Write Now: 4 Tips For Growing A Readership

We talk, tongue-in-cheek, about the cult of Apple.

Of course Apple isn’t a cult, though it does have certain cultish aspects. Take myself for instance. My computer was made by Apple. My phone is an iPhone, my tablet is an iPad. I don’t have an Apple Watch—I have a Fitbit Flex (which I love)—but if and when my Fitbit needs to be replaced, I’ll likely buy an Apple product.

Why?

Because I trust Apple to make beautiful, quality, products that are both fun and easy to use. (I’m not sure a product could be fun if it _wasn’t_ easy to use. But we could debate that. What do you think?).

There are two Apple Stores in my area and they are both packed whenever I go shopping. There is also a Samsung and a Microsoft store in my area. Both are usually empty.

This got me thinking about what business principles I could glean from my (meager) knowledge of businesses such as Apple that might be able to help writers connect with their readers.

1. Core Readers Understand Your Work AND Love It

Personally, I don’t know of a better compliment than when someone reads a story of mine and says, “That was a good read.” Those people are special. They get your work AND they like it.

Some folks will read your work but don’t really understand it. Other folks understand it but it leaves them cold. And that’s okay. They’re not your target audience. Other folks though—and these are the ones you want to cultivate like they’re your long lost twin—both understand your work and love it.

I think of these folks as my core readers.

2. Understand Your Core Readers

Chances are—even though your core readers are unique, distinct, varied—the more you know about them the better you are at picking up on the kind of stories they would love to read.

Chances are these folks are a bit like you and many of the stories they’d love to read are also stories you’d love to write. Win-win!

The trick is to find out who these people are, to connect with them. What do they love? Hate? Fear? Desire? What makes them scared to get up in the middle of the night? What other authors do they understand and love? What other stories do they read?

3. Make Your Readers Feel That They Belong

What do you like to do? What are your hobbies? Do you hike, climb, garden or cook? How do you like to relax? Did something funny happen to you as you were jogging? Did you see something interesting and take a picture?

Why not share it with your readers?

I find it’s often the little things that connect us to others and doing these little things often takes only a few moments of our time.

4. Let Your Readers Know Why Do You Do What You Do

Simon Sinek’s famous TEDx talk, Start With Why, is awesome. Everyone should watch it at least once .

Briefly, Sinek talks about the importance of understanding why you do what you do. He draws a circle and puts “why” in the center. Around that circle he draws another and in that circle writes, “how.” Around that circle he draws another circle and in that one he writes “what.” He calls this the Golden Circle.

Simon Sinek's Golden Circle

The WHY is about your purpose. What do you believe? Why do you write? Why are you passionate about crafting stories others will want to read? Why should anyone care about what you write about?

The HOW is about how whatever it is that you sell is created.

The WHAT is about what it is you actually sell, its qualities and characteristics, it’s selling points.

Generally speaking, we all know WHAT we’re selling. Further, we more or less clear on HOW we write our stories. What we’ve often far less clear on is the WHY.

What Is Your Why?

What folks of any stripe are often unconscious of is WHY we do what we do.

Someone might be thinking: Well, I do it for the money, to pay the rent. At least, that’s what I was thinking, but Sinek calls that a result.

Sinek gives the example of Apple. Here’s what Sinek gives as Apple’s why:

“In everything we do, we believe in challenging the status quo, we believe in thinking differently.”

Here’s Apple’s how:

“The way we challenge the status quo is by making our products beautifully designed, easy to use and user friendly.”

And, finally, here is Apple’s what:

“We just happen to make great computers.”

The Takeaway

There are a lot of great, wonderful, powerful readers in this world. Take Gillian Flynn of Gone Girl fame. Her prose is like a sucker punch, or at least it can be. Wonderful, wonderful book. (I listened to it as an audiobook first and recommend the experience. I loved hearing the voices change between the two narrators, I loved hearing the change in the tone of their voices as the plot progressed and we, the readers, received new (and surprising) information that transformed our understanding of the story. It was an incredible experience.)

I love Ray Bradbury’s books. I love reading his novels, his shorts stories. His prose has the power to weave a spell around me and change the world in which I live. Further, this experience doesn’t end with the story. The change seeps into my bones and transforms me a little bit. It leaves something with me. It’s special.

I guess what I’m trying to say is something you all know, that writing is magic! Part of that magic is finding your core readers, the people who can be—who will be—changed by your spell. And as you get to know them, you might be changed in return.

