Amazon's India Store Now Offers 70% Royalty Option

I found this in my inbox last night. From Amazon:

We are happy to announce that the popular 70% royalty option is now available for sales to customers in India for titles enrolled in KDP Select. This royalty option is available for books sold from the new India Kindle Store, Kindle devices, and Kindle apps.

New features for authors and publishers in India include the ability to set prices specific for India, receive royalty payments in INR, and now earn up to 70% royalties when enrolled in KDP Select. For additional details, check out our Terms and Conditions:

https://kdp.amazon.com/self-publishing/help?topicId=APILE934L348N

Also, take a look at the 70% List Price Requirements:

https://kdp.amazon.com/self-publishing/help?topicId=A301WJ6XCJ8KW0

If you would like to review or change your royalty preferences for each title sold in India, just visit the KDP Bookshelf here:

https://kdp.amazon.com/self-publishing/dashboard

Looks like the ebook market in India is just getting started:

If you happened to wander down the aisles of the Delhi Book Fair that concluded recently, you would think that India is soon going to be swamped by a tsunami of ebooks, heralding a digital revolution in e-reading like never before. Almost every other store had something about soon-to-come ebook offerings.

The reality is that the Indian publishing industry in its offline form is still flourishing, churning out 100,000 titles a year and growing at 12 to 15 per cent a year. Many of the biggies in the book selling business seem impervious to all the noise about the business of reading digitally. Leading online book chain, Flipkart, had earlier said it was studying the space, but refused to comment on ebooks for this story. Snapdeal, the online marketplace, says that it is treading cautiously. Snapdeal co-founder and chief executive officer, Kunal Bahl, says that he too is analysing opportunities, but first wants “to ensure that there are enough devices for people to access ebooks.”

Looks like a great market for indie authors! The rest of this article can be read here: Is an ebook revolution around the corner? Thanks to the Passive Voice Blog for the link.

Other articles you might like:
- How To Format A Word Document For Amazon's KDP Publishing Program
- Lyla Sinclair's 8 Secrets Of Successful Romance Writing
- Indie Books: What Price Is Right?

Photo credit: Unknown

How To Format A Word Document For Amazon's KDP Publishing Program

As anyone who has successfully published a book will tell you, formatting your MS Word document correctly is the key to a successful, low-stress, experience.

One of the best explanations of how to format your Word document in preparation for publishing is in Zoe Winter's book Smart Self-Publishing: Becoming An Indie Author, but if you don't have it, this video by Connie Neal has some great tips: Formatting a Word 2010 Document for KDP.

I agree with Passive Guy's comment on the video:

In the demonstration, Connie applied some styles, then manually centered the text. PG would probably modify the style so it includes a centered text format. Very easy to do.

Rather than using one of Word’s style sets, PG uses a set of styles he has developed for all of Mrs. PG’s books. When he receives a new manuscript, he applies the styles he’s developed to that book. If he wants a different look for the new book, he can modify the styles or add other elements.

He usually begins by formatting the CreateSpace printed copy, always using section breaks instead of page breaks, then uses the result for conversion to ebook formats. It’s not the only way to do it, but it seems to him to be the most efficient.

Another great resource for formatting is Mark Coker's Smashwords Style Guide. I know, I know, we're talking about formatting your Word document for publishing through Amazon's KDP program, but the basics of formatting are the same regardless of where you're uploading to.

The key, I think, is to "go nuclear" and strip out all formatting from your document and then put it back in, making sure that the only formatting you use in your finished document, the one that's going to be uploaded to Amazon, are paragraph styles. I strip out the formatting by copying the entire text of the manuscript and pasting it into a text file like Notepad (on the PC), copying that text, then opening up a new Word file and pasting the text from Notepad file into it. (Clear as mud?) Sounds like a lot of work, but it's worth it to be sure you've stripped out every last pesky pit of formatting.

Stripping out all formatting will also strip out italics so I've taken to indicating italics in my manuscripts by putting "_" on the left side of a word. For instance, "She _loved chocolate" equals "She loved chocolate". Then I just do a global search and italicize all words that have an underscore as their first character. After that I remove all underscores and there you have it. (This article, Find and Replace Using Wildcards, is terrific)

I imagine there's a far more simple and elegant way of doing the same thing, and if any of you folks have discovered it, please do let me know! :-)

Other articles you might like:
- Lyla Sinclair's 8 Secrets Of Successful Romance Writing
- Indie Books: What Price Is Right?
- Writing Resources

5 Ways to Spot a Trustworthy Amazon Review

With all the fake reviews floating around out there can Amazon reviews be trusted? Janet Boyer says, "Yes!" and tells us want to look for.

1. Look for the Real Name badge.
She writes:

In order to have a Real Name badge as an Amazon.com Reviewer, an individual must VERIFY her identity via credit card. When an individual puts her name on a review, she is saying "I stand by my review and will put my reputation on the line for it."

2. Hall of Fame Reviewer or Top Reviewer badge
In order to get these badges the review will have to have written a lot of posts combined with thousands of 'helpful' votes.

For her other points read Janet's article: 5 Ways to Spot a Trustworthy Amazon Review.

Thank you Janet for all your wonderful, and wonderfully honest, reviews!

Are there other ways to spot a trustworthy review? Please share!

Other articles you might like:
- Amazon's KDP Select Program: The Power Of Free
- 8 Tips For Blogging Success
- Book Promotion: Where's The Line?

Photo credit: qthomasbower

Amazon's KDP Select Program: The Power Of Free

From Forbes regarding Amazon's KDP Select program:

... Amazon is using “free” in a novel way – to level the playing field between large publishers and self-published authors. The open question is whether this is just to improve Amazon’s store of proprietary content or if it’s a radical play to totally disintermediate publishing. Either way, Amazon has built an economic and promotional model for self-publishing that is too compelling for any author not signed with a six-figure advance by a big publisher to ignore. Remember that Kindle books are not just read on Kindles but on any device with the Kindle app – including iPads, iPhones and Android phones.

