Should A Writer Let Her Reader's Expectations Influence Her Artistic Judgement?

Today Kris Rusch published another thought provoking article on the business of writing, one which raised the question: When should writers let fan preferences influence their creative decisions?

First, an example. Kris mentions The Hobbit (some fans of the books think the movie is too violent, some fans of Lord of the Rings don't like all the singing) and Jack Reacher (Tom Cruise is great but a man-mountain he is not) but there are many more. For instance, some fans of The Walking Dead thought there was too much talk and not enough action--and definitely not enough zombies.

It's true that you can't please everyone all the time, but when should you take your fans' likes into account when you're writing/creating? How much should their preferences, their love of the world(s) you've created influence your creative decisions?

Kris writes:

At what point should fans influence a work of art? Should the writer/director/artist take fans into consideration, and if so, when?

That is probably the toughest question to answer of all.

Why Do You Write: The Economics of Creation

One way of looking at this is to say that there are two kinds of writers: business folks and artists. The former write solely for money--art be damned--while the latter do it for personal reasons such as the pure thrill of creation.

But I think that's a false dichotomy.

On some level, even the most refined artist is also a business person--they need food to eat and a place to sleep, just like everyone else--and the most hard-nosed business person ... well, the very act of writing tends (I feel) to bare the soul. I don't think it's possible to create a story and commit it to paper (electronic file, etc.) without baring ones soul, even if only a little.

But saying that doesn't help. It doesn't address the question: To what extent should you take your fans' preferences into account when you write?

Kris' solution: Don't choose. She outlines three ways writers can write exactly what they want and make their fans happy.

1. Write what you, the writer, want to write

Let's say you're writing a romance, the fifth book in a series. Let's further say that the first four books had happy-ever-after endings and that absolutely no one died or even chipped a nail.

In your fifth book your protagonist feels darker, she's making some potentially destructive choices, choices which will mean the death of one of your other characters. Choices which will mean there is no happily-ever-after ending.

What should you do? Should you wrestle her back to your outline and nix the edginess? If you do, you may get writer's block or the story might dry up on you.

Or it might not. I don't know. I think that sort of thing depends on the writer, but there's an alternative: Write the story your muse is pushing you to write, but don't publish it as part of that romance series. Instead, turn it into another series or a standalone.

I'm not sure if this would have been an option ten, or even five, years ago but today a writer has the opportunity to write the book her muse is dictating while at the same time respecting fan expectations. Nowadays there's no reason why a romance writer couldn't depart from expectations and write a horror. Here's the key: Make sure your fans know what to expect when they pick up a book you've written.

Keep your series characters, your series world, consistent. In other words ...

2. Don't set your readers up for disappointment: be clear about what you've written

Readers have expectations. If someone picks up your book thinking it's, say, a romance and it's a horror you're going to alienate a potential fan, and that'll be the case even if it was the best book ever written.

Kris gives a terrific example of how her expectations as a reader were violated:

More than once, I’ve read something “light” only to be betrayed by it. The example I use when I’m teaching is this: On a particularly difficult trip to the Midwest, I was reading a Nora Roberts romance novel in a Perkin’s Restaurant when—in the very center of the book—Roberts killed a baby. It was a plot point, it was on-screen, and it was ugly. I burst into tears and would have flung the book across the restaurant if I had a little less self-control.

That was the last thing I needed on that trip.

Did it stop me from being a fan of hers? No, not at all. But I became a more cautious fan. And when I needed one of those light, escapist reads, I avoided her books.

But don't worry, there's a way to prevent this. All you need to do is ...

3. Brand each book

A key part of respecting reader expectations is branding.

For each kind of book you write (scifi, horror, mystery, romance, etc.) set up a different pen name. You don't have to be secretive about your pen-names, they're just another way to tell readers what to expect in terms of a book's content. If one of your readers picks up a Samantha Raven book they'll know to expect a horror while if they see a Priscilla Frillbottoms book they'll expect a romance.

Kris writes:

Communication is part of the key. Before indie publishing, I did a lot of my communicating via byline and branding. Kristine Kathryn Rusch is an eclectic writer whose work covers the gamut of genres and emotions, but tends toward mystery and science fiction or fantasy (sometimes in combination). Kristine Grayson is always light read, with little or no violence and more often than not a happy ending.

 .  .  .  .

I didn’t want my Grayson fans to pick up my Fey series, which is also fantasy, only to discover horrific violence, melting people and flaying skin. I knew, from personal experience, that it would piss fans off. I’d rather let them choose to read both Grayson and Rusch, rather than surprise them with a dead baby scene in the middle of a very sad real life day.

To sum up: Regardless of what's currently popular or what fans would like, write what you want to write. This won't cost you readers--in fact it'll probably attract them--just make sure it's clear what kind of book you've written. Also, don't underestimate the value of a pen name to help brand a book.

As Kris writes:

Write. Finish what you write, and do your best to get it into the right hands, whatever that means for you.

And most of all—have fun. The more you enjoy what you do, the more your fans will—no matter what part of your writing they like best.

Have you let fan expectations influence what you write? What do you think of Kris' advice?

Other articles you might like:

- Getting Ready for 2013: A Writer's Guide
- Writing And Publishing in 2013: How To Survive And Thrive
- Writing in 2013: Bend don't break

Photo credit: "a dog and it's boss" by Pixel Addict under Creative Commons Attribution 2.0.

Writing And Publishing in 2013: How To Survive And Thrive

I've been reading various pundit's predictions for 2013, what the New Year has in store for writers.

Today I was going to write about Mark Coker's predictions for 2013 and take a closer look at what future the large traditional publishers have, especially after they tied themselves to the millstone of Author Solutions.

Somewhere along the way, between draft and finished piece, I lost heart. Avarice isn't new or interesting; on the contrary, it's relentlessly depressing. That a business only cares about he bottom line is hardly news. So let's talk about things we--whether we're traditionally or independently published--can do to help ourselves, and each other, in the coming year.

What follows are my opinions. You may have different opinions and that's great! I'd love to talk to you and find out what they are. The fact is, I've changed my mind about a couple of things this year. That was partly a response to the world changing and partly a result of talking to other writers and being persuaded by the evidence.

1. Where Should We Sell Our Books: Is Amazon KDP Select Worth The Price Of Exclusivity?

Yes, I think so. In certain cases.