Well, that’s it for today! I’ll talk to you again on Thursday. Till then, good writing!

Other articles you might like:

How To Get Your Readers To Identify With Your Main Character
7 Secrets To Writing A Story Your Readers Won't Be Able To Put Down
Connect With Readers' Emotions: How To Make People Cry

Aaron Sorkin On How To Write A Gripping Monologue

Today I want to talk about how to write a gripping monologue. And who better to turn to than Aaron Sorkin, master of the monologue.

Aaron Sorkin

Sorkin's resume includes “A Few Good Men,” “Malice,” “The American President,” “The West Wing,” and “The Newsroom.” One of the things Sorkin is known for is his terrific, fantastic, get-out-of-your-seat-and-cheer, monologues.

Which seems like nothing short of a magic trick since monologues are often boring. They tempt a writer to dump a bunch of not-necessarily-wanted facts on her audience. Then readers become bored and irritated and meander away in search of something more gripping.

An Example of a Gripping Monologue

The first time I saw one of Aaron Sorkin's monologues I was watching “A Few Good Men.” At the time I had no idea who Sorkin was, but was captivated by Jack Nicholson’s performance—he played Colonel Nathan R. Jessup—when he took the stand at the end of the movie.

Tom Cruise’s character, Kaffee, attempts to get Colonel Jessup to admit he ordered a code red. This is what the entire movie has been leading up to:

Kaffee: *Colonel Jessep, did you order the Code Red?*
Judge Randolph: You *don't* have to answer that question!
Col. Jessep: I'll answer the question!
[to Kaffee]
Col. Jessep: You want answers?
Kaffee: I think I'm entitled to.
Col. Jessep: *You want answers?*
Kaffee: *I want the truth!*
Col. Jessep: *You can't handle the truth!*
(From: Quotes for Col. Nathan R. Jessup )

It’s a great scene. So, how did Aaron Sorkin do it?

Aaron Sorkin’s Tips For Writing A Gripping Monologue

1. Make Your Audience Want The Information.

Sorkin writes:

“A song in a musical works best when a character has to sing—when words won’t do the trick anymore. The same idea applies to a long speech in a play or a movie or on television. You want to force the character out of a conversational pattern.” (How to Write an Aaron Sorkin Script, by Aaron Sorkin)

The idea is to make your audience want the information the protagonist uses in his rant. In Jessup’s case, this was the information that he did in fact order the code red. It’s the information we’ve been waiting for all movie long. It’s the information that will save Kaffee’s hide.

2. Have The Monologue Reveal That The Character Is Exceptional

Chances are, your character has hidden depths. He can do things that none of your other characters can do. Jessup says:

“Son, we live in a world that has walls, and those walls have to be guarded by men with guns. Who's gonna do it? You? You, Lt. Weinburg? I have a greater responsibility than you could possibly fathom.”

Whatever you might think of him, Colonel Jessup is, in his own way, an extraordinary individual.

3. Have The Monologue Reveal That The Character Is Human

Yes, Colonel Jessup made mistakes. Big mistakes. But he is also, in his way, honorable. He is committed to defending his fellow Americans. Jessup’s monologue brings out aspects of the man that humanize him. For example, here’s a line from Jessup’s speech:

“We use words like honor, code, loyalty. We use these words as the backbone of a life spent defending something. You use them as a punchline. I have neither the time nor the inclination to explain myself to a man who rises and sleeps under the blanket of the very freedom that I provide, and then questions the manner in which I provide it.”

And that’s it!

I’ll talk to you again on Monday. Till then, good writing!

Other articles you might like:

What Writers Can Learn From Aaron Sorkin
The Key To Being A Productive Writer: Prioritize
12 Tips On How To Write Antagonists Your Readers Will Love To Hate

Stephen King’s Best Advice For Writers

Today I continue my previous discussion of Stephen King’s book, On Writing. (see: The 5 Best Books on Writing)

At the end of my last post I promised I would talk about Stephen King’s best advice for writers. Let’s do this as a countdown. Starting us off, here’s number five:

5. Fear Is The Muse-Killer

“I’m convinced that fear is at the root of most bad writing. If one is writing for one’s own pleasure, that fear may be mild.... If, however, one is working under deadline … that fear may be intense.” “Good writing is often about letting go of fear and affectation. Affectation itself, beginning with the need to define some sorts of writing as “good” and other sorts as “bad,” is fearful behavior.”

