Former Random House CEO Agrees With Amazon About Ebook Pricing

When asked what the price of an ebook should be, former Random House CEO Alberto Vitale (1989 - 2002) replied:

The price of the eBook should be $9.99 and down, I am convinced of that. Some publishers who have adopted the agency model are pricing them at $12.99 and $14.99 or more, and this is way too high. They might sell a lot of books at that price, but they would sell a hell of a lot more if they would price them at $9.99.

I agree! Read the rest of the interview here: Ex-RH CEO Alberto Vitale Still Has a Lot to Say About Publishing.

Related reading:
- Amazon To Acquire Dorchester Publishing
- Amazon Award-Winner Regina Sirois & The Problems Of Indie Distribution
- Amazon's KDP Select: Another Author Shares Her Experience

Amazon To Acquire Dorchester Publishing

Amazon's planned acquisition of Dorchester Publishing is fantastic news for those writers who had books with the troubled company. It's not a done deal yet, though. The auction won't take place until August, but it seems a forgone conclusion that Amazon will be successful in their bid.

Amazon says that any contracts not picked up will be terminated and all rights will revert to the author. Here's how Publisher's Weekly put it:

Moving forward, Dorchester authors will, Amazon said, be offered the choice about how they want their titles published. An Amazon spokesperson explained: "We want all authors to be happy being a part of the Amazon Publishing family going forward and we have structured our bid so that we will only take on authors who want to join us. As part of this philosophy, if we win the bid, Dorchester has committed to revert all titles that are not assigned to us."

Read the rest here: Amazon Bids on Dorchester Assets.

If you'd like to read more about Amazon's planned acquisition of Dorchester Publishing, here are a few articles you might be interested in:

- Amazon Plans to Acquire the Assets of Dorchester Publishing (GalleyCat)
- Amazon Bids on Dorchester Assets (Publishers Weekly)
- Amazon to Acquire Dorchester (Unless You Are Ready To Outbid Them) (Digital Book World) Digital Book World also includes a copy of the full press release.

Cheers!

Kris Rusch: The Value of Imperfection

Kris writes:

At every craft workshop I teach, I make at least one writer cry. ...

How do I bring writers to tears? Usually by saying this:

I loved this story. It’s wonderful. Mail it.

I found this very touching. As Kris says, professional writers "are workshop-hardened folk, people who have been eviscerated by the best of them ...".

It is so true, and one reason why I am leery of workshops. I think every writer--priofessional or otherwise--has had the experience of being told that, in some way or other, their writing didn't measure up.

Since we pour who we are, our souls, into our prose, when our work is dismissed it can be a soul-crushing experience.

Kris' point is that no story is perfect. She quotes Tina Fey: "The show doesn’t go on when it’s finished; it goes on because it’s 11:30". So very true. Kris writes:

Exactly. At some point, you must simply let go of that book or story or play and move to the next.

If our workshopping friend Bill Shakespeare strove for perfection, we would never have heard of him. We wouldn’t have gotten all of that marvelous writing, all of those wonderful—flawed—plays. (You don’t think A Midsummer Night’s Dream is the only one riddled with possible workshop-identifiable errors, do you? Think of Romeo and Juliet. Why didn’t those crazy lovesick kids just move to another town????)

So many times in Kris' post I felt like jumping up, pumping my first in the air and yelling, "Yes!". I couldn't, though, because, first, it would have destroyed my reputation as being quietly introspective and, second, it would have disturbed the cat who had chosen to sleep on me.

There's one more thing I want to share with you:

When I became an editor, I learned just how important taste is. The difference between the short stories in Analog and Asimov’s, two of the science fiction digest magazines (that now have e-book editions each month if you haven’t seen them before), isn’t that there is such thing as an Analog story or an Asimov’s story that I as a long-time reader can tell you about. The difference is in the taste of their editors. Stanley A. Schmidt of Analog likes different kinds of stories than Sheila Williams of Asimov’s does. Occasionally their tastes overlap. Most often, they do not.