If you are a writer just starting out, you have no following. If no one has the slightest inkling who you are then I can't think of a reason not to take advantage of Amazon's KDP Select program.

That said, I believe it would be a mistake to put all your books into Select and leave them indefinitely. There is a lot to be said for not putting all your virtual eggs in one basket. Also, writers don't want to alienate any potential readers. We don't want to require them to jump through hoops to buy our work, and forcing readers to buy from only one store is a pretty big hoop.

If you already have a following, the benefit of Amazon's KDP Select program is going to be markedly less. If you are releasing the first book of a series or if you are branching out into a previously unexplored genre, you might think about releasing the book with Select to pick up a few readers. After the three months are up, though, you'd probably want to pull it out of Select and make your book available on all platforms.

Other articles on the price, and benefits, of exclusivity:
- Does Amazon KDP Select Drive Away True Fans?
- Amazon's KDP Select: The Best Long-Term Strategy?
- Amazon's KDP Select Program Has A Lot To Offer New Writers, But What About Established Ones?
- Kobo Becoming a Player for Self-Published Ebook Authors, Lindsay Buroker

2. How much should ebooks sell for?

I don't think you should price your ebook under $2.99.

You'll probably want to try experimenting to see what the best price point is for you. I think $2.99 is the minimum you should offer your ebook for, but the maximum is up to you. I've seen indie published books for as much as $9.99 selling relatively well.

That's not to say you can't make a book free, or dramatically lower its price, for brief periods of time as part of your marketing strategy.

Also see:
- Writers: How To Use Permanently Free Books To Increase Sales

3. Should I Blog?

The answer for me was: Yes!

Before I started blogging it was difficult to write every day. I knew that in order to get better one must write but it was difficult to find the "butt-in-chair" time I needed. When I made the commitment to post one blog post a day--then two--writing every day became part of my life.

Blogging Helps Newer Writers

I think blogging benefits newer writers more than established ones. Old pros have their community, they have their routine, and they've written well over 1,000,000 words.

1,000,000 Words And Competency

There's a notion that in order to learn to write saleable fiction one must first write 1,000,000 words. That's an approximation, certainly, but 1,000,000 words is ten 100,000 word books. That seems about right. But there's another way of looking at it: One thousand 1,000 word blog posts! If you did two 1,000 word blog posts a week by the end of one year you'd have written about 100,000 words.

Blog posts count toward your 1,000,000 words, so after one year, just by blogging regularly, you'd be 1/10 of the way there!

Your Blog And Serials

I can hear someone say, "But wouldn't it be better to use those 100,000 words and write a book?"

There's no reason blogging and writing fiction can't be combined. I think one of the big things in 2013 will be serials. Every week you could do one non-fiction blog and and one episode of your serial. Start building up an audience for your fiction writing, get more eyes on your blog, and then--when your story is finished--publish all the episodes on your ebook platform of choice.

A number of writers are taking up the challenge of writing serials. Recently I had the pleasure of making the acquaintance of one of them, Ben Guilfoy. Ben wrote an excellent article about his experience with the art form as well as how he structures a serial.

Here are a couple more articles on the subject of serials:
- Serial Fiction: Is It Profitable?
- Is Serial Fiction Profitable? Hugh Howey Says: Yes! Even With Absolutely No Promotion

To Be Continued ...

It turns out this post is going to be a bit like a serial! I try and keep my word count under 1,000 so I'm going to break off here and finish my list of 'things writers should do in 2013' tomorrow. (Update: Click here for the rest of the list: Writing And Publishing In 2013, How To Survive And Thrive: Part Two)

In all things, do what seems right to you. If something I wrote resonates with you, great! If not, that's fine. It was nice having you stop by, I hope you'll come again. :)

Other articles you might like:

- Writing Links: Blogs For Writers
- Ready. Set. Write!
- How Many Drafts Does It Take To Write A Novel?

Photo credit: "Another Pillow!" by CarbonNYC under Creative Commons Attribution 2.0.

Dean Wesley Smith's Advice To Indie Authors For 2013: How To Sell Fiction

Dean Wesley Smith and Joe Konrath were the two writers who, more than anyone else, convinced me that independent publishing offered opportunities traditional publishing couldn't. And, yes, it works the other way too.

Today Dean published a post that will help a lot of folks understand what indie publishing can and can't do. I've already bookmarked the URL in Evernote. This is a post I'm going to re-read often in the months to come: The New World of Publishing: How To Get Started Selling Fiction in 2013.

Dean's Advice To New Writers For 2013

Dean writes:

1) Spend 80% of your focus and time on producing new fiction. Not rewriting, not researching, but producing new words on the page. Period. (Follow Heinlein’s Rules to the letter.)

2) Spend 15% of your time on learning craft and business. Both a little at a time. In any way you can.

3) Spend the remaining 5% of your time mailing finished work to editors or getting your work up indie published or both. (The #5 path above I believe in 2013 is the best if you have the courage.)

4) Think five and ten years out and set production goals. (Not selling goals, you are not in charge of those, but you are in charge of your own production and how much you learn.)

That’s it.

Simple.

Dean mentions Heinlein's Rules in (1), above. If you're a bit fuzzy on what those are, here's a post you might like: Heinlein's Rules, by Robert Sawyer.

Dean's Six Major Paths Writers Can Take

You'll notice that, in point three, above, Dean talks about "path #5". Although Dean gives his recommendations, he also details "the six major paths that a fiction writer can take in 2013 when starting out". Here they are:

1. Follow the myths

"[W]rite one novel, rewrite it to death, then spend all your time tracking down an agent."

Pro: None.
Con: "This path seldom leads to a decent sale or decent writing, but most beginning writers still follow this path ...."

2. Follow tradition

"Write a novel and mail a submission package for your book directly to editors. Then while that book is in the mail, write more novels and mail them as well while working on becoming a better storyteller."

Pro: "This is the way it’s been done forever in publishing and is still valid."
Con: "Contracts are much more difficult these days."
Note: "Only difference now from ten years ago is that now you need an IP attorney to work on your contract instead of an agent."

3. Pay to follow the myths

"Write a novel, rewrite it to death, pay a gad-zillion bucks to have someone put it up electronically for you and then take a percentage of your work, then you promote it to your 200 friends on Facebook until they start fleeing ...."

Pro: None
Con: "This path seldom works ...."