. . . .

The second reason an author might choose KDP Select and promote his book for free has to do with cross-selling. Many of the most successful indie authors are selling a series, not a single book. (Barbara Freethy is a good example.) By using the KDP select program, they effectively “sample” their newest book for free, enticing readers to engage in the series and purchase the previous books.

Read the rest here: How Amazon Quietly Subverts Bestseller Lists With Kindle's KDP Select. Thanks to PG for the link.

I think a verdict, a consensus of sorts, is emerging regarding KDP Select. If you're an author who is relatively unknown then KDP Select is well worth trying out, especially since it only requires a three month commitment. You'll have five free days and, with any luck, you'll get thousands of downloads. This will give you much needed exposure and you might be into some "also bought" lists.

On the other hand, if you already have a following then having your books in every online store may have more value since you've already been discovered and your readers are actively looking for your work.

Ultimately, I think a mixed strategy will probably be the way to go.

Other articles you might be interested in:
- Stephen King's Latest Book: A Face In The Crowd
- Creativity: Use It Or Lose It
- Writing, Publishing and Productivity: Links

Photo credit: Unknown. I altered the picture a little.

Tips For First Time Writers

I've started reading Ed Robertson's blog, Failure Ahoy!, regularly. Ed meticulously tracks the performance of his books in response to various promotions on Amazon and, now, Barnes & Noble. Many would keep this information to themselves thinking it could give a competitive edge, but in true Indie spirit Ed shares his findings with the community.

So when Ed published a post giving advice for first time authors I read it with interest. Here are some of his tips:

The new sweet spot for ebooks is $3.99
99 cents, then $2.99, used to be a good price point for ebooks but now an ebook sold for 99 cents has gained something of a stigma and even, though to a much lesser degree, $2.99, since that is the lowest price a writer can sell their work for and earn a 70% royalty. IMHO this thinking is wrong but with marketing sometimes it is all about perception.

That said, making your book free for a time (see below), or lowering it's price to 99 cents as part of a promotion, can be a good strategy.

Join Kindleboards
Ed cautions that you might not see any gain from this for a few months but that, for him at least, joining the Kindleboard community was a good investment of his time.

Join Goodreads
The folks over at Goodreads are mighty nice and I enjoy the community. Ed writes:

It's probably worthwhile to get your book listed on GoodReads. I am not intricately well-versed in how Goodreads runs, but if you have librarian status, or know someone who does, you should be able to add your book easily. If you can't, it's no big deal--someone will get to it eventually--but Goodreads seems to be a fairly important part of developing your book's infrastructure, a concept I'll get to in a bit.

Free is your friend: Enroll your book in Amazon's KDP Select Program
If this is your first book you have no reviews, no 'also bought' recommendations. In short, no one has the foggiest idea who you are. Ed writes:

But perhaps the most important thing you can do after hitting publish is this: make your book free. Right out of the gate. Give away the hell out if it. Schedule it for a two-day run, sit back, and see what happens.

"What happens" probably won't be much. I think it's vitally important to set the right expectations at this stage, and for most beginning authors, the reality is you're going to sell very little right off the bat. In concrete terms, you're doing very well if you're selling 1/day. Many brand-new books from first-time authors with no platform can easily go days or weeks or even months between sales. A month from now, your sales column might consist of a number between 1-9, and that is perfectly okay.

At this phase, that means every single sale is a success. Every sale means someone stumbled over an unknown book and thought it looked interesting enough to pay money for. Do you know how hard it is to make that happen? Remember: 1,504,243 ebook titles and counting. As a brand-new book, the only place you're showing up is in the new releases list and in keyword searches, and even then, anyone who found your book is either obsessive or almost superhumanly dedicated to finding new books, because they probably had to dig through dozens of pages before they happened upon yours. In terms of its present visibility, your book may have a "Buy" button on its page, but in many ways it still hasn't really been published.

So cheer every day you do get a sale, but try not to be surprised or disappointed when you don't. It's probably going to be some time before your book starts traveling down some of the main avenues to discoverability.

And that's why we're going free right off the bat--to try to kickstart a couple of these avenues.

If you are a new author (or just feel like one!) I highly recommend reading Ed Robertson's article in its entirety:  I'm New to Indie Publishing and This Is Awesome and Terrifying, Part 1: Releasing Your First Book.

Other articles you might like:
- Book Promotion: Where's The Line?
- John Locke Paid For Book Reviews
- 8 Ways To Become A Better Writer

Photo credit: Mrs Logic

Why Indie Authors Are Good For Publishing

A number of bloggers have linked to David Vinjamuri's article (Publishing Is Broken, We're Drowning In Indie Books - And That's A Good Thing) but it's so good I'm doing it too. To be honest, I wasn't going to read David's essay at first because it's LONG, but after Dean Wesley Smith recommended it I did and, yes, it was well worth the time investment. Here's an excerpt:

To understand the future of publishing we must examine three trends that have helped to rip it apart: eBooks, social media and low-cost self-publishing. But before that, we first need to understand the two big strategic decisions that traditional publishers made which left the door open for Indie books.

The two big strategic decisions traditional publishers bobbled were hardcover book pricing (too high) and publishers turning authors into marketers. If authors can write and market their own books they only need publishers for printing and distribution. This left a gaping hole which Amazon gladly filled.

By the end of the 2000’s, the elements existed for a revolution. A few gatekeepers tended an inefficient pricing model that consumers and authors both hated. A whole set of mid-list authors were increasingly not making enough money to write fulltime. And beyond that, a generation of new writers was growing up on social media. These writers are tempermentally less able to accept the gatekeeper model of publishing.

