Joel Friedlander Interviews The Passive Guy/David Vandagriff

Ever seen David Vandagriff, aka The Passive Guy (PG)? Here's your chance! Joel Friedlander just put up an interview he did with PG--I'm going to continue calling him that--and introduces us to the man behind the The Passive Voice blog. Warning: It's over 40 minutes long, but I thoroughly enjoyed it.

Here are the highlights:

Joel asked PG something I've been wondering: Why so many posts? PG publishes 6 to 8 posts a day. Granted, curating an article--especially one without commentary--takes less time than writing 1,000 words (trust me, I know!) but it's still a significant investment of one's time. Thus the question: Why do it?

I enjoyed PG's answer. Joel came up with the image of an 'information whale' taking in information about the world of publishing just as a whale strains skims plankton from the ocean. Like me, PG has dozens of Google alerts and a huge list of blogs in his RSS reader, and he posts those few articles that catch his attention, that he thinks are remarkable or interesting in some way.

For those of us who have blogs and find it interesting to talk about where we get most of our traffic from, I thought it was interesting that both PG and Joel said Twitter accounts for a good percentage of their pageviews each day. PG said it accounted for at least 25% while Joel mentioned that it is his second biggest source of readers. My experience is similar.

Conclusion: If you're not tweeting your blog posts on Twitter you're missing out on potential readers.

At the end of his interview PG gave four tips for anyone thinking of publishing their own work:

1. It's not hard
It's one of those things that I'd say was simple but not easy. For instance, how to lose weight is simple: eat less, but it's far from easy to do that. Publishing your own work in the same. What you need to do can be explained simply enough, but seeing the process through to the very end is far from easy.

2. You can control everything
I often hear authors say that they hate the cover their publisher chose for their book. This never happens when you self publish because you are in charge of all those details. As Mr. Monk might say: a gift and a curse.

3. It's fast!
In traditional publishing it is common to wait a year or more before your book is published. PG's wife got her edits back and her book was up for sale on Amazon a week later. Her editor (who used to be her publisher) was astonished, that sort of speed is unheard of in the traditional publishing industry.

4. You can fix your mistakes
This is a boon of biblical proportions for perfectionists. Time and again it happens that an author's book is published and then you find a typo. Sometimes on the first paragraph. The author cringes, the fans cringe, but what can you do about it? In traditional publishing you can't do anything, not even with the ebook version. It has been published and that's that. Not so if you're the publisher. Just correct the typo and upload the new version of your book. It's as simple as that.

To see the PG's interview for yourself read Passive Guy Speaks over on Joel's blog, The Book Designer.

99Designs.com: How I Solved My Book Cover Dilemma, and How You Can Too

I'd visited Ryan Casey's blog a few times to read his posts, so when he approached me about doing a guest post I was thrilled!

And curious. "What," I wondered, "would he write about?" I imagine this might be a bit like turning your car over to one's teenager for the first time. You are proud and terrified all at once.

As it turned out I needn't have worried. As with all his other articles I was entertained and informed all at once. One can't ask for better than that.

Ryan: Shall we get the elephant in the room out of the way, then? Okay, here goes: a lot of self-published books look ugly.

Before you sharpen the pitchforks and start declaring me a traitor, bear with me. I too am a self-published author, or at least will be when my debut novel, What We Saw, drops this Autumn. I also believe that we’re in the midst of a revolution, and that there really has never been a better time to be an independent writer.

But, I think we need to start taking responsibility for ourselves. We can begin by setting some basic standards with regards to design.

About that cover…
Didn’t you get the memo? Unfortunately, people do judge books by their cover, it seems. Actually, I say ‘unfortunately’ lightly, because I don’t think it’s such a terrible thing. Having something aesthetically beautiful really adds to that sense of achievement upon novel completion, after all.

So, be honest with yourself. Are you a Photoshop pro? Then give it a spin, and see how it goes. If not, then don’t kid yourself. It’d be much wiser to employ a designer to do the work for you.

‘But designers are so expensive, and don’t necessarily understand my vision. What should I do?’

I’m going to argue for a somewhat unpopular stance in the design community. I held a design contest with 99designs.com to find my winning What We Saw cover.

Have a look at it…

It’s not bad, is it? It cost me £199. That’s… around $300 dollars; much cheaper than some of the ‘premium’ alternatives.