4. Go indie: write and publish novels 

"Write a novel, learn how to do your own covers and formatting, put the novel up yourself electronically and in POD and then write the next novel and work on learning and becoming a better storyteller. Repeat. Do not promote other than telling your friends once each book is out."

Pro: "This is more of a standard, traditional path that will work, but takes time as you learn how to tell better stories that people want to read."
Con: None

5. Go indie & follow tradition 

"Follow #4 and #2 at the same exact time, telling the editors in the submission package that the book is self-published electronically and sending them a cover in the package."

Pro: See Dean's comments on #2 and #4.
Con: None.
Note: "Very few beginning writers are trying this method yet because they are afraid traditional editors will come to their houses and break their fingers ...."

6. Short stories

"Forget novels completely and only write short stories, selling to traditional magazines as well as publishing indie."

Pro: "This method has a lot quicker feedback loops and is a good way to learn how to tell great stories ..."
Con: "... it takes a mind set most beginning writers do not have. And you must learn how to do all the indie publishing work yourself."
Note: "This method was never a path to making a living writing fiction, but now it is possible if you really, really, really love short fiction. Otherwise, just write a few stories here and there to help your novels."

You'll notice that I re-formatted some of Dean's points, above. (You should have seen my notebooks in school!) I did it so that I could take in more information at a glance. Oh, and all quotations are from Dean's article, "The New World of Publishing: How To Get Started Selling Fiction in 2013".

Dean's Advice For The New Year

Dean writes:

In my opinion, all writers these days should be writing, selling, and publishing some short fiction along with writing novels. The short fiction market is booming and short fiction should just be a part of any business plan for a fiction writer.

In other words, try a combination of paths 5 and 6, above.

Dean also holds that:

[T]he best way to sell books is write a lot, work on learning how to be a better storyteller constantly, get your work in front of editors or readers or both, and plan for the long haul. 

How To Defeat The Siren Call Of Social Media

I think this is brilliant! Dean writes:

[S]et up a writing computer that is only for creation of new words. Have no games, no email, no internet connection on that computer. Make it only a writing computer. That way the creative side of things has a line between it and the information overload and opinions flooding at you from everywhere. It honestly will help and be worth the few hundred bucks for a new computer.

Thanks to cloud storage you can save your work using utilities like Dropbox or Google Drive and then access your work on your main computer when you need to edit and format it.

Beware of Over-Marketing

I think this might be one of Dean's most controversial pieces of advice. As far as I can tell, Dean isn't against all marketing--after all, he recommends telling your online community about your book or short story when it's first published--but he is against over-marketing. Dean writes:

I watch new writers, who have managed to complete their first novel, promoting the life out of their “book” because they believe they should, and then complaining when there are very few sales.

From a place of perspective, this is like watching a brand new violin player stride onto the stage at Carnage Hall with their very first recital piece and wondering why no one showed up to listen even though they advertised their concert to everyone they knew. 

Point well taken.

The Importance Of Practicing Your Craft

Dean writes:

All fiction writers, at some point, given enough time, start to understand that to become a good storyteller it takes time. John D. McDonald said every fiction writer has a million words of crap in them before they reach their first published word. I agree and could go on about why this is so, but don’t have the time in this article.

I hope Dean writes that article soon! A million words is about 10 books at 100,000 words a book. Even if the finished word count isn't 100,000 chances are you'll have written at least that number when you count up all the drafts.

Those novels that you've stuffed under your bed--we all have them!--did you a favor. They helped you work through your 1,000,000 practice words.

The Writings and Opinions of Dean Wesley Smith

If you haven't subscribed to Dean's blog and you're interested in indie publishing, I highly recommend it. You don't have to agree with everything he says, but his advice is worth thinking about even if you don't take it.

Thanks to Andy Goldman for bringing Dean's latest post to my attention. :-)

Other articles you might like:
- Robert Sawyer Says: Don't Worry About What's Popular, Write What You Love
- Writing A Story? Make Sure You Have A Concept Not Just An Idea
- Amazon's KDP Select Program Has A Lot To Offer New Writers, But What About Established Ones?

Photo credit: "Late for Work / Tarde pa'l trabajo" by Eneas under Creative Commons Attribution 2.0.

Tucker Max's Advice: Become Your Own Publisher And Triple Your Royalties

Tucker Max writes:

I know how an author can triple their effective royalty. This is on the same sales, with nothing else substantively changing in any other aspect of their book. Same books (print and ebooks both), same bookstores, same placement, same customer experience, even the same publisher (sort of). (Attention, Authors: I Tripled My Royalties, and You Can Too)

This isn't just talk, Tucker Max tripled his royalties on his latest book, Hilarity Ensues. He went from earning about $3.50 per hardcover copy to earning $10.00.

Become Your Own Publisher

What's the catch? You have to become a publisher.

You might be wondering what's the difference between becoming a publisher and being a self-publisher. Tucker Max insists he is not self-published, but the way I use the phrase (though I prefer 'indie') I'd say he was self-published because he created and owned a publishing company (he has sold it) that published his book. But that's neither here nor there.

The important thing is that Tucker went from earning 15% royalties on each hardcover sale (7.5% on trade paperback) to nearly 50% per hardcover sale.

How did he do this? He struck a deal with Simon & Schuster which gave them 11% of sales in exchange for distributing his book.

Why strike a distribution deal with Simon & Schuster? Apparently there's one thing writers can't do themselves: Distribution of paper books. Tucker says:

That's really all big-6 publishers are good for. Printing the books, putting them in trucks, taking them to warehouses, getting them into Barnes & Noble, collecting money from Barnes & Noble, dealing with returns, and those sorts of things are difficult, if not impossible, for traditional authors to do, everything else you can do yourself. Either subcontract it out to freelancers or do it yourself. (Keen On… Tucker Max: How An Asshole Is Blowing Up The Publishing Industry [TCTV])

Paper Books Versus Digital

Most self publishers only publish digital books and print on demand (POD) paper books because of the hassle and expense involved.

And, unless you're assured to sell at least 250,000 copies of your book, Tucker Max advises authors NOT to go this route. Why? Because you'll have to pay up front for things like printing and distribution. You're assuming all the risk and that's why you're taking all the reward.

Unless you're already a best seller this strategy likely won't appeal to you, but it's something to keep in mind for when that day arrives. :-)

Thanks to The Passive Voice Blog for mentioning Tucker Max's article.

