Dean Wesley Smith's Advice To Indie Authors For 2013: How To Sell Fiction

Dean Wesley Smith and Joe Konrath were the two writers who, more than anyone else, convinced me that independent publishing offered opportunities traditional publishing couldn't. And, yes, it works the other way too.

Today Dean published a post that will help a lot of folks understand what indie publishing can and can't do. I've already bookmarked the URL in Evernote. This is a post I'm going to re-read often in the months to come: The New World of Publishing: How To Get Started Selling Fiction in 2013.

Dean's Advice To New Writers For 2013

Dean writes:

1) Spend 80% of your focus and time on producing new fiction. Not rewriting, not researching, but producing new words on the page. Period. (Follow Heinlein’s Rules to the letter.)

2) Spend 15% of your time on learning craft and business. Both a little at a time. In any way you can.

3) Spend the remaining 5% of your time mailing finished work to editors or getting your work up indie published or both. (The #5 path above I believe in 2013 is the best if you have the courage.)

4) Think five and ten years out and set production goals. (Not selling goals, you are not in charge of those, but you are in charge of your own production and how much you learn.)

That’s it.

Simple.

Dean mentions Heinlein's Rules in (1), above. If you're a bit fuzzy on what those are, here's a post you might like: Heinlein's Rules, by Robert Sawyer.

Dean's Six Major Paths Writers Can Take

You'll notice that, in point three, above, Dean talks about "path #5". Although Dean gives his recommendations, he also details "the six major paths that a fiction writer can take in 2013 when starting out". Here they are:

1. Follow the myths

"[W]rite one novel, rewrite it to death, then spend all your time tracking down an agent."

Pro: None.
Con: "This path seldom leads to a decent sale or decent writing, but most beginning writers still follow this path ...."

2. Follow tradition

"Write a novel and mail a submission package for your book directly to editors. Then while that book is in the mail, write more novels and mail them as well while working on becoming a better storyteller."

Pro: "This is the way it’s been done forever in publishing and is still valid."
Con: "Contracts are much more difficult these days."
Note: "Only difference now from ten years ago is that now you need an IP attorney to work on your contract instead of an agent."

3. Pay to follow the myths

"Write a novel, rewrite it to death, pay a gad-zillion bucks to have someone put it up electronically for you and then take a percentage of your work, then you promote it to your 200 friends on Facebook until they start fleeing ...."

Pro: None
Con: "This path seldom works ...."

4. Go indie: write and publish novels 

"Write a novel, learn how to do your own covers and formatting, put the novel up yourself electronically and in POD and then write the next novel and work on learning and becoming a better storyteller. Repeat. Do not promote other than telling your friends once each book is out."

Pro: "This is more of a standard, traditional path that will work, but takes time as you learn how to tell better stories that people want to read."
Con: None

5. Go indie & follow tradition 

"Follow #4 and #2 at the same exact time, telling the editors in the submission package that the book is self-published electronically and sending them a cover in the package."

Pro: See Dean's comments on #2 and #4.
Con: None.
Note: "Very few beginning writers are trying this method yet because they are afraid traditional editors will come to their houses and break their fingers ...."

6. Short stories

"Forget novels completely and only write short stories, selling to traditional magazines as well as publishing indie."

Pro: "This method has a lot quicker feedback loops and is a good way to learn how to tell great stories ..."
Con: "... it takes a mind set most beginning writers do not have. And you must learn how to do all the indie publishing work yourself."
Note: "This method was never a path to making a living writing fiction, but now it is possible if you really, really, really love short fiction. Otherwise, just write a few stories here and there to help your novels."

You'll notice that I re-formatted some of Dean's points, above. (You should have seen my notebooks in school!) I did it so that I could take in more information at a glance. Oh, and all quotations are from Dean's article, "The New World of Publishing: How To Get Started Selling Fiction in 2013".

Dean's Advice For The New Year

Dean writes:

In my opinion, all writers these days should be writing, selling, and publishing some short fiction along with writing novels. The short fiction market is booming and short fiction should just be a part of any business plan for a fiction writer.

In other words, try a combination of paths 5 and 6, above.

Dean also holds that:

[T]he best way to sell books is write a lot, work on learning how to be a better storyteller constantly, get your work in front of editors or readers or both, and plan for the long haul. 

How To Defeat The Siren Call Of Social Media

I think this is brilliant! Dean writes:

[S]et up a writing computer that is only for creation of new words. Have no games, no email, no internet connection on that computer. Make it only a writing computer. That way the creative side of things has a line between it and the information overload and opinions flooding at you from everywhere. It honestly will help and be worth the few hundred bucks for a new computer.

Thanks to cloud storage you can save your work using utilities like Dropbox or Google Drive and then access your work on your main computer when you need to edit and format it.

Beware of Over-Marketing

I think this might be one of Dean's most controversial pieces of advice. As far as I can tell, Dean isn't against all marketing--after all, he recommends telling your online community about your book or short story when it's first published--but he is against over-marketing. Dean writes:

I watch new writers, who have managed to complete their first novel, promoting the life out of their “book” because they believe they should, and then complaining when there are very few sales.

From a place of perspective, this is like watching a brand new violin player stride onto the stage at Carnage Hall with their very first recital piece and wondering why no one showed up to listen even though they advertised their concert to everyone they knew. 

Point well taken.

