Amazon versus the big-6 publishers

Is it any wonder that Amazon isn’t too worried about competing with Big Publishers? It’s like the Army Rangers taking on the Des Moines elementary school crossing guards.
- PG, Why Publishing is Like Baseball and Politics

PG has written an excellent commentary on Kris Rusch's post, The Way We Were.

Datastreams can be very valuable. Lots of people are working to parse Twitter’s datastream these days.

Passive Guy recently read an article that said news of the big East Coast earthquake south of Washington DC reached New York City faster by Twitter than it did via official disaster warning networks. Researchers are watching Twitter for everything from who’s rising and who’s not in Republican presidential politics to how the latest revolution is progressing in the Middle East.

At this point, the most valuable part of Amazon is the proprietary datastream it receives from its sales each day. An enormous competitor with bazillions of dollars could set up an online store, regional warehouses, etc., but it would be blind compared to Amazon because it doesn’t have the current and historical data and the ability to predict what customers will want next.

Wal-Mart was the first big retailer to actively exploit the value of its sales data. That was one of the reasons it beat Sears, K-Mart and some store chains that don’t exist any more.

Before widespread internet access, each Wal-Mart had a satellite antenna that beamed daily, then hourly, then real-time sales data back to the mothership in Bentonville, Arkansas. Bentonville is a fine place to operate the world’s largest retailer. When you’re digital, it doesn’t matter where you are located. Being in Manhattan is becoming a less and less valuable business asset, but PG doesn’t want to fight with any New Yorkers. He agrees it has a unique vibe and enjoys his trips there. He never heard a cab driver speaking Farsi in Bentonville.

Wal-Mart began to rearrange its stores based upon its sales data, featuring different items on its end-caps (displays at the end of aisle) each day depending on what it knew would sell best on Thursdays. One illustrative story has Wal-Mart putting diapers next to beer on the weekends. Dad’s at home. When he is sent to the store to buy diapers, he decides he deserves a beer for his sacrifice.

Unfortunately, PG heard the Wal-Mart data guru speak at a conference a few years ago and he said the beer/diapers story is apocryphal, but confirmed that Wal-Mart knew about a lot of products that sold better when they’re placed next to each other. With today’s technology, Bentonville data gnomes can drill down to sales made at individual cash registers located half-way around the world.

As Kris points out, sifting through a datastream the size of Amazon’s or Wal-Mart’s to discover important information about where customers have been and where they’re likely to go was impossible before the tremendous boom in computing power. The area is usually described as business analytics or data mining and smart companies do a lot of it. When PG was an executive in a business analytics software company a few years ago, he negotiated contracts with every big and rich firm on Wall Street.

But no contracts with publishers. As we’ve read, Big Publishing is having problems getting ebook royalty reports from Amazon and Nook plugged into their ancient royalty reporting software, a trivial programming job. PG doesn’t see them moving into data mining very quickly.

People sometimes believe that Amazon’s major advantage over traditional booksellers is its willingness to aggressively discount. That certainly plays a role, but the folks in Seattle are also much, much smarter about what sells and what doesn’t.

Amazon doesn’t discount everything every day. The people making pricing decisions know exactly how much money they make from selling a currently-available Kindle ereader. They have a very good idea of how much profit they’ll make from each Kindle Fire they sell for $199 even if Amazon pays more than that to buy the Fire.

Amazon is not just selling a tablet. They’re selling a tablet that will generate a stream of new purchases of ebooks, movies, music and almost everything else they sell. Whatever loss they take on the tablet itself is an investment in a future customer.

Is it any wonder that Amazon isn’t too worried about competing with Big Publishers? It’s like the Army Rangers taking on the Des Moines elementary school crossing guards.

Read more over at The Passive Voice.

Book Promotion Tips for Hardcore Introverts

Hardcore introvert, that's me! I just found Lindsay Buroker through twitter (@GoblinWriter) and I just had to share a few of her tips for how introverts can flourish on the web:

Ignore the people who try to be everywhere (Facebook, Twitter, LinkedIn, every forum, etc.), using these platforms as billboards for their stuff, sending out grating sales pitches all the time. If they’re selling books, it’s in spite of what they’re doing there rather than because of it.

So, what do you do?