How it works
I’ll explain how 99design’s unique interface works: you pitch an idea, and write a brief for your project. You pay the money, which acts as a cash prize. Designers from around the world read your brief, and enter a design of their own into a competition. You work with your favourite designers to create something truly eye-catching, and can ask for revisions at any time. Often, they are more than willing to co-operate.

Eventually, you pick your finalists, work closely with them, and choose a winner. You both sign a copyright agreement, and the rights are transferred to you, 100%. The designer receives their cash, and everyone is happy. Oh, and if you don’t like any of the designs, you get a full refund. It’s perfect, right?

The flipside of the argument

Well, apparently not so, for designers anyway. I can see the argument: imagine if someone were to put hours on end into a design, only to find themselves shot down by a harsh 1-star rating, just because it doesn’t quite match your vision.

Also, the winning designer might receive a cash prize, but they lose control of their work as soon as you sign that agreement. That technically means that you can ‘claim’ you designed the piece yourself, if you’re a real ass.

However, the internet is a changing landscape. Sure, some designers will complain, but nobody has to take part in a design contest. If you’re looking to set up your own service, then go ahead. I’m just saying that, as an author, the sheer amount of designs that came my way in a 5 day period was overwhelming to say the least. For an approximate figure: well over one-hundred.

And, now I’ve used it, I don’t think I’ll ever turn back. Holding a design contest taught me that there are hundreds of talented designers out there, but not all of them match my own personal vision. By being able to see a myriad of designs, it enabled me to work out just what my vision was, and actually also helped strengthen my synopsis. Think about it: if your designers keep incorporating something completely off the mark, then aren’t your readers going to get the wrong impression from your blurb too?
I don’t speak for designers, because I don’t pretend to be one; I can’t even draw a four-legged animal. But for authors looking for options, at a competitive rate, a design contest might just be the way to go.

And no, I won’t show you my sheep drawing.

How do you go about creating a good cover for your book? Have you had any good or bad experiences hosting a design contest?

Karen: Thanks Ryan! I'd encourage you all to take a look at Ryan's blog, Ryan Casey Books, and sign up for his free Top Ten Tips For Writing A Mystery Novel.

Ryan Casey is a 20-year old author from England. He is set to launch his debut childhood mystery novel, What We Saw, in Autumn 2012. He offers writing advice, social media guidance, and documents his writing journey over at Ryan Casey Books.

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Derek Haines: Are Free Ebooks A Good Marketing Strategy?

Derek Haines over at The Vandal talks about whether offering one of your books for free is a good marketing tool. His conclusion:

I suppose the conclusion I have drawn is that the free book promotion option offered by KDP Select is a worthwhile marketing tool and a chance to get noticed and get your name out there as an author. Although it’s a bit pot luck, that’s still better than nothing. Trying to get a few good free book listing sites to add your book is certainly a way to help boost your exposure and is definitely worthwhile as is a bit of good old fashioned self promotion on your own social media networks.

It looks as though, even after Amazon's changes to its ranking algorithm, making ones ebook free can still be effective in raising paid ebook sales. It's interesting, though, that it doesn't always work. Out of four books Derek tried this with, only one did amazingly well. Still, he writes that "I can see from my unit sales and borrows that July was a very good month. A five fold increase on June".

You can read Derek's entire article here: Do Free Ebook Promotions Work? My Conclusion

Of course luck will always be a factor, but, if Derek's experience is representative, it's a mistake to put too much weight on how any one book does. If one book doesn't take off, that doesn't mean another won't.

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Penelope Trunk: How To Win In Life? Trust Yourself

This is a blog post I wish I'd read when I was in my 20s. I wouldn't have changed any of my choices but I would have worried about them less. Penelope writes:

“What should I be doing now?” is a question I get a lot from people in their 20s. The answer is that you should be respecting yourself as you learn about yourself. You should give yourself the space to do anything and then look closely to see what you enjoy. You do not need to get paid for what you enjoy, but you need to find a way to commit to what you enjoy, and then use that as a foundation to grow your adult life.

Read the rest here: Best advice to twentysomethings: trust yourself.

