Surrey International Writers' Conference 2012

I'm attending my third Surrey International Writers' Conference (#SiWC2012) today but will be back Monday. I'll still post articles Saturday and Sunday. They're already written and the system should (cross fingers) send them out automatically.

I'll try to send updates from the conference, but we'll have to see how that goes.

I haven't decided which workshops to attend, there are so many wonderful choices! Here's Friday's schedule.

Diana Gabaldon

To give you a sense of the conference, here's a link to one of my posts from last year based on Robert J. Wiersema's workshop, Don't Flinch: SiWC 2011 Day One, Part Two: Don't Flinch: Robert Wiersema.

Here is my account of two other workshops I attended last year:
- SiWC 2011 Day One, Part Three: The Psychology of Plotting, Michael Slade
- SiWC 2011 Day One, Part Four: The Inner Journey, Donald Maass

If you have the opportunity to attend a writing conference in your area I highly recommend it. It's wonderful to connect and learn from other writers.

Other articles you might be interested in:
- How To Design A Great Looking Book Cover
- The Best Way To Build A Writer's Platform Is To Write
- What Is Writing? Telepathy, Of Course!

What to do if your book isn't selling: Tips from Johanna Penn

I love Johanna Penn's website, The Creative Penn. Not only does Johanna write fabulous books, but she is the author of hundreds of articles on writing that you can read, for free, on her site. And I highly recommend her blog.

Recently Johanna wrote an article about what to do if your book isn't selling as well as you'd like. Since I've been asked this question too, I give my 2 cents as well as share what Johanna had to say.

1) Make your book available as an ebook

I think this is great advice. Johanna mentions that she doesn't make a print version of her books available anymore because she found it wasn't worth it, and that's perfectly valid, but most authors do try and make a paper version available to their readers since some folks strongly prefer to read a paper book, even if it costs significantly more.

Also, having print copies of your book available can come in handy since some review sites only accept print copies.

2) Have a professionally designed cover

Compare your cover with the covers of books that are selling well in your genre. You want yours to be in the same ballpark--as similar to each of them as they are to each other.

3) Have your book professionally edited

Ideally you would hire a professional line editor or copy editor but, minimally, I think you need to get at least two other people to read your manuscript for errors in logic (eg, calling the same character different names) and typos. Johanna also mentions putting your manuscript aside for a time so you can come back to it with fresh eyes.

I find using a text-to-speech program to read back what I've written helps me catch a multitude of errors, from typos to awkward constructions.

4) Make sure you've categorized your book correctly

It can be difficult to know how to categorize your story. Is it a horror? Scifi? Fantasy? Urban Fantasy? Young Adult? Romance? It's difficult when a book can fall under all these categories. Which should you choose?

My critique group has been enormously helpful in this regard. Your readers can help you categorize your work appropriately.

Johanna suggests finding three to five authors who write books similar to yours and then looking at how they categorize their books.

5) Optimize your Amazon sales page.

Johanna suggests using quotations from reviews and make sure that you give the book's 'hook'. What's a hook? Here's an example, it's the hook for Indiana Jones and the Raiders of the Lost Ark:

Archeologist and adventurer Indiana Jones is hired by the US government to find the Ark of the Covenant before the Nazis. (Raiders of the Lost Ark, IMDB)

I've also heard this called a tag line.

6) Experiment with price

Johanna writes:

Most ebooks are under $9.99, and a lot of fiction is under $7.99, with many indie books being under $5.

An entire book--books even!--could be written on this, but that's a great one paragraph summary.

7) Continually put out new work

Hands down, the best way to market a book is to write more books, especially if your book is part of a series. Johanna writes:

The more books you have available, the more virtual shelf space you have, the easier it is for people to discover you. Plus if a reader finds one they like, they may buy them all so you make more per customer.

8) Promote your book

This is one of the reasons writer's build a platform. If you have a Facebook page, blog, twitter account, newsletter or mailing list then you're halfway there. This is a HUGE topic and I don't want to dash off some glib advice.

Don't constantly bombard your community with news about your new book--that doesn't work and turns readers off--but definitely do announce that you have a new book coming out and perhaps run a promotion for the first few days or weeks. This will help get the word out about your book and will reward your loyal readers, the ones who read your blog and/or subscribe to your newsletter.