1. Start a blog (if you’re like me, you’ll be most comfortable sharing your thoughts, and maybe throwing in a post or two about your books, on your own site because it’s a place people have voluntarily chosen to visit — you’re not bugging anyone in a “public” venue).

2. Pick one or two social media sites to get involved on (I’ve been on Twitter for ages — I like it since you’re forced to keep messages short so it’s not a big time sink — and I’ve recently started doing more with Facebook, since much of my target audience hangs out there).

3. Use those sites to get to know your fans (or people who, based on their profiles, might become your fans!), and also use them to promote interesting posts on your blog. People are a lot more likely to click on a link to a possibly-useful-to-them blog post than they are to click on a buy-my-book link. Then, through your blog, people can get to know your writing style and what you’re all about. (I use affiliate links to track sales that originate from my blog, and I sell more than I’d expect, given that I write about e-publishing instead of fantasy or something specifically for my target audience.)

You can read the entire article here: Book Promotion Tips for Hardcore Introverts

Experts making mistakes

Amazon had to pull, redo and reload Neal Stephenson’s latest title Reamde after readers complained about numerous errors costing Harper-Collins and Stephenson considerable money and causing bad publicity. Beta testers for JK Rowling’s Pottermore web site were so underwhelmed with it, the opening of it has been pushed back. Reading reviews on Amazon I find numerous books from the Big 6, like Dan Simmons’ classic, Hyperion, getting savaged in eBook reviews because of serious formatting errors.

In his latest article, Bob Mayer talks about Experts making mistakes in publishing. Here's a link to the rest of his article, Reamde, Pottermore, Hyperion and other mistakes from publishing “experts”

I'm excited! Later this month I'm going to be taking a couple of Bob Mayer's classes at the Surrey International Writers' Conference. I attended last year and had a fabulous time. Not only did I meet dozens are people like me -- people I didn't have to explain myself to! -- but I learnt an amazing amount about the art and craft of writing. The keynote speeches alone were worth the price.

Okay, back to my blog post. Although Bob Mayer came at it from a different angle, some of what he wrote reminded me of Dean Wesley Smith's latest blog post: The New World of Publishing: Traditional Publishers Are Getting What They Deserve. Well worth the read.

The Night and the Music by Lawrence Block: 5 out of 5 stars

I thought I had read all Lawrence Block's Matthew Scudder short stories, but I had missed one or two, and of course One Last Night At Grogan's was brand new. It was a joy to be drawn into Scudder's world again. It's one of those things you know is going to happen but is impossible to pinpoint the exact moment it occurs. One moment I was reading words and thinking about writing style and point of view and the next I was in the story, sharing Matthew Scudder's thoughts, alive in his world.

It was a thrill to read this collection of Scudder stories; this is Lawrence Block at his best. Here's hoping he never stops writing.

One more thing, at the end of THE NIGHT AND THE MUSIC, is a section titled, 'About These Stories,' in which Lawrence Block writes a bit about each of the stories in the volume. For me, this was one of the best parts of the book since I love reading writers discuss their writing, what they were thinking, what influenced their craft, and so on.

All in all, THE NIGHT AND THE MUSIC was a treat to read.

I know I've probably left a lot of questions about THE NIGHT unanswered, so here is a FAQ about The Night and the Music from LB's blog:

Far as I’m concerned, it’s not a real book unless a tree dies. How do I get The Night and the Music in real book form?

There’ll be print-on-demand trade paperbacks on sale at online booksellers, or through your local brick-and-mortar store, in two weeks or so. The price is $14.95.

You don’t understand. I want a signed copy.

No problem. At last count, there are thirteen top mystery booksellers who will be carrying signed copies. You can drop by one of their stores, phone up, or order online. The full list is on Matthew Scudder’s Page.

Or you can order from our own website operation, LB’s Bookstore. Our price is $15 plus shipping.

You only ship to the U.S. I live in Canada/Scotland/Tierra del Fuego. Don’t you care about your overseas readers? How can I get a signed copy?

I cherish my overseas readers, but stopped shipping out of the country because postal rigamarole makes it way too much trouble for an operation our size. The booksellers on Matthew Scudder’s Page are not thus constrained, and most if not all of them will be delighted to fill your order.

And, of course, the eBook is accessible just about anywhere. International prices may vary among online retailers, so you may want to shop around, but you’ll find it.

Will there be a hard cover edition?