#  #  #

NaNoWriMo update: I've written 27,010 words so far and hope to do another 2k tonight. That is, after I try out Jeffrey's way of organizing a story. :)

Other articles you might like:
- How To Write Every Day: Jerry Seinfeld And The Chain Method
- What's The Difference Between Paranormal Romance And Urban Fantasy?
- Using Excel To Outline Your NaNoWriMo Novel: Defeating the sprawl

Photo credit: "subway rush" Susan NYC under Creative Commons Attribution 2.0.

Doing What's Right: How To Get The Rights To Your Books Reverted

"Roaring Lion" by Tambako the Jaguar used under CC by 2.0.

Awesome business post from Kris Rusch today! She talks about rights reversion and how you can get the rights to a book back from your publisher.

Rights Reversion

First, though, what is rights reversion? Kris writes:

When a writer signs a contract with a publisher to have a book published, that contract includes which rights the publisher is licensing and at what cost/percentage of that cost. All of this is based on the copyright, which can be sliced down to minute fractions, and each fraction licensed.

Essentially, you're asking your publisher to give you back all the rights you licensed to them.

Out of print = not available for sale

You might be wondering why an author should have to ask for their rights back. It seems as though the publisher should just give them back after some point. The question is, what point? It used to be that if a book was out of print--you couldn't buy it in any bookstore--then you got your rights back.

Nowadays we have Amazon and (to a lesser extent) Barnes & Noble and Kobo and Smashwords and ... you get the idea. Books never really go out of print, they continue life as ebooks or as print-on-demand paper books. Kris has experienced this herself:

[O]nly recently [writers and their agents] started adding the phrase along the lines of “the availability of a print-on-demand edition of the book does not count toward the in-print definition in this contract.”

The only reason I can’t get my rights back on my last remaining title with Simon and Schuster is because my very old contract with them does not have that line, and S&S counts the POD availability as “in-print.”

If contract terms can be bent or stretched to the publishing house’s favor, the publishing house will do so.

Out of print = sales velocity

It's a problem! How do we, as authors, determine when our publisher(s) should give us the rights back to our work? Some writers have used sales velocity. This is the idea that if your book sells less than X amount of copies in Y amount of time that it's out of print. For instance,

If a book sold fewer than 500 copies in a six-month period (for example), then that book would be considered out of print, and would, for the sake of the contract, be eligible for reversion.

The first time I read about using sales velocity as the criterion for rights reversion I thought it was a great idea, but I'd forgotten about something: Freebies!

You wouldn't think it, but free copies of books given away on, say, Amazon, can count toward copies 'sold'. Under this model all a publisher would have to do to keep the rights to your book from reverting to you would be to offer it every six months or so as a freebie on Amazon.

Out of print = limited term

Your publisher would like to hang onto your book forever, they don't want to give you the rights to it because they think they'll be able to make money on it down the road. And you know what? They probably will if they manage to keep it. After all, that's part of the reason you want the rights back!

What should you do? Never sign with a traditional publisher again? No, just make sure that your contract has a limited term. Kris writes:

... I’ve started recommending to writers that if they want to have a traditional publishing contract for their book, that contract has to have a limited term. The contract can exist for ten years from the date of the contract (or seven from the date of publication, which may not be unreasonably delayed), and can be renewed at the same or more favorable terms.

So just include in your contract that, regardless of where the book is being sold, and regardless of how many copies are being sold, the rights to the book will revert to you 10 years after you sign it.

That's a simple, clear criterion. So, problem solved. Right? Not so fast. Kris writes:

That’s how all of my foreign contracts work [they have a limited term] and most of my Hollywood contracts have worked. In fact, all of my subsidiary rights contracts work like that. But my former traditional book publishers in the United States have all balked at that suggestion—so I walked.

The problem: book publishers might say no.

Out of print: Which criterion should I use?

Whichever criterion you end up using in your next contract remember to plug the loopholes. Make sure that:

- Print-on-demand books and ebooks don't count toward sales.
- Free books and deeply discounted books don't count as sales.

How to get the rights to your book back: Getting a release letter from your publisher

Okay, let's say you've pulled out your contract, read it, and determined that according to it's terms your book is out of print and you should be able to get your rights back. Now what? How do you go about doing that, putting the legal wheels in motion?

Kris writes:

So it might look like your rights have reverted, but you don’t have full legal title to those rights until you have a release letter from your publisher.

Be sure to check your contract and make sure that, according to its terms, your rights really have reverted and make note of any special things you have to do to get the rights to revert. Generally, though, here's what you have to do:

Let’s assume, though, that the book is out of print by whatever standard is set in the contract. Then you have to go through the hoops that the contract establishes for rights reversion.

Generally, those hoops are pretty simple. You must write a letter asking for the rights to revert to you.

The letter should be formal. It should cite the contract, its date, the clause that pertains to reversion, and the proof you have that the book meets the definition of out of print. Then you should ask for a letter reverting the rights to you.

Let's break this down. In your letter to your publisher you need to include:

1. Cite the contract, its date and the clause that pertains to reversion.
2. Include the proof that your book meets the definition of out of print used in the contract.
3. Ask for a letter reverting the rights to you.

Kris writes:

Send this letter to the legal department at your publisher by snail mail with a delivery confirmation attached. Also send it to the legal department by e-mail.

You probably won’t get a response. Usually, they’ll just put the reversion letter into a pile and deal with it at a biannual meeting on rights reversions.

What NOT to do:

I would avoid both your agent and your editor in this process. They both have a vested interest in keeping that book under contract. In fact, contacting your editor before writing the letter might get that back-in-print process underway before your letter even hits the desk at legal.

Kris warns that you very well may not receive a response from the publisher. They don't want to give you back the rights so you're job is to become the squeaky wheel. The persistent, irritating-as-water-dripping-from-a-rusty-faucet, squeaky wheel. Kris writes:

If you get no response in a month, go through this process again. And then do so a month later. By then, someone will respond. They’ll be pretty irritated and they’ll probably tell you that they will get to you when they get to you.

Remind them that they have six months from the date of your original letter to put the book back into print, or they lose the right to publish the book. (If, indeed, that clause is in your contract. If it isn’t, simply state that they must respond to this legal request in a timely manner.)

What you want to do is get them to release your rights. You want to be that annoying person they grant the release to because they don’t want to deal with you any more.