4. The Magic Is In You

“I’m often asked if I think the beginning writer of fiction can benefit from writing classes or seminars. The people who ask are, all too often, looking for a magic bullet or a secret ingredient or possibly Dumbo’s magic feather, none of which can be found in classrooms or at writing retreats, no matter how enticing the brochures may be.” King uses Dumbo’s magic feather also as an analogy for the illusory appeal of adverbs (and quick fixes of all kinds) and a writer’s desperate clutching at them. At the base of this clutching is—as we’ve just seen—fear. Stephen King admonishes us to remember that Dumbo didn’t need the feather to fly. And neither do we.

3. Have An Ideal Reader (I.R.)

“When I write a scene that strikes me as funny (like the pie-eating contest in “The Body” or the execution rehearsal in The Green Mile), I am also imagining my I.R. finding it funny. I love it when Tabby [King's ideal reader] laughs out of control—she puts her hands up as if to say I surrender and these big tears go rolling down her cheeks. I love it, that’s all, fucking adore it, and when I get hold of something with that potential, I twist it as hard as I can. During the actual writing of such a scene (door closed), the thought of making her laugh—or cry—is in the back of my mind. During the rewrite (door open), the question—is it funny enough yet? scary enough?—is right up front. I try to watch her when she gets to a particular scene, hoping for at least a smile or—jackpot, baby!—that big belly-laugh with the hands up, waving in the air.” When you write your first draft, write it for yourself. But stories are meant to be told. They are crafted with an audience in mind, even an audience of one. On the first draft—door closed to the world—write for yourself, write imagining your ideal reader. Would he/she laugh? Cry? Be bored? Scared? Irritated? When you rewrite you are no longer writing just for yourself and your ideal reader, now you are writing for the world (door open). Now you want to do two things. First, remove everything that doesn’t serve the story and, second, twist it as hard as you can. If you’re going for a laugh, make it the biggest laugh you can. If you want to scare your reader, terrify them.

2. Writing Is Seduction

“Language,” King writes, “does not always have to wear a tie and lace-up shoes. The object of fiction isn’t grammatical correctness but to make the reader welcome and then tell a story …, [it is] to make him/her forget, whenever possible, that he/she is reading a story at all.” Yes! That. Of course King doesn’t mean that anything goes. He explains: “It is possible to overuse the well-turned fragment … but frags can also work beautifully to streamline narration, create clear images, and create tension as well as to vary the prose-line. A series of grammatically proper sentences can stiffen that line, make it less pliable. Purists hate to hear that and will deny it to their dying breath, but it’s true. … The single-sentence paragraph more closely resembles talk than writing, and that’s good. Writing is seduction. Good talk is part of seduction.” Okay, we’ve reached it! Stephen King’s best advice for writers:

1. Write To Make Yourself Happy

Stephen King writes not because it makes him millions of dollars—I’m sure he would continue to write even if he flipped burgers for a living. He writes because it makes him happy. “Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end, it’s about enriching the lives of those who will read your work, and enriching your own life, as well. It’s about getting up, getting well, and getting over. Getting happy, okay? Getting happy. Some of this book—perhaps too much—has been about how I learned to do it. Much of it has been about how you can do it better. The rest of it—and perhaps the best of it—is a permission slip: you can, you should, and if you’re brave enough to start, you will. Writing is magic, as much the water of life as any other creative art. The water is free. So drink.” If you haven’t read Stephen King’s, On Writing, I would encourage you to. If I could point to any one thing that made me a better writer, it would be King’s advice in this book. In the end, that’s all we can shoot for, not to be as good as the writers we admire, but simply to be better than we are.

Other articles you might like:

The Magic Of Stephen King: How To Write Compelling Characters & Great Openings
Stephen King: How His Novel "Carrie" Changed His Life
My Analysis of 16 books: Stephen King is correct, the adverb is not your friend.

Writing Prompt: You Are Lost

Before I jog, I warm up by stretching. Before I begin my writing day, I often warm up by completing a writing prompt. For a year or so I posted a prompt a day on Google+. I loved reading the responses folks shared as much as I enjoyed crafting my own.

I decided to continue the practice by posting the occasional writing prompt, starting with this one:

You go for a hike and become irrevocably lost. It's twilight. The sounds of the forest turn from enchanting to ominous. A twig near you snaps, the sound echoing through the trees like a gunshot.

What do you do?

(My apologies. I said that today I would write about Stephen King's best advice for writers. At present I'm going through the slow torture of moving and life has become barely controlled chaos. I will write about Stephen King's advice on Monday.)