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Photo credit: RenoTahoe

My New MacBook Air: The Adventures Of A PC Gal In The MacBook World

A couple of folks have asked me to talk about my experience as a former dyed-in-the-wool PC gal who, just recently, made the transition to Apple with my brand new 13" MacBook Air. So, for anyone curious about a PC-to-Mac transition, this is for you.

My Experience So Far

I love my MacBook Air. No, more than that, I am in love with my MacBook Air. I feel like writing sonnets to it, I hear music when I look at it and, above all, I wonder why on earth it took me so long to get one.

And then I remember: Money.

Let me play devil's advocate for a moment.

The PC Argument
It goes something like this (I know, because I've used it often enough!): You are going to pay about 400 dollars more for a MacBook Air than a PC laptop and the PC will weigh about the same, have about the same processor speed, RAM and memory.

Windows 7, the OS I use on my desktop, is a decent operating system and I'm used to it, so why change? Also, the functionality of the software I would run on a Mac laptop is about the same as the functionality of the software I would run on a PC (and I already have the programs).

Yes, the Mac is definitely prettier. No question. It has an elegance that no PC can match, but a person can do basically the same things on a Mac as on a PC so the only reason to buy a Mac is because it looks pretty.


Conclusion: If you buy a Mac laptop you're getting basically the same machine as a PC but you're spending around $400 more.

 The Mac Rebuttal
Although my belief in the soundness of the PC argument wavered in the weeks before my Mac purchase I held onto it until the first time I sat down with my Air and took it for a whirl.

Here's the flaw in the argument: There IS no comparable PC.


I don't want to offend PC folks. After all, I'm one of you. My desktop is a PC and I love it. I bought all its parts and built it from the ground up. It works beautifully and if it ever has an issue, hardware or software, I feel secure in my ability to fix it. I have oodles of RAM and my video editing programs run like a dream.

In my experience so far, the biggest difference between a PC and a Mac is the user experience, not what you can do with the machine. For me, that was worth the money.

The Teensy-Weensy Problem
Okay, that said, there was one little hiccup I encountered.


If I could give one tip to a PC person using a MacBook for the first time it would be this: The spacebar is your friend.

Odd advice, right? Here's the thing. On the PC if you ever want to get a program to accept a command you press 'Enter'. You want to accept the changes made to a picture? Press Enter. You want to close down a program without saving? Press Enter. You want to shut the computer down for the night? Great! Press Enter.

So there I am going through the install for my MacBook Air trying to figure out how to advance to the next screen and wondering why the 'Enter/Return' key wasn't doing what it was supposed to.

It was embarrassing. I built my own PC and I can't advance to the next screen on a Mac!? This did not bode well.

At first I tried pressing return, then I tried return and every other keyboard combination possible, then I took a break, scratched my head and started pressing keys randomly. And yes, I agree, reading the instruction book probably would have helped, or even calling AppleCare.

But no.

I had to figure this out on my own. Besides, I didn't want to be That caller. You know, the one joked about in the coffee room, the clueless PC gal who couldn't figure out how to get from one screen to the next. Yea. That was SO not going to be me.

In any case, just as I started to believe the world didn't make sense anymore, I accidentally pressed the space bar and advanced to the next screen. I kid you not, it was a religious experience.

So, you PC people who are thinking of transitioning, learn from my ineptitude: the spacebar is your friend.

Whichever computer you use, I hope you have a good writing day. Cheers!

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Changes In Publishing, Signs Of Hope: A speech by Stephanie Laurens

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I just finished reading the keynote address Stephanie Laurens gave to the Romance Writers of America during their enormous, and enormously wonderful, yearly convention.

Stephanie Laurens admonishes writers not to lose hope but, rather, to embrace the changing world of publishing. It is a speech filled with hope and enthusiasm about the seismic upheavals rocking the industry. Here are a few excerpts, but I would encourage you to read Stephanie's address in its entirety (WEATHERING THE TRANSITION...KEEPING THE FAITH). It is beautiful.

[W]hile the shift from print to digital consumption is a major driver contributing to the critical transition that's causing the upheaval in our business, it's not the critical transition itself - which is the migration of readers from buying offline to buying online. Whether they buy print or digital doesn't matter - it's the fact that readers access our works online that's key, because once a reader is buying online, the author can reach that reader directly, and that alters one critical segment of our business irrreversibly.