The publisher may not release the rights to you even after six months and, if this places them in breach of their contract, you have to tell them. Or better yet, Kris recommends hiring a lawyer to tell them.

Don't be shy about keeping the pressure on your publisher.

If you want your rights reverted, then you need to be proactive about getting them back.  You have to show the publisher that this is important to you, and you will continue to push until you get your way.

Because publishers have so many writers and so much backlist, they won’t push back against a squeaky writer unless they believe that writer’s book (reissued) will make a lot of money. In most cases, the publisher won’t even do enough research to learn that the book would make money.

If you push consistently and politely, you will succeed more times than you’ll fail. But it’ll take a concerted effort on your part.

Well, what are you waiting for? Get those rights back! 

All quotations are from Kris Rusch's article The Business Rusch: Rights Reversion. I highly recommend you read Kris' article from top to bottom, I only covered a fraction of it. Kris is remarkably generous in sharing her prodigious experience in the world of publishing (thank you!!).

Other articles you might like:
- Making A Scene: Using Conflicts And Setbacks To Create Narrative Drive
- NaNoWriMo: How To Reach Your Daily Wordcount
- Dialogue: 7 Ways of Adding Variety

Photo credit: Tambako the Jaguar

Norway Pays Authors $19,000 Per Year

This is from MediaBistro.com:

Norway buys 1000 copies of every book a Norwegian author publishes. It provides a $19,000 annual subsidy to every author who is a member of the Authors’ Union. The Association of Bookstores is allowed to have a monopoly on the sale of books—but is prohibited by law from engaging in price competition. It requires, by law, that bookstores keep books in stock for two years regardless of sales. And it exempts books from its very steep sales tax. Not surprisingly, Griswold finds, “Norwegians everywhere read, and they read a lot; Norway has one of the world’s highest reading rates.”

I tried to confirm those figures at the Authors' Union website but, unsurprisingly, the text is in Norwegian. The quotation comes from Regionalism and the Reading Class, a book on sociology by Wendy Griswold.

Wouldn't that be nice? $19,000 a year may not be enough to live on, but it would certainly help! It only applies to those living in Norway, but, still, I can't help but wonder what the entrance requirements are for joining the Authors' Union!

Other articles you might like:
- Tips For First Time Writers
- Kristen Lamb: Don't Let Trolls Make You Crazy
- Pixar: 22 Ways To Tell A Great Story

Photo credit: Photo by Mahlum, altered by Karen Woodward

Writing: Contract Negotiation Horror Stories

This is from the blog of Kris Rusch:

... I got something from a New York Times bestseller who, in the middle of a contract negotiation, was promised 10 and 12.5% royalties on a mass market paperback as a deal sweetener in a contract negotiation. The publisher added this sweetener in lieu of better terms elsewhere in the contract, terms the writer had asked for and the publisher refused. The writer then discovered through another source that the publisher never planned to publish a mass market edition of the book.

In other words, the sweetener became sour. The great royalty rate was only added to get the writer to sign on, not because the publisher ever planned to publish that kind of book. If the writer had been a little less savvy, he would have lost some other positive contract terms by believing that this one was important.

Not illegal or even unusual these days, but still, bad enough to make the writer feel cheated in the midst of negotiating a new contract. Dumb on the publisher’s part, but only because the publisher got caught.

Read other stories as well as how to avoid this happening to you: The Business Rusch: A Good Offense.

Other articles you might like:
- Amazon's KDP Select Program: The Power Of Free
- 8 Tips For Blogging Success
- Book Promotion: Where's The Line?

Photo credit: Unknown

Indie Authors: Don't Give Anyone Ownership Of Your Work

Over the past few months, like mushrooms after a rain, scammers have sprung up offering to help indie authors publish their work.

These companies charge the moon for everything from editorial services to formatting to custom design work, and then, ON TOP OF THIS, they take a percentage of your royalties! Here's what Dean Wesley Smith has to say about these people:

I can hear the questions. “But I can’t do covers, so shouldn’t it be all right to trade the work on the cover for a percentage of the sales?”

NO!!!!!!!!

For some strange reason, smart writer after smart writer seems intent on wanting and fighting to give away ownership percentages in their work, both with agents, with traditional publishers, with small presses, and with indie publishing “helpers.”

Some writers "believe it's fine to exchange work for a percentage of their property". It's not.

For example, you have a gardner come to your house to mow your lawn. But instead of money, you decide to give the gardner a percentage ownership in your home.

No one would consider this, so why do we find it so easy to do in the case of our manuscripts?

Companies that “Help” indie publishers.

There are two types of these companies. The Good and The Scam.

You always know The Good company when they never ask for a percentage of your work. The fees are up front for the work you need and stated, not hidden. And you always retain all rights to your work and the money goes directly to your bank account.

They work off of what is called a “menu” of services. They are, for the most part, the good. You decide how much you want to pay up front and either pay it or not.

The Bad company tries to hide any fees from you, tries to get you to give them a percentage, wants to handle your money before it goes to you with every sale, even tries to get you to sign up in their online agreements before you can even look at their site.

Solution: Run!!!!

I checked out a few of these companies because I wanted to find out how egregious their sins were. I found that many of them were up front about the amount of money they charge for services. One company publicly listed publishing packages costing up to--I kid you not--$10,000!

I pretended to be interested in this company's $5,000 package, one which included a website--I used to be a website developer--and asked to see an example site. Folks, these were the plainest, straight out-of-the-box, websites imaginable. The company was using free open source software to create the websites, something anyone with zero skill could do, and it only takes 5 minutes. Most hosting companies will set one of these sites up for free. That's right. For free! AND this company was demanding authors give them a cut of their royalties as well. My gosh! The nerve of some people, it's astonishing.

The Best Case Scenario
Let's say, for the sake of argument, that you find a company, a small press, that does a great job with cover art, and formatting, and editing, etc., and let's say they take somewhere between 15% and 50% of your book in lieu of charging you for the services they provide. Here we're talking about a traditional publisher, but a very small one run by one person, sometimes two.

Here's what Dean has to say:

So you sign up with some small press publisher or some agent “publisher” who promises to get your book into electronic print, and then pay you FOR THE REST OF YOUR LIFE PLUS 70 YEARS 15% every month of everything that comes in.

Yeah, that’s going to happen and if you believe it will, I’ve got a very old bridge to sell you.