The Importance Of Practicing Your Craft

Dean writes:

All fiction writers, at some point, given enough time, start to understand that to become a good storyteller it takes time. John D. McDonald said every fiction writer has a million words of crap in them before they reach their first published word. I agree and could go on about why this is so, but don’t have the time in this article.

I hope Dean writes that article soon! A million words is about 10 books at 100,000 words a book. Even if the finished word count isn't 100,000 chances are you'll have written at least that number when you count up all the drafts.

Those novels that you've stuffed under your bed--we all have them!--did you a favor. They helped you work through your 1,000,000 practice words.

The Writings and Opinions of Dean Wesley Smith

If you haven't subscribed to Dean's blog and you're interested in indie publishing, I highly recommend it. You don't have to agree with everything he says, but his advice is worth thinking about even if you don't take it.

Thanks to Andy Goldman for bringing Dean's latest post to my attention. :-)

Other articles you might like:
- Robert Sawyer Says: Don't Worry About What's Popular, Write What You Love
- Writing A Story? Make Sure You Have A Concept Not Just An Idea
- Amazon's KDP Select Program Has A Lot To Offer New Writers, But What About Established Ones?

Photo credit: "Late for Work / Tarde pa'l trabajo" by Eneas under Creative Commons Attribution 2.0.

Robert Sawyer Says: Don't Worry About What's Popular, Write What You Love

SiWC & A Joke

What's the difference between a large pepperoni pizza and a professional writer? The pizza can feed a family of four.

That was the joke Robert Sawyer told at the the opening of his keynote address for the Surrey International Writers' Conference (SiWC) this last October.

His point wasn't that we should stop trying, it was that we shouldn't try to figure out what's 'hot'. You know, vampires, angels, zombies in love, and so on.

What Do You Love?

In the beginning, when we first discovered we wanted to write, we had something to say. We had things that inspired us. Robert Sawyer's message was: Don't lose that! Hang onto that spark.

All the sacrifices you make for your writing--for instance, staying home to write when your friends go out to watch a movie, taking a less than ideal day-job because it gives you time to write--are because of one thing: so you can speak to the world about what YOU care about.

What Is Your Mission Statement?

What is your mission statement? What is important to you? If you make yourself happy, if you write the kind of stories that excite you, that make you want to sit down at your keyboard and get lost in a land of imagination, if you write the stories that make you happy, you'll make your readers happy.

If you write the stories you're passionate about, that passion will spill onto the page, will infuse your words, your ideas. It will transform your characters into living, breathing people. It will make your fictional words come alive.

What Is Important To You?

This is the most important question of all: What is important to you?

Find out and write about it. Write the stories you love to read.

Fine your niche. Be the favorite author of a very narrow segment of the population.

The key to success: Don't write anything except what you want to write.

Other articles you might like:

- Writing A Story? Make Sure You Have A Concept Not Just An Idea
- 19 Ways To Grow Your Twitter Following
- Does Amazon KDP Select Drive Away True Fans?

Photo credit: "Poetic" by seyed mostafa zamani under Creative Commons Attribution 2.0.

Writing A Story? Make Sure You Have A Concept Not Just An Idea

NaNoWriMo is over but as I begin to edit my manuscript (I gave it a week to rest. More time would have been better, but I'm impatient) I'm looking ahead to my next story and what this one will be about.

When I came across The Secret To a Successful Concept by Larry Brooks, I knew I'd found the perfect article.

Larry says--and I agree--that each story begins with an idea. The trick is to turn that idea into a concept. But not just any concept. You want to develop the idea so it grabs your reader's attention and keeps them turning the page.

How does one do this?

Larry writes:

The secret of a successful concept is to move from the situational to the actionable.
From a state-of-being to a call-to-action.
From a snapshot toward a moving and evolving set of images and possibilities.
From an explanation to a proposition.
From a character to a journey.
From a story about something to a story about something dramatic.

In other words, don't just tell a story, create DRAMA.

What is drama? Here's David Mamet's definition:

The quest of the hero to overcome those things which prevent him from achieving a specific, acute, goal. (David Mamet On How To Write A Great Story)

Larry Brooks holds that drama results when you turn a story idea into a story concept.

Here's an example of a story IDEA:

- My father when he was a child growing up on a farm.

This idea is just a snapshot. How do we transform a story idea into a story concept, something deep enough, juicy enough, to support an entire novel? This is how: We create a sequence of dramatic events. But before we get into that ...

Not About Pantsers And Plotters

Larry stresses that the difference between working with a story idea and a story concept doesn't have anything to do with HOW a story gets written. The key is understanding the difference between a concept and an idea. Being able to intuitively tell when your idea needs more work before you wade into your first draft.

Story Concepts: Examples

Idea: A story about growing up on a farm.

It's a perfectly good idea, but it has no drama. Who is our hero (I call gals heroes too) and what is his or her quest? What does he or she need to overcome to accomplish his or her specific goal?

Concept:

A story about growing up on a farm… as a black slave in love with his white master’s daughter in 1861 South Carolina? (Larry Brooks)

That has it all. Our hero is in love with the farmer's daughter, someone completely off-limits to him. Here we have obstacles and conflict galore! Not only would the farmer kill the hero if he found out how he felt about this daughter, our hero has a whole segment of society set against him.

Also--and I love this!--the hero's goal is specific (he wants to be with the girl he loves) and universal at the same time. His goal is easily pictured, it's something we can all relate to, AND it is intensely personal for our hero.