Want more writing prompts? Try these:

 642 Things to Write About, by San Francisco Writers' Grotto
1,000 Awesome Writing Prompts, by Ryan Andrew Kinder

The 5 Best Books on Writing. First Book: On Writing by Stephen King

If I could only recommend one book on writing I wouldn’t hesitate. It would be Stephen King’s book, “On Writing.”

Why “On Writing”?

Stephen King is, in my opinion, one of the best writers of our time. I know not everyone will agree with that, and, if you don’t, I’d ask you to hear me out.

Prose and Plot

There are more (many more!) than two dimensions to any piece of writing, but here I’m only going to talk about two: prose and plot.

I think that where Stephen King excels is his prose, not his plot—though, don’t misunderstand, I think his plots are riveting. But it is his prose that immerses readers in his characters. It is the unrelenting intimacy one feels with his characters that sucks me into his stories, his worlds, and makes me sad when I have to leave.

Here’s an example. What follows are the first three paragraphs of “The Shining” by Stephen King.

Jack Torrance thought: Officious little prick. Ullman stood five-five, and when he moved, it was with the prissy speed that seems to be the exclusive domain of all small plump men. The part in his hair was exact, his dark suit was sober but comforting. I am a man you can bring your problems to, that suit said to the paying customer. To the hired help it spoke more curtly: This had better be good, you. There was a red carnation in the lapel, perhaps so that no one on the street would mistake Stuart Ullman for the local undertaker. As he listened to Ullman speak, Jack admitted to himself that he probably could not have liked any man on that side of the desk—under the circumstances.

Let’s examine this. And, please, keep in mind these are just my thoughts as a reader and admirer of Stephen King’s work. I’m not speaking from any sort of privileged position. I’d love to read in the comments what you think of these passages. 

In the first paragraph we are shoved into the mind of one of the two main characters in this story, Jack Torrance. You can't get more intimate than that. Also, this is emotional. No one thinks, "officious little prick" of someone unless they're angry, and anger is very personal, very intense. We are not only eavesdropping on Jack’s thoughts, but Jack’s thoughts are (depending on what you're used to) a little bit shocking. I mean, the very first thing we learn about Jack Torrance is that he thinks someone is an officious little prick. It paints a picture of Jack. Right off the bat it seems that he might have anger issues, perhaps he is someone quick to take offense.

That first sentence of “The Shining” is, hands down, my favorite first sentence of any book, ever.

The second paragraph is written in the third person but it clearly reflects Jack’s point of view. King uses the phrases, “prissy speed,” “small plump men,” as well as a suggestion that Ullman looked cold and dour, to paint a picture not only of Ullmen, but of Jack. These are Jack’s emotions, Jack’s musings, Jack’s thoughts. It also tells us, or at least hints at, why Jack is with Ullman. Jack needs Ullman to hire him for a job that is (he feels) far beneath him and he hates Ullman for it.

In the third paragraph we learn that although Jack is angry he is also reflective. Thoughtful. He realizes that perhaps he isn't being fair to Ullman and is honest enough with himself to realize that, under the current circumstances, it doesn't matter what Ullman is like, Jack is going to despise him. And Jack seems okay with that.

Interwoven through it all is King's voice. It is like a living thing, thick with emotion. It thrusts and gouges, revealing character.

I was planning on writing more today but ... I'm moving! Lots to do, lots still to pack.

In my next post I’ll pick this topic up again and talk about what I think is Stephen King's number one best piece of advice for writers.

Talk to you Thursday and good writing.

Other articles you might like:

The Magic Of Stephen King: How To Write Compelling Characters & Great Openings
Stephen King: 15 tips on how to become a better writer
Find The Truth Inside The Lie: Stephen King on Writing

Weekend Reading: The Girl on the Train, by Paula Hawkins

I've been falling behind on my reading and thought I'd try something new. Weeks (months?!) ago I swore I would read "The Girl on the Train," by Paula Hawkins. From everything I've heard it's a delightful, provoking, read.

But, really, it was what Stephen King tweeted that sealed the deal for me:

THE GIRL ON THE TRAIN, by Paula Hawkins: really great suspense novel. Kept me up most of the night. The alcoholic narrator is dead perfect.

— Stephen King (@StephenKing) January 26, 2015

So this weekend I'm going to do it, I'm going to read "The Girl on the Train," and by posting this here I'm making myself accountable to you!

What book are you reading this weekend? I would love to hear from you!

Talk to you again on Monday.

