|"Yellow-vented bulbul nest" by Son K Lee under CC BY-SA 3.0. |
Altered by Karen Woodward
Building a platform is, apart from writing, the single most important thing a writer can do, but it doesn't have to take up hours of your day. Depending on your goals, building a platform could take minutes.
Building a platform isn't just about marketing and promotion. It can also improve your writing by making you more aware of who your audience is and how you can reach them.
I haven't finished writing this series, when I do I'll revise the posts and bundle them a book, but here's what I've written so far:
Building A Writer's Platform: What It Is And How To Do It
How To Build A Platform: Why Every Writer Needs A Website, in which I argued that just having a blog wasn't good enough, you need a website too.
These days, I'm not so sure. I think having a blog might be good enough. Here's the thing: What you need depends on what your goals are. What is the main thing folks are going to visit your site for? Who are these folks going to be?
5) The Nuts And Bolts Of Social Media (upcoming)
Minimally, a writer needs a (static) webpage that displays her name, or pen name(s), her contact information (a form or just an email address), where she can be found on the web (Twitter, Facebook, etc), what she's written, where it can be bought, and perhaps a few lines about her work in progress. A slightly more complex website would also have a blog. These sort of sites can be set up by a writer for free on blogger.com, or for a small charge on Wordpress.com. In this article I will go into greater depth on how to do that.
Photo credit for the underlying image: Son K Lee