This led to the explosion of indie authors and ebooks that we've seen over the past couple of years.

A truely excellent and far-ranging article, you can read it here: Publishing Is Broken, We're Drowning In Indie Books - And That's A Good Thing.

Other articles you might like:
- Seth Godin on Creativity, Childhood and Heroes
- Amanda Hocking's Unusual Writing Schedule

Rasana Atreya's Self-Publishing Journey

Rasana writes:

Early this year the unpublished manuscript of my novel, Tell a Thousand Lies, was shortlisted for the 2012 Tibor Jones South Asia prize. I was ecstatic when I was offered a publishing contract soon after, by one of India’s largest publishing houses. Yet, I declined the offer.

Let me explain.

I would have been happy enough to have my paperback published. What I wanted were the rights to my ebook (the electronically downloadable form of a book). I’d been following the career paths of Amanda Hocking and Joe Konrath, the two authors leading the self-publishing charge, and I wanted a chance to apply their marketing methods to my ebooks. The publisher wasn’t agreeable though, so we parted ways, no hard feelings.

Rasana enrolled her book in Amazon's KDP Select program and, while it was free, 17,000 people downloaded it in one weekend! Since then Amazon has changed its ranking algorithm and she has decided to try out Barnes & Noble as well as Smashwords.com. She writes:

If you decide to self-publish, investigate your options carefully. It is easy to get scammed on the Internet. To confuse the issue, a lot of companies are calling themselves self-publishers. Self-publishing is when you upload the book, you set the price, you track the sales, you run the promotions. When someone else does it for you, they are the publisher of record. Horror stories abound about these so-called self-publishers; from manuscripts being stolen, to sales data being fudged, I’ve heard them all. 

If this seems too intimidating, reputable sites like bookbaby.com can help for a one-time fee. If someone is charging you fees upfront and keeping a cut of your royalties, beware. Reputable publishers will never charge you for publication, which is why they take a cut in your royalties. A quick and dirty way to check if the publisher is legitimate is to look at their website. The focus of a legitimate publisher will be the reader. Their website will be in the business of selling books. A subsidy or vanity publisher’s focus will be you — the gullible writer — and how many unneeded services they can sell to you.

I used CreateSpace to publish the paperback in the US (LighteningSource and Lulu are the other options). I’m pleased to report my novel has started to catch the attention of book buyers for public libraries there. My novel shows up on flipkart.com etc. because I had it listed on Ingram’s catalogue, but the international edition is too expensive for India. The time is ripe in India for someone to replicate CreateSpace’s business model, offering printed copies of books for sale, perhaps even distribution to physical and online bookstores. 

Does this mean I would rule out traditional publishers for my next book? Not at all. I am always open to new experiences. 

Read the rest here: My self-publishing journey.

Further reading:
- Helping Writers De-Stress: Meditation Apps
- Writers: In Order To Win We Must Embrace Failure
- How To Sell 100 Books Per Day: 6 Things You Need To Do

Update On Amazon's KDP Select Program

Edward Robinson over at Failure Ahoy! has written extensively about his experiences with Amazon's KDP Select program. After trying out various things, here is his tentative conclusion:

[R]iding free runs every 30-40 days can be an effective strategy (although ENT now says they won't mention a book within 60 days of the last time it was free, meaning you're basically down to POI, FKBT, and paid ads for exposure). This can last for several months, anyway. But it appears to be less effective the more you do it, and there is a point where a diminished 30 days of sales + a diminished free run isn't going to be enough to prop you up to a significant place on the pop lists. (Edward Robinson)

Although ER's conclusion seems cautiously optimistic, he has decided to pull his most popular book, Breakers, from the program and and explore what Barnes & Noble as well as Kobo have to offer. This should be interesting. He writes:

Over the last few months, I've grown disillusioned enough with Amazon Select to pull my book Breakers from the program. Yesterday, its exclusivity expired. Today, Breakers is available on Barnes & Noble for the Nook reader.

.  .  .  .

I know that Breakers can sell when it's in front of people, so unlike my other titles, if I can find a way to get it some visibility in the other stores, it should sell. Hypothetically. So how do you find that visibility?

Stay tuned.

Read the rest over at Failure Ahoy!: Exploring Bold New Non-Amazon Frontiers, Day 1: Barnes & Noble.

Other reading:
- More on Amazon Select: Is exclusivity worth it?
- Marketing Strategies For Writers
- The Harlequin Class Action Lawsuit Explained

Amazon UK: Ebooks Are Outselling Paper Books

The Jetsons

From TheGuardian:

Amazon said ... customers are now buying more ebooks than all hardcovers and paperbacks combined. ... [S]ince the start of 2012, for every 100 hardback and paperback books sold on its site, customers downloaded 114 ebooks. Amazon said the figures included sales of printed books which did not have Kindle editions, but excluded free ebooks. (TheGuardian, Kindle ebook sales have overtaken Amazon print sales)

But that's not all:

The company said ... British Kindle users were buying four times as many books as they were prior to owning a Kindle, a trend it described as a renaissance of reading. (TheGuardian, Kindle ebook sales have overtaken Amazon print sales)

That's why Amazon can sell it's ebook readers at a loss. And I'm betting people use them to buy a whole lot more than books.

The World Has Changed
80 percent of the billboards I saw yesterday were for various brands of cell phones, and every single add I saw displayed a domain name. I remember a time when the average person wouldn't have known what to do with a domain name or URL.

The digital revolution has radically changed the world we live in, how much further is it going to go? Are we, eventually, going to order everything from online sites like Amazon? Will stores evolve into storefronts only? When I bought my MacBook Air I was surprised to learn I couldn't have it shipped to my local Apple store, nor could I return my drive there, although the Apple associates were very nice and helped me ship it back free of charge.