Write Now: Finding Inspiration

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” —Robert Frost

From: The Ultimate Book of Quotations

Let’s get something out of the way: writers do not need to feel inspired before they sit down to write. Or perhaps I should say that professional writers are sufficiently afraid of not being able to pay rent that they’re able to conjure up inspiration. As Jack London said, “You can’t wait for inspiration. You have to go after it with a club.”

Today, I would like to discuss what inspires me, what motivates me to write, and it turns out to be a long list. So, in no particular order:

Past Trauma

I think the best writing is emotionally evocative, causing the reader to feel fear, hate, loss, sadness, happiness, joy or regret.

What was a low time in your life? A dark hour? Think of it, concentrate on that memory. Slip into it. What were you feeling? Thinking? At the time, were you thinking clearly? How did your emotions change over time? Why did your emotions change? Did someone help you through your trauma or did you get through it in spite of those around you?

Now think of a character. It could be one that you have created; for instance, it could be the protagonist from your work in progress. It could also be a character from your favorite movie or TV show. Make that character an actor in your traumatic situation. Perhaps they can take on the role of one of the other people in your memory. Maybe they become you.

Now ask yourself, how would this have changed the situation? What would this character do differently? What would the new ending be, or would everything have turned out the same, regardless?

This is one way to take your raw emotions and weave them into a fictionalized environment, merging the unique, the painfully personal, and the general archetypal kinds of life events we’ve all suffered through. (For example, finding out that someone you love more than life doesn’t feel the same way about you.)

Past Triumph

Repeat the exercise we just did (Past Trauma) but now do it with a wonderful memory rather than a traumatic one. Think of a wonderful time of your life. Think of an event at which you were giddily, all-consumingly, happy. Close your eyes and slip into the memory.

How did your body feel? Were you outside or inside? Was it sunny out? Rainy? Who was with you? Why were you so happy? How did the people you were with (if any) respond to your happiness? Were they happy you were happy or were they jealous? How did the event end?

If you could go back in time and relive the event again, would you do anything differently? How would the character from your WIP react if put in exactly the same situation?

Writing Prompts

I love writing prompts! A good prompt—or perhaps just one suited to my particular creative temperament—can conjure up a strange new world.

I used to publish a new writing prompt every day. Just today I began corralling those into a Google+ collection imaginatively entitled, “Writing Prompts.” ;-) I plan to, one day, have all my writing prompts there. I find they’re a great way to kick-start my day.

I don’t have space to go into all of these in depth, but here is a list of possible sources of inspiration:

Friends and Family

Quotations

Religion

A Writing Journal

Pinterest

Google Maps, Street View

Poems

Novels

Music

Daydreams

Dreams

Blog Posts

People-Watching

Movies and TV

Forums

Free Writing

These are just a few of the ways I get inspiration. I would be really interested to hear how you find inspiration to write. What sort of things do you think about, what kind of things feed your soul?

Thanks it for today! Good writing and talk to you again on Monday.

Write Now: Let Go of Perfectionism

We want certain people to be perfectionists. We want them not to rest until their work is exactly right. Brain surgeons, chemists, geneticists, movie projectionists and, of course, accountants.

Writers, though, not so much. For a writer, perfectionism leads to missed deadlines and ulcers. Which isn’t to say that we don’t want our prose to sparkle. But perfectionism leads to second-guessing oneself and that’s poison to a writer’s muse.

Perfectionism Can Kill A Writing Career

Professional writers can’t miss deadlines. (Well, I’m pretty sure that writers like Stephen King or George R.R. Martin could miss a deadline or three, but most of us are light years away from being anywhere even remotely close to that particular ballpark.) 

If I contracted to write an article of a certain length by a certain date and then didn’t turn my work in on time or if it wasn’t to spec, then not only am I not getting paid, but I’m probably not getting another job from that person. If that happens enough times, it can kill a career.

Accept That You See Your Writing Differently Than Anyone Else

I’m often surprised by readers’ comments on my work. Especially on the first draft, what a reader will say they read and what I thought I wrote can be very different things.

But of course that’s the case! These are my thoughts and ideas. As Stephen King wrote in On Writing, this thing we do is really an odd sort of telepathy. Let me demonstrate:

There is a cat on a mat.

Simply by virtue of you reading, “There is a cat on a mat,” you thought of a cat on a mat. (Here’s my favorite: Don’t think of a white bear. But I can’t help it! To read and understand the sentence I inevitably think of a white bear.) So just by virtue of you reading those words I’ve transmitted my thought, my idea, to you.