Turning Story Ideas Into Story Concepts

Larry Brook's approach is twofold:

1. Ask a compelling question, one the reder wants answered.

2. Make sure your compelling question form (1) leads to other compelling questions.

Here's Larry's example:

- What if a boy grows up as a slave in 1961 South Carolina and falls in love with his master’s daughter?
- What if that daughter is half-white, from his relationship with another slave years before?
- What if that slave has hidden the fact she is, in fact, his mother?
- What if she is killed by the master before the truth is revealed?
- What if she left her son a hidden note, to be delivered if anything ever happened to her?

What a great way to transform a story idea into a story concept! Larry Brooks' blog, Storyfix.com, is chalk full of great information.

Other articles you might like:
- Amazon's KDP Select Program Has A Lot To Offer New Writers, But What About Established Ones?
- NaNoWriMo Ends. Editing Begins!
- Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season

Photo credit:"Sleeping 猫" by 55Laney69 under Creative Commons Attribution 2.0.

Amazon's KDP Select Program Has A Lot To Offer New Writers, But What About Established Ones?

Amazon's KDP Select program is best for writers who haven't yet cultivated a large readership, but even if you have it can give a boost to a book that's underpreforming as well as broaden your readership. At least, that's what Jeff Bennington says.

Yesterday, thanks to Elizabeth Craig and her marvelous tweets, I discovered Jeff's great post on KDP Select. Jeff has used the program for some time and his article is a must-read for anyone considering enrolling: How to Win in Amazon's KDP Select Program.

Jeff wrote his article on October 25th of this year, before Amazon put an additional $1.5 million into the pot for Select authors, but that just strengthens his argument. (See: Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season)

Amazon's KDP Select: A Great Program For New Writers

Amazon KDP Select is best for writers who haven't yet cultivated a large readership and want to.

Since Amazon's Select program allows you to offer your book, free, for up to 5 days per enrollment period this virtually guarantees thousands of people will download your book (if they don't, take a second look at your cover, your blurb, and so on). (See: What To Do If Your Book Sales Are Low)

At least, if they're anything like Jeff. Jeff writes:

I average about 8,000 (small books) - 15,000 (novels) downloads with every freebie run.

In September of this year he gave away nearly 20,000 books and sold well over 5,000. Not bad!

But lets not even look at book sales. In the beginning what is of critical importance is for readers to find your work. Using Amazon's KDP Select program you can put your book in front of thousands of readers so, at the very least, it's a great way to grow a readership. And, if you include a link back to your blog, you'll get more followers.

As any established writer will tell you, there's no shortcut to success, but it can be very nice to have an initial boost.

Amazon's KDP Select: Can Help Expand Your Readership

Let's say you're an established author, one who already has a large readership, so the benefits of Amazon's KDP Select program aren't as attractive to you. Also, you worry that your readers--those who either don't have access to Amazon or who choose not to buy from it--would be alienated by your choice to publish exclusively through them.

There's still a couple of reasons why you might consider using the program.

1. Books that under-perform

This happens. You've written a book you believe in. You think it's a great book but it's not selling as well as you'd like because it hasn't found its audience. This kind of book is an excellent candidate for the KDP Select program.

What you want is to get your book in front of more people, different people. After getting downloaded thousands of times chances are you'll reach more of the folks who will love it and you'll end up broadening your readership.

2. You change your genre

Established writers sometimes want to start writing in a different genre. For instance, Jim Butcher is currently working on the first book of a new steampunk series. (See: Jim Butcher Begins Another Series, The Cinder Spires: It's Steampunk!)

Mr. Butcher, of course, has enough fans to get the word out that he doesn't need programs like Amazon's KDP Select, but other authors might choose to release the first book of their new series using Select. It might be a good idea to pull the book out of the program at the end of the three month term, but even a one term enrollment could give a new series a nice push.

Jeff Bennington's Amazon Select Success Story

Jeff writes:

[I]n my last six "freebie runs" as I call them, I've hit the Top 20, five out of six times, and the sixth time I hit #58 with Creepy, book 1 in my Creepy series.

Now that's impressive!

Jeff writes more about what he does to achieve these figures at the end of his article. If you're considering using Amazon's KDP Select and wondering if it's right for you, give his article a read.

Other articles you might like:
- Writing Prompts: Defeat Writer's Block And Generate Ideas
- NaNoWriMo Ends. Editing Begins!
- Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season

Photo credit: "Chichicastenango Market, Guatemala" by szeke under Creative Commons Attribution 2.0.

Writing Prompts: Defeat Writer's Block And Generate Ideas

Writing Prompts

Writing prompts are a great way to begin a writing session; I think of it a bit like a vocal artist warming up her voice by singing scales.

And, unlike the improvisations of a vocalist, the result of our intellectual calisthenics persists, whether in a digital file or scribbled in a notebook ready to be mined later.

I just finished reading a great article about writing prompts written by Simon Kewin called Writing Prompts 101.

Simon notes that one of the wonderful things about prompts is that what you write in response to a prompt can be entirely unstructured.

You can jot down ideas in point form--or even words--and use the prompt to begin free associating.

The prompt is there to give your writing a place to start, an initial focus.

Simon writes:

You may just come up with rough, disjointed notes or you may end up with something more polished and complete, a scene or even a complete story. The point is to simply start writing without being held back by any inhibitions or doubts.

So, why use writing prompts? Simon writes (I'm paraphrasing):

1. Defeat Writer's Block

Imagine you're hard at work on a murder mystery and, for some reason, the words have stopped flowing. This happens to me sometimes when I reach the "and stuff happens here" part of my outline.