9) Submit your book to review sites

Johanna discusses this in great detail and gives wonderful suggestions how to get Amazon reviewers to review your work.

It can be difficult to find book blogs that will review an independently published book, but you can do it, just keep your eyes open for opportunities. Also, check out the Book Blog Directory.

10) Give it time

Johanna's title was: Are you working your butt off? (grin)

Dean Wesley Smith advocates putting your book out on the market and then forgetting about it. Yes, certainly, do the best job you can--which means doing a professional job--but then don't fuss over sales. Write another book. Learn more about the art and craft of writing and the business of writing.

Johanna writes:

I absolutely believe that you can be a great writer and make an income from writing.

I have to believe that for you because I believe it for me, and I have left a stable job and steady income to take a chance on being an author-entrepreneur. I’ve been on this path since 2007 when I decided to write my first non-fiction book, so I am 5 years into working my butt off to change my life.

Johanna goes on to say that this doesn't mean you'll get rich and success will likely only come with time, perhaps a LOT of time. And it won't be easy.

That said, I hope you enjoy the journey. :-)

I encourage you to read Johanna Penn's article: Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books. She includes copious links to helpful articles.

Other articles you might like:
- 7 Tips On How To Get Your Guest Post Accepted
- Want Help With Editing? Try Free Editing Programs
- Amazon Ranks Authors In Terms Of Their Book Sales

Photo credit: Dawn Ashley

Contour Screenwriting Software: Write By Number

A couple of weeks ago I joined John Ward's Google+ group for writers and since then have enjoyed his thought provoking articles and links as well as the fabulous community he's build up.

Today John talked about a writing program I'd never heard of before, and I thought I knew them all. It's called Contour. As John points out, the great thing about Contour isn't the program itself--although that's pretty good--it's the user's guide. The guide steps you through a certain way of structuring your story.

Contour builds story structure through plot points.

A plot point is a discreet, unique and essential chunk of story information. In the hierarchy of scriptwriting it falls out above beats and scenes and just below acts. A linear breakdown is supplied below.

Screenplay > Act > Plot Point > Scene > Beat

So, following a three act structure, here's how it breaks down:

The 4 basic questions behind character development:
1. Who is your main character?
2. What is he trying to accomplish?
3. Who is trying to stop him?
4. What happens if he fails?

Breaking down the 3 act structure:
Act 1:             12 plot points
Act 2, Part 1: 14 plot points
Act 2, Part 2: 14 plot points
Act 3:              4 plot points

Total: 44 plot points
 
Contour helps you step through these 44 plot points and in so doing develops the structure of your story. Let's go through a few.

Plot Point 1: "We need either the Hero, Victim/Stakes Character, or Antagonist"
Here we meet either the hero, the stakes character or the antagonist. The states character is "the face that represents all of the people that the bad guys are victimizing. It's usually someone the hero feels very deeply about." For instance, in Die Hard the states character was the hero's wife, in Star Wars it was the hero's romantic interest, Princess Leia.

Plot Point 2: "We see the Hero's flaw in relation to the Stakes Character"
The hero lacks something essential that he needs if he is to help the stakes character. For instance, in Star Wars, Luke is a poor farmer who doesn't know the first thing about fighting and has never had an adventure. Princess Leia needs someone to rescue her from the bad guy.

Plot Point 3: "Antagonist or someone or something symbolic of the Antagonist"
This is what I'd call: Antagonist onscreen. The antagonist or one of his/her minions enter the story. For instance, in Star Wars Leia is captured by stormtroopers who are the minions of Emperor Palpatine.

Plot Point 4: "The deflector slows the hero down. Pulls him off the path"
In Contour the minions of the antagonist are also known as "deflectors" because they deflect the hero from his goal.

In DIE HARD, Hans Gruber is the antagonist and the long-haired, high-kicking Karl is the main deflector. Almost everyone else are assistant deflectors including the other terrorists, the cops who want McClane to stop interfering, the FBI agents, and the smarmy Ellis.