If there were such a thing as a perfect sf story, then both editors would always buy the same stories, and you couldn’t tell the magazines apart.

As readers, you all know this. As writers, you forget it.

And when you forget it, you make the weirdest decisions.

You give control of your product to the wrong people. You submit romance novels to science fiction markets (and wonder why the editor didn’t read your manuscript—was it the passive sentence on page 32?). You try to revise to please everyone in your peer-level writing group.

You self-publish your novel, make sure it’s edited and copyedited, add a fantastic cover, and then revise to address concerns posted by reviewers who gave your book one star. That’s complete and utter idiocy. Seriously.

Some nutty brand new writer, with one or two novels to her name, posted a blog on Digital Book World espousing just that. She says writers should always address their critics’ concerns.

I read that and nearly snorted my tea all over my iPad. If I even tried to address all the nasty reviews I’ve gotten over the years, I’d never write anything new. If I tried to address all the somewhat valid criticisms I’ve gotten on my books, I’d still spend forever revising.

Only a writer with one or two publications to her credit would have time to even think such a thing is viable.

Her blog post has gone viral, and I’ve seen new writers everywhere wring their hands over the fact that they now have to pay attention to their one-star reviews and constantly revise.

I’m here to tell you this: If you want a career as a writer, ignore your critics.

When the book is finished, when the book is published for heaven’s sake, then it’s done. Irrevocably done. Mistakes and all.

And there will be mistakes. Lots of them.

This makes so much sense! I really needed to hear this. Again.

I would encourage your to read Kris' post in full, as my mother used to say, "It's a keeper". This one is being indexed in Evernote under the heading, "When you feel like a crappy writer, READ THIS!!!". Here's the link: The Business Rusch: Perfection.

Remember, keep writing!

Related reading:
- Henry Miller's 11 Writing Commandments
- Write Or Die: The App
- Tips For Writers From Richard Nash, Previously Of Soft Skull Press

Henry Miller's 11 Writing Commandments

I love learning from the greats how they worked, how they thought of their art/craft, this thing we call writing (such a drab name for an act so often fraught with terror and yet having the power to create ecstasy).

Courtesy of Brain Pickings, here are Henry Miller's 11 Commandments:

1. Work on one thing at a time until finished.
2. Start no more new books, add no more new material to ‘Black Spring.’
3. Don’t be nervous. Work calmly, joyously, recklessly on whatever is in hand.
4. Work according to Program and not according to mood. Stop at the appointed time!
5. When you can’t create you can work.
6. Cement a little every day, rather than add new fertilizers.
7. Keep human! See people, go places, drink if you feel like it.
8. Don’t be a draught-horse! Work with pleasure only.
9. Discard the Program when you feel like it—but go back to it next day. Concentrate. Narrow down. Exclude.
10. Forget the books you want to write. Think only of the book you are writing.
11. Write first and always. Painting, music, friends, cinema, all these come afterwards.

I find (1) and (10) the hardest. It seems as soon as I begin work on one book I can think of at least 2 others I want to write more than the one I happen to be working on.

My favorite is (5), "When you can't create you can work." I wonder if Henry Miller ever woke up  up feeling like cotton batting had replaced his brains and he just wasn't up to stringing two coherent words together. It's strangely comforting to think he may have.

But that's not all! Here is Henry Miller's daily schedule:

MORNINGS:
- If groggy, type notes and allocate, as stimulus.
- If in fine fettle, write.

AFTERNOONS:
- Work of section in hand, following plan of section scrupulously. No intrusions, no diversions. Write to finish one section at a time, for good and all.

EVENINGS:
- See friends. Read in cafés.
- Explore unfamiliar sections — on foot if wet, on bicycle if dry.
- Write, if in mood, but only on Minor program.
- Paint if empty or tired.
- Make Notes. Make Charts, Plans. Make corrections of MS.

Note: Allow sufficient time during daylight to make an occasional visit to museums or an occasional sketch or an occasional bike ride. Sketch in cafés and trains and streets. Cut the movies! Library for references once a week.