Simon writes that a way to re-prime your idea pump (as it were) is sometimes to do a short and entirely unrelated piece of writing.

Set your alarm for 5 or 10 minutes and write to a prompt. Afterward, go back to your story. Keep in mind that if, suddenly, you start getting ideas for your story you can just go with it! You just have to write for 5 or 10 minutes, it can be unrelated to the prompt. The prompt is just there to start you writing, to give you that initial idea.

2. Gives You NEW Ideas

Ever had an idea just out of reach? Sometimes taking a break and allowing ourselves to do unstructured writing lets these sort of ideas connect with our conscious mind.

3. Helps Get You Into The Habit Of Writing

Simon suggests we think of our daily writing as an excersize regime to help build our writing 'muscles'. After a couple of weeks you'll find writing easier and you'll be able to write longer.

4. Community Involvement

Various websites publish a daily writing prompt and provide space for writers to show what they wrote or just chat with other writers.

This can be a great way to meet folks interested in the same things you are. Simon suggests these sites:

SundayScribblings.blogspot.com
OneMinuteWriter.blogspot.com
DragonWritingPrompts.blogspot.com

Developing Your Own Writing Prompts

- Read news stories. Sometimes I think: Oh, this would have been a great story if only ...
- Visit Flickr and look at images. What just happened? What will happen?
- Cloud gazing. What do you see? (By the way, cloud gazing works with any random phenomena.)
- Listen to a song. What was the song about? What was the theme?

If you have a writing prompt you'd like to share, please do! :-)

Other articles you might like:
- NaNoWriMo Ends. Editing Begins!
- Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season
- Crowdfunding: Cutting Out The Middleman

Photo credit: "Four Storms And A Twister" by JD Hancock under Creative Commons Attribution 2.0.

NaNoWriMo Ends. Editing Begins!

If you participated in NaNoWriMo 2012 you're a winner! It's the end of the month and you survived with your sanity (more-or-less) intact.

Whatever your word count, this should be a day of celebration. You wrote more than you normally do, you stretched yourself as a writer, and are heading into December with what Jim Butcher called writing momentum. Because I think his advice is fabulous I'm going to include it here even though I posted about it only a few days ago.

Write every day.

Even if you only write a little bit, even if you only write a sentence or a word, write. Because, even if you've just written a word, you're one word closer to the end of the book than you were at the beginning of the day, and that's progress.

Writing is about momentum, so get that momentum, set your time aside every day and stay honest.  (Jim Butcher's Advice For New Writers: Write Every Day)

What The Future Holds: Editing

For those of you who did finish and wrote 50,000 words over the course of November, you rock! But it's not over. You have a first draft. Great! Now put it in a drawer and back away slowwwly.

1. Take A Break

Resist the urge to read your manuscript over. Let it rest. Stephen King usually gives it about six weeks, but do what feels right for you. I think that having at least a week off would be an excellent idea.

Part of the reason for giving yourself a break is so that you'll be able to come back and, to a certain extent, read your story with fresh eyes. Passages you thought blazed with unsurpassed brilliance and creativity will seem less brilliant (after all, you were sleep deprived and over-caffeinated) but parts that you thought hadn't turned out as well as you wanted may strike you as pretty darn good.

2. Read Your Manuscript Through But DO NOT EDIT IT

When you come back to your manuscript read it through once, from beginning to end, but DO NOT EDIT IT.

Because you've gotten some distance from the story you will have forgotten some of its twists and turns. Given that, it would be BAD to make major alterations before you've loaded the story back into your noggin.

I know it's agonizingly hard to read your work without editing it. Or perhaps that's just me. It's like torture. But your restraint will pay off.

By all means, take lots of notes about what you'd like to change, but put them in a different file, or you could even use a paper notebook. I often enjoy the act of writing on a physical page when I'm taking notes.

3. Unleash Your Inner Editor

During NaNoWriMo I've been saying to people, "Take your inner editor, tie her up, and lock her in a closet." Now it's time to let her out (and hope she's not too grumpy). Now you want to think about how other people would read your story.

Here's a rule of thumb: 

Above all else, you want your story to be clear. Remove anything that doesn't serve to push your story forward.

For each element of your story look at it and ask yourself, "Does this need to be here? Would the story be the same without it?" If its absence would leave the story unchanged, be ruthless and cut.

Protagonist's goals: 

Is it clear what your protagonist wants? What their external goal is? For instance, winning the hand of the princess, finding the golden bird, bringing back the lost ark, and so on.

How about your protagonist's inner goal? How do they need to change in order to get what they truly want? For instance, Shrek was lonely, isolated. He wanted friends, but in order to get them he had to change and let people in.

Subplots:

How many subplots do you have? If you want to write an 80,000 word story and this is your first book you could go easy on yourself and have only one, or perhaps two. If you're writing a 40,000 word novella (which I think would be an excellent thing to do!) you wouldn't need any sub-plots. Again, this advice is for new writers, if this isn't your first book you know best what you're comfortable with.

Characters:

If a character doesn't do anything to advance the plot get rid of him. Or perhaps you could combine him/her with another character.

Backstory:

You only want to include what is relevant to the other characters in the novel at the time it's given. Robert Sawyer gave a beautiful example of this. (Robert J. Sawyer: Showing Not Telling)

Best of luck as you continue to work on your novel! Do you have any advice you'd like to pass on?