Plot Point 5: "Inciting Event. Hero now gets emotionally involved"
In other systems this is known as the Call To Adventure. In Star Wars, Luke hears Princess Leia say, "Help me Obi Wan Kanobi, you're my only hope." In The Firm, Mitch McDeere accepts a job offer, in Indiana Jones and the Lost Ark, Indie accepts the job of finding the lost Ark of the Covenant.

The key is that there is emotion involved on the part of the hero. Either, like Indie and Mitch, the hero is excited about embarking on the adventure, or they do it more out of a sense of grudging obligation because it's what has to be done--like Bella in Twilight. Either way, the hero has to feel emotion.

If the hero feels nothing then neither with your readers and that's the point of storytelling!

Plot Point 6: "Hero's goal as it relates to the stakes character and/or love interest. The Hero's problem is made clear to the audience"
The hero has an external and internal problem. The external problem drives the story. For instance in The Firm Mitch's external problem is that he's poor and he wants to become rich through practicing law. His internal problem is that he's still running form the poverty of trailer park he grew up in and he doesn't realize that he already has everything he needs to be happy.

Plot point 6 is where someone, in The Firm it's Abby, turns to the hero and tells them what their internal problem is. This is the thing they'll have to in some way defeat/conquer before the end of the story. (Another good example is in Shrek when Donkey tells Shrek that he needs to let someone in, let someone get close to him.)

Plot Point 7: "Ally (either true or unintentional) aids Hero by propelling him out of the status quo"
For instance, in Titanic Jack Dawson wins his ticket from a someone in a game of cards. Even though they didn't intend to help Jack start his adventure, they have.

Plot Point 8: "The Hero seems ready to move forward toward his goal and/or states character, but can't"
In other systems this is called, Refusal of the Call to Adventure. The hero looks at the adventure laid out for them and says, "Thanks, but no thanks." In Star Wars Luke tells Obi-Wan that he can't help him because he has to help his uncle and aunt with their farm. He has duties, responsibilities, he can't shirk.

Summary
There are 36 more plot points! Don't worry, I won't go through them all. You can download the users guide and read the rest (I gave the link, above). I haven't covered the entire richness of how Contour helps sculpt your outline, but hopefully I've given you a taste. You can download a free trial copy of Contour. It's fully functional for a month and then you have to decide whether to buy it. Contour sells for $39.99 on Amazon.com.

My feeling is that the 44 plot points may be too fine grained and that not all of them are necessary for every story. That said, it does make interesting reading, especially if you're stuck at a certain point in your story. Let's say your hero needs to do something, something needs to happen, but you're not sure what. I find stepping through one of these schemes (see also Michael Hauge and Christopher Vogler), these formulas, gives me ideas and helps me get past the conceptual block.

Other articles you might like:
- Amazon Ranks Authors In Terms Of Their Book Sales
- How To Design A Great Looking Book Cover
- On The Art Of Creating Believable Characters: No Mr. Nice Guy

Query Letters: How To Write Them And Who To Send Them To

Query letters, summaries, tag lines, blurbs: sometimes I think this kind of writing is as hard as writing a novel!

Fortunately there are writers like Chuck Sambuchino willing to lend a helping hand. He writes:

When contacting agents, the query process isn’t as simple as “Just keep e-mailing until something good happens.” There are ins, outs, strange situations, unclear scenarios, and plenty of what-have-you that block the road to signing with a rep.

Chuck Sambuchino mentions agents, but query letters can be sent to editors too. Though there are fantastic agents there are also a bushel-load of not very good ones and these days it is possible to have a career as a writer without an agent. If you'd like to read more about this, here are a few great articles on the subject:

Dodging the Agent Bullet and Agents, by Laura Resnick
Deal Breakers 2012 by Kris Rusch,
Agent Fail by Joe Konrath
But Why Would You… Ever Need an Agent in this New World? and Agents by Dean Wesley Smith

Okay, on to the good stuff! Here are Mr. Sambuchino's first four questions and answers about query letters:

1. Can you query multiple agents at the same agency?

Generally, no. A rejection from one usually means a rejection from the entire agency. If you query one agent and she thinks the work isn’t right for her but still has promise, she will pass it on to fellow agents in the office who can review it themselves. Agents work together like that.