Of course the idea of a cat on a mat is a general idea. Many of the details, the specifics, are going to differ between my cat and yours. As it happens, my cat is a tabby cat and it’s laying on an oblong, white, braided mat. Your cat might be a Siamese, or Persian, or perhaps a sleek Russian Blue.

And let’s not forget about the place in which the cat lies indolently upon the mat. I pictured my tabby curled lazily in front of a lit fireplace in a rustic cabin out in the woods. Where is your cat? In a building? Outdoors? Is it grooming itself, sleeping, or perhaps it’s looking intently at something you can’t quite make out just to the right of you, a space which seemed empty a moment ago. (mmmmmwwwwahahahahahaha)

In any case, I hope I have convinced you that, although there are differences in the specifics of the thought I wrote down (“There is a cat on the mat”) and the thought that you had after reading what I wrote, I successfully transmitted my thought to you.

How cool is that!

Anyway, my point is that no matter how obsessively you craft your writing—words that go together to create a sentence, a unit, a thought—you will never have full control of how your reader fills out the thought, how they complete it. 

I try to write with an awareness that I don’t have anything like complete control over how my thoughts fit into the teeming ecosystem of a reader’s mind, of the nuances that they bring to any text, nuances that subtly—or not so subtly—shade the meanings of my words.

How To Beat Perfectionism AND Defeat Writer’s Block

1. The Trial By Fire Method

I’ve done this. Write a blog post a day for a month, giving yourself a strict time limit. Say, two hours. After two hours, publish what you’ve written, even if it is incomplete. (Though if it is incomplete I would add an explanatory note about the 31 day challenge you’re on so your readers understand what’s going on.)

Toward the end of the month, you’ll get a feeling for where you are in the creation of a blog post. You’ll have a sense for how much more time it will take you to finish and so will be able to judge whether you need to narrow the scope (or perhaps expand the scope) of the article. Also, you will have to—you will be forced to—let go of any thought of being perfect and focus on whether what you have written accomplishes what you set out to do. If it does, and it’s spell checked and there are no grammatical mistakes, then click the publish button!

2. Freewriting

I don’t do this exercise often, but the times I have it has been very effective. Set a timer for five minutes (it can be any fairly short period of time) and begin writing. When the timer goes off you don’t have to stop that very second. Finish your thought and then read what you have. Chances are it’s a decent (though very short) rough draft.

You Have To Write A Rough Draft Before You Can Write the Finished Product

For myself, writer’s block comes from wanting to skip all the rough drafts and just write the finished perfect draft the first time through. While I’m sure there are writers who can do that, the overwhelming majority of professional writers can’t. Most writers need to vomit out a rough draft—several rough drafts—first. 

When I have a rough draft, even one that makes me cringe, I have something I can make better.

That’s it! I hope you’ve found something here that inspired you or helped you in some way. I’d love to hear your thoughts on perfectionism. Have you ever had writer’s block? What happened? How did you get over it? Please take a moment to share your tips and experiences, I’d love to read about them.

Until Thursday, good writing!

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I love all things audio: podcasts, radio, audiobooks. Especially audiobooks. I’ve used Audible and can recommend it without hesitation. Try it for one month, free!

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Never Give Up Your Dreams

Our dreams define us. They make us who we are.

Maybe your dreams are quirky—square blocks that can’t fit in the world’s round holes. That’s okay. They are you. Maybe you’ll use your dreams to create something unique. Or not. Perhaps your dreams aren’t that sort. Even unfulfilled dreams have the power to sustain us.

What Are Your Dreams?

What did you want to be when you grew up? I wanted to be a writer … or the President of the United States. Whichever. (In my 4-year-old brain, it didn’t matter in the slightest that I was Canadian!)

When you were a kid, what did you love?

Don’t laugh, but my very favorite thing when I was a kid was the big/towering/huge maple tree in our backyard. I think I spent half my childhood climbing all over it. In my memories it is a massive thing, with boughs the size of a child’s waist.

Well.

I went back and visited my old home and—yep, you guessed it—the tree was still there but it was not at all big or towering or huge. But that’s okay, I still got all teared up and hugged it.

Dreams That Can Be Achieved

Some dreams—like my becoming President—are doomed. Sure, I could have changed my dream to becoming Prime Minister of Canada, but it’s just not the same.