Here are a few articles about editing:

- Creating Memorable Supporting Characters
- Editing: Make Sure Your Story's Bones Are Strong
- Robert J. Sawyer: Showing Not Telling
- 11 Steps To Edit Your Manuscript. Edit Ruthlessly & Kill Your Darlings
- Check Your Writing For Adverbs And Other Problem Words: MS Word Macros
- How To Find The Right Freelance Editor For You
- Want Help With Editing? Try Free Editing Programs

Photo credit: "The BIG Guy" by VinothChandar under Creative Commons Attribution 2.0.

Amazon Sweetens the KDP Select Pot For The Holiday Shopping Season

If you were thinking of trying out Amazon KDP Select, now's the time.

Today Amazon sweetened the KDP Select pot, adding a total of 1.5 million dollars to be paid out to authors over the next three months. A total of 700,000 dollars of that money will be dispensed in the month of December effectively doubling the amount of money an author can make during the peak buying month.

Here's the relevant section from Amazon's press release:

[A]uthors can earn a share of both the regular monthly fund and the bonus every time their book is borrowed from the Kindle Owners’ Lending Library on Amazon.com, Amazon.co.uk, Amazon.de and Amazon.fr (Kindle Direct Publishing Adds $1.5 Million Holiday Bonus for KDP Select Authors)

How much money can an independent author make if they enroll their book in Amazon's KDP Select program? There are no concrete answers, but more than ever before.

- Over the past year Amazon has paid out 7 million dollars to writers who have enrolled their books in the KDP Select program. That's a little less than $600,000 a month.

- Over the month of December Amazon will add a bonus $700,000 into the pot IN ADDITION to the regular $700,000 that goes to KDP Select authors. But that's only for December. The remainder of the 1.5 million will be paid out to authors over January and February of next year.

The upshot: Over the Christmas season, the season you're likely to sell and lend the most, you'll get twice the payoff. But you'll have to put all your eggs in the Amazon KDP Select basket.

Is The Sweetened Pot Worth The Price Of Exclusivity?

First let's give Amazon their say. What are the pros?

1. A massive amount of ereaders = record numbers of sales and borrows

Amazon has obliterated all its previous records for Kindle sales over the last few months. I'd love to have hard numbers regarding exactly how many Kindles there are in the world versus iPads and Nooks, but what really matters is who buys and reads the most ebooks.

According to Bowker "Amazon dominates the world ebook market" and in May of 2012 Digital Book World announced that the Kindle was by far the reading devise most frequently used to read an ebook.

Even more interesting is Bowker's observation that "35% of ebook buyers are power buyers, and they buy 60% of ebooks & spend 48% of the market". I wonder whether power buyers are equally distributed between the platforms, or whether Amazon has more of them. I remember Jeff Bezos said that, on average, after a person buys a Kindle they read 4 times as many ebooks than they did previously. (See: Jeff Bezos: Amazon Makes No Money On Sales Of Kindle Ereaders Or Tablets)

2. Double the money

Depending on the number of books you have for sale and how new those books are, you'll stand to make more than double what you made in KDP Select last year, all things being equal.

But things are never equal. First of all, there will be MANY more Kindles in peoples' hands this year than there were last year and more people enrolled in Amazon Prime (it's only Amazon Prime folks who can borrow books from Amazon's lending library).

3. Access to Amazon's best seller lists around the world

Amazon mentions that 500 Select books have placed in their top 100 lists worldwide. Getting your book in the top 100 is terrific for sales, not only of your current book but for all your other books as well. (See: Amazon Ranks Authors In Terms Of Their Book Sales).

Unfortunately Amazon hasn't mentioned how many KDP titles (versus Amazon KDP Select) made it into the bestseller lists, nor do they mention how many books are enrolled in Amazon Select, so it's difficult to know what to make of that figure.

Mark Coker: Think Twice Before Accepting Amazon's Sweetened Deal

Should authors enroll their books in Amazon's KDP Select program? Mark Coker, founder of Smashwords, says NO, hell no! (See: Amazon The Grinch ...)

Mark Coker writes:

I contended, and still contend, that exclusivity is a devil's bargain. When authors go exclusive with any retailer, they increase their dependence upon that single retailer, limit long-term platform building at other retailers, disappoint fans who shop at other stores, and hobble the development of a thriving and competitive ebook retailing ecosystem.

As you can imagine, Mark Coker isn't happy about Amazon's move to monopolize independent book sales over the holiday season.
Let's address each of these points. Mark Coker contends that if an author enrolls their books in Amazon's KDP Select program they:

A. Increase their dependence upon that single retailer

Yes. Absolutely. At least, authors would increase their dependence on Amazon if they kept all their books in the Select program. But what about those authors who employ a mixed strategy? For instance, those authors who only enroll their books in Amazon's Select program when they're first released and then, after the 3 month term has elapsed, remove them from the program and distribute them as widely as possible.

Wouldn't authors employing a mixed strategy enjoy the best of both worlds? Your book would get an initial bump in readership because of the perks Select offers (free days and inclusion in Amazon's library) and then, after its term in the program ended, you could pull your book out and distribute it as widely as you wanted.

B. Disappoint fans who shop at different stores

Certainly if a fan doesn't have access to the Amazon store they would not be able to buy your Amazon Select books, but I haven't seen any data on how many folks are cut off from accessing Amazon's store versus other stores. In North America most people have access to all the estores but I have no data on how it is for the rest of the world.