.  .  .  .

[W]hat is the definition of success in our business? Recently I've heard some contend that success for an author is getting published. Really? Getting published is you handing your manuscript over for transmittal - how can that be success? No - we're entertainers, and as an entertainer's success is measured by their box office draw, our success is measured by the number of readers lining up to buy our next book. Not the book that just went out, but our next book. Our success is measured by the size of our already captured audience.

.  .  .  .

That - multiple routes instead of one - is one critical difference between the Online Industry and the Offline Industry. 

Here's another - in the Online industry, only Author and Reader are essential - meaning cannot be done without. Publishers and Retailers, no matter who they are, can never be or make themselves essential - not unless they can take control of the internet. Not just a part of it, all of it. Which is why I waste no time worrying about anyone controlling my business again - that's not going to happen while I can reach my readers direct. And thanks to JK Rowling and Pottermore for establishing that beyond question. One way or another, if authors are forced to it, it can and will be done.

.  .  .  .

My principal message for you today is this: We are the storytellers. Whether its offline or online, we are still the storytellers, the spinners of tales, the weavers of emotional magic, the essential creators. We tell stories - we create them, shape them, write them down - and none of that changes.

To successfully weather this transition, all we as authors need to do is keep faith with our calling, and remember all the things about it that do not change.

A good story well told will always find its audience - that will never change.

A great story excitingly, thrillingly, and intriguingly well told will establish a career - that doesn't change either.

And if you consistently tell stories that fall between the good and the great, you will have a long and prosperous career in this business - and that won't change.

.  .  .  .

Now it's entirely natural to stare out of the window at the earthquake that's rocking the property next door and worry that it's going to crack the foundations of your house. This earthquake won't. It will alter the landscape on the boundary between you and that publishing house next door, and it will certainly reshape that publishing house itself, but your house won't be materially affected as long as you protect the bedrock on which your house's foundations rest - as long as you keep telling your stories, and tell them well.

So yes, lots of things are changing in the industry segment of our business, but for us as authors, what we must do to succeed remains the same.

I SO want to go to the RWA conference next year, everyone comes back from there raving about the experience, energized. Thrillerfest looks great too, though. Choices, choices!

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50 Shades Of Alice In Wonderland: Another Indie Success Story

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Melinda DuChamp is following in E.L. James' footsteps--or at least riding her coattails--with her novel 50 Shades Of Alice In Wonderland, free till Monday (July 30th). In a way, this is fan fiction as well since it is based on the characters in Lewis Carroll's novel, although this version is definitely for adults only.

Joe Konrath interviewed Melinda on his blog, here is an excerpt:

Joe: Why did you start self-publishing?

Melinda: I've had shelf novels that never sold for various reasons, and it seemed like an obvious way to supplement my income. Now they have become my main source of income.

Joe: Would you go back to legacy publishing?

Melinda: I go where the money is. When my agent gets an offer, I listen. But the offer has to be serious to make me consider it.

Joe: So why call it Fifty Shades of Alice in Wonderland?

Melinda: I'm not above riding on coattails, and I don't believe Ms. James will mind, considering the inspiration for her trilogy.

This is something for writers to consider if they don't have a large backlist and want to increase sales, and by 'this' I do not mean writing erotica. Writing erotic novels isn't easier than writing in any other genre, in fact isn't likely more difficult.

What I'm talking about is associating yourself or your book with something already popular. In Melinda's case she is doing this with both Lewis Carroll and E.L. James. So far her strategy seems to be working. Joe writes:

Also worth noting is this ebook was only released a few days ago, and is already on the Top 100 free list in the UK, and close to the Top 100 in the US. It got there without any name recognition, publicity, promotion, marketing, or advertising. I tweeted about it earlier today, and got in touch with Melinda to request this interview after I'd read the book (my cover artist showed me the cover last week) but it was already at its current rankings before I did so.

It's something to consider! Hmm, I could write, "50 Shades of  Bourne Identity In Wonderland," ... or maybe not.

If you're a first time author, or just using a pen name for the first time, I hope you find something that works for you. Remember, whatever happens, keep writing! Cheers.

