Monday, February 25

Joe Konrath Talks About How To Sell Books On Amazon

Joe Konrath has been trying numerous strategies to increase his sales--including reducing the price for Whiskey Sour, the first book in his Jack Daniel's series, to 99 cents. He also made Shot of Tequila free until the 25th.

Here are his results, so far:

Free Books Sell Books

Joe has found that free books sell books. He writes:

A few days ago, when I had three freebies, I was selling 1000 ebooks a day. Since coming off the freebie period, sales have slowed to 600 a day. I find that interesting, considering I'm now selling three more titles. (Ann Voss Peterson's Big Regret)
So making three of his books free increased his other book sales during the sale period. That's interesting. Several other authors have said the same thing.

An Update From Melinda DuChamp

Late last year I blogged about Melinda's foray into erotic writing and her initial success (she made $15,000 in 20 days). Since then I've often wondered how well her books have been doing. Joe Konrath asked her for an update and Melinda was happy to oblige. Joe writes:
Melinda: ". . . The two ebooks have made me over $65k in seven months. I'm working on a third, then I'm going to follow your lead and make a trilogy boxed set and a paper version via Createspace. Considering how quickly I wrote these books, this is the highest paid I've ever been as a writer per hour, even with traditional paper sales in the millions under my other names."

Is Self-Publishing More Lucrative Than Writing For Harlequin? Anne Voss Says: Heck Ya!

Readers of Joe's Konrath's blog will remember Ann Voss Peterson's post, Harlequin Fail, where she talked about her decision to stop writing for Harlequin and start writing and publishing for herself. Here's what she has to say about her decision:
[A]fter nine months, do I regret my decision?

Let me share some numbers:

Last May 8 through 12 using KDP Select, I gave away 75,420 copies of Pushed Too Far.

In May and June, I sold 11,564 copies, netting me $22,316.30.

I also had 874 borrows during this time for another $1902.30.

So in a bit over six weeks, Pushed Too Far earned $24,218.60 and was downloaded onto 87,858 e-readers. My highest earning Harlequin Intrigue earned me $21,942.16 in the last twelve years.

Verdict: In less than two months, Pushed Too Far became my highest earning book. EVER.

As Joe has said many times, sales ebb and flow, and PTF has been no different. But for May through December of 2012, this one book (Pushed Too Far) has had a grand total of 15,257 (paid) sales and borrows, netting me around $31,179.03.

Of course there's no guarantee. I've known authors who have done better. I've known authors who've done worse. But the question is, do I regret my decision to self-publish?

Are you kidding?

I regret I didn't do it sooner.
Well, there you have it! If you're writing for Harlequin, think about writing and publishing a book yourself and see how it goes. You might do better on your own.

What is the best way you've found to market your books?

Other articles you might like:

- Exposing The Bestseller: Money Can Buy Fame
- The Importance Of Finding Your Own Voice
- Write A Novel In A Year, Chuck Wendig's Plan: The Big 350

Photo credit: "182/365 Sparkle (+2)" by martinak15 under Creative Commons Attribution 2.0.

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