Write Now: 4 Tips For Growing A Readership

We talk, tongue-in-cheek, about the cult of Apple.

Of course Apple isn’t a cult, though it does have certain cultish aspects. Take myself for instance. My computer was made by Apple. My phone is an iPhone, my tablet is an iPad. I don’t have an Apple Watch—I have a Fitbit Flex (which I love)—but if and when my Fitbit needs to be replaced, I’ll likely buy an Apple product.

Why?

Because I trust Apple to make beautiful, quality, products that are both fun and easy to use. (I’m not sure a product could be fun if it _wasn’t_ easy to use. But we could debate that. What do you think?).

There are two Apple Stores in my area and they are both packed whenever I go shopping. There is also a Samsung and a Microsoft store in my area. Both are usually empty.

This got me thinking about what business principles I could glean from my (meager) knowledge of businesses such as Apple that might be able to help writers connect with their readers.

1. Core Readers Understand Your Work AND Love It

Personally, I don’t know of a better compliment than when someone reads a story of mine and says, “That was a good read.” Those people are special. They get your work AND they like it.

Some folks will read your work but don’t really understand it. Other folks understand it but it leaves them cold. And that’s okay. They’re not your target audience. Other folks though—and these are the ones you want to cultivate like they’re your long lost twin—both understand your work and love it.

I think of these folks as my core readers.

2. Understand Your Core Readers

Chances are—even though your core readers are unique, distinct, varied—the more you know about them the better you are at picking up on the kind of stories they would love to read.

Chances are these folks are a bit like you and many of the stories they’d love to read are also stories you’d love to write. Win-win!

The trick is to find out who these people are, to connect with them. What do they love? Hate? Fear? Desire? What makes them scared to get up in the middle of the night? What other authors do they understand and love? What other stories do they read?

3. Make Your Readers Feel That They Belong

What do you like to do? What are your hobbies? Do you hike, climb, garden or cook? How do you like to relax? Did something funny happen to you as you were jogging? Did you see something interesting and take a picture?

Why not share it with your readers?

I find it’s often the little things that connect us to others and doing these little things often takes only a few moments of our time.

4. Let Your Readers Know Why Do You Do What You Do

Simon Sinek’s famous TEDx talk, Start With Why, is awesome. Everyone should watch it at least once .

Briefly, Sinek talks about the importance of understanding why you do what you do. He draws a circle and puts “why” in the center. Around that circle he draws another and in that circle writes, “how.” Around that circle he draws another circle and in that one he writes “what.” He calls this the Golden Circle.

Simon Sinek's Golden Circle

The WHY is about your purpose. What do you believe? Why do you write? Why are you passionate about crafting stories others will want to read? Why should anyone care about what you write about?

The HOW is about how whatever it is that you sell is created.

The WHAT is about what it is you actually sell, its qualities and characteristics, it’s selling points.

Generally speaking, we all know WHAT we’re selling. Further, we more or less clear on HOW we write our stories. What we’ve often far less clear on is the WHY.

What Is Your Why?

What folks of any stripe are often unconscious of is WHY we do what we do.

Someone might be thinking: Well, I do it for the money, to pay the rent. At least, that’s what I was thinking, but Sinek calls that a result.

Sinek gives the example of Apple. Here’s what Sinek gives as Apple’s why:

“In everything we do, we believe in challenging the status quo, we believe in thinking differently.”

Here’s Apple’s how:

“The way we challenge the status quo is by making our products beautifully designed, easy to use and user friendly.”

And, finally, here is Apple’s what:

“We just happen to make great computers.”

The Takeaway

There are a lot of great, wonderful, powerful readers in this world. Take Gillian Flynn of Gone Girl fame. Her prose is like a sucker punch, or at least it can be. Wonderful, wonderful book. (I listened to it as an audiobook first and recommend the experience. I loved hearing the voices change between the two narrators, I loved hearing the change in the tone of their voices as the plot progressed and we, the readers, received new (and surprising) information that transformed our understanding of the story. It was an incredible experience.)

I love Ray Bradbury’s books. I love reading his novels, his shorts stories. His prose has the power to weave a spell around me and change the world in which I live. Further, this experience doesn’t end with the story. The change seeps into my bones and transforms me a little bit. It leaves something with me. It’s special.

I guess what I’m trying to say is something you all know, that writing is magic! Part of that magic is finding your core readers, the people who can be—who will be—changed by your spell. And as you get to know them, you might be changed in return.

Well, that’s it for today! I’ll talk to you again on Thursday. Till then, good writing!

