A Publishing Checklist: What To Do When You Self Publish

This month, one of my favorite mystery writers, Elizabeth Spann Craig, shared her checklist of things to do when she publishes a book: Release Activities for the Reluctant Promoter.

I was SO happy to read Elizabeth's post; I did the Scooby dance. I love checklists, I'm always forgetting something, and it never occurred to me to print out a publishing checklist and tack it to the back of my office door.

So, without further ado, here's Elizabeth's checklist for self published books. By the way, for your traditionally published authors, do head over to Elizabeth's blog, she has a checklist for you as well.

Elizabeth Craig's Indie Publishing Checklist

Publishing

1. Upload your book to the online retail stores of your choice. For me, that means: Smashwords, Kobo and Kindle. Elizabeth Craig puts her book in Nook as well, but I let Smashwords take care of that for me.

2. Create a POD version of your book. Two great services for this are CreateSpace and Lightning Source.

3. I check Smashwords to make sure there were no issues with the upload and the meatgrinder didn't choke on my manuscript. I keep checking back until I see my book made it into their Premium Catalog.

4. Elizabeth Craig creates an audiobook version using Audiobook Creation Exchange (ACX).

Marketing

1. Update website.

Put a thumbnail of your cover up and link it to a book page on your website with a larger image and an excerpt from the book as well as links to everywhere folks can purchase a copy. If you get a great review, don't be shy about putting that up as well!

2. Update your social networks.

- Blog about your new release. This is one of the main reasons authors need to have blogs! It's a great way to let your readers know you've written another book.

- Tweet about it. Tweet your blog post and let all your Twitter followers know you've released a wonderful new book.

- Facebook. Elizabeth Craig posts a publication announcement on Facebook.

3. Amazon Author page. Don't forget to add your new publication to your list of books.

4. Goodreads. The wonderful folks at Goodreads will want to know about your latest book. (By the way, if you don't have an author account on Goodreads drop by their Author Program page and get one.)

5. LinkedIn. I don't use linked in, but if you do it's a good idea to update it.

6. Update bios. I haven't done this lately and probably should. Remember to keep your bios up to date, including the photo!

7. Tell your newsletter subscribers about your new book. Perhaps tell them a bit beforehand and offer them a promo code to either get free copies, sale copies or something cool like a mug or t-shirt.

Promotions

1. Goodreads Giveaway. Elizabeth Craig writes, "Once I’ve got CreateSpace live, [I] order copies for a Goodreads giveaway." This probably deserves another blog post and, of course, a link on your website.

2. I've mentioned this, above, but you could let your newsletter subscribers know in advance about your book coming out and perhaps have some sort of a giveaway.

3. Many authors find blog tours productive. If you don't have time for a blog tour, you can always write a few guest posts.

4. Some authors use Amazon's Select program to promote their books. I've written about that here and here.

As Elizabeth Craig says, the number one thing you need to do when releasing a book is keep writing!
Best of luck, may all your book releases be smooth. Cheers!

Photo credit: "London: Tower bridge and the Thames" by Caroline under Creative Commons Attribution 2.0.

The Da Vinci Code by Dan Brown is FREE for the next week! (offer ends March 25th)

The Da Vinci Code Is Free! Dan Brown is coming out with a new book, Inferno.

The Da Vinci Code by Dan Brown is free, starting today until Monday, March 25th, 2013. It can be downloaded from any major ebook retailer.

The following is from the LA Times:

Doubleday has announced that it will be giving away free e-books of Dan Brown's international bestseller "The Da Vinci Code" this week. The free digital download is offered in celebration of the novel's 10th anniversary (to readers only in the U.S. and Canada). "The Da Vinci Code" was originally published March 18, 2003 and quickly sold more than 81 million copies.

The free download isn't exactly a conspiracy, but it is, clearly, part marketing: Besides the best-selling art-historical whodunit, the ebook will include the prologue and first chapter of Brown's forthcoming thriller "Inferno," also featuring renowned symbologist Robert Langdon, which will be published in May. The free e-book deal is a natural digital outgrowth of teasing a sequel by including a first chapter in the back pages of a paperback.

. . . .

In "Inferno," Langdon, the hero of "The Da Vinci Code," "Angels and Demons" and "The Lost Symbol," returns to Europe to tackle a mystery involving the poet Dante Alighieri. "The Da Vinci Code" e-books can be downloaded free from all major e-book retailers.

I know a lot of folks aren't fans of The Da Vinci Code but you can't deny it has narrative drive, that can't-put-it-down quality that keeps reasonable people up far past their bedtimes.

Thanks to The Passive Voice Blog for the heads up.

Are you going to download a copy of the Da Vinci Code? Have you read the Da Vinci Code?