If (for instance) Smashwords is much more accessible in certain parts of the world, parts of the world where your fans live, then this is a strong objection. If, on the other hand, Amazon can be assessed from all the places Smashwords can, the objection loses some 'oomph'.

True, some folks don't want to buy a book from Amazon, and if your book is in Select there's no other way to get it.

Perhaps knowing your fan base could help you decide. You could put a poll up on your website or send email out to your mailing list. Ask your fans how they would feel if you enrolled your books in Amazon Select.

C. Hobble the development of a thriving and competitive ebook retailing ecosystem.

For me, this objection is the least convincing.

First, would enrolling your book in Amazon's KDP Select program "hobble the development of a thriving and competitive ebook retailing system"? I'm not convinced and here's why. It's difficult for foreigners to get their books into Barnes & Noble, you can't do it directly. The only way is to enroll them in Smashwords and then Smashwords distributes them to Barnes & Noble.

I haven't heard anyone raise a fuss about this. Is Barnes & Noble hobbling the development of a thriving and competitive ebook retailing system?

I think that whether Amazon KDP Select will hobble the ebook retailing system is yet to be determined.

Second, even if publishing exclusively through Amazon DID harm the ebook retailing system it seems as though Mark Coker is asking folks to pass up probable gains in favor of not causing an unspecified harm to something nebulous (what exactly IS the 'ebook retailing system'?) at some point in the future.

Third, Smashwords stands to lose from what Amazon is doing, it stands to lose BIG. Coker isn't arguing as an uninterested party, he has stakes in this game, big states, and he's asking authors to continue to support Smashwords because ... well, because we want the ebook retailing ecosystem to thrive.

I think most indie authors are interested in where they'll make the most money over the month of December. After all, if you're like me, you have rent to pay, groceries to buy, not to mention the extra expenses of the Christmas season.

Against this someone might reply that those are short term reasons and I should be thinking long term but the fact is that we really don't have any statistics which will tell us what the long term is going to be.

Okay, that's my 2 cents! I've been writing impassioned blog posts lately, I wonder if something is in the air.

What do you think? Are you going to put any of your books into Amazon's KDP Select program?

By the way, just before I hit "publish" I noticed that Passive Guy had weighed in on Mark Coker's post. He wrote:

Mark Coker makes a lot of his Silicon Valley background. PG has been involved with many tech companies large and small. The good ones never complained about their competition. Instead they focused on building better products and services than their competition offered.

Other articles you might like:

- Does Amazon KDP Select Drive Away True Fans?
- Amazon's KDP Select: The Best Long-Term Strategy?
- Crowdfunding: Cutting Out The Middleman

Photo credit: "Bengal Tiger / Tigre de Bengala (Panthera Tigris)" by Esparta under Creative Commons Attribution 2.0.

Crowdfunding: Cutting Out The Middleman

What Is Crowdfunding?

I've talked quite a bit about how to sell your work through Amazon, Smashwords, Barnes & Noble, and so on, but I haven't said a great deal about using crowdfunding.

Examples of crowdfunded projects are all over Kickstarter. That site also has a great tutorial, called Kickstarter School, which will step you through every aspect of creating a project.

The Do's And Don't Of Crowdfunding

1. Know how much money to ask for

Look at projects similar to yours and see how much money they're asking for. Don't ask for substantially more.

2. Make your pitch exciting!

Just as when you write a book blurb, you need to catch a readers attention quickly. Make them curious. Fascinated. Entertain them!

3. Make a great video

The Kickstarter folks have put together a great article on just this: Making your Kickstarter video.

4. Thoughtful rewards

Believe it or not, some Kickstarter projects don't have any rewards! Good, varied, rewards for donors go a long way toward making a project successful.

Those points come courtesy of Kris Rush and her wonderful article, Getting Rid of the Middle Man. Kris writes that even if you don't already have a tribe/community you can still do a Kickstarter project. She writes:

[I]f you have a fan base, you’re better off than the folks who are starting from scratch. But I just watched the Bijou raise funds from all over the world, not because of the theater’s fan base, but because small theaters in general have a fan base. 

Different Kinds Of Crowdfunding

So far I've just talked about Kickstarter, but there are many different ways to crowdsource a project.

For instance, Kris writes that a number of novelists are serializing their books online. They fund the project by placing a donate button at the end of very chapter.

Kris recommends, and I think this is an excellent idea, that you finish your book before you serialize it "just in case something in your life goes awry or you have to go back and add a gun in chapter one so that you can shoot that gun in chapter fifteen. (Getting Rid of the Middle Man)"

Yep, been there, done that.

Why Try Crowdfunding?

Crowdfunding, or crowdsourcing, allows writers to cut out the middle man.

Kris writes:

I’ve mentioned before how I appreciate the loss of the middle man. But this week truly showed me on a deep level what kind of world we’d live in if crowdsourcing hadn’t gone mainstream. ...

First, that royalty statement. It is missing both some information and some promised money—money the publisher has owed me ... since early last year. ...

As Dean said as he shook his head over yet another royalty fight facing me, the third this year, “It’s a wonder anyone survives in traditional publishing any more.”

I certainly wouldn’t be earning a living at it—a reasonable, above-poverty rate living—any more. In the last few years, I earned about one-quarter of what I used to earn in my bad years. The advances have gone from survivable to insulting. And now publishers are fudging on royalties owed. It’s disgraceful and hard.