2. Can you re-query an agent after she rejects you?

You can, though I’d say you have about a 50/50 shot of getting your work read. Some agents seem to be more than open to reviewing a work if it’s been overhauled or undergone serious edits. Other agents, meanwhile, believe that a no is a no—period. So, in other words, you really don’t know, so you might as well just query away and hope for the best.

3. Do you need to query conservative agent for a conservative book? A liberal agent for a liberal book?

I asked a few agents this question and some said they were willing to take on any political slant if the book was well written and the author had platform. A few agents, on the other hand, said they needed to be on the same page politically with the author for a political/religious book, and would only take on books they agreed with. Bottom line: Some will be open-minded; some won’t. Look for reps who have taken on books similar to yours, and feel free to query other agents, too. The worst any agent can say is no.

4. Should you mention your age in a query? Do agents have a bias against older writers and teenagers?

I’m not sure any good can come from mentioning your age in a query. Usually the people who ask this question are younger than 20 or older than 70. Concerning an age bias, I would say some agents may be hesitant to sign older writers because reps are looking for career clients, not simply individuals with one memoir/book to sell. If you’re older, write multiple books to convince an agent that you have several projects in you … and don’t mention your age in the query to be safe.

Excellent advice! Read the rest of Chuck Sambuchino's article here: 9 Frequently Asked Questions About Query Letters. Thanks to Elizabeth S. Craig for tweeting a link to Chuck's article.

Another person with loads of marvelous information on how to write a query letter is former agent Nathan Bransford. Here are links to a few of his articles on the subject:
- How to Write a Query Letter
- How To Format a Query Letter
- Example of a Good Query Letter
- Example of a Good Query Letter II
- Example of a Good Query Letter III
- Holiday Cheer: Anatomy of a Really Bad Query Letter
- My Query Letter for JACOB WONDERBAR

If you don't read any other article about writing a query letter, read this one: Query Letter Mad Lib. In it Nathan gives a template for writing query letters. He writes:

Well, we're going to play query letter mad lib today. Here's how it works.

First I'm going to need these things:

[Agent name], [genre], [personalized tidbit about agent], [title], [word count], [protagonist name], [description of protagonist], [setting], [complicating incident], [verb], [villain], [protagonist's quest], [protagonist's goal], [author's credits (optional)], [your name]

Now, look how your query turns out:

Dear [Agent name],

I chose to submit to you because of your wonderful taste in [genre], and because you [personalized tidbit about agent].

[protagonist name] is a [description of protagonist] living in [setting]. But when [complicating incident], [protagonist name] must [protagonist's quest] and [verb] [villain] in order to [protagonist's goal].

[title] is a [word count] work of [genre]. I am the author of [author's credits (optional)], and this is my first novel.

Thank you for your time, and I look forward to hearing from you soon.

Best wishes,
[your name]

Best of luck writing your query letter! :-)

Other articles you might like:
- Query Tracker: Keep Track Of Your Stories
- Indie vs. Traditional Publishing, Which Should You Choose?
- How To Sell 100 Books Per Day: 6 Things You Need To Do

Photo credit: davide vizzini

Writing Prompt: He turned and there it was, standing before him in all its glistening, chitinous, glory

Today I want to try something different for my first post so I fashioned this prompt from a writing fragment I found in my journal. I love the idea of a Hunter skulking through the jungle, pursued by something Other, something unnatural, something eminently dangerous.

Can you tell I'm a fan of Supernatural? :-)

Here's the prompt:

The forest was quiet. In the twilight greens bled to black and the scent of orchids invaded Adam's senses filling him with the memory of rotting flesh.

The Thing was close. Animals living outside civilization, animals like him, developed a sixth sense that told the mind to still, to focus, that allowed the body to prepare to face Death. The eggheads at The Firm hadn't discovered what tripped off a Hunter's radar, but Hunters could sense it, the presence of the Other, the foreign object in the body, the thing that didn't belong.

A rustle of leaves, like a whisper, to his left. He turned and there it was, standing before him in all its glistening, chitinous, glory. Adam ...

Please do share your writing genius in the comments if you are so moved.

Good writing!