That’s not the only dream I’ve had to let go of over the years. Being an astronaut is forever beyond my reach due to, among other things, my propensity to become motion sick if I walk too fast. (I exaggerate, but not by much.)

My point is that, while impossible dreams like this are wonderful and lend themselves to the richly textured background of our imaginative lives, they demonstrate that there are two kinds of dreams: those that are physically, actually, possible and those that … well, not so much. And that’s fine. But if your dream IS possible, then what are you waiting for?

Why Our Dreams Fade And Die

There are all sorts of reasons why folks don’t try to fulfill their dreams but I think the most common is fear. To paraphrase Frank Herbert, fear is the dream killer.[1]

Fear of Failure

I think that the number one reason dreams fade and die is the fear of failure. We fear that we’ll start off on some wonderful adventure—we’ll try to write a book, or a short story a week, or we’ll start to save for an epic around-the-world trip—but when all the work is done, when the vacation is finished, all that will be left behind is emptiness. Regret.

The fear is that the book will be panned by critics, or that the short story collection would never sell, or that the around-the-world-trip would cost an inordinate amount of money and all you’d discover about yourself is that you’re a stay-at-home kinda person. Or worse, you could lose all your money and be stranded.

I’m not saying that every single dream you have will come true. I can’t see the future. But one thing I do know is that if one never tries to fulfill one’s dreams then that guarantees none of them will come to be.

You’ve heard it before, I’m sure, but it’s true: nothing risked, nothing gained.

Also—at least this is what I tell myself these days—if one lets fear control them then they will be forever swerving away from things, trying to avoid the bad rather than actively seeking the good. The former is existing, the latter is living.

Fear of the Unknown

Closely behind fear of failure is fear of what we don’t know, of what we can’t predict.

Personally, I hate uncertainty, but if there’s one thing I’m pretty sure of it’s that life is essentially uncertain. Just as you (and by ‘you’ I mean ‘me’) begin to think you’ve got a handle on this whole life thing, right then is when something completely unexpected happens and thoroughly bashes your world to pieces. Welcome to the unknown, please debark in an orderly fashion.

Errr, anyway. Getting back on track …

The key, here, is to take a deep breath and attempt to rationally assess the situation. A friend of mine—he’s a manager in a local high tech firm—once shared the following with me and, believe it or not, it has helped.

3. Ask yourself: If I do this, what is the best that could happen?
Ask yourself: If I do this, what is the worst that could happen?
Ask yourself: How likely is it that the worst will happen?
- Is there anything you can do before-the-fact to prevent the worst from happening?
- If the worst happens, could you repair the situation? If so, how?

(By the way, I know this way of assessing and mitigating risk didn’t originate with my friend, but that’s where I first heard about it.)

If the worst thing that could happen is complete and total devastation—the life-equivalent of a thermonuclear explosion—then maybe back away from that possible dream. Let it go on its way, but release it slowly and hope it doesn’t become startled.

On the other hand, if the worst thing that could happen isn’t very bad at all, or if it is easily prevented, or if you could mitigate the damage if it occurred, then why not try and live your dream?

Fear of Rejection

This is one of my personal boogeymen. What if people read my work and think I’m terrible?!

My rational mind has a reply ready: of course some people will hate your work. That’s inevitable. But, hopefully, some people will love it.

Whenever I see NO one star reviews on an otherwise popular book (say, over 100 reviews), I expect one of two things: first, the book is a classic that everyone agrees is awesome. Second, something is off. It could be that the writer’s friends and extended family have read the book and dutifully left nothing but glowing praise, but those aren’t the reviews I’m looking for. So don’t fear one star reviews! Look at them as weird kind of badge of honor.

Also, a book written for a niche market can easily acquire a lot of one star reviews if read by folks outside the niche. There’s nothing wrong with these people’s taste, the book just isn’t for them. And that’s fine. If your niche readers are as passionate about your work as you are, then you have a real chance of making a go of it.

Persistence can help to drive out our fears. Don’t lose sight of the folks who 'get' your work, who understand you. If your work is selling, then obviously it’s reaching people who appreciate it. Let the haters hate.

* * *

Okay! This article is longer than I thought it would be. I had wanted to chat about tips and tools writers can use to shape their dreams into reality. Perhaps another time.

Question: When you were a kid what did you dream about? What did you want to become when you grew up? Do you have a tip for how to defeat fear and follow your dreams? Please share!

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Notes:

1. “I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.” Frank Herbert, Dune. The Litany Against Fear.

