This is from Bob Mayer over at Digital Book World:
The product is the story. Not the book, not the eBook, not the audio book. The Story.Read Bob's entire (very short!) piece here: A Simple Concept for Publishing.
The consumer is the reader. Not the bookstores, the platform, the distributor, the sales force. The Reader.
I like the idea that, at the most fundamental level, what writers produce are stories. Similarly, what readers read are stories, conveyed in whatever medium--digital, print, big screen, little screen, holograms (one day!). As long as there are readers, writers will be able to make a living. * knock on wood*
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