Imagine your grandkid trying to chase the grandkid of the agent sixty years after you die to get money and you start to see how really silly that idea is.

You all know how difficult it is to stick with something. Writing a book for instance! Your book is important to you, right? You love it (or at least you did in the beginning!) and yet it is so very easy to put down. We say things like, I've been so busy, one of my kids got sick, and so on. And there's nothing wrong with this. Life happens.

Imagine what it's like running a small publishing company in your spare time. The owner/publisher will likely wear more than one hat. They are responsible for acquiring manuscripts (a LOT of reading), negotiating contracts, doing cover art, line editing, formatting and uploading manuscripts and paying authors on time. AND they will probably do all the customer relations. Talk about stress!

How many of these small publishers do you think will still be around in a year? Two years? Five years? Not many. Consider: A medium sized publishing house probably has a few people on staff so if one person needs a break, if life intervenes, then someone else can step in and take over. Generally this isn't so with a small press.

So what happens when a small publisher folds? They've published your ebook and you don't have access to their accounts, and they'll likely have an account on Amazon, Barnes & Noble, Kobo and Smashwords just to name a few.

How do you get control of your book? The best case scenario is that the publisher will unpublish your book and send you the artwork they used for your cover along with the electronic file of your manuscript. But even then, because your book was unpublished, all the reviews your book received will be gone. You'll have to start over from square one.

And that's the best case scenario.

So what do you do? Dean writes:

— First, never, ever allow anyone to work for you for a percentage, either of income or ownership.

— Second, start learning how to indie publish your own work. It’s scary at first, but fun after that, and it gives you a sense of intense freedom. That way you can be clear-headed on signing a deal with anyone else.

— Third, make sure every contract you sign has a set date where the exclusive rights return to you. Period. Never sign a contract with a “speed limit” or a dollar figure of sales. Just set a date and if the publisher wants the work after that date, they can negotiate a new deal with you.

That's good advice. And it does get easier with practice. Read the rest of Dean Wesley Smith's article here: Killing the Sacred Cows of Publishing: The Myth of Giving Away 15% Ownership in Your Work.

Other articles you might like:
- Book Promotion: Where's The Line?
- John Locke Paid For Book Reviews
- Fifty Shades of Alice In Wonderland: Sales Peak At $1,000 Per Day

Photo credit: marfis75

Tips For First Time Writers

I've started reading Ed Robertson's blog, Failure Ahoy!, regularly. Ed meticulously tracks the performance of his books in response to various promotions on Amazon and, now, Barnes & Noble. Many would keep this information to themselves thinking it could give a competitive edge, but in true Indie spirit Ed shares his findings with the community.

So when Ed published a post giving advice for first time authors I read it with interest. Here are some of his tips:

The new sweet spot for ebooks is $3.99
99 cents, then $2.99, used to be a good price point for ebooks but now an ebook sold for 99 cents has gained something of a stigma and even, though to a much lesser degree, $2.99, since that is the lowest price a writer can sell their work for and earn a 70% royalty. IMHO this thinking is wrong but with marketing sometimes it is all about perception.

That said, making your book free for a time (see below), or lowering it's price to 99 cents as part of a promotion, can be a good strategy.

Join Kindleboards
Ed cautions that you might not see any gain from this for a few months but that, for him at least, joining the Kindleboard community was a good investment of his time.

Join Goodreads
The folks over at Goodreads are mighty nice and I enjoy the community. Ed writes:

It's probably worthwhile to get your book listed on GoodReads. I am not intricately well-versed in how Goodreads runs, but if you have librarian status, or know someone who does, you should be able to add your book easily. If you can't, it's no big deal--someone will get to it eventually--but Goodreads seems to be a fairly important part of developing your book's infrastructure, a concept I'll get to in a bit.

Free is your friend: Enroll your book in Amazon's KDP Select Program
If this is your first book you have no reviews, no 'also bought' recommendations. In short, no one has the foggiest idea who you are. Ed writes:

But perhaps the most important thing you can do after hitting publish is this: make your book free. Right out of the gate. Give away the hell out if it. Schedule it for a two-day run, sit back, and see what happens.

"What happens" probably won't be much. I think it's vitally important to set the right expectations at this stage, and for most beginning authors, the reality is you're going to sell very little right off the bat. In concrete terms, you're doing very well if you're selling 1/day. Many brand-new books from first-time authors with no platform can easily go days or weeks or even months between sales. A month from now, your sales column might consist of a number between 1-9, and that is perfectly okay.

At this phase, that means every single sale is a success. Every sale means someone stumbled over an unknown book and thought it looked interesting enough to pay money for. Do you know how hard it is to make that happen? Remember: 1,504,243 ebook titles and counting. As a brand-new book, the only place you're showing up is in the new releases list and in keyword searches, and even then, anyone who found your book is either obsessive or almost superhumanly dedicated to finding new books, because they probably had to dig through dozens of pages before they happened upon yours. In terms of its present visibility, your book may have a "Buy" button on its page, but in many ways it still hasn't really been published.

So cheer every day you do get a sale, but try not to be surprised or disappointed when you don't. It's probably going to be some time before your book starts traveling down some of the main avenues to discoverability.

And that's why we're going free right off the bat--to try to kickstart a couple of these avenues.

If you are a new author (or just feel like one!) I highly recommend reading Ed Robertson's article in its entirety:  I'm New to Indie Publishing and This Is Awesome and Terrifying, Part 1: Releasing Your First Book.

Other articles you might like:
- Book Promotion: Where's The Line?
- John Locke Paid For Book Reviews
- 8 Ways To Become A Better Writer

Photo credit: Mrs Logic

Book Promotion: Where's The Line?

Buying Reviews
The world recently learnt that successful indie author John Locke bought reviews for his novels. Locke was confident in his writing ability so he stipulated reviewers were to give their honest opinion, but the fact remains he paid for reviews, something which goes against Amazon policy and at least one law.

A couple months after commissioning the reviews, sales of John Locke's novels took off. Coincidence? Perhaps. It was in December, a time book sales explode, but even so it seems as though Locke's decision to pay for reviews may have been a significant factor in his success.

My first reaction was astonishment. I had read Locke's book, How I Sold 1 Million Ebooks in 5 Months and his emphasis was on building a community and, as any indie author knows, building a community takes time and a lot of hard work. In The New York Times article which exposed Locke's business practises, I read this:

Mr. Locke is unwilling to say that paying for reviews made a big difference. “Reviews are the smallest piece of being successful,” he said. “But it’s a lot easier to buy them than cultivating an audience.” [Emphasis mine]

Indeed.

