload your book cover
Amazon says that this part is optional, but if you want to sell your book – and of course you do! – you have to have a cover. It doesn't have to be fancy, in fact I think that some of the best covers I've seen have been relatively simple.

When I was doing my cover someone gave me this tip: Look at the bestselling books that are the most similar to yours. Look at their covers and get ideas. You don't want yours to look exactly like any other book, but if, for example, you've written a romance book, there's a certain look most of those covers have and it would be nice if yours did too.

If you don't have any image editing software on your computer, Adobe Photoshop is wonderful, although both the learning curve and the price can be a bit steep – although Photoshop Elements costs less and has most of the functionality you'll ever need. Another great image manipulation program is Gimp (GNU Image Manipulation Program), and it has the advantage of being free! That said, the learning curve for Gimp can be a bit steep. To help you research this area, here's a review PCWorld did on Gimp. Also, here's an article from Top10Reviews.com that compares photo editing software programs.

5. Upload your book file
There's a lot packed in here, so let's take it one point at a time.

a. Digital Rights Management (DRM)
One of the things that caused me the most agony when I first looked at this form was whether I should enable DRM for Until Death. I decided not to. If I had enabled it then, for example, if you'd bought the book in kindle format you couldn't have converted it to another format.

For instance, although you bought and downloaded the book file from Amazon you might want to make a copy of it, convert it to the epub format, and read it on your Nook reader. Personally, I feel that if someone buys my book then I would be happy for them to make as many copies as they want for their own use. But that's me. Other people feel that DRM helps prevent folks from illegally distributing books. Personally, I doubt that DRM reduces piracy, but this is an issue on which good, intelligent, people can differ wildly in their opinions. To sum up: Do whatever feels right to you.

b. Upload the digital file of your book
This is it! This is where you transfer your book, your baby, up to Amazon's servers and put it out there for the world to see. Amazon recommends that your file be either a doc (.doc) or .prc (prc) file but – as of this writing -- it will accept epub (.epub), txt (.txt), mobipocket (.mobi or .prc), html (.zip, .htm, or .html), adobe pdf (.pdf) or rich text format (.rtf).

An entire book could be written on just this topic, and I'd like to recommend Zoe Winter's excellent book on the subject entitled Smart Self-Pubilshing: Becoming an Indie Author. Also, Mark Coker's style guide, Smashwords Style Guide, is a must read. Even though Coker's guide is written with Smashwords in mind – Mark Coker is, after all, the founder of Smashwords! – he gives excellent suggestions for how to format your Microsoft Word document that are just as applicable for Amazon.

Basically, if you are using Microsoft Word then don't use tabs, use paragraph styles instead, and keep any special formatting to a minimum.

Again, I highly recommend Coker and Winter's books, they were a great help to me when I did this and they saved me a lot of time and frustration.

6. Preview your book
At this point your book has been uploaded and the conversion was successful. Now it's time to preview it and make sure everything is in the right place. Often artifacts found in a document file can cause unexpected effects in the converted file. If this happens to you – it did to me – try not to get frustrated. Remember, there is no limit to the number of times you can do this conversion, just go back to your original file, fix what needs to be fixed, and upload it again.

Okay! We've done section one. Treat yourself, the hard part is over.

Section Two: Rights & Pricing
 
7. Verify your publishing territories

The choice here is between "worldwide rights" and "individual territories". For me this was easy. I hold the worldwide rights for Until Death so that's what I put. I don't imagine that the average author often sells just the rights for one or two territories, but I'm sure it comes up, otherwise Amazon wouldn't have given us this choice.

8. Choose your royalty
This is a topic that deserves its own bookshelf! Here is my condensed version: if you want a 70% royalty on the sale of your book then you have to price it between $2.99 and $9.99. Other conditions apply as well, but that's the big one. If, on the other hand, you want to sell your book for either under $2.99 – for instance, some people want to sell their book for 99 cents – or for over $9.99 then Amazon will only pay you a 35% royalty.

Your choice.

I opted to sell Until Death for 99 cents. I didn't want to discourage folks from trying out a new author and I thought it would be nice to make a little bit of money from the sale. So far I've been happy with the result, although I sometimes wonder if there is very much difference between the amount of sales made at the 99 cents price point and the $2.99 price point. But that's a topic for another post.

9. Kindle book lending
Here you must indicate whether you will allow your book to be lent out. If you check this box then a person can lend out your book to someone else for a period of 14 days. The buyer is only allowed to loan the book out once.

I allowed book lending. I have borrowed many of my friends books, and they've borrowed mine. It is one of the ways I was introduced to wonderful new authors and I wanted to continue that tradition. Actually, I wish Amazon would make it so I could decide how many times my book could be lent out.

That's it! All you have to do now is check everything over one more time and press the brilliant orange "Save and Publish" button. No worries, though, if you're not quite ready. There is also a white "Save for later" button.

I found the experience of publishing with Kindle Direct Publishing rewarding and hope you will too.

Good luck!

Related Articles:
How to self-publish on Barnes and Noble
How to write a query letter

Photo credit: Amazopia