How To Write A Product Review

I’ve talked before (see Links, below) about how I write a critique, but I’ve never written about how I do a general review. Time to change that!

Essentially, I see a review as a persuasive argument. Your review of the product gives, first, your opinion of the product and then why you feel/think the way you do.

So far so good. But a great review goes beyond this and uses the writer’s own experiences to shape a persuasive argument: “I think this product is lousy/great  … and so should you!” The stronger the reasons for your opinion, the stronger your argument.

For instance, let’s say that the Kitchen-Gadgetinator 2000 is, hands down, the best apple corer I’ve ever used. That would become my thesis, my claim. I’d back up this claim by listing its positive features. (For example, “The Kitchen Gadgetinator 2000 is fast! Most gadgets take two full minutes to core an apple but this dohickey takes under a minute.”)

Like any good argument, though, if there are negatives about the product they need to be discussed. If you love the product, why do you love it despite these defects? Conversely, if the product has many positive points, but you hate it anyway, why do you?

Be Personal

Talk about your experiences with the product. After all, your experiences are the reason you’re writing the review!

Even though the number one reason anyone reads a review is that they want to know the answer to the question, Would I like this, if you can get the customer to smile, if you can reach beyond the page and change your reader's emotion, then—no matter what kind of writing you’re doing—it’s good writing.

Who Is Your Audience?

Taylor your review to your intended audience.

If you love the product you’re reviewing, then chances are you won’t have to do much audience research. I love role-playing games. I watch game trailers as they come out and have more-or-less strong ideas about what makes a game great. And, of course, I have my own list of “the greatest games ever made,” a list which is pretty much guaranteed to be different from everyone else’s list!

But no matter how I feel about the product I try to talk to as many people as I can who have used it. It could be that my reactions to the product are idiosyncratic, or I just don’t ‘get’ it. If this is the case still write the review, but mention that you realize your opinion is in the minority.

Compare The Product To Similar Products

Say you’re reviewing a camera. You might think the camera is terrific, but talking about, say, two close runner ups will give your readers perspective. This is where a comparison chart of key features might come in useful.

Be Focused

You probably can’t—and wouldn’t want to—talk equally about all the product’s features.

- Does the product have a killer feature? If it’s a camera, is it smaller than all other cameras? Lighter? Etc.
- What are, in your opinion, the product’s most important features?
- Do these features work as advertized?
- What did you like about each feature? Dislike?

Also:

- What was your first impression of the product?
- What things are easier to do if you use the product?
- Was there anything you had a bit of trouble figuring out?
- Is there something you thought the product or service would do for you, but it didn’t? Or, alternatively, anything that came as a pleasant surprise?
- Did the product meet your expectations?
- Is there anything that surprised you about the product? Was the surprise good? Bad?

Credentials

Generally, the only credentials one needs to write a review is your experience with the product. That said, readers would appreciate knowing a bit about you if the details are relevant to the product under review. For instance, if you’re reviewing a RPG game, your readers might be interested in which other RPG games you’ve played, which RPG game was your favorite, and so on. This information helps the reader understand your likes and dislikes and, I think, can help them get more out of your review.

Also, I think it’s much more fun to read a review that’s a bit personal and chatty. Don’t misunderstand, I want the facts, but I like it when they’re delivered in an entertaining and memorable way.

First Paragraph 

I try to (“try” being the operative word!) make the first line snappy, something to grab the reader's attention and showcase my writing style. I want to let the reader know this will be an informal, breesy, post—perhaps even a humorous post—and that they’ll learn something about the product in question that could be valuable to them.

Somewhere in the remainder of the first paragraph I’ll give the name of the product, I’ll also describe the product, what it does, how it can make a person’s life better, and so on.

At the end of the first paragraph I’ll inform my readers if I received a complimentary copy of the product for the purposes of review. Some folks do this at the beginning, in the first sentence, and that’s absolutely fine. Myself, since often the first sentence is what tells someone whether they want to read the review, I try and make my first sentence stand out from the crowd. I think as long as a writer is up front early in the review on about how they came by the product or service, that’s fine.

Ultimately, There Are No Rules

The only rule for writing well is that there are no rules. One hears this in connection with narrative fiction, but I think it’s just as true for review pieces. Which isn’t to say that certain ways of organizing your content don’t lend themselves more to being read and positively commented on.

How do you write a review? Please share your tips and tricks!

Links:

The Dark Art Of Critiquing, Part 1
Writing A Critique: Reading Critically
How To Write A Critique: The Sandwich Method