Then I remembered, indie authors have been offered the opportunity to pay for reviews for a while now, and from no less a name than Kirkus.

Kirkus charges $425 for a standard review, $575 for their express service. They guarantee the review will be approximately 250 to 350 words.

From the Kirkus website:

Kirkus Indie will send you the review via email, at which point you may choose to keep it private or publish it on our website (at no extra charge). If you choose to keep it private, it will never see the light of day. If you decide to publish the review on our site, you may use it any way you choose—on the back cover of your book, in marketing collateral, on your website or in a letter to an agent or publisher.

If you choose to publish your review on our website, we will also distribute it to our licensees, including Google, BN.com, Ingram, Baker & Taylor and more. On top of that, our editors will consider it for publication in Kirkus Reviews magazine, which is read by librarians, booksellers, publishers, agents, journalists and entertainment executives. Your review may also be selected to be featured in our email newsletter, which is distributed to more than 50,000 industry professionals and consumers.

So Kirkus gets a minimum of $425 per review and the author has the opportunity to bury the review if they don't like it.

My question: Why is it okay for Kirkus to sell reviews?

Sockpuppet Accounts
Recently Stephen Leather told the Old Peculiar Crime Writing Festival, and so the world, that he uses sockpuppet accounts. I'll let wikipedia explain what a sockpuppet account is:

A sockpuppet is an online identity used for purposes of deception. The term—a reference to the manipulation of a simple hand puppet made from a sock—originally referred to a false identity assumed by a member of an internet community who spoke to, or about himself while pretending to be another person. The term now includes other uses of misleading online identities, such as those created to praise, defend or support a third party or organization, or to circumvent a suspension or ban from a website. A significant difference between the use of a pseudonym and the creation of a sockpuppet is that the sockpuppet poses as an independent third-party unaffiliated with the puppeteer. (Wikipedia, Sockpuppet (Internet))

For instance, let's say Matilda has published a book--whether herself or through a traditional publisher--Keeping Hummingbirds Happy and she creates an accont on Amazon under an assumed name, Hummingbird1. This is a sockpuppet account. Using this account she will give her book a good review. Of course one positive review is unlikely to make much of a difference so she creates Hummingbird2, Hmmingbird3, and so on.

I would like to stress that Stephen Leather never publicly said he had made a sockpuppet account on Amazon. He admitted to having one on Twitter, which is a very different thing. Stephen Leather is a fellow indie author and I have no wish to attack him.

That said, what startled me about Stephen Leather's admission (well, that he admitted it at a writers' conference in front of dozens of people surprised the heck out of me!) was that he apparently thought everyone had sockpuppet accounts. Here's how it went:

Stephen Leather: I’ll go onto several forums, from the well-known forums, and post there, under my own name and under various other names and various other characters. You build this whole network of characters who talk about your books and sometimes have conversations with yourself. And then I’ve got enough fans…

Steve Mosby: So you use sockpuppet accounts basically?

SL: I think everyone does. Everyone does. Or I have friends who are sockpuppets, who might be real, but they might pick a fight with me.

SM: Are your readers aware of this, or…?

SL: Well, I think that everyone … well, are the readers aware of it? No … But they’re not buying it because of the sockpuppet. What you’re trying to do is create a buzz. And it’s very hard, one person, surrounded by a hundred thousand other writers, to create a buzz. I mean, that’s one of the things that publishers do. They create a buzz. One person on their own, difficult to create a buzz. If you’ve got ten friends, and they’ve got friends, and you can get them all as one creating a buzz, then hopefully you’ll be all right.

If readers aren't buying one's books because of ones sockpuppet account(s), then why go to all the bother of setting them up? Sure, to create buzz, but if there's no connection between 'buzz' and booksales, why do it?

Does it work? Do paid reviews and sockpuppet accounts help sell books?
I would imagine the answer is yes, they do. Or at least the folks who pay for the reviews and spend the time to set up the sockpuppet accounts believe they do.

But I think the real question isn't whether these techniques help sell books, but whether an author's time is best spent buying reviews, setting up sockpuppet accounts or writing new work.

How many books do you think Stephen Leather would have been able to write if he hadn't been busy with sockpuppet accounts? Does the amount of money that SL made due to his sockpuppet accounts exceed the amount of money he would have made on sales of new books?

It is, of course, impossible to know. I think the best way of selling books is to write more books. I know how much time it takes me to maintain my @woodwardkaren Twitter account, I can't imagine maintaining two. I would have no time for writing! If a person has a real twitter account, a couple of fake twitter accounts and three or four fake Amazon accounts, when are they going to find the time to write?

You've heard the old saying: Are you a man or a mouse? Here's mine: Are you a writer or a sockpuppet? We are our choices. Let's write.

Other articles you might like:
- John Locke Paid For Book Reviews
- Fifty Shades of Alice In Wonderland: Sales Peak At $1,000 Per Day
- Hugh Howey, Bestselling Author Of Wool, On The Key To Writing Success

Links to articles (off site):
- Anonymous Author Shares Fiverr Experience
- The Best Book Reviews Money Can Buy
- Publishing's Drug Problem
- Fake Reviews: Amazon's Rotten Core

Photo credit: johndal

Nathan Bransford: The Pubishing Process In GIF Form

Best. Post. Ever.

Enough said.

Read Nathan Bransford's post here: The Publishing Process In Gif Form.

The clip from the TV series Friends of Joey Tribbiani (aka Matt LeBlanc) is my favorite.

Other articles you might like:
- Amanda Hocking's Unusual Writing Schedule
- Pixar: 22 Ways To Tell A Great Story

Photo credit: Yasin Hassan

Scams Aimed At Writers

Guest post on duolit by Lila: 

Most authors want to make a profit on their books. Unfortunately, some people don’t care about books and simply want to make a profit from the authors. Here are five of the most common scams.

Scam 1: The Agent's Reading Fee
Lila writes:

What They’re Not Telling You:

When you send your manuscript, you’ll need to include a small reading fee. And is this your first draft? It’s going to need lots of editing. She’ll recommend one of her “professional connections” to edit your novel for only a few hundred (or thousand!) dollars. The promises will keep getting bigger as your bank account gets smaller. Every week, there will be some new service absolutely crucial to preparing your manuscript for submission to the Big Six publishers. In the best-case scenario, these people might do some decent work. More likely, they will lead you on a merry chase and disappear once the check clears.