Some have envisioned a world where bookstores are subsidized by publishers and kept as storefronts. You wouldn't be able to bring books home from the storefront. You would visit the storefront, browse the books, make your selections, order them online and have them delivered to your home (or wherever). Or your could buy the ebook and have it delivered instantly.

What do you think? Which would you prefer, store or storefront?


Further reading:
- Penelope Trunk Discusses Time Management
- How To Sell 100 Books Per Day: 6 Things You Need To Do
- Writers: Register Your United States Copyright

Photo credit: Wikipedia

Derek Haines: Are Free Ebooks A Good Marketing Strategy?

Derek Haines over at The Vandal talks about whether offering one of your books for free is a good marketing tool. His conclusion:

I suppose the conclusion I have drawn is that the free book promotion option offered by KDP Select is a worthwhile marketing tool and a chance to get noticed and get your name out there as an author. Although it’s a bit pot luck, that’s still better than nothing. Trying to get a few good free book listing sites to add your book is certainly a way to help boost your exposure and is definitely worthwhile as is a bit of good old fashioned self promotion on your own social media networks.

It looks as though, even after Amazon's changes to its ranking algorithm, making ones ebook free can still be effective in raising paid ebook sales. It's interesting, though, that it doesn't always work. Out of four books Derek tried this with, only one did amazingly well. Still, he writes that "I can see from my unit sales and borrows that July was a very good month. A five fold increase on June".

You can read Derek's entire article here: Do Free Ebook Promotions Work? My Conclusion

Of course luck will always be a factor, but, if Derek's experience is representative, it's a mistake to put too much weight on how any one book does. If one book doesn't take off, that doesn't mean another won't.

Related articles:
- 50 Shades Of Alice In Wonderland: Another Indie Success Story
- Writer Beware: The Return Of The Vanity Press
- Forget NaNoWriMo: How To Write A Novel In A Weekend

Photo credit: pix.plz

International Writers And The U.S. 30% Withholding Tax: Getting It Back

US 30% Withholding Tax

The Problem: 30% US Withholding Tax
If you are an international publisher/self-published author who sells through US companies then you will have 30% of all the money you make withheld for tax reasons. That's the bad news.

Solution One: An Individual Tax Identification Number (ITIN)
The good news is that if you live in the UK, Canada or Ireland then you can avoid this tax entirely by applying for an Individual Tax Identification Number. There are also a few countries that, while they get some of the tax withheld, can receive most of it back. For a full listing of all countries that have tax exemptions read the document U.S. Tax Treaties--and if you can't get to sleep at night, it's better than warm milk and cookies.

Unfortunately an ITIN is difficult to get, and takes a long time, but it is your only option if you haven't started your own publishing company. Catherine, Caffeinated, has written a detailed article on how to get an ITIN so I'll send you her way: Applying for a US Individual Tax Identification Number (ITIN): A Saga in 3 Parts

Solution Two: An Employee Identification Number (EIN)
If you have your own publishing company then you don't have to go through the rigamorole of getting your ITIN, you can just get an EIN. This is good news.

Again, Catherine, Caffeinated has a great post about this, courtesy of guest David Gaughran. His article is informative and funny. You can find it here: Non-US Self-Publisher? Tax Issues Don’t Need to be Taxing.

Another Problem: Getting Back The Tax That Was Previously Withheld
Now that you have your ITIN, or your EIN, and you've filled out the appropirate forms and sent them to Smashwords and Amazon and whatnot, now you're receving 100% of your earnings (big yea!). But you still have a problem.

You sold a few books while the withholding tax was in place and you'd like to get that money back. As always, there's good news and there's bad news.

The good news: You can get your money back.
The bad news: You can't just ask the retailer (for instance, Amazon or Smashwords) for your back tax, you have to ask the IRS.

While you can do everything you need to get your tax back, many folks would rather pay others to get the job done. If you're amoung that lot (Catherine is), there are companies who will get your tax back for you and charge you either a flat fee or a percentage.

One such company is Taxback.com. Catherine writes about her experience with them and recommends them. Her article is here: The Easy Way to Get Your US Tax Back.

That's it!

When you get your ITIN, or your EIN, and your back taxes have been sorted out, fix yourself a nice tall cool glass of lemonade and relax. You've earned it!

Good luck.

Related reading:
- How To Build A Platform: Why Every Writer Needs A Website
- The Business of Writing: Using Google+
- How To Sell 100 Books Per Day: 6 Things You Need To Do

I Dream Books: Rotten Tomatoes For Books

Emily Temple over at Flavorwire writes:

Pretty much everyone we know relies on Rotten Tomatoes when deciding which movie to see, but what to do when you’re on the hunt for your next novel? Sure, you could just read whatever your best friend is reading, or pick up whatever’s on the front page of the New York Times Book Review, but for those who want a broader perspective, we suggest I Dream Books, a Rotten Tomatoes-like review aggregator that just launched this morning. Just like Rotten Tomatoes, I Dream Books collects reviews from both “professional publications and individual critics” and assigns a numerical value to those reviews, eventually coming up with a score somewhere between “Must Read” and “Don’t Read” (indicated by happy or sad little clouds), in hopes of offering readers an easy way to see what a wide range of critics are saying.

Great idea! I'm going to check out idreambooks.com for book recommendations, but so far I've had a lot of success with Amazon.

For instance, I just finished reading A Perfect Blood by Kim Harrison (good book!) and the "Frequently Bought Together" list on that page contains other books I like: Kiss The Dead by Laurell K. Hamilton and Deadlocked by Charlaine Harris. Kiss The Dead is on my 'to read' list and I've already read--and enjoyed!--Deadlocked.

Also, and I've found this invaluable, Amazon tells me what other customers who bought a particular book also bought. Granted, I've read and enjoyed about 80% of the books in the list for A Perfect Blood, but it's showing a few by Patricia Briggs I'm sure I'd like.