Other articles you might like:

How To Get Your Readers To Identify With Your Main Character
7 Secrets To Writing A Story Your Readers Won't Be Able To Put Down
Connect With Readers' Emotions: How To Make People Cry

Stephen King’s Best Advice For Writers

Today I continue my previous discussion of Stephen King’s book, On Writing. (see: The 5 Best Books on Writing)

At the end of my last post I promised I would talk about Stephen King’s best advice for writers. Let’s do this as a countdown. Starting us off, here’s number five:

5. Fear Is The Muse-Killer

“I’m convinced that fear is at the root of most bad writing. If one is writing for one’s own pleasure, that fear may be mild.... If, however, one is working under deadline … that fear may be intense.” “Good writing is often about letting go of fear and affectation. Affectation itself, beginning with the need to define some sorts of writing as “good” and other sorts as “bad,” is fearful behavior.”

4. The Magic Is In You

“I’m often asked if I think the beginning writer of fiction can benefit from writing classes or seminars. The people who ask are, all too often, looking for a magic bullet or a secret ingredient or possibly Dumbo’s magic feather, none of which can be found in classrooms or at writing retreats, no matter how enticing the brochures may be.” King uses Dumbo’s magic feather also as an analogy for the illusory appeal of adverbs (and quick fixes of all kinds) and a writer’s desperate clutching at them. At the base of this clutching is—as we’ve just seen—fear. Stephen King admonishes us to remember that Dumbo didn’t need the feather to fly. And neither do we.

3. Have An Ideal Reader (I.R.)

“When I write a scene that strikes me as funny (like the pie-eating contest in “The Body” or the execution rehearsal in The Green Mile), I am also imagining my I.R. finding it funny. I love it when Tabby [King's ideal reader] laughs out of control—she puts her hands up as if to say I surrender and these big tears go rolling down her cheeks. I love it, that’s all, fucking adore it, and when I get hold of something with that potential, I twist it as hard as I can. During the actual writing of such a scene (door closed), the thought of making her laugh—or cry—is in the back of my mind. During the rewrite (door open), the question—is it funny enough yet? scary enough?—is right up front. I try to watch her when she gets to a particular scene, hoping for at least a smile or—jackpot, baby!—that big belly-laugh with the hands up, waving in the air.” When you write your first draft, write it for yourself. But stories are meant to be told. They are crafted with an audience in mind, even an audience of one. On the first draft—door closed to the world—write for yourself, write imagining your ideal reader. Would he/she laugh? Cry? Be bored? Scared? Irritated? When you rewrite you are no longer writing just for yourself and your ideal reader, now you are writing for the world (door open). Now you want to do two things. First, remove everything that doesn’t serve the story and, second, twist it as hard as you can. If you’re going for a laugh, make it the biggest laugh you can. If you want to scare your reader, terrify them.

2. Writing Is Seduction

“Language,” King writes, “does not always have to wear a tie and lace-up shoes. The object of fiction isn’t grammatical correctness but to make the reader welcome and then tell a story …, [it is] to make him/her forget, whenever possible, that he/she is reading a story at all.” Yes! That. Of course King doesn’t mean that anything goes. He explains: “It is possible to overuse the well-turned fragment … but frags can also work beautifully to streamline narration, create clear images, and create tension as well as to vary the prose-line. A series of grammatically proper sentences can stiffen that line, make it less pliable. Purists hate to hear that and will deny it to their dying breath, but it’s true. … The single-sentence paragraph more closely resembles talk than writing, and that’s good. Writing is seduction. Good talk is part of seduction.” Okay, we’ve reached it! Stephen King’s best advice for writers:

1. Write To Make Yourself Happy

Stephen King writes not because it makes him millions of dollars—I’m sure he would continue to write even if he flipped burgers for a living. He writes because it makes him happy. “Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end, it’s about enriching the lives of those who will read your work, and enriching your own life, as well. It’s about getting up, getting well, and getting over. Getting happy, okay? Getting happy. Some of this book—perhaps too much—has been about how I learned to do it. Much of it has been about how you can do it better. The rest of it—and perhaps the best of it—is a permission slip: you can, you should, and if you’re brave enough to start, you will. Writing is magic, as much the water of life as any other creative art. The water is free. So drink.” If you haven’t read Stephen King’s, On Writing, I would encourage you to. If I could point to any one thing that made me a better writer, it would be King’s advice in this book. In the end, that’s all we can shoot for, not to be as good as the writers we admire, but simply to be better than we are.

Other articles you might like:

The Magic Of Stephen King: How To Write Compelling Characters & Great Openings
Stephen King: How His Novel "Carrie" Changed His Life
My Analysis of 16 books: Stephen King is correct, the adverb is not your friend.