Otto Penzler of Mysterious Bookshop has an upscale leatherbound signed-and-numbered edition of 100 copies that should be ready sometime in November. It’ll be gorgeous—and, at $150, it ought to be. (It’ll also sell out, so if you want one, better call: (800) 352-2840.)

It’s possible there’ll be a hardcover trade edition as well, sometime in the future, but at this stage I’d say chances of that are fairly slim.

What about an audiobook? What about foreign editions? Some of us like to read with our ears, and some of us prefer our native tongue. What are we, gehackte Leber?

I should have audiobook news soon. And my agent, the estimable Danny Baror (danny@barorint.com), will be representing the book at Frankfurt Book Fair. The Matthew Scudder books have been translated into a couple dozen languages, and I have every expectation that The Night and the Music will join them.

To read LBs entire post, click here: THE NIGHT AND THE MUSIC--some FAQs.

Here are some links to THE NIGHT AND THE MUSIC:
- on Amazon
- on Barnes & Noble
- on Smashwords

Eight time management tips for writers

I can always use more tips about how to manage my time! Most of them I already know, but I need reminding.

These tips come by way of Michael Haynes blog.

1. Have a goal. This may not seem like a time management tip at first, but it's an absolutely essential input to any time management planning you are doing for writing. Without having a goal, you don't know how much time you need to meet your goal. Another important input here is some idea of how quickly you compose. Be honest with yourself here. If you say "Oh, I can knock out 2000 words an hour" and that's wishful thinking, then your planning will be off. I would suggest starting with a goal that isn't a huge stretch for you. You can always choose to exceed your goal and/or increase your goal later on. If you set an overly-ambitious goal and don't meet it, you can end up feeling frustrated.

2. Have a way of tracking progress towards your goal. If you're doing a "word count per day" metric like I do, then the Seinfeld Chain which I previously discussed could be perfect for you. This gives you a way to track your progress which is easy and constantly visible. If you're more interested in tracking your overall progress towards a large goal (like completing a novel) then you can use a wordcount tracker. There's a very basic one which you can update by just changing one or two values (for words and target) in a link. The link/image reference

http://wordmeter.heroku.com/picometer/words=15000&target=55000

3. Make writing time a part of your schedule. This can be especially helpful if you've got a busy schedule of activities. If there are already a lot of things going on in your day/week, making a point to explicitly carve out some of your time for writing should improve matters. Once you've done that, make sure to commit to following through with using that time for writing. Naturally, every once and a while a true emergency will come up and you'll have to skip a planned writing session. But if you find yourself doing that on a regular basis then you're probably not getting value out of scheduling your writing time.

To read the rest of this excellent article, click here: Eight time management tips for writers

Self-publish a coffee table book: Blurb.com

Want to publish a book that contains numerous photos? Then Blurb.com might be for you. The site is simple to use and, depending on what sort of book you want to create, will set you back around 20 dollars. You can then sell your book through Blurb.com's bookstore. You set the price and pocket the difference between the cost of manufacture and the sale price. There is also a monthly processing fee.

One downside to using Blurb.com is that you can only sell your book from their bookstore, so it won't show up on Amazon, Barnes & Noble, etc.

All in all, worth a look.

The information in this article was taken from:
Blurb.com
Self-publishing options: From Kindle Direct Publishing to Blurb.com

10 best apps for the iPad2

I love these 10 Best lists! To this one, though, I'd add:

- Flipboard, free app which displays feeds from newspapers and magazines as well as your own social media feeds. I use it to view my Twitter feeds.

- Azul Media Player. Azul is $1.99 but it's the best media player I've used. I wish it could play .mkv files, but other than that it's great. (I did a review of Azul which you can see here.)

The ten apps are:
- iBooks
- Friendly for Facebook
- Pandora
- Angry Birds Free
- Skype
- Kayak
- The Weather Channel
- Movies by Flixster
- Evernote
- Netflix

For links and commentary, go on over to 10 Must-Have Free Apps for the iPad 2. Cheers!

The Rules of Readings

I have never done a reading, but I know I'm going to want to re-read these rules before I do!

1. Choose the right passage. For any audience, it’s best to choose an excerpt that’s heavy on action and dialogue, or emotional weight, and light on description and backstory. Be careful not to choose something that gives away spoilers.
You’re also looking for something that will run a total of two to four minutes. That may not sound like a lot of time, but you’re going to put a lot of energy into it, so that’s plenty.