Other articles you might like:
- NaNoWriMo: 5 Tips On How To Get Ready
- How To Write Every Day: Jerry Seinfeld And The Chain Method
- How To Design A Great Looking Book Cover

Amazon Ranks Authors In Terms Of Their Book Sales

Amazon's Top 100 Authors

It used to be that only books were ranked against one another but now Amazon is doing it to authors. The question is, what does this mean for writers? I'll talk about that in a moment but, first, let's see what exactly Amazon Author Rank is.

Amazon Author Rank

While only 100 of the top selling authors, both overall and in any category, are publicly ranked against each other, all Amazon authors have been given an author rank. From Amazon's Author Rank FAQ:

What is Amazon Author Rank?

Amazon Author Rank is based on sales of all your books relative to the sales of other authors. [...] Like the Billboard charts, lower numbers are better. [...] Amazon author rank is updated hourly.

What's Included in Amazon Author Rank?

[W]e look at paid sales of all of an author's books on Amazon.com. It includes books in Kindle, physical and audio formats.

Where will Amazon Author Rank be seen on Amazon.com?

An Amazon Author Rank will only appear for authors in the top 100 overall or in the top 100 in a browse category. Amazon Author Rank will appear on book detail pages in the More About the Author widget, on an author's Author Page and, on the Amazon Author Rank page.

For instance, this is Debbie Macomber's Author Rank from her book page for The Inn At Rose Harbor: A Novel:

Click to enlarge

What Does Amazon Author Rank Mean For Authors?

While I read many comments on Twitter along the lines of, "Why don't they just put authors in a jar and shake it?" Mark Coker, founder of Smashwords, was quoted by Publisher's Weekly as saying, "…It’s a smart feature. It recognizes that the author — not the publisher — is the brand that readers care about. (Amazon Starts Author Ranking Feature)"

Carolyn Kellogg, over at the Los Angeles Times, cautions against taking the ranking too seriously, at least not until Amazon has worked the bugs out:

Wednesday morning, Dr. Seuss appeared to be ranked 56th and 64th simultaneously. Neil Gaiman also held two simultaneous spots, 84th and 88th.

The Author Sales Rank is determined solely by sales of all of an author's books on Amazon. Because this is Amazon, there are some peculiarities. For example, the person holding the first place Amazon Author Rank is not E.L. James (2nd), James Patterson (4th) or J.K. Rowling (11th). It's Sylvia Day.

Sylvia Day is an erotic novelist whose books "Reflected in You" and "Bared to You" have followed E.L. James up the bestseller charts. (Creating more neurotic authors: Amazon's Author Rank)

This isn't a bug, but it surprised me: when I took this screenshot a couple of hours ago, Bill O'Reilly was ranked higher than J.K.Rowling!

Click to enlarge

Author's Rank Could Make Having A Bestseller Less Important

Putting the emphasis on the author rather than the publisher, or the book, means that Author's Rank measures how successful you are as an (Amazon) author overall. In so doing it could make writing a bestseller less important to ones financial success.

For instance, if you get one of your books on the New York Times bestseller list, chances are all your upcoming books are going to be on the list as well. Not invariably, but often. When that happens you can buy a yacht, or take your neighborhood to Disney World. Whichever.

That put the focus on writing a bestseller because, no matter how many midlist books you wrote, you'd never get close to that kind of selling power. And, of course, whether your book was a bestseller had a lot to do with your publishers expectations--how many books they printed and sent to bookstores, how much money they allocated for marketing, and so on.

Perhaps, also, Amazon Author Rank will help mitigate the loss in sales indie authors have experienced since Amazon adjusted their book ranking algorithm in May of this year. Time will tell.

If you've published on Amazon and you're curious what your Author's Rank is, head over to Amazon's Author Central.

What do you think of Amazon Author Rank? Do you think it will help, or hurt, your sales?

Other articles you might like:
- Amazon's KDP Select: The Best Long-Term Strategy?
- How To Design A Great Looking Book Cover
- The Best Way To Build A Writer's Platform Is To Write

Photo credit: Karen Woodward

Check Your Writing For Adverbs And Other Problem Words: MS Word Macros

Today I'm going to do something a bit different. I'm going to talk about how you can augment MS Word's ability to check grammar. Yes there are professional editing programs that do all this, and more, but sometimes you don't want to copy and paste your story into an online editor, especially if it's a 100,000 word novel!