I think that's a great schedule. As always, the trick is sticking to it, as Mr. Miller did. I think there's a lot of truth to the saying, "Success is 90% perspiration, 10% inspiration".

I hope Henry Miller's schedule/work ethic inspired you to write, it has me!

Cheers, and keep writing.

Other articles you might like:
- Stephen King: 15 tips on how to become a better writer - Penelope Trunk Discusses Time Management
- Pixar: 22 Ways To Tell A Great Story

Writer Beware: Outskirts Press

Writer Beware

Writer Lee Goldberg (Monk, The Dead Man series) spoke up a few days ago about a scam that Outskirts Press is running.

Here is a snippet from the press release put out by Outskirts Press:

These services solve a real problem for many authors who dream of making it big in Hollywood. In fact, just getting Hollywood's attention is nearly impossible, but with the Book Your Trip to Hollywood suite of services from Outskirts Press, authors receive turn-key, full-service assistance with the push of a button. And with each option, authors receive the feedback and/or participation of a real Hollywood producer and production company; the final results are added to a Hollywood database that is perused by industry professionals for new projects; and exclusive efforts to option the author's book are immediately set into motion. The author doesn't have to lift a finger.

As Lee writes, "Except to pull out his or her credit card."

If a writer falls for Outskirts Press' song and dance, how much could he get taken for? The following is from Writer Beware writer Victoria Strauss:

[T]he total bill for your Hollywood pipe dream comes to $15,239. Outskirts can even claim that this is a bargain: the very similar services offered by Author Solutions will set you back over $18,000. 

 At the end of his article Lee Goldberg advises, "Give your $15,000 to the first homeless person you see instead... not only would it be a better use of your money, you would also have exactly the same chance of making a movie sale as you would giving it to Outskirts". That seems like a fair assessment.

I encourage you to read Victoria Strauss' article: More Money-Wasting "Opportunities" For Writers

Lee Goldberg's equally valuable article is here: Outing Outskirts Press

Jack Kerouac: FEELING is what I like in art, not CRAFTINESS

I couldn't resist sharing this quotation from Jack Kerouac with you:

And be sure of this, I spent my entire youth writing slowly with revisions and endless rehashing speculation and deleting and got so I was writing one sentence a day and the sentence had no FEELING. Goddamn it, FEELING is what I like in art, not CRAFTINESS ....

I thought of Dean Wesley Smith when I read that! If you're curious, here's what Dean has to say about rewriting:

Rewriting, Part One
Rewriting, Part Two

In any case, it's an excellent interview, I'd encourage you to read it: Jack Kerouac, The Art of Fiction No. 41.

Photo credit: The Eye Of Faith

Is 99 Cents Too Low For An Indie Ebook?

I used to think 99 cents was a good price for indie books. Sure, they're worth more than 99 cents but if you want to sell a lot of books then it seemed reasonable to price them affordably, and at 99 cents a lot of folks don't think twice before clicking the "download" button.

Things have changed.

Two things happened. First, Amazon changed its ranking algorithm to favor higher priced books and therefore 99 cent books no longer have the competitive edge they once did. Second, I think the novelty of being able to buy a book for 99 cents has worn off and consumers don't download 99 cent books as readily.

For years Dean Wesley Smith said an author should never price her novel at 99 cents. I now agree with him. Yesterday he posted a comment one of his readers had submitted and I've reproduced a small part of that, below. I think this is a fantastic analogy.

He [an pricing professional] would look at all the short stories and say ‘It takes 15 minutes to read? And it was fun? Okay. charge 5 bucks.” And when writers squawked in horror, he would say “Starbucks sells fancy coffees for $5 that take 15 minutes to drink. They sell millions every day. Did you enjoy the story as much as the coffee? Yes? Well, no problem.”

And the writers would come back with “but there was actual substance in the coffee… cream and coffee beans and sugar…” and the he would respond with “yeah, and if I really like the story, I can read it again. I can’t drink the coffee again. I can lend the story to my friends. I can’t say to my friends, ‘gee you should taste this coffee, it was really good, you can try it when I’m done with it.’