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Marketing Strategies For Writers

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I've written several posts about Amazon's KDP Select program and whether exclusivity is worth it. Joe Konrath says it's not, but other authors who sell the overwhelming majority of their books through Amazon appreciate the marketing opportunities the program provides. For instance, being able to offer your book for free and having it included in Amazon's enormous borrowing library.

Here is a case study brought to you courtesy of Dee DeTarsio, author of Haole Wood. Dee enrolled her book with Amazon's KDP Select program and made it free from July 7th to the 11th. During that time she had 5,301 downloads.

Sounds great, doesn't it? Did that translate into lots of sales after it went back to $3.99 per copy? Not exactly. She made 32 sales between July 1st and July 14th and her book was borrowed 14 times. Furthermore, Dee spent $200 in advertising in the first week of July. She doesn't state this explicitly but it seems she spent this money with Amazon.

So here are the figures: 70 percent of $3.99 is about $2.80 and $2.80 times 32 is about 90 dollars. So that means that Dee is down by 110 dollars.

Was it worth it? It's good to keep in mind that advertising can put your work in front of new people, it can gain you exposure. As those 5,301 people read Dee's book I'll bet that a good percentage of them will be interested in reading her other books.

One thing Dee doesn't discuss is whether any of her other books sold better during her one week advertising drive or during her free days. Other authors have noticed when they offer one book for free, or for a reduced price, it's their other books that get the sales bump.

Dee's blog post about her advertising adventure can be read here: A Small-Budget Advertising Experiment.

Update (April 13, 2013): Joe Konrath has recently changed his mind about the worth of Amazon KDP Select. See: Joe Konrath says KDP Select Made Him $100,000 In 6 Weeks.

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8 Ways To Become A Better Writer

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This morning I got up, blinked the sleep out of my eyes, and read the newspaper. That's how I came across Colson Whitehead's whimsical piece for the New York Times. It inspired me to say a few words of my own about what I feel lies at the heart of good writing.

1. Show and tell
That's right, both. Generally we're told to show, not tell. It's funny, I've come across two writers in as many weeks who have said it's okay, sometimes, to tell. I can see their point. Sometimes you just want to say, "He was angry" rather than "His face turned red and he regarded me through narrowed eyes," or some such thing. At least sometimes telling is okay and can help speed up the pace of your writing.

2. Let the subject of your story find you
This is the point that made me think Colson Whitehead had recently done quite a bit of writing--or something--and was just a wee bit punchy when he wrote this wonderful, sparkling, unusual article. He writes:

Once your subject finds you, it’s like falling in love. It will be your constant companion. Shadowing you, peeping in your windows, calling you at all hours to leave messages like, “Only you understand me.” Your ideal subject should be like a stalker with limitless resources, living off the inheritance he received after the suspiciously sudden death of his father. He’s in your apartment pawing your stuff when you’re not around, using your toothbrush and cutting out all the really good synonyms from the thesaurus. Don’t be afraid: you have a best seller on your hands. 

In a way I know what he means. For me it's more like the characters are alive in you somewhere and they clamor for their story to be written. They don't just want to live inside you they want to do things. Preferably interesting things.

3. Get even and have fun doing it
Need fodder for creating an antagonist? Just dip into the well of memory and dredge up one of someone who made you wish you'd stayed in bed. There, you've got a nice blueprint for your villain, just change a few details to keep the legal department happy. Remember the mantra: I have no idea where my characters come from. Yea. That's right.

4. Clarity is king/don't be wordy/kill your darlings
These all come to the same thing, or are different ways of approaching it. A passage can't be clear if it's wordy and we must kill our darlings--those passages that sparkle with wit and showcase our potential as a writer (at least this is how one feels about them)--if they don't advance the story.

This is the number one 'rule' of writing. Or it would be if there were rules. You have no idea the casualties the above paragraph suffered, but I comfort myself that they, my dearest darlings, are at piece now.

5. Only say just enough to tell the story
I remember my first draft of Until Death. I'd asked a friend to read it and she came back looking as though someone was holding her feet to an open flame. After a few vodka martinis cups of coffee I got it out of her that she thought I explained too much. She was daft of course, who wouldn't want to know all about the intricacies, the minutia, of the world I'd created? Oh. Wait.

Hemingway, from what I can remember, was skilled at this. Remember his short story, "Hills Like White Elephants"? That is a story anyone can understand, you don't need to be in an English class, or have the worlds best English teacher. But what it's about, what's going on, is never directly stated. If it were it would be a completely different story and I doubt it would be in the cannon of great American literature.