Other articles you might like:

- Story Structure
- How To Become A Full Time Indie Author
- How To Be A More Productive Writer: Use A Voice Recorder

How Important Is It To Promote Your Books?

Book Promotion

Kris Rusch says: not very. She writes:

The person who disagreed with me ... was convinced I didn’t know what I was talking about when it came to the necessity of promoting work, particularly for a new writer. The writer actually said that I had never had a point in my career where I was unknown, which made me laugh. Um, we were all beginning writers once upon a time.

The writer challenged me to self-publish things under a super secret pen name, and was convinced I would understand then why new writers need to promote. I actually responded to this one—I usually don’t—because of the challenge, and because I’d met it  years ago.

I have four things up under four super-secret pen names, things which I put up with no promotion. One outsells everything I do under my name and my known pen names. One isn’t doing very well at all, and two are doing okay. All outsell some titles I have under the Rusch name. So I have met the challenge, plus some.

Because I had to explain to this new writer that back in the Dark Ages of Publishing when I started, there was no such thing as Twitter, blogging, Facebook, and the like. If a writer wanted to promote her work, she had to spend more than her advance to do so. Because even back then, publishers didn’t promote 95% of the books they published. Those books would sink or swim based on sales in bookstores that might or might not carry the books. Some of my early work wasn’t even listed with description and a cover photo in the publisher’s catalog. Just a one line listing under “Also Available” which was arranged by genre.

So how did a writer sell a lot of copies of her book? She wrote another. Back in the Dark Ages of Publishing, before the conglomerate bean counters got involved, most writers (even new writers) got a multibook contract. Because publishers knew it was the number of titles on the shelf that sold books, not the quality of an as-yet-unread single title, that got a reader to pick up a book.

So I not only met the challenge in this new world of publishing, I met that challenge every time I had traditionally published a book with a brand new name on the spine.

Read the rest of Kris' post here: The Business Rusch: Careers, Critics, and Professors

It's nice to know a writer can make a living using her craft without needing to promote.

I wonder though, if Kris had promoted her work perhaps she would have sold even more books. I guess then the question would be: would she sell enough copies to make the promotion worth it. If, rather than spending time and money on the promotion, she had just written, would she have made more money in the end? I could see that being the case.

Kris' post this week is wonderful, as always, and very encouraging. It follows her and Dean's theme of: Just write! I don't think we can get better advice than that.

Related reading:
- Henry Miller's 11 Writing Commandments
- Kris Rusch: The Value of Imperfection

Using A Book To Market Your Blog

Many people start blogs to market books, but lately I've been hearing about it the other way round, using a book to market a blog.

Derek Haines writes about this in his latest blog post, Why Is This Book So Popular?

I continue to be astonished when I look at my book sales each month. There is one book that stands out, and it sits at the very bottom of my KDP bookshelf. I compiled Vandalism of Words a long time ago as little promotional idea for my blog. At around 200 pages it is a decent length collection of bits and pieces that had appeared on my blog over a number of years. Originally released in paperback, I then published it in ebook on both Kindle and Smashwords.

I offered it for free on Smashwords and then Amazon picked up the free price and matched it. So for the last two years or more, it has been free on both sites. Now without fail, this book is downloaded at least 600 times each month, and surprisingly, even sells a few paperback copies.

If you'd like to download Derek's book, here's a link to the Kindle store: Vandalism Of Words.

Happy reading!

4 Ways To Get Reviews For Your Book

Someone tweeted me today asking me how authors could go about getting their book reviewed and it got me to thinking: Hey! That's a great idea for a blog post.

1. BookRooster.com
Earlier this year Joe Konrath interviewed Catherine MacDonald of BookRooster.com (Interview with Catherine MacDonald from BookRooster.com). Joe's interview is well worth the read and many writers left a comment in which they talked about their experience with BookRooster.

The following is from BookRooster.com:

BookRooster.com is a community of over 3,000 passionate readers/reviewers drawn from BookLending.com and other Kindle reader communities. We organize the distribution of review copies of your book (in MOBI format for Kindle) to reviewers in exchange for their unbiased Amazon customer review.

How BookRooster.com Works:

1. Reviewers sign up to receive review copies of books in their favorite genres. BookRooster.com reviewers are expected to review a reasonable proportion of the books they receive, and we read every Amazon customer review they submit to keep an eye on review quality and objectivity.

2. When you request distribution of review copies of your book, we extend invitations to a select group of reviewers drawn from hundreds who have indicated a desire to review books in your genre. The invitations describe your book and provide a link for reviewers to request your book if they’d like to read and review it.

3. We send out review copies of your book (in MOBI format) to these reviewers on a first-come, first-served basis until at least ten reviewers post their reviews of your book.