That said, I'm looking forward to using idreambooks.com for recommendations in addition to Amazon because there's no such thing as too much of a good thing. Right? ;)

Other reading:
- 10 Female Science Fiction Writers Who Changed Our Lives
- His Wish Granted: WIlliam Faulkner's, "The Sound And The Fury", Color Coded
- Google Drive: Who Owns Your Stories?

WorldCat: Find Books In A Library Near You

This is a fantastic idea! Ever wondered if a certain book was in a library near you? I know I have. Here's a page that takes the pain out of your search, and it doesn't just work for books, you can use it to locate things such as CDs, DVDs and Articles. (If you'd like to try it out for yourself, go here: WorldCat: The World's Largest Library Catalog.)

To try it out I entered the city I live in and typed in the title of one of my favorite books, Lord Of The Flies, by William Golding. After hitting the enter key I was given a list of links to various editions and formats. I clicked the first link and was presented with a list of libraries in my area that have the book, what format the book is in, the distance to the library, and a list of links to information and services the library provides.

As if that weren't enough I was also presented with links to Amazon, Barnes & Noble and Better World Books in case I wanted to purchase the book.

Reviews
At the very bottom of the page I was presented with a smattering of reviews Lord Of The Flies has received and which rate it on a scale of 1 to 5. Which brings up the issue of how useful reviews are.
One reviewer on Goodreads.com gave Lord Of The Flies one star out of five and, which may be worse, 102 people agreed with that rating! Let me quote from this review:

See, I would have cared a bit more about the little island society of prepubescent boys and their descent into barbarism if you know, any of the characters had been developed AT ALL

As I say, the mileage you get from the reviews will vary. By the way, I can't give you a direct link to the review I quoted, but you can read it here, it's the last one on the page.

WorldCat: The Site For Mobile devises
WorldCat also has a site for mobile devises (WorldCat: Mobile Web Beta) so I thought I'd try it out on my iPad. This is terrific! It works just the same as the standard website but it seems more streamlined and user friendly.

WorldCat on Facebook
WorldCat also has a Facebook app, to learn more about that go here, WorldCat search plug-ins, or head straight over to Facebook's WorldCat application page.

Cheers!

David Gaughran Shares His Sale Figures: Print Pays

Last year David Gaughran used to list how much he was making from the sales of his books, what he was doing in terms of promotion, where he was selling his books, and so on, but he hasn't done it in awhile and I missed it.

Perhaps it's voyeuristic, but when David had a great month I felt inspired and when he had a slow month it made me feel better about the slow months I've had, so for me it was a win-win.

In any case, I was very happy to see David is once again reporting his numbers. In his latest post he concentrates on paperback sales of his book, Let's Get Digital (love that title!). He writes:

I was really slow to see the potential in print, and it was probably the biggest mistake I made over the last year. ...

I had felt that the market for Let’s Get Digital would be largely, um, digital, and that whatever was left would be cannibalized by the PDF version being available as a free download from my blog.
I was wrong.

Paperback Growth

Here are my paperback sales for the last five months:

February: 6
March: 24
April: 20
May: 49
June: 67

Note: A Storm Hits Valparaiso was released in Feb, Let’s Get Digital in May

I’m pretty happy with that growth – especially because I’m averaging $5 in royalties per copy sold. Last month, paperbacks brought in $330 (profit) – which is about 25% of my current income, helping me break new ground. I cleared $1000 in May and easily topped that in June – largely on the back of stronger print numbers.

Most of those paperback sales came from Amazon US, and, following that, direct sales to indie bookstores (mostly in the UK).
- Making Money From Paperbacks

Let's think about that. In one month David's paperback sales from just one of his books earned him 25% of his current monthly income from writing. That's what I call significant!

CreateSpace
This is the second time in the last few days I've come across an author singing the praises of Amazon's CreateSpace. (What Jen Talty of Cool Gus Publishing thinks of Amazon's CreateSpace.)

David makes another excellent point and one I hadn't considered. Let's say you're selling your ebook for $2.99 on Amazon and are offering a print version through CreateSpace for $13.99. When a reader views the ebook version they'll see the $13.99 price crossed out, the Kindle Price of $2.99 highlighted, and the customer will be informed that, in buying your ebook, they will save $11.

Now that's good advertising!

I've just concentrated on a couple of the things David talks about in his article; it's well worth the read: Making Money From Paperbacks

Related reading:
- Jen Talty: Amazon's CreateSpace Vs LIghtning Source
- Kobo's Self-Publishing Portal: Report From A Beta Tester
- Mystery Writer Elizabeth S. Craig's Reasons For Self Publishing

Photo credit: The Guardian

Jen Talty: Amazon's CreateSpace Vs LIghtning Source

I love Jen's posts! This time she examines the pros and cons of two print on demand (POD) providers, Amazon's Create Space and Lightning Source. She breaks down the cost of each and then gives her conclusion: Cool Gus Publishing is switching from Lightning Source to CreateSpace.

Here is Jen's breakdown of cost:

Lightning Source:

• $75.00 Upload fee for Cover/Interior
• $12.00 US Distribution (a year)
• $12.00 UK Distribution (a year)
• $30.00 Proof
• Change your files it will cost $40.00 per Interior and $40.00 per Cover
• $1.50 Shipping and Handling charge per order
• must provide own ISBN

****No services provided on cover, editing, or anything else that goes into the making of a book

CreateSpace:

• FREE self-service (there are services you can pay for, but the basic upload is free)
• $25.00 Expanded Distribution (one time fee)
• A proof is the cost of printing plus shipping.
• Can use CreateSpace ISBN for free

****There are many services that CreateSpace offers from building your book, editing and cover design that are all at the author’s expense, but they are not required at all

Jen concludes:

The bottom line for us came down to customer service AND ease of the system. LSI is a bit clunky and if you don’t know what you are doing with formatting a book, cover, etc., you are bound to make a mistake. I made a few the first time around. CreateSpace gives you templates (for free) for both interior and exterior so your book looks professional. They also have a cover tool. I have not used it since I’m an InDesign junky, but I’ve played with it and for the novice user, its pretty good, but my big caveat is most of us are not cover artists and always best to hire a professional.