Question Toolbox:

• Is she looking to make money with you, or first take money from you?
• Does she allow you to pick your services and providers, or does she force hers upon you? For example, can you pick your own editor, or does she demand you use the recommended editor if you want to keep her as an agent?
• If she’s an in-demand agent powerhouse, how does she have time to accept online submissions from strangers?

To read about the other four scams read Lila's entire article here: Five Common Writer Scams — Explained!

These days we need warnings about fraudsters. Lila has put together a great post I think ever writer should read.

Thanks to The Passive Voice Blog for mentioning Lila's article.

Photo credit: mark i geo

8 Ways To Become A Better Writer

I love Dean Wesley Smith's articles, especially his advice to writers. Here's Dean's most recent advice to new authors, paraphrased.

1) Never stop writing, and never stop having fun.

2) Don't limit yourself: try both indie and traditional publishing.

3) You don't need an agent. Send your manuscript directly to the editor, even if the editor says she doesn't accept unagented material.

4) Hire an IP lawyer if you receive an offer from a publisher. An IP lawyer can explain the contract to you, tell you if there are any 'gottya' clauses, and help you negotiate with the publisher.

5) Be professional. When you  publish your own work yourself, make sure you're dong a professional job. (Indie Writers: 10 Things Not To Do)

6) Follow Heinlein's Rules of Writing. Figure out ways to give yourself more time to write. (How To Be A Writer)

7) Educate yourself. Learn as much as you can about writing and publishing. This takes time. Reading the following blogs helps:
- A Newbie's Guide to Publishing
- Dean Wesley Smith
- Kris Rusch
- The Passive Voice Blog
- Mystery Writing Is Murder (Elizabeth Craig also tweets links to great articles on writing)

8) Don't be discouraged. For most writers it will take years to learn how to be a good storyteller. Don't be impatient and don't ever give up.

To Dean's list I'd add this: Don't be shy about experimenting. If you are indie published and one of your titles isn't selling as much as you'd like--or even if it is!--experiment with different covers, different prices, different marketing strategies, but all the while keeping in mind that the best way to market your work is to publish a new book.

Other articles you might like:
- Pixar: 22 Ways To Tell A Great Story
- Penelope Trunk Discusses Time Management
- Fifty Shades of Grey - Oh My!

Photo credit: Ben Fredericson

How To Be A Writer

From Roxane Gay is Spelled With One "N".

How to Be a Contemporary Writer:

1. Read diversely.

2. Write.

3. See items 1 and 2.

4. Accept that there is no one way to make it as a writer and that the definition of making it is fluid and tiered. 

. . . .

8. Be nice. The community is small and everyone talks. Being nice does not mean eating shit. Being nice does not mean kissing ass. Being nice just means treating others the way you would prefer to be treated. If you’re comfortable being treated like an asshole, then by all means.

. . . .

17a. You are neither as great or terrible a writer as you assume.

18. Know that sometimes you simply need to work harder and sometimes you’ve done the best you can do and there’s no shame in either.

. . . .

25. Ignore all of this as you see fit.

Read the rest here: How to Be a Contemporary Writer.

Or, as Robert Heinlein put it all those years ago:

Heinlein's Rules for Writing:
1. You must write.
2. You must finish what you write.
3. You must refrain from rewriting, except to editorial order.
4. You must put the work on the market.
5. You must keep the work on the market until it is sold.

Today with the advent of indie publishing I think the fourth and fifth points could read:

4. You must publish your work when it is ready. If your story has not been professionally edited and formatted, if it does not have a professional looking cover, then it is not ready.

5. You must keep the work published even if your initial sales are disappointing. Experiment with different covers and with different prices and even with different pen names.

How do you think Heinlein would adapt his rules of writing to the world of indie publishing?

Thanks for reading!

Other articles you might like:
- 8 Ways To Become A Better Writer
- 99Designs.com: How I Solved My Book Cover Dilemma, and How You Can Too
- Jane Friedman: How To Build An Awesome Twitter Bio

Photo credit: Håkan Dahlström

Writing, Publishing and Productivity: Links

I thought I'd try something different today and share links to articles I found interesting or helpful.

How Amazon Grew My Audience By More Than 24,000 Readers in Three Days
How to successfully market your books on Amazon.

What if your slogan is true?
Seth Godin on the importance of having a true story.

7 Writing & Productivity Articles Worth Reading
The best way to be productive is to stop reading this and write! But reading this article comes in a close second. :)

Book Spine Poetry: Your Turn
Poetry is writing! And this looks fun.

The Science of Sleep: Dreaming, Depression, and How REM Sleep Regulates Negative Emotions
This article has nothing to do with writing, it's about what may be one of the primary functions of dreaming: the regulation of emotion.

I hope it's sunny where you are and that a tall cold glass of lemonade is in your near future. That and writing. Cheers!

Other articles you might enjoy:
- Jane Friedman: How To Build An Awesome Twitter Bio
- Seth Godin on Creativity, Childhood and Heroes

Photo credit: Light Cue 23

Extraterritoriality & DRM: An Insidious New Gottya Clause

I generally read Kris Rusch's business post as soon as it comes out on Wednesday or Thursday, but I've been busy and didn't get to it until this morning and read it while my brain was still trying to wake up.

It was hilarious! My responses, that is, not Kris' post. I kept batting my eyes and shaking my head thinking, no I can't possibly have read that, that's absurd. But, no, I hadn't read it wrong.

Apparently Hachette has added, or will be adding ...

... language that would require authors to “ensure that any of his or her licensees of rights in territories not licensed under this agreement” will use DRM. 

That's from an article by Cory Doctorow, Doubling Down on DRM: Hachette U.K. dabbles in extraterritoriality . Kris quoted him and I've taken these quotations form his article over at Publishers Weekly. Here's Cory's analysis:

It’s hard to say what’s more shocking to me: the temerity of Hachette to attempt to dictate terms to its rivals on the use of anti-customer technology, or the evidence-free insistence that DRM has some nexus with improving the commercial fortunes of writers and their publishers. Let’s just say that Hachette has balls the size of Mars if it thinks it can dictate what other publishers do with titles in territories where it has no rights.  

Kirs Rusch