.  .  .  .

But the next four e-mails were all from Kickstarter projects run by full-time freelancers. From anthology projects to magazine startups to calendars ...

... Sometimes I participate in a crowdsourced project because I like the people involved, but mostly I do so because I think the project is worthy—something I want in my library, I want to see, or I want to hang on my wall.

None of these projects would have gotten funding through some arts organization, nor would they have made it through the byzantine system set up by the studios/publishers—ah, hell, let’s just call them suits.

And if the project had made it past the suits, then the artist who proposed the project probably wouldn’t have made any money on it. Or the artist wouldn’t have seen any money for  years after the project got released.

.  .  .  .

It’s time for writers to explore all of their options. And many of those options should not include middle men.  The suits don’t care about midlist writers or indie films or small movie theaters. They care about whatever bottom line they see, and they don’t care how they reach that bottom line.

Should You Try Crowdfunding?

Crowdfunded projects aren't for everyone. They're stressful even for those folks who don't have trouble meeting their goals, folks like Kris Rusch and her husband Dean Wesley Smith with their project Fiction River.

Beyond that, there are many other ways to get your work out to readers: Amazon, Barnes & Noble, Smashwords, even places like wattpad. I think it would be interesting to serialize a novel on Amazon. Publish one chapter a week and then, at the end, release the book.

It's great to know writers have options such as crowdfunding. We no longer need middle-men. Though it's always good to keep ones options open. (That said, I cringe at the thought of constantly having to fight publishers just to get paid the royalties owed me.)

Here's a useful article from time.com: How to Crowdfund Your Creative Project.

Have you tried crowdfunding? How'd it go? Would you recommend the approach to others?

Other articles you might like:
- Simon & Schuster's Archway Publishing: Is It Ethical?
- How To Start A Blog
- How To Design A Great Looking Book Cover

Photo credit: "the smile of a man with a wild fan base" by notsogoodphotography under Creative Commons Attribution 2.0.

Simon & Schuster's Archway Publishing: Is It Ethical?

The Dream

When I was a kid I had a dream. I wanted to tell stories. Great stories. Stories other people would listen to with bated breath, leaning forward to hear whether the hero would escape the deadly clutches of the monster.

Or something like that. When I was a kid there probably would have been a fairy somewhere in the mix.

Penguin Publishing was part of that dream. (Yes, I was an odd child.)

To my young imagination, Penguin was special. It was like heaven, but for stories. It was where stories got to go if they were very, very, good. I didn't even think about getting paid for my stories, my goal was just to create something awesome enough that, one day, Penguin would want to publish it.

It never occurred to me writing was a business--but then I was eight and I hadn't yet grasped the whole need-money-to-live thing.

When I grew up--well, I don't think I've grown up, I just got taller and older--I understood about needing money, but I still thought the folks at Penguin--as well the rest of the Big 6 publishers--were special. I thought they did what they did for the love of books, of stories, of that great vague amorphous category called literature.

I no longer think that.

The Big-6 are BUSINESSES pure and simple and, as such, are tasked with making money.

Period.

Making money, not publishing stories (heaven-worthy or otherwise) is their bottom line.

So why does it shock and dishearten me when yet another publisher goes to the dark side of publishing?

(To my mind, a publisher goes to the dark side when it tries to make money, not from selling stories, but off of authors. Money should flow to the author, not the other way around.)

Simon & Schuster's Archway Publishing

Here's what started my thoughts in this direction. Recently Simon & Schuster formed a partnership with Author House and created their own self-publishing portal, Archway Publishing. (See: Simon & Schuster Partners With Author House To Create Archway Publishing)

I had a conversation with a friend yesterday--we left friends, although barely--in which he shrugged and said, "Well, if Simon & Schuster thinks they can make money off authors, why shouldn't they?"

Thunderstruck at his defense of Simon & Schuster, I spluttered that publishers shouldn't make money from authors, they should make it from sales of books (something to do with the whole publisher thing).

But, once again, my friend shrugged and said, "As long as Simon & Schuster is making money, and it's legal, why should they care? Buyer beware."

I glared at him and wished I had a retort, but I didn't.

Is "ethical business" a contradiction in terms? And, even if it is, don't we want the people who publish our stories to CARE something about writers? I mean, it's not outrageous to suggest a business should treat its client base with respect.

Is it?

The Hook

One reason Simon & Schuster's creation of Archway Publishing bothers me is that new writers will take Simon & Schuster's close association with Archway as indicating endorsement. As in, "If you publish through Archway you'll have a better chance, one day, of being published by us."

It invites new writers to think of Archway as an (expensive) initiation experience, a testing ground to see if their story has what it takes. (By the way, publishing your story yourself on, say, Amazon would do the same thing; if you're shy, you could use a pen name and not tell anyone. If it doesn't sell, keep writing till one does. Show me a professional writer and I'll show you someone mule-stubborn.)

This perception is helped by statements such as this one, found in a FAQ on Archway's site:

[W]e will alert Simon & Schuster to Archway Publishing titles that perform well in the market. Simon & Schuster is always on the lookout for fresh, new voices and they recognize a wealth of talent in Archway authors.

