When I stared writing, one of the questions I asked was: should I use a pen name? One of the first people I posed this question to was an enormously helpful mid-list author of spicy romance novels. Her response: Don't do it! She had been forced to take a pen name by her traditional publisher who had then used her real name on the first book in her trilogy and her pen name on the subsequent two. The result: lots of emails from fans complaining they couldn't find her books!
In his most recent blog post Dean Wesley Smith gives the pros and cons of using a pen name.
Why use a pen name?
1. Your output exceeds what your publisher can use
If you're a prolific writer and your publisher will only buy two books a year, writing under a pen name allows the creation of another income steam. Dean writes:
At one point, Kris and I were joking around at a conference and
actually counted the career income streams coming into our home at that
moment in time. We had nine writers’ incomes coming into the house. That
was more than we had cats at that point.
Today we have about that many, maybe a few more, but some are not
making much, at least not enough to live on. Luckily the pen-name
writers don’t eat much.
The key is the same with all aspects of the publishing industry:
Diversity and a lot of product. If you have three or four writer’s
incomes hitting your house, it’s a ton better and safer than only one.
And nine or ten incomes just makes things much easier.
2. You write in multiple genres
It's a good idea to create a pen name for each genre you write in, that way your fans know what to expect when they pick up one of your books. For instance, if you write brooding vampire mysteries under the moniker Alice Darkbody and then go ahead and write a comedic western under that name your goth readers are
not going to be happy.
3. You have a day job and don't want to get fired
If you're a medical doctor, or a psychiatrist, or psychologist, or social worker, and so on, your clients may believe you have used them in your book. If anything can help save you a trip to the courthouse, even if you're sure you'll win, it's probably a good idea. (This was a different kind of suit, but it reminds me of what happened with the
Hurt Locker.)
4. Your sales numbers go down and your publisher drops you
I've heard countless stories about book sales tanking even when the book is terrific. What do you do then? Start writing under another name! Traditional publishers use what Dean calls "the produce model". He writes:
In traditional publishing, they have to gamble that your book will sell
a certain number in a certain amount of time. Remember the produce
model? In traditional publishing, your books spoil, so if they paid you
too much in comparison to your sales numbers, you can’t sell another
book UNDER THAT NAME.
5. To hide your work from your family
Melinda DuChamp, author of the erotic romance
Fifty Shades of Alice in Wonderland, writes under a pen name. Here's why: "My mother reads all of my books, and I decided this one was a bit too spicy for her." (That's from the post
Fifty Shades of Alice in Wonderland.) I think that's a great reason! Why make Christmas dinner any more uncomfortable than it has to be? ;)
6. You have the same name as a celebrity
There are lots of folks named Stephen King but only one of them can be published under that name--at least when it comes to works of fiction.
7. You think your book makes Dick and Jane seem intellectually stimulating
Dean writes that if you think your book is awful, publish it under a pen name and let readers decide. Although this advice makes me cringe, I think he's right. (And, of course, Dean has written hundreds of books and knows vastly more about publishing than I do!) I think that we can be our own worst critics. If the book doesn't sell, it doesn't sell. You gained valuable experience writing the book, and no will ever know you wrote it ... not unless you tell them!
Okay, so, let's say you've decided to write under a pen name. You might have some questions.
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Do you have to keep the name a secret? Only if you want to. If you have a pen name because you don't want your family to find out you write erotica, then secrecy is probably a good idea, otherwise list your pen names on your website so your fans can find your other books.
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Do I have to have separate Twitter accounts, etc., for each of my identities? No! Dean advises setting up a static website for each identity so that your fans have somewhere to go to see what books you've written, how they can get in touch with you, etc., but you don't need to do social media for each identity, especially if the identity isn't secret. Just post the link to your blog and explain that you use a pen name.
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Should I get a separate domain name for each pen name? Yes! The more you use a pen name the higher it will rank in Google, etc., so someone else
will buy it if you haven't. It's only about $10 a year, well worth the investment.
Dean's parting advice:
So when deciding about which name to publish a book or story under, think first of your readers.
Then think about your readers some more.
And then decide which name would be best for them. And which name you can live with the rest of your life.
And then have fun.
Sounds about right to me! You can read Dean Wesley Smith's article here:
The New World of Publishing: Pen Names
Other articles you might like:
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Stephen King's Latest Book: A Face In The Crowd
-
Are You Writing The Right Book? 5 Ways To Find Out
-
Fifty Shades of Alice In Wonderland: Sales Peak At $1,000 Per Day
Photo credit:
bert23.com