Between talking with my team to wargame the best course of action, the ease of their on-line system was the deal closer. They have this 360 digital proof that shows you the cover and how it wraps around the book, well that right there sold me. Their entire system is very easy to use and while I just created more work for myself as we are going to transfer ALL of our books, I highly recommend CreateSpace.

Well, there you have it. I'd encourage you to read Jen's article in its entirety: Why is Cool Gus Publishing switching from Lightning Source to CreateSpace?

I haven't used a POD service yet, but I had been planning on giving Lightning Source a try. Now I think I'll go with CreateSpace. I love getting recommendations from unbiased industry professionals!

Related reading:
- Espresso Book Machine: Create A Book In 5 Minutes For 1 Cent A Page (Video)

Amazon's KDP Select, Kobo & PubIt: Joe Konrath & Blake Crouch Share Their Experiences

Joe Konrath published the post I've been hoping for ever since Amazon tinkered with its ranking algorithm. In his post, Exclusivity and Free, Joe is joined by Blake & Jordan Crouch, authors of Eerie, who share their experiences with various self-publishing platforms starting with PubIt!

Joe's post is a must-read for anyone who has self-published or is thinking about it. I'll summarize a few things here, but, really, head on over to Joe's site and read the original.

(Also, Black & Jordan Crouch are offering their book, Eerie, for free today (July 2), so head on over and pick up your copy.)

Here's the scoop:

Publishing platforms covered:
- Barnes & Noble's Nook/PubIt!
- Kobo's publishing program (Kobo is soon launching a self-publishing platform: Writing Life)
- Amazon KDP & KDP Select

Publishing platform that was the most flexible and author friendly: Kobo
What Blake had to say surprised me:

[I]n May, I had the opportunity to drop my best-selling title RUN into a Kobo promotion involving email blasts, coupons, and prominent placement on their landing pages. I could not have been more pleased with the results. RUN reached the top 10 on Kobo's overall list, stayed there for several weeks, and the rest of my catalog sold well in response. When you consider the size of Kobo's market share, the fact that I sold more books on Kobo in May than I did on Pubit! is astounding. It was only a few hundred dollars shy of beating Amazon for May, and it did beat Pubit! again in June. Even better, Kobo did not request exclusivity. Their writer-relations people are some of the friendliest, most proactive, responsive people in the business. Suggestions and requests I made last year were taken to heart. It's no secret that Kobo is on the verge of unveiling their own platform (Writing Life). If there is a company that could one day compete with the mighty Amazon, it's these guys. They're inventive, have far, far reaching plans to bring writers what could become the slickest digital publishing platform ever created, and they get that writers are customers. They listen. Best of all, my titles continue to sell and rank highly on Kobo's bestseller list, a month after the promos ended. I cannot say the same for Barnes and Noble. There is no other platform (aside from Amazon) where I've seen this level of "stickiness." If someone asked me what's keeping the majority of my titles out of KDP Select, I would have to say these guys.

That makes me more interested in hearing from authors who are testing out Writing Life before it's rolled out at the end of this month.

Pulbishing platform which sold the most books: Amazon
This was the least surprising thing Blake had to say. Every author I've talked to has admitted to selling more books on Amazon than on any other platform. That Kobo came close to Amazon's sales figures amazed me.

That said, Blake wasn't entirely pleased with his experiences with Amazon's KDP Select. He writes:

KDP Select opinion pieces are a dime a dozen. Amazon is still, hands down, the most lucrative platform for me. Even though the transition from free to paid sales appears to have weakened as of late, success stories like Ann Voss Peterson and Robert Gregory Browne are convincing enough for my brother and I to roll the dice and drop EERIE into KDP Select. I say this as someone who has had great success with free titles: they still make me nervous. I get the excitement of giving away 70,000 ebooks. The prospect of making new fans. But free, in the long run, is dangerous. It sets a bad precedent and level of expectation in the minds of readers. Am I a hypocrite for saying this while EERIE is free? Maybe. But if all the platforms did away with free, I'd be okay with that. As writers, we cannot keep going to that well. It will dry up. Kindles may be able to hold a gazillion ebooks, but readers can't read that many. The key is not being downloaded. It's being read.

This post is not going to end with a definitive conclusion on freebies and exclusivity. I'm uncomfortable with both concepts, even as I play the game. My sense is that the people who survive and continue to do well selling ebooks will be those who experiment, take risks, and adapt. We've said it before, but what worked yesterday, may not work today, and the possibility of a game changer (like KDP Select) is constantly looming. 

Publishing platform that has technical support staff from hell: Barnes & Noble's Nook/PubIt!

Although Blake and Jordan were "pleasantly surprised" by their books performance on PubIt! their sales rank was disappointing. He writes:

It [their book's sales rank] never seemed to correlate to a corresponding low rank. Even on days where we sold 400 books, our rank never dropped below 2000. I have no doubt this cost us many, many sales, a good chunk of money, and kept the book from every appearing on the BN bestseller lists. A real shame, because the marketing triggers that Pubit! pulled worked in a big way. The tech just wasn't there to support them, and their tech support staff just couldn't be bothered to give a damn.

But that aside, Pubit! clearly has some real marketing power, and the smaller window of exclusivity (as opposed to KDP Select's 90 day commitment) is a definite plus. When Pubit!'s tech support decides to follow the model of Kobo and Amazon and treat writers as customers instead of entities to be ignored, Pubit! could become a force.