Before I bought my new computer I had a macro for MS Word that highlighted "ly" adverbs, as well as other problem words, that clutter up your writing. For instance, "very", "that", "much".

I love the quotation, attributed to Mark Twain, "Substitute 'damn' every time you're inclined to write 'very'; your editor will delete it and the writing will be just as it should be."

Unfortunately, when I transfered my data over to my new computer I forgot my macros so they all went to the great macro heaven in the sky. Now keep them in Dropbox, lesson learnt.

This post has two parts. First, I'll show you the macros I use and then I'll go through how to use them in MS Word.

Let's get started!

The Macro: Finding "ly" Adverbs

The following macro will highlight all the "ly" words in your manuscript. I wanted to make it highlight the entire word, but at the moment it only highlights the "ly" part of it. Oh well, it works! The original macro, written by Subcortical over at Stackoverflow, can be found here: Microsoft Word Macro for highlighting multiple words.

Sub highlight_ly()
   Options.DefaultHighlightColorIndex = wdYellow
    Selection.Find.ClearFormatting
    Selection.Find.Replacement.ClearFormatting
    Selection.Find.Replacement.Highlight = True
    With Selection.Find
        .Text = "ly"
        .Forward = True
        .Wrap = wdFindContinue
        .Format = True
        .MatchCase = False
        .MatchSuffix = True
        .MatchWholeWord = False
        .MatchWildcards = False
        .MatchSoundsLike = False
        .MatchAllWordForms = False
    End With
    Selection.Find.Execute Replace:=wdReplaceAll
End Sub

Here's another macro that finds, and highlights, words that often serve only to clutter text. The original macro was written by Subcortical and can be found in the same article I linked to, above.

Sub highlight_targets()
  Dim range As range
  Dim i As Long
  Dim TargetList

  TargetList = Array("very", "that") ' put list of terms to find here

  For i = 0 To UBound(TargetList)

    Set range = ActiveDocument.range

    With range.Find
    .Text = TargetList(i)
    .Format = True
    .MatchCase = True
    .MatchWholeWord = True
    .MatchWildcards = False
    .MatchSoundsLike = False
    .MatchAllWordForms = False

    Do While .Execute(Forward:=True) = True
    range.HighlightColorIndex = wdTurquoise
    Loop
    End With
  Next
End Sub

Using the macros

I have MS Word 2007, so keep that in mind if you're using a different version.

1) Go into MS Word and click "View" on the ribbon.

2) On the far right of the ribbon you'll see MACROS. Click it.

3) A Macro dialog box pops up. Type in the macro name "highlight_ly" and click CREATE. This will bring you into the Microsoft Visual Basic editor.

4) Copy this text:

   Options.DefaultHighlightColorIndex = wdYellow
    Selection.Find.ClearFormatting
    Selection.Find.Replacement.ClearFormatting
    Selection.Find.Replacement.Highlight = True
    With Selection.Find
        .Text = "ly"
        .Forward = True
        .Wrap = wdFindContinue
        .Format = True
        .MatchCase = False
        .MatchSuffix = True
        .MatchWholeWord = False
        .MatchWildcards = False
        .MatchSoundsLike = False
        .MatchAllWordForms = False
    End With
    Selection.Find.Execute Replace:=wdReplaceAll

Now paste it between "Sub highlight_ly" and "End Sub".

5) Save the file (Crtl + S) and exit the Microsoft Visual Basic editor.

6) In MS Word repeat steps (1) and (2). This time instead of typing in a name and pressing the create button, select "highlight_ly" and press RUN. All the words ending in "ly" should be highlighted in yellow.

If you would like to also highlight words such as "this" and "that" repeat steps (1) through (6) only this time for the macro "highlight_targets". Note that the "highlight_targets" macro can be modified to include whatever words you'd like to highlight. All you have to do is include the words in the TargetList array.

I hope that's clear! (I can hear folks grumbling, "Yea, clear as mud!") If you have questions, do ask, and if there are any macros you'd like to share, please do!