Finally, from beginning to end, it should be a complete scene, including conflict, rising action, and a great climax (Hint: Some authors end the reading right at the climax and tell people to read the book to find out what happens).

2. Treat the manuscript like a monologue. For your audience, listening to you is much like listening to a movie that’s on in the other room. They can hear the dialogue and the action. But they can’t see the scenery or follow the movement of the characters. All of that is meaningless to them.


So prepare for some surgery on the excerpt. Eliminate anything that doesn’t add to your reading, even if it’s an important thread to the overall plot. This includes long descriptions (of anything), and backstory references irrelevant to this excerpt. They’d feel like moving through mud while you’re reading. It also will include dialogue that may make sense within the total context of the story, but that is extraneous within the small passage you’ll be reading.

3. Narrow your characters. Remember that the excerpt should be a complete scene in itself. Very often the chosen passage has a line or two of dialogue that is vital to the scene, but that is spoken by a character who doesn’t matter in your excerpt. Unless the audience is already familiar with all of your characters, if you can attribute that dialogue to another character just during the reading, it will be less confusing to the audience. Sometimes to accomplish this, you may need to make a slight adjustment to the plot. Go ahead. Unless you’re JK Rowling and the world is paying attention to every syllable you utter, it won’t matter.

4. Practice aloud. Forget about “reading” and focus on the emotional center of the story. Your reading should capture the emotion, not the plot. Each word can be a tool that reaches inside the audience and holds them captive. To do this, say the words as what they are. “Cold” should be spoken as if your breath was made of ice, and “warm” would be the opposite. If your character is hurrying, read it faster. If your character is hiding, your voice may become softer.

This is a technique known as “coloring words,” and it is the biggest difference between an ordinary reading and an unforgettable one.

Feel free to mark up your excerpt as you practice. I underline words I want to emphasize, put slash marks between places I want to pause, and draw arrows to show where I want to go faster. They work like stage directions for me as I’m reading.

5. Prep your audience. Part of every reading is first orienting the audience to the scene. The setup should be brief and clear. The audience needs to have a basic idea of who the protagonist is, a general idea of the book’s plot, the more specific circumstances of the scene, and finally, a brief introduction to the other characters they’ll meet. Rehearse this orientation so that it’s just as fluid as your reading.

6. Read with your whole heart. A good reading is a little bit of theater. Dive into it, holding back nothing. It’s the people who keep one foot in the safe zone who end up looking ridiculous. Don’t worry about overplaying it. You don’t have the benefit of costumes, scenery, or fellow actors, so all you have is how you read. Pour everything you have into it, bringing the scene alive.
And have fun. Because even if your reading isn’t perfect, if you’re having fun, then the audience will too.

To read the rest of the article, click here: Guest Blogger Jennifer Nielsen: The Rules of Readings

10 Steps to Self-Publishing

These ten steps will help you painlessly jump-start your new adventure. Although most of these steps are very easy to accomplish, I believe that they will help you quickly lay the foundation for a successful self-published book. Now is your chance to go for it. Have fun.
- Joseph C. Kunz Jr

Joseph has written a great article. My favorite point is his last one: Start your next book.

1. Realize that this is a business: Self-publishing is a business. It can be your side-business, main business, or even be your hobby. But you must still run it like a business. That means you will need to learn the basics of management, marketing, sales, public relations, accounting, negotiation, etc.

2. Start your due-diligence: You must research what will be involved in self-publishing. Buy several of the most popular books about self-publishing, such as those by Dan Pointer and Robert Bly. Visit the popular self-publishing blogs, such as TheBookDesigner.com and Publetariat.com. Visit the biggest websites that can sell your book, such as SmashWords and Scribd.

3. Keep your current job: This will ensure that you will have a regular paycheck. It is also very important to keep building your resume. A good resume will help build your credentials and be your proof of your accomplishments. This will give you more credibility with your readers.

4. Discover your niche: In today’s terms, this means “micro-niche”. As a self-publisher you will most likely find the biggest success by narrowly defining your market niche. It is much easier to become an expert in a very specific market where it is much less crowded with big well-established writers and publishers.

5. Start with an ebook: This is the smartest way to get started. It is fast and inexpensive. It is the perfect way to dip your toes into the water and see how comfortable it is. Starting with an ebook allows you to feel out your market. It also allows you to make any changes or corrections well before sending your book to a print-on-demand printer and distributor.