6. Have experiences
Or, as Colson Whitehead says, have adventures. Get out and see the world you're writing about. Even if your story is set in a mythical universe the grist for your mill comes from good old terra firma so it's a fabulous idea to leave your writing cave every once in a while and nose around.

7. Writing is revising
Not everyone believes this. If there were an award for being the most controversial rule-of-thumb, this point would receive it. I think there may be two kinds of writers, for some writing is revising and for others they've pretty much got it on the first draft.

For what it's worth, I'm a re-writer. I hope the idea I've gotten hold of, the heart of the story, comes out in the first draft, I hope that the soul of the story is exposed and I get a sense of the characters. For me the first draft is about getting to know my characters and orienting myself in the world they inhabit. The second draft is for details. Making sure all the clues are there and in the right place, making sure the story reads well, that my writing says what I want it to (sometimes I feel it's gossiping behind my back), that there are no errors of logic and so forth. Well, that's the second, third, fourth, ... , draft.

8. There are no rules
Writing is deeply personal and, ultimately, there are no rules. Write what you like and share it with whom you want or no one at all. I know there are a few stories of mine that won't be seeing the light of day any time soon. And not because they're horrible. One of them is, I think, the best work I've done, but it is about an intensely personal subject. Writing doesn't have to be shared. Although, scary as it is, sharing ones work really is the most fun.

To read Colson Whitehead's article, click here: How to Write

Do you have anything to add? Another rule to share? Or perhaps there's one rule too many here. Whatever the case I hope you're having a great day and that you find time for at least one great adventure and some writing. Cheers!

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How To Increase Your Sales: 6 Tips From A Successful Indie Author

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Elizabeth S. Craig, a Penguin/Berkley author who has recently taken the plunge and self-published, writes about what has worked for her. These are her tips, paraphrased:

1. Use a loss leader
This is what grocery stores do all the time, they price one thing low, the loss leader--for some reason it's often bananas--to try and get customers in the door then they sell everything else at a normal price confident that the average customer will buy much more than the loss leader.

2. Release your self-published title about the same time as a traditionally published one
Many folks aren't going to be able to take advantage of the publicity push arranged by a traditional publisher, but if you have one then take advantage of it!

3. Use your real name for your self-published books
It's easier for fans of your traditionally published work to find your self-published work that way. Elizabeth writes:

I’ve made more money following a traditionally published release in my own name (i.e., the recent Quilt or Innocence release) than following a release with a pen name (the November 2011 release of Hickory Smoked Homicide as Riley Adams.) This tells me that readers are looking for other books under my real name.

4. Make sure everyone is on the same schedule
This point isn't so much about increasing sales as making sure there will be a book to sell! Elizabeth advises keeping in contact with everyone on your team (if you have one)--your editor, formatter, and so on--to make sure that they have time to devote to your book.  Elizabeth writes:

From a production standpoint, I’ve learned that I have to think ahead in terms of reserving editors, artists, and formatters. Last year I was ready to put my first self-published book through the production process and everyone I contacted was busy. This time I will contact everyone on my team before I complete my final draft.

5. Release a print version as well as an ebook
This will help keep your fans happy.  Sometimes folks are used to reading paper books and they don't want to change. Setting up an account at CreateSpace is simple and cost-effective so there's no reason not to. (I haven't done this yet because I don't want the bother, but I know I should.)

6. Write the book your readers want to read
If, for example, niche books are popular in your genre, then think about writing one, especially if you're at the beginning of your writing career and few readers know your name. For instance, if you're a mystery writer, cozy mysteries are popular and might be a good way to build an audience. Elizabeth writes:

I'm thinking that niche books with built-in, dedicated audiences (like cozy mysteries) tend to do well with self-publishing. It certainly doesn't hurt, in my observations, to have traditionally published books releasing regularly, either.

To read Elizabeth's entire article, go here: A Few Self-Publishing Thoughts and Discoveries

I hope you've found something useful in amongst these six points. If anyone has anything to add, please do!

Elizabeth's self-published books:
- Progressive Dinner Deadly (A Myrtle Clover Mystery)
- A Dyeing Shame (A Myrtle Clover Mystery) -- [July 26, 2012: Only $0.99!]