He would tell you that it is not good practice to set anything, no matter how ‘small’, at regular price at the very bottom of the price structure.

The bottom price should be reserved for sales exclusively, and used only in an integrated, strategic way to give you more sales traction and build your brand.

If people said “oh, well I’m new, and I don’t have name recognition so I have to sell cheap to make sales” he’d say, no. Set the price you want to regularly sell at. From that price have sales, or other promotions that give an incentive to the consumer to try your new stuff. You’re telling the consumer that you know they are taking a bit of a risk on a new, unknown quantity, so a price break makes it more appealing. Once they’ve tried your stuff, then they know if the regular price is worth it to them.

You are always educating the consumer as to what your product is worth. The regular price will come to be perceived as its true value. You don’t want to set that too low. You steal from the consumer the thrill of getting a deal, you steal from yourself the flexibility to build and expand your brand appropriately.

Read the rest over at Dean's blog: The New World of Publishing: Book Pricing from Another Perspective.

Related reading:
-The Vandal's 10 Ways To Promote Your Book
- 7 Tips On How To Launch A Book Without Losing Your Mind
- 5 Book Review Blogs

How To Build A Platform: Why Every Writer Needs A Website

It's time for another series! This time I'm going to discuss how a writer can build a platform, what a platform is and why she/he would want to build one. We're going to start off small, though, so today I'm going to write about why I think every writer needs a website.

How To Build A Platform, Part 1: Why Every Writer Needs A Website

The question of whether a writer needs a website is close to my heart because it's one I struggled with. I now believe that the answer is a resounding "Heck ya!".  And this is coming from someone who went the other way and started off with a blog and no website.

Why did I go with a blog first and plan to develop my website later? Honestly, and perhaps counter-intuitively, it's because I have a background in website development and was tired of building sites--I'd put that life behind me--so I decided, this time, I'd let Blogger.com do all the work.

For the record I love my blog. I mean that. I love it, but it's just not enough. I realize now that I need a website too. (That said, my blog isn't going anywhere, it will always be here at blog.karenwoodward.org, but my website will be site.karenwoodward.org and run off a hosting service. But enough about me.)

a. Why writers need a website and not just a blog
When I first started writing in earnest I began a blog on Blogger. This blog. And, as I said, I love my blog.

Blogger has been very good to me. It has automatically added certain tracking features that, when I took out my free Google Analytics account, showed up and gave me helpful information.

Since I had no idea what I was doing in the beginning--I hadn't even heard of Search Engine Optimization (SEO)--Blogger helped save me from myself, got me indexed with Google and Bing and whatever other search engines are out there. Also, Blogger gave me a great dashboard and made available many articles about how to make the best use of its features and it pointed me toward a great, free, book on SEO that Google had put out.

In other words, blogger held my hand and helped me get up to speed. And I'm saying that, even so, you will eventually need a website.


b. The difference between a website and a blog
A blog is something that gets updated frequently while a website (which may or may not contain a blog) is more about establishing a permanent presence on the web.

It's your website's domain name (for instance, www.mysite.com) you'll list on your business cards and your website is where you'll do things like:

- keep information about each of your books,
- have links to where folks can buy your work,
- host a series of articles,
- have a tab for your current promotion or
- host a page that has information about your next book.

Could you do all these things on Blogger? Theoretically, yes. But you wouldn't have the kind of control a content management system like WordPress can give you.

In another post we'll discuss content management systems as well as the pros and cons of using WordPress. Stay tuned!

Update: For more articles on how to build a platform, click here: Building A Writer's Platform

Cheers.

Other articles you might like:
- How To Start A Blog
- How To Format A Word Document For Amazon's KDP Publishing Program
- 7 Tips On How To Get Your Guest Post Accepted

Photo credit: "NY" by Missi under Creative Commons Attribution 2.0

"How To Build A Platform: Why Every Writer Needs A Website," copyright© 2012 by Karen Woodward.