Overall, Blake's experiences are encouraging. The promotions he ran with the various platforms worked and his book, in generally, ranked well.

Blake and Joe go on to discuss book pricing and the pros and cons of offering books for free. Joe just posted the blog, but already many authors have written in to share their experiences with various platforms and programs.

If you'd like to read Joe's post it's here: Exclusivity and Free
Read the comments here: Exclusivity and Free (Comments)

Related articles:
- Amazon Award-Winner Regina Sirois & The Problems Of Indie Distribution
- Amazon's KDP Select: Another Author Shares Her Experience
- Writing Life: Kobo's New Platform For Self Publishers
- Amazon To Acquire Dorchester Publishing

Photo credit: 3D Issue

Former Random House CEO Agrees With Amazon About Ebook Pricing

When asked what the price of an ebook should be, former Random House CEO Alberto Vitale (1989 - 2002) replied:

The price of the eBook should be $9.99 and down, I am convinced of that. Some publishers who have adopted the agency model are pricing them at $12.99 and $14.99 or more, and this is way too high. They might sell a lot of books at that price, but they would sell a hell of a lot more if they would price them at $9.99.

I agree! Read the rest of the interview here: Ex-RH CEO Alberto Vitale Still Has a Lot to Say About Publishing.

Related reading:
- Amazon To Acquire Dorchester Publishing
- Amazon Award-Winner Regina Sirois & The Problems Of Indie Distribution
- Amazon's KDP Select: Another Author Shares Her Experience

Amazon To Acquire Dorchester Publishing

Amazon's planned acquisition of Dorchester Publishing is fantastic news for those writers who had books with the troubled company. It's not a done deal yet, though. The auction won't take place until August, but it seems a forgone conclusion that Amazon will be successful in their bid.

Amazon says that any contracts not picked up will be terminated and all rights will revert to the author. Here's how Publisher's Weekly put it:

Moving forward, Dorchester authors will, Amazon said, be offered the choice about how they want their titles published. An Amazon spokesperson explained: "We want all authors to be happy being a part of the Amazon Publishing family going forward and we have structured our bid so that we will only take on authors who want to join us. As part of this philosophy, if we win the bid, Dorchester has committed to revert all titles that are not assigned to us."

Read the rest here: Amazon Bids on Dorchester Assets.

If you'd like to read more about Amazon's planned acquisition of Dorchester Publishing, here are a few articles you might be interested in:

- Amazon Plans to Acquire the Assets of Dorchester Publishing (GalleyCat)
- Amazon Bids on Dorchester Assets (Publishers Weekly)
- Amazon to Acquire Dorchester (Unless You Are Ready To Outbid Them) (Digital Book World) Digital Book World also includes a copy of the full press release.

Cheers!

Is 99 Cents Too Low For An Indie Ebook?

I used to think 99 cents was a good price for indie books. Sure, they're worth more than 99 cents but if you want to sell a lot of books then it seemed reasonable to price them affordably, and at 99 cents a lot of folks don't think twice before clicking the "download" button.

Things have changed.

Two things happened. First, Amazon changed its ranking algorithm to favor higher priced books and therefore 99 cent books no longer have the competitive edge they once did. Second, I think the novelty of being able to buy a book for 99 cents has worn off and consumers don't download 99 cent books as readily.

For years Dean Wesley Smith said an author should never price her novel at 99 cents. I now agree with him. Yesterday he posted a comment one of his readers had submitted and I've reproduced a small part of that, below. I think this is a fantastic analogy.

He [an pricing professional] would look at all the short stories and say ‘It takes 15 minutes to read? And it was fun? Okay. charge 5 bucks.” And when writers squawked in horror, he would say “Starbucks sells fancy coffees for $5 that take 15 minutes to drink. They sell millions every day. Did you enjoy the story as much as the coffee? Yes? Well, no problem.”

And the writers would come back with “but there was actual substance in the coffee… cream and coffee beans and sugar…” and the he would respond with “yeah, and if I really like the story, I can read it again. I can’t drink the coffee again. I can lend the story to my friends. I can’t say to my friends, ‘gee you should taste this coffee, it was really good, you can try it when I’m done with it.’

He would tell you that it is not good practice to set anything, no matter how ‘small’, at regular price at the very bottom of the price structure.

The bottom price should be reserved for sales exclusively, and used only in an integrated, strategic way to give you more sales traction and build your brand.

If people said “oh, well I’m new, and I don’t have name recognition so I have to sell cheap to make sales” he’d say, no. Set the price you want to regularly sell at. From that price have sales, or other promotions that give an incentive to the consumer to try your new stuff. You’re telling the consumer that you know they are taking a bit of a risk on a new, unknown quantity, so a price break makes it more appealing. Once they’ve tried your stuff, then they know if the regular price is worth it to them.

You are always educating the consumer as to what your product is worth. The regular price will come to be perceived as its true value. You don’t want to set that too low. You steal from the consumer the thrill of getting a deal, you steal from yourself the flexibility to build and expand your brand appropriately.

Read the rest over at Dean's blog: The New World of Publishing: Book Pricing from Another Perspective.

Related reading:
-The Vandal's 10 Ways To Promote Your Book
- 7 Tips On How To Launch A Book Without Losing Your Mind
- 5 Book Review Blogs

How To Become A Full Time Indie Author

I can't believe I've never heard of Lindsay Buroker before. Even now I don't know much about her, but I do know three things:

1) She's an indie author
2) She sells enough books as an indie that she's able to write full time
3) She gives awesome advice about how to become a full time indie author

I'd go so far as to say that anyone who follows the advice Lindsay has given is guaranteed to sell more books. Of course, milage will vary. You might not be able to quit your day-job, but her advice to indie authors is along the lines of, "look both ways before you cross the street". You could ignore it, but I wouldn't advise it.