Elizabeth's traditionally published books:
-  They're all listed over on Elizabeth's book page.

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Mark Coker of Smashwords: $2.99 Is The Best Price For A Book

The actual title of Mark Coker's post was How a Traditional Publisher Could Harm a Writer's Career.

I never thought I'd see that sentence in print. Wow! Times have changed. Granted, this is Mark Coker writing, the founder of Smashwords, one of the largest self-publishing portals. But still.

So how could publishing traditionally harm one's writing career?

Mark's answer: by making you poorer. He writes:

[W]e found $2.99 books, on average, netted the authors more earnings (profit per unit, multiplied by units sold) than books priced at $6.99 and above. When we look at the $2.99 price point compared to $9.99, $2.99 earns the author slightly more, yet gains the author about four times as many readers. $2.99 ebooks earned the authors six times as many readers than books priced over $10.

If an author can earn the same or greater income selling lower cost books, yet reach significantly more readers, then, drum roll please, it means the authors who are selling higher priced books through traditional publishers are at an extreme disadvantage to indie authors in terms of long term platform building. The lower-priced books are building author brand faster. Never mind that an indie author earns more per $2.99 unit sold ($1.80-$2.10) than a traditionally published author earns at $9.99 ($1.25-$1.75).

Another interesting point Mark brought up was that it seems that the Apple store's "rankings favor unit sales over dollar volume (unlike the bestseller list at our small Smashwords store, which measures aggregate dollars spent).  Look at the Apple bestseller list and you'll see which authors are building their brands the fastest with readers."

Huh. That's good to know. If Amazon's ranking algorithms begin to more steeply favor higher priced books then selling through Smashwords on the Apple store--or just selling there directly--would be more attractive.

Mark Coker goes on to discuss Pearson's acquisition of Author Solutions and calls the acquisition "icky". I agree. He writes:

There are signs that some publishers are beginning to realize they need to implement strategies to bring indie authors back into the traditional fold, as witnessed by Pearson's acquisition last week of Author Solutions, Inc., which will be operated under its Penguin imprint.  I'm still scratching my head over this.

Does Pearson think that Author Solutions represents the future of indie publishing?  Author Solutions is one of the companies that put the "V" in vanity.  Author Solutions earn 2/3 or more of their income selling services and books to authors, not selling authors' books to readers.  Does Pearson think so little of authors that they've decided they can earn more money selling them services than selling their books?  Don't get me wrong, I have no qualm with indies investing in professional editing, proofreading and cover design. I encourage that.  There's just something about this that feels icky.

For months, blogger Emily Suess has been challenging the business practices of Author Solutions, and her posts make for some fascinating if not disturbing reading.  How will Pearson prevent Author Solutions from tarnishing the Penguin brand?  Seems to me Lulu or Blurb would have been a smarter acquisition if Pearson wanted a reputable print self-publishing firm.

Surely, they didn't acquire Author Solutions for their ebook revenues, which accounted for only $1.3 million in 2011 sales, or 1.3% of their nearly $100 million total, according to a story in Publisher's Weekly by Jim Milliot.  Smashwords ebook sales this year will do 10 times that $1.3 million, and with only 16 employees here in California as opposed to 1,600 employees at Author Solutions, 1,200 of whom are in the Philippines.  I'm making an unfair comparison, though, because Author Solutions is in the print business, and we don't touch print.  Compared to ebooks, print production and distribution is more complicated, more expensive and less rewarding for indie authors.
 
So, will someone please tell me, if print isn't the future, and vanity isn't the future, then why did Pearson pay $116 million for Author Solutions?  Do they think Author Solutions offers authors a more compelling print solution than Amazon's CreateSpace, or Lulu?  Does Penguin think the imprimatur of the Author Solutions brand will help it retain its most precious authors?

The good news is that publishers are beginning to realize that the power in publishing is shifting to authors.  The question remains, however, how they'll keep authors in the traditional stable now that the gates are torn down and greener pastures abound.

Here's a link to Mark's article:  How a Traditional Publisher Could Harm a Writer's Career.

Mark Coker is at the RWA annual conference that's going on right now. I really really wish I was there! By all accounts it's a fantastic conference and many of my favorite authors/presenters are going. Next year.