Other articles you might like:
- Penelope Trunk: Blogging And Branding
- How To Design A Great Looking Book Cover
- The Best Way To Build A Writer's Platform Is To Write
- Aftermath Of The Department of Justice Lawsuit: Amazon Customers Getting Refunds

Links:
- Here's a great article on the passive voice from The University of North Carolina.

Photo credit: Catherinette Rings Steampunk.

How To Design A Great Looking Book Cover

Just the other day I wished someone would hand me a simple set of rules for designing great looking book covers.

I am in awe of some of the gorgeous covers on Amanda Hocking's books. There is no way in a million years I'd be able to do something like that. That said, I do believe there's no reason the average person (and I am exceedingly average when it comes to graphic design) can't do a decent book cover. We just need guidance.

Enter J.M. Ney-Grimm and her Cover Design Primer. If you're doing your own book covers--or even just thinking of it--this post is a must read. I'm making it sound like a book, but it's not. It's a medium-length post that gives more practical information on how to design a book cover than I've come across anywhere else, books included!

Here's an example of what I mean.

Let's talk fonts. J.M. tells us there are 6 main categories: Old Style, Modern, Slab Serif, Sans Serif, Script and Decorative. Each category contains certain representative fonts.

Old Style: Goudy, Baskerville, Garamond, and Palatino.
Modern: Braggadocio and Engravers MT.
Slab Serif: Blackoak, Cooper Black, Rockwell Extra Bold, and Wide Latin.
Sans Serif: Helvetica, Charcoal, Skia, and Impact.
Script: Apple Chancery, Brush Script, Gabriola, and Lucida Handwriting.
Decorative: Zapfino, Desdemona, Herculanum, and Lucida Blackletter.

Here's the tip:

Three rules for choosing fonts for a book cover: (I didn't include J.M.'s images, you can see them here.)

1) Never use more than one font from each category
That is, Braggadocio (modern) and Helvetica (sans serif) might work well together, but Skia and Charcoal (both sans serif) will not.

Why?

Because the human eye likes patterns to be either exactly alike or clearly different. Similar, but not the same, makes the human eye struggle.

2) Do use two different fonts
One font – say all Palatino – is overly calm, sedate, even boring.

Two fonts is interesting, but doesn’t overwhelm the eye.

Three fonts (each from a different category, of course) starts to be cluttered and busy.

3) Use contrast to draw the eye
Contrasting sizes, contrasting colors, contrasting fonts. You do want to catch the attention of potential readers, right? Compare the examples below [see J.M.'s article].

Can you break these rules? Certainly. The instant I learned them I thought of exceptions that work beautifully. But the vast majority of covers that appeal to readers follow them.

Is there more to typography? Of course. But these foundation concepts are enough to produce surprisingly good design results when choosing fonts.

J.M's discussion of fonts is just the beginning. She goes on to talk about the overall composition of a cover. As I say, great article. Again, here's the link: Cover Design Primer.

Thanks to Passive Guy for mentioning J.M.'s article.

Other articles you might like:
- How To Become A Full Time Indie Author
- How Do Writers Get Their Ideas? Neil Gaiman, Seth Godin & Stephen King
- How To Build A Platform: Why Every Writer Needs A Website

Photo credit: Unknown

The Best Way To Build A Writer's Platform Is To Write

Dean Wesley Smith holds that writers should write. Period. Sure "promotion can help book sales when done right and for the right reasons" but Dean advises authors:

Don't bother. Keep writing and selling. (The New World of Publishing: Promotion)

Don't promote, just write

That advice flies in the face of much of what independent writers have been told (for instance the advice John Locke gives in his book, How I Sold 1 Million Ebooks in 5 Months) so if you're skeptical I don't blame you. That said, best-selling author Erin Kern is a great example of what Dean's talking about.  First, though, here's what Dean says in his own words:

Put your story out on the market either to editors or readers and forget it and focus forward on learning and writing more stories. It can’t hurt you to have them out. No one will read them if they are a stinking pile of crap. So no big deal.

And if you happened to have gotten close to a story that works, then readers will pay you money for it without you doing a thing to push them. And you will then know and can take credit for writing a good story.

And when that happens, take the credit. You will deserve it.