6. Set-up your blog: Once you figure out what your niche is, start your free WordPress blog right away. This will get your creative juices flowing. It will also establish an internet home for you where you will show the world your expertise in your niche.

7. Get your spouse/partner on board: It is important to keep your family involved with a decision like this. Keeping your family informed and involved will help keep all of you happy.

8. Join professional groups: This will help keep you informed of what is going on inside your market niche. These same people might also become the market for your book. Professional affiliations also give you more credibility with your readers.

9. Advocate for your target market/audience: Nowadays, especially because of the internet, you can immediately start to show the world that you are an expert. Start writing for industry publications and websites.

10. Start your next book: Now that you have accomplished the previous steps, keep the momentum that you have built-up going. Keep improving your business model. Never stop learning about marketing and promotion. Keep enhancing your blog. Keep improving your first book. Start your next book.

Read Joseph's article here: Jump-Start Your Self-Publishing Adventure in 10 Steps

Book Contracts No Author Should Sign

As PG has read book contracts for his clients (Thank You!) and contracts contributed to his Contract Collection (Thank You!), one message keeps coming through loud and strong.

Contempt.

Contempt for authors.

Contempt from publishers for authors.

Contempt from agents for authors.

Passive Guy (PG), from The Passive Voice blog, is the alter ego of David P. Vandagriff, an attorney who works with contracts and his superpower is making contracts understandable, even interesting!

Many publishers have their version of a clause designed to capture new book rights that will be invented one hundred years from now.

Publishers were blind-sided by ebooks and have had to simply claim their contracts included ebooks even when the contract never mentioned anything but hardcovers and paperbacks.

Publishers know that if an author takes them to court, a judge will ask a question something like, “Where does it talk about ebooks in this contract?” Publisher’s counsel will respond by talking about emanations and penumbras floating around paragraph 15 and subparagraph 21(d). The judge’s well-honed BS meter will quickly be pegged in the red zone.

A contract is supposed to reflect the intentions of the parties at the time it is signed. Copyright law includes a presumption that any right not expressly granted by an author is deemed reserved to the author. If an author requests a standard reservation of rights clause, even a publisher may feel embarrassed by refusing to include it.

So, in the tradition of fighting the last war, we see a Rights Clause whereby the author grants the publisher the sole and exclusive right to create or produce or cause to magically appear any book or book-like object or book idea and beam the result into the sky in any form which is now or may in the future be stumbled-upon or imagined or hallucinated by the mind of man and/or machine in any conceivable or inconceivable way and anywhere throughout the world and the universe, whether presently mapped or unmapped.

In the reality-based business world, if PG received a contract including a clause like this, he would call opposing counsel and ask, “Sally, what are you smoking?”

In the traditional publishing world, the author is supposed to sign at the bottom of the page.

Contempt.

Finally (for this post), there are all the smarmy little attempts to put one over on an author. PG can appreciate well-crafted deviousness just for the art of it, but these are stupid deviousness.

How to choose between so many candidates for discussion?

Passive Guy will return to last July for this one, an audit clause:

Author may, with sixty (60) days’ written notice but not more than once a year, assign and designate a certified and independent public accountant to examine Publisher’s records as they relate to the Work. Such examination shall be at Author’s expense unless errors are found in excess of ten percent (10%) of royalties in Author’s favor, then Publisher shall pay amounts owing for the Work and the reasonable cost of the audit.

As a condition precedent to the exercise by Author of his/her right to examine the books and records of Publisher, Author’s duly authorized certified and independent public accountant shall execute an agreement to the effect that any information obtained as a result of such examination shall be held strictly confidential and shall not be revealed to any third party other than Author or her representative without written permission by Publisher. Author also hereby agrees to hold all information and statements provided to Author or her accountant in strictest confidence.

Do you see the smarmy deviousness?

In order to perform an audit to determine if the publisher is stealing from the author, the accountant hired by the author will have to sign an agreement, an agreement the publisher will create.

How hard is it for the publisher to create an agreement no accountant will ever sign? Not very.

No signature, no audit. You’ll just have to be satisfied with the numbers we decide to put on your royalty report, dearie.

To read the rest of PGs marvelous rant about contracts, click here: How to Read a Book Contract – Contempt