How To Become A Full Time Indie Author

I can't believe I've never heard of Lindsay Buroker before. Even now I don't know much about her, but I do know three things:

1) She's an indie author
2) She sells enough books as an indie that she's able to write full time
3) She gives awesome advice about how to become a full time indie author

I'd go so far as to say that anyone who follows the advice Lindsay has given is guaranteed to sell more books. Of course, milage will vary. You might not be able to quit your day-job, but her advice to indie authors is along the lines of, "look both ways before you cross the street". You could ignore it, but I wouldn't advise it.

Here is Lindsay's advice:

1. Don't just write novel length stories, write shorter ones too

This allows you to publish more in the same amount of time, and the more you get your name out in front of readers, the better. Especially in the beginning. Lindsay writes:

... I’ve never been in the Amazon Top 100 (or in the Top 1000 for more than a couple of days), and I’m not particularly visible even in my sub-categories (epic fantasy/historical fantasy) in the Kindle Store. You don’t have to be an uber seller to make a living, though you have to, of course, have characters and/or plots that capture people’s imaginations and turn them into fans (not everyone has to like your books but enough people do so that you get good reviews and you word-of-mouth “advertising” from readers). If you have ten books priced at $4.99, and they sell 200 copies a month, you’re earning over $6,000 a month.

I don’t mean to make it sound like it’s easy to write ten books or sell 200 copies a month of a title (I would have rolled my eyes at such a comment 16 months ago), but, right now, the numbers tell us that making a living as an indie author is a lot more doable than making a living as a traditionally published author (where the per-book cut is a lot smaller). If you’re mid-list as an indie, and you have a stable of books that are doing moderately well, you’ve got it made in the short-term. If… you’re building your tribe along the way, you ought to have it made in the long-term too (more on that below).

 2. Use the power of free to promote your books

Lindsay writes:

I’ve tried a lot when it comes to online promotion, everything from guest posts to book blog tours to contests to paid advertising, and nothing compares with having a free ebook in the major stores. Not only will people simply find it on their own, but it’s so much easier to promote something that’s free. If you do buy advertising (and I do from time to time), it’ll be the difference between selling 25 copies and getting 5,000 downloads (i.e. 5,000 new people exposed to your work), because people live in hope that they’ll find something good amongst the free offerings.

I’ve heard authors argue that most people who download free ebooks just collect them, like shiny pebbles on the beach, and that they never even bother to check them out. I say B.S. to that. I’d bet money that most people try the books they download; it’s just that they find most of them don’t pique their interest. Maybe they’ll download 50 or 100 ebooks and only find one where they want to read the whole thing. That’s fine. That just means you have to make sure your story is entertaining enough to be The One.

3. Make your stories part of a series

I'm a sucker for a good series, and I know I'm not the only one. Even if one, or perhaps two, of the books in the series aren't great, chances are I'll stick with it if I have hope things will improve. In other words, series help develop dedicated fans, people who are going to be with you for the long haul. Lindsay writes:

I should mention here that, while giving away a free ebook can be huge, it’s key that the story be part of a series, or at least strongly related to the book(s) you’re trying to sell.

I just don’t see people having the same sorts of results when their free novel or short story isn’t related to the rest of their work. Oh, it might help a little, but not the way a Book 1 that ends on a cliffhanger will. (My first book admittedly doesn’t end on a cliffhanger, but it does have a teaser epilogue to let folks know that there’s a lot more to come.)

4. Form a tribe

You don't have to be everything to everyone, concentrate on forming close connections with a small group. Like ripples on a lake, your influence will spread.

Lindsay suggests cultivating 10,000 fans rather than 1,000 because if you write two books a year and sell each for $5.00 on Amazon then you'll make 70,000 dollars a year. That's gross income, so you'll have to pay tax and I'm sure you'll have many writing-related expenses (website, newsletter, advertising, etc.) but that's a decent wage. Lindsay writes:

Early on, I stumbled across Kevin Kelly’s “1000 True Fans” article. If you’re an indie anything, it’s a great read.