Keep writing and learning and writing and learning and writing and learning.

There will be enough time down the road for promotion of the right book.

And keep having fun. (The New World of Publishing: Maybe You Wrote a Good Book)

In short, the best thing you can do as a writer to help sell your work is to write. Rather than spending time and money to market your last book, write a new one.

Dean Wesley Smith knows what he's talking about. He has written hundreds of books (I'm including his ghostwritten stories) and worked successfully in a high-risk, turbulent industry, for at least 30 years.

As part of my series on building a writer's platform I want to examine what Dean says about marketing and how it applies to platform building, but here's the short version. (And please keep in mind this is just my opinion.)

I think constantly writing stories, constantly putting new work out on the market (whether you submit work to editors or publish it yourself) is a smart way of building a platform! I don't think writing and platform building are separate; rather, they are two sides of the same coin.

For instance, if you write a horror story and it sells well you're branding yourself--or at least that pen name--as a horror writer. This happened to Stephen King. His first big book was Carrie and that went a long way to brand him, not only as a writer of horror, but of a certain kind of horror. The creepy, oh-my-gosh-I-can't-look-away white-knuckle kind.

Skeptical? Let's take a look at Erin Kern's fabulous success story.

Erin Kern

When Erin Kern published her first book, Looking For Trouble, she sold one copy in two weeks, and that was to her husband! She writes:

The first month Looking for Trouble was published (October 2010) I sold about 10 copies. The next month I sold 12.

And that was with lots of marketing. And when I say lots, I mean some reviews from romance websites, and the occasional feature.

Erin published Looking For Trouble in October 2010. Six months later the book started to take off and Erin saw the book's Amazon ranking steadily improve. What changed? Erin writes:

But my sales did eventually take off. In April 2011 I started seeing a steady uphill climb in ranking. By then I’d all but quit marketing and was basically working on my next book. In fact, the only change I’d made was the price of the book.

I lowered it from $2.99 to $.99.

The point? What sold the book was the book and finding the right price point. Erin writes:

To make a long story short, Looking for Trouble was on the Amazon top 100 for 4 months. Sometime in June, the book peaked at #6 in the paid Kindle store, and #1 on three different lists. In that month alone, I sold 38,000 copies. What was I doing to sell all these books?

Nothing.

The higher ranked your book is, the more exposure you get. Readers brows the bestseller lists all the time to see who they should read next.

Erin speculates that the self published book is the new query letter because it can get you noticed by agents, editors and publishers.

So, what's the truth about making it as a writer in this new age of digital publishing? Erin sums it up nicely:

You just have to write a great book (actually more than one would be helpful). My second book, Here Comes Trouble, was in the Amazon top 100 2 weeks after I published it.

Great advice! To write a great book, you have to write a lot and write regularly. It's a simple recipe for success but far from easy to follow.

I heartily recommend Erin Kern's article, Are Self-Published Books the New Query Letter?

Other articles you might like:
- Penelope Trunk: Blogging And Branding
- Building A Platform That Meets Your Needs
- Jim Butcher Begins Another Series, The Cinder Spires: It's Steampunk!

Articles referenced:
- Are Self-Published Books the New Query Letter?, by Erin Kern
- The New World of Publishing: Promotion, by Dean Wesley Smith
- The New World of Publishing: Maybe You Wrote a Good Book, by Dean Wesley Smith

Photo credit: Pascal Maramis

Aftermath Of The Department of Justice Lawsuit: Amazon Customers Getting Refunds

Some folks have received emails from Amazon informing them they'll be getting money because of the settlement reached between "several major e-book publishers and the Attorneys General of most U.S. states and territories". Specifically:

While we will not know the amount of your credit until the Court approves the settlements, the Attorneys General estimate that it will range from $0.30 to $1.32 for every eligible Kindle book that you purchased between April 2010 and May 2012. (past e-book purchases)

There are conditions of course. To read all about it click here: Customer FAQ for Attorneys General E-book Settlements.

Other articles you might like:
- Amazon's KDP Select Program: The Power Of Free
- Amazon's KDP Select Program: Is Exclusivity Worth The Perks?

Photo credit: 401(K) 2012