Saturday, July 28

50 Shades Of Alice In Wonderland: Another Indie Success Story

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Melinda DuChamp is following in E.L. James' footsteps--or at least riding her coattails--with her novel 50 Shades Of Alice In Wonderland, free till Monday (July 30th). In a way, this is fan fiction as well since it is based on the characters in Lewis Carroll's novel, although this version is definitely for adults only.

Joe Konrath interviewed Melinda on his blog, here is an excerpt:
Joe: Why did you start self-publishing?
Melinda: I've had shelf novels that never sold for various reasons, and it seemed like an obvious way to supplement my income. Now they have become my main source of income.
Joe: Would you go back to legacy publishing?
Melinda: I go where the money is. When my agent gets an offer, I listen. But the offer has to be serious to make me consider it.
Joe: So why call it Fifty Shades of Alice in Wonderland?

Melinda: I'm not above riding on coattails, and I don't believe Ms. James will mind, considering the inspiration for her trilogy.
This is something for writers to consider if they don't have a large backlist and want to increase sales, and by 'this' I do not mean writing erotica. Writing erotic novels isn't easier than writing in any other genre, in fact isn't likely more difficult.

What I'm talking about is associating yourself or your book with something already popular. In Melinda's case she is doing this with both Lewis Carroll and E.L. James. So far her strategy seems to be working. Joe writes:
Also worth noting is this ebook was only released a few days ago, and is already on the Top 100 free list in the UK, and close to the Top 100 in the US. It got there without any name recognition, publicity, promotion, marketing, or advertising. I tweeted about it earlier today, and got in touch with Melinda to request this interview after I'd read the book (my cover artist showed me the cover last week) but it was already at its current rankings before I did so.
It's something to consider! Hmm, I could write, "50 Shades of  Bourne Identity In Wonderland," ... or maybe not.

If you're a first time author, or just using a pen name for the first time, I hope you find something that works for you. Remember, whatever happens, keep writing! Cheers.

Related reading:
- Fifty Shades of Grey - Oh My!
- How To Increase Your Sales: 6 Tips From A Successful Indie Author
- 8 Ways To Become A Better Writer
- Marketing Strategies For Writers

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