Related reading:
- Amazon's KDP Select, Kobo & PubIt: Joe Konrath & Blake Crouch Share Their Experiences
- 5 Points To Ponder Before You Self Publish
- Penquin's Purchase Of Author Solutions: Going To The Dark Side?

Writer Beware: The Return Of The Vanity Press

I was first introduced to the idea of the vanity press by Umberto Eco in his book Foucault's Pendulum. Eco does an excellent job of explaining why vanity presses have such a bad name: they are the literary equivalent of carnies and writers are their marks.

Years ago, before I had discovered Joe Konrath's blog, I confused vanity publishing with self publishing. Vanity publishing strips the author of their money and gives next to nothing back while self-publishing--publishing ones book oneself--is a sound business strategy.

I used to think vanity publishing was dead, driven out by a tsumami wave of embowered writers publishing their own work themselves.

I was naive.

For the past week or so I haven't paid much attention to the ads on my site. I apologize. Over the past two days I've noticed many of these ads were for businesses offering to help writers publish their books.

At first I didn't think much of it. It can make good sense for a busy person to pay someone to help with certain aspects of publication--help with cover design, line editing, content editing, formatting, and so on. These services can sometimes cost as much as $1,000 dollars. (I'm not including the cost of a book trailer, website, and so on.)

What I've just mentioned is still self-publishing because, and this is the key point, the writer themselves uploads the finished file to the stores where it will be sold (e.g., Amazon, Barnes & Noble, Kobo, Smashwords, and so on). If a book is self-published it means the writer published it rather than paying someone else to, as in traditional publishing. Yes, in traditional publishing the money flows to the writer. The publishing company shares the proceeds from each sale with you, the writer, because they are the ones who shelled out the money to publish your book. They've earned it.

At the very least, even if you get someone to help you upload the file to, for instance, Amazon, it is very important that you are the one who controls the accounts. This gives you access to your sales figures. You'll know exactly how many books you sold at each place (Amazon, Barnes & Noble, Smashwords, etc.), you'll set how much each book will be sold for and the retail outlet will give you detailed royalty statements. No guessing involved.

Now, someone might say, "But, Karen, I just don't want the bother! I'll gladly pay someone to do that sort of thing for me. I just want to hand my finished manuscript to someone, have them take care of the formatting, the cover design, the uploading. I don't want to have to bother with all those different accounts--one with Amazon, one with Smashwords, one with Barnes & Noble, one with Kobo; my head is hurting already!--I just want someone to take my manuscript, do it up, publish it and then send me a check every so often."

Okay. Fine. But that isn't self-publishing. You have two options: go the vanity press route, which I do not recommend, or shop your manuscript to traditional publishers.

If self-publishing isn't for you--and there's nothing wrong if it isn't--then by all means don't do it! There are many reputable publishers out there and sometimes small presses will accept projects that larger ones won't. But please don't waste your hard-earned money by going the vanity press route.

How to recognize a vanity press: The company charges you to format your book and then also takes a percentage of each sale.

One vanity press I contacted was offering, for the 'mere' sum of $5,000, to set the writer up with a website--how generous! When I asked if that included a blog they said no, a blog would be $350 extra. Uh huh.

Sorry for nattering on about this. I'm steamed. It bothers me when folks try and prey on writers. I'm not against writers paying others for help--cover art, formatting, editing, and so on--but for a company to charge outrageous sums for these services and then to also want 50% of all sales ... Wow. That's chutzpah.


Related reading:
- Self Publishing: 3 Steps To Success
- Penquin's Purchase Of Author Solutions: Going To The Dark Side?
- International Writers And The U.S. 30% Withholding Tax: Getting It Back

Links to reputable tradespeople:
After I published my post I got to thinking, it's one thing to say, "Stop! Don't do that!" and quite another to provide a solution. So I went over to Joe Konrath's page and looked at who he gets to help him out with formatting his books, his cover art, and so on. You can go over to his page and get this information, but I know he wouldn't mind my including it here as well:

- Joe Konrath's cover artist
- Joe Konrath's ebook designer
- Joe Konrath's print designer

Joe's books look fabulous so I have no hesitation offering these links. If anyone knows of any links they'd like to add to this list get in touch with me.