The gist is that you don’t have to be a mega seller. You just need X number of true fans (people who love your stuff and will buy everything you put out), and you’re assured that you can make a living at your art, so long as you to continue to produce quality material.

Lindsay's tips for acquiring 10,000 true fans

a. Place links in the afterword to each of your books. 

Links to your:
- Twitter account
- Facebook account
- Blog
- Newletter

b. Use Facebook to interact with your readers. 

This is your place to be more personal; interact with your fans, post links to things like interviews, to scenes you liked but were cut from your book, to contests you're running, to discounts or giveaways.

Obviously that advice is working for Lindsay, but I've never gotten into the Facebook experience. I love Twitter. Really. It's simple to use and it allows me to connect with folks I never would have otherwise been able to. Also, I don't have to worry whether I've written too little or too much; the 140 character limit is genius!

That said, authors do need a place to let down there hair and be more personal, which is why I'm in the (painful!) process of setting up my own website.

c. If your fans do something like start a fan forum or website, plug it! 

Mention it in the occasional tweet, or when you're chattering on Facebook.

If my fans did something like this I'd do backflips and name my children after them. Just sayin'.

d. Go the extra step to help create a community. 

Lindsay gives the example of installing a plug-in that allows nested comments. (You might need to be running WordPress.)

Great idea! Anything to help foster a community. It's interesting, though, that Seth Godin, one of the folks who helped spread the idea of developing a community, a tribe, doesn't have comments on his blog. Of course Seth has a large and rabidly devoted community, so that choice has obviously worked out for him, but still. I thought it was interesting.

e. Do goofy things just to please your fans. 

For instance, Lindsay's latest contest asks fans to design funky hats. The winner will receive signed copies of her book and the hat will appear in the next book in that series.

Awesome idea! As Lindsay notes, not many writers do this, but I love it when writers have a contest of some sort where the prize is that the winner will have a character named after them in the next book.

Well, that's it! I hope something Lindsay said will help. I encourage everyone to read her article here: What Does It Take to Become a Full-Time Indie Author?

Photo credit: Empty Nest

Thanks to the Passive Voice Blog for posting a link to Lindsay's article.

Related reading:
- The Vandal's 10 Ways To Promote Your Book
- The Most Common Mistakes In Writing: A Series
- 10 Reasons Why Stories Get Rejected

Photo credit: "color bricks" by Luz Adriana Villa A. under Creative Commons Attribution 2.0.

Ursula K. Le Guin On Literature Versus Genre

Ursula K. Le Guin

What is the difference between genre and literature? Here's what Ursula K. Le Guin has to say about it:

I keep telling myself that I’m done writing about Literature vs Genre, that that vampire is buried at the crossroads with a stake in its heart and garlic in its coffin. And then it pops up again, undead. Its latest revival is a cheery one in an entertaining article, “Easy Writers,” in the May 28 New Yorker by Arthur Krystal, who discusses the literature/genre divide and while seeming to make light of it does a pretty thorough job of perpetuating it.

 .  .  .  .

If we thought of all fictional genres as literature, we’d be done with the time-wasting, ill-natured diatribes and sneers against popular novelists who don’t write by the rules of realism, the banning of imaginative writing from MFA writing courses, the failure of so many English teachers to teach what people actually read, and the endless, silly apologising for actually reading it.

If critics and teachers gave up insisting that one kind of literature is the only one worth reading, it would free up a lot of time for them to think about the different things novels do and how they do it, and above all, to consider why certain individual books in every genre are, have been for centuries, and will continue to be more worth reading than most of the others.

You can read the rest of her excellent article here: Le Guin’s Hypothesis. Thanks to the Passive Voice Blog for bringing Ms. Le Guin's post to my attention.

This is completely off topic, but Ursula K. Le Guin was born in 1929 which, by my calculations, makes her 84 this year. She is one amazing lady. I think I need to re-read her book The Left Hand Of Darkness.