We charge an administrative fee of $67 per book to invite suitable reviewers to review your book, to distribute your book to those who have agreed to review it and to track to make sure at least ten reviews are submitted by BookRooster.com reviewers.

Please note: BookRooster.com is not a pay-for-review service. Our reviewers love to read in their favorite genres and they will write unbiased, sincere reviews that reflect their real opinions about your book. For more information, you can read our Reviewer Guidelines.

2. Book Bloggers
Amanda Hocking, among others, attributes much of her financial success to book bloggers. Alan Rinzler writes that

When she rolled out the first of nine books in March of last year, Hocking had no idea what to expect. Over the next couple of months, her Kindle sales amounted to around 600 eBooks. Not bad for a newbie, but not enough for the 26-year-old to quit her day job.

Whoosh! Into the fast lane

Then she discovered and tapped into the world of book bloggers. Her sales took a gigantic swerve into the fast lane, tallying 164,000 books sold by the end of 2010.

“I had no idea such people existed,” Hocking wrote on her own website. “They just read books and write about them. And I don’t mean “just.” They take time out of their busy lives to talk about books and have contests and connect with followers and writers and other readers. These guys are honestly my heroes. I’m a little in love with all of them.”

USA Today this week reported the jaw-dropping news that last month alone, Hocking sold 450,000 of her nine titles, breaking into their top 50 bestsellers list. Taking her cue from iTunes, she had priced her self-published eBooks at $2.99 (she keeps 70 percent) and .99 cents (keeping 30 percent.) Do the math. That day job is history.

Here is a link to A Tale of Many Reviews, a book review site. I have never used this site (although I might!), I came across it as I was doing research for this blog post. It looked good, so I thought I'd share. :-)

Also, I have a list of book blogs on the left side of this page. You may have to scroll down the page to see it.

3. Author/Writer Bloggers
I think of book bloggers as folks who primarily do reviews and who are attached to a book review website, but there are other kinds of bloggers.

Bloggers like me! Writers who blog about the world of writing. Sure, the blogger might say, "No!" to your request for a review, but the negative response doesn't cost you anything and you'll never know if you don't try.

If you decide to go this route, it helps if you do your research. Read a few of the blogger's posts so that when you contact them you'll be knowledgeable about their work. I would suggest that you offer the blogger a free copy of your book.

4. Ask your readers for reviews
Amanda Hocking did this, and I thought she did it well. I don't think readers mind being asked, politely, without any pressure being applied, to share their opinion of your book by writing a review.

What to do after the review:

Blog about it! Let as many folks know about the review as you can. Blog about it and then tweet the link to your followers.

Also, IMHO, there's only one appropriate response to a book review, good or bad, insightful or all-kinds-of-wrong: Thank you for taking the time to review my book.

If anyone can add to my suggestions for how to solicit book reviews, I would appreciate your feedback.

By the way, if anyone would like to review my book, Until Death, please do! :-)

What's An Author Brand?

What is an author brand? I've been asking myself this but haven't had much of a chance to research the question. One of my Google Alters sent me a link to Laurel Marshfield's article, What's an Author Brand?

She writes:

Brands are those vague but persuasive associations we conjure up whenever we think of any well-known product. Mac computers. TIDE laundry detergent. Nike running shoes.

Brands are also the far more complex associations that come to mind whenever we think of well-known authors. Often, they’re a flash of images mixed with a dominant feeling, or a scene from a particular book montaged with memory fragments.

Here’s a small demonstration. Does the name Stephen King conjure something different for you than the name J.K. Rowling? What about Dan Brown, Elizabeth Gilbert, Jodi Picoult? Or Malcolm Gladwell, Joan Didion, Seth Godin? What association appears for a second or so when you first see each name?

People Aren’t Products

Whatever that instant of recognition is composed of, it’s there because that author’s brand put it there. Each association is complex and meaningful — unlike the association you’d experience for a brand of laundry detergent.

In fact, it’s that much-ado-about-nothingness which characterizes many product brands that makes it easy to imagine authors rejecting the B word as too schlocky, too commercial, too huckster-esque. So let’s substitute the word “story,” instead.

Your Brand Is Your Author Story

The author story (aka brand) refers to the complex messages authors put out into the world about themselves and their books — which we then absorb and retain in a highly individual way.

Suppose that you, like author Michael Cunningham, were interviewed by Terry Gross on NPR’s “Fresh Air.” You talked about your struggles with writing, as well as your then-recent book, The Hours (later made into a movie starring Meryl Streep). You were articulate, charming, fascinating — someone any listener would want to know more about, because what you had to say was vivid and substantive.

So, you think, is that Cunningham’s brand?

Read the rest of What's an Author Brand?