Here is Lindsay's advice:

1. Don't just write novel length stories, write shorter ones too

This allows you to publish more in the same amount of time, and the more you get your name out in front of readers, the better. Especially in the beginning. Lindsay writes:

... I’ve never been in the Amazon Top 100 (or in the Top 1000 for more than a couple of days), and I’m not particularly visible even in my sub-categories (epic fantasy/historical fantasy) in the Kindle Store. You don’t have to be an uber seller to make a living, though you have to, of course, have characters and/or plots that capture people’s imaginations and turn them into fans (not everyone has to like your books but enough people do so that you get good reviews and you word-of-mouth “advertising” from readers). If you have ten books priced at $4.99, and they sell 200 copies a month, you’re earning over $6,000 a month.

I don’t mean to make it sound like it’s easy to write ten books or sell 200 copies a month of a title (I would have rolled my eyes at such a comment 16 months ago), but, right now, the numbers tell us that making a living as an indie author is a lot more doable than making a living as a traditionally published author (where the per-book cut is a lot smaller). If you’re mid-list as an indie, and you have a stable of books that are doing moderately well, you’ve got it made in the short-term. If… you’re building your tribe along the way, you ought to have it made in the long-term too (more on that below).

 2. Use the power of free to promote your books

Lindsay writes:

I’ve tried a lot when it comes to online promotion, everything from guest posts to book blog tours to contests to paid advertising, and nothing compares with having a free ebook in the major stores. Not only will people simply find it on their own, but it’s so much easier to promote something that’s free. If you do buy advertising (and I do from time to time), it’ll be the difference between selling 25 copies and getting 5,000 downloads (i.e. 5,000 new people exposed to your work), because people live in hope that they’ll find something good amongst the free offerings.

I’ve heard authors argue that most people who download free ebooks just collect them, like shiny pebbles on the beach, and that they never even bother to check them out. I say B.S. to that. I’d bet money that most people try the books they download; it’s just that they find most of them don’t pique their interest. Maybe they’ll download 50 or 100 ebooks and only find one where they want to read the whole thing. That’s fine. That just means you have to make sure your story is entertaining enough to be The One.

3. Make your stories part of a series

I'm a sucker for a good series, and I know I'm not the only one. Even if one, or perhaps two, of the books in the series aren't great, chances are I'll stick with it if I have hope things will improve. In other words, series help develop dedicated fans, people who are going to be with you for the long haul. Lindsay writes:

I should mention here that, while giving away a free ebook can be huge, it’s key that the story be part of a series, or at least strongly related to the book(s) you’re trying to sell.

I just don’t see people having the same sorts of results when their free novel or short story isn’t related to the rest of their work. Oh, it might help a little, but not the way a Book 1 that ends on a cliffhanger will. (My first book admittedly doesn’t end on a cliffhanger, but it does have a teaser epilogue to let folks know that there’s a lot more to come.)

4. Form a tribe

You don't have to be everything to everyone, concentrate on forming close connections with a small group. Like ripples on a lake, your influence will spread.

Lindsay suggests cultivating 10,000 fans rather than 1,000 because if you write two books a year and sell each for $5.00 on Amazon then you'll make 70,000 dollars a year. That's gross income, so you'll have to pay tax and I'm sure you'll have many writing-related expenses (website, newsletter, advertising, etc.) but that's a decent wage. Lindsay writes:

Early on, I stumbled across Kevin Kelly’s “1000 True Fans” article. If you’re an indie anything, it’s a great read.

The gist is that you don’t have to be a mega seller. You just need X number of true fans (people who love your stuff and will buy everything you put out), and you’re assured that you can make a living at your art, so long as you to continue to produce quality material.

Lindsay's tips for acquiring 10,000 true fans

a. Place links in the afterword to each of your books. 

Links to your:
- Twitter account
- Facebook account
- Blog
- Newletter

b. Use Facebook to interact with your readers. 

This is your place to be more personal; interact with your fans, post links to things like interviews, to scenes you liked but were cut from your book, to contests you're running, to discounts or giveaways.

Obviously that advice is working for Lindsay, but I've never gotten into the Facebook experience. I love Twitter. Really. It's simple to use and it allows me to connect with folks I never would have otherwise been able to. Also, I don't have to worry whether I've written too little or too much; the 140 character limit is genius!

That said, authors do need a place to let down there hair and be more personal, which is why I'm in the (painful!) process of setting up my own website.

c. If your fans do something like start a fan forum or website, plug it! 

Mention it in the occasional tweet, or when you're chattering on Facebook.

If my fans did something like this I'd do backflips and name my children after them. Just sayin'.

d. Go the extra step to help create a community. 

Lindsay gives the example of installing a plug-in that allows nested comments. (You might need to be running WordPress.)

Great idea! Anything to help foster a community. It's interesting, though, that Seth Godin, one of the folks who helped spread the idea of developing a community, a tribe, doesn't have comments on his blog. Of course Seth has a large and rabidly devoted community, so that choice has obviously worked out for him, but still. I thought it was interesting.

e. Do goofy things just to please your fans. 

For instance, Lindsay's latest contest asks fans to design funky hats. The winner will receive signed copies of her book and the hat will appear in the next book in that series.

Awesome idea! As Lindsay notes, not many writers do this, but I love it when writers have a contest of some sort where the prize is that the winner will have a character named after them in the next book.

Well, that's it! I hope something Lindsay said will help. I encourage everyone to read her article here: What Does It Take to Become a Full-Time Indie Author?

Photo credit: Empty Nest

Thanks to the Passive Voice Blog for posting a link to Lindsay's article.

Related reading:
- The Vandal's 10 Ways To Promote Your Book
- The Most Common Mistakes In Writing: A Series
- 10 Reasons Why Stories Get Rejected

Photo credit: "color bricks" by Luz Adriana Villa A. under Creative Commons Attribution 2.0.