But it doesn't stop there. Simon & Schuster will be referring any unsolicited manuscripts they receive to the Archway program. Writer Beware Blogs writes:

There's also this disturbing tidbit in PW's coverage of the launch: "S&S will refer authors who submit unsolicited manuscripts to the Archway program." I didn't find this in other news coverage, and I'm hoping it's not true--or if it is true, that S&S will re-think it. Such referrals are seriously questionable, since authors who receive them are likely to give them more weight because they come from a respected publisher. (Archway Publishing: Simon & Schuster Adds a Self-Publishing Division)

How is that not taking advantage of new writers? Imagine this:

You've finished your first manuscript, it's a 240,000 word paranormal novel set in the wild west. As you mail off your carefully worded query letter the butterflies in your stomach feel more like elephants doing the tango. Afterward, you joke with your friends and say things like, "Oh, well, I thought I'd start at the top".

Then, after obsessing about it for a month, you get a letter from Simon & Schuster. As you hold it you think: This could be it! Your hands shake so hard it takes a minute to get the envelope open. The white notepaper inside is a blur at first, then you read: Simon & Schuster has referred your manuscript to another publisher!

If that were me several years ago I would have started doing the (highly embarrassing) Scooby dance.

It sounds great, doesn't it? Simon & Schuster has referred your manuscript to another publisher. They believe in it. They believe in you!

That's quite the hook, especially for someone craving affirmation the way a drowning person craves air.

Money Should Always Flow Toward The Author

Archway Publishing doesn't just charge authors between $1,599 and $14,999 to  publish their manuscripts, they also take a hefty royalty. According to paidContent.org:

Archway will pay an ebook royalty of 50 percent of net sales, so if an ebook is distributed to Kindle, for example, an Archway author would receive 50 percent of the sale minus Amazon’s 30 percent fee. (Simon & Schuster launches self-publishing arm with Author Solutions)

I wouldn't be as upset about Archway Publishing if it just charged outrageous sums for helping writers publish their work but gave them 100% of their royalties, at least for ebooks.

I know some writers don't want to do everything themselves, and that's perfectly fine. Many businesses help with things like line editing, cover art, formatting, uploading, and so on, and they charge a flat fee for services rendered. Bookbaby for instance. This is fine.

Imagine your neighbor is selling his house. Imagine he pays someone $30 to mow his lawn and then, on top of that, gives them 50% of the money from the sale of his house. Wouldn't you be flabbergasted? I would! Then why give royalties to the person who formats and uploads a manuscript?

Do Publishers See Writers As Marks?

What do you think? Am I overreacting? I can hold my opinions passionately, but I'm open to other points of view.

What do you think about Simon & Schuster's partnership with Author Solutions? What should the bottom line be for publishers? Making money? They're businesses so it's not unreasonable, but then where do writers fit in? Where do stories fit in? (For Dean Wesley Smith's perspective on Archway Publishing, click here: New Way For Uninformed Writers to Spend Money.)

Perhaps I'm looking at this the the wrong way. Even if making money is the bottom line for a publisher, shouldn't that mandate treating writers well? After all, no writers, no stories. I'd like to see publishers turn a profit then!

... hopefully self-aware androids are a long way off.

Other articles you might like:

- Jim Butcher's Advice For New Writers: Write Every Day
- Using Pinterest To Help Build Your Fictional Worlds
- How To Record Your Own Audiobook: Setting Up A Home Studio

Photo credit: "There is always a bigger fish" by floodllama under Creative Commons Attribution 2.0.

Jim Butcher's Advice For New Writers: Write Every Day

In a recent interview with Sword & Laser, Jim Butcher described his Dresden Files series as "Buffy the Vampire Slayer starring Philip Marlow".

How perfect is that?!

As my title promises, Jim Butcher also gave great advice to new writers, but I'll save that for the end. Everything needs a hook, right?

Jim Butcher & Live Action Role-Play (LARP)

Want to meet Jim Butcher? Grab your cape and blasting-rod--a sentence I thought I'd never write!--and head out to Independence Missouri.

When he's not writing Butcher is an avid Live Action Role-Player, or LARPer, playing under the name of Longshot.

He invites fans in the vicinity of Independence Missouri to come out and kill some theoretical monsters, be beaten into theoretical unconsciousness and even be 'theoretically killed'.

The Idea That Started The Codex Alera Series 

Apparently the old saying, "Be careful what you wish for," applies to bets as well.

In 2004 Butcher was challenged by a member of the Del Ray online writers workship to write a good story based on a lame idea.

Jim took the bet and the challenger gave him the lame idea of a lost Roman legion and Pokemon.

The story Butcher wrote became the first book in the Codex Alera series.

I'd be interested how Jim pitched that series to his editor!

Jim Butcher's Advice For New Writers

You've been more than patient, so without further delay here's Jim Butcher's advice for new writers:

Question: Can you give advice to any new writers in our audience?

Jim Butcher's response:

Write every day.

Even if you only write a little bit, even if you only write a sentence or a word, write. Because, even if you've just written a word, you're one word closer to the end of the book than you were at the beginning of the day, and that's progress.

Writing is about momentum, so get that momentum, set your time aside every day and stay honest.

Awesome advice!

Jim Butcher shares great information in the interview--memories, anecdotes--that I haven't mentioned. The Sword & Laser (episode 16) video is well worth watching.

Thanks to K.B. Burnfield for sending out a link to this interview.

Other articles you might like:

- Making Time To Write
- Simon & Schuster Partners With Author House To Create Archway Publishing
- Editing: Make Sure Your Story's Bones Are Strong

Photo credit: "Super Troopers!" by JD Hancock under Creative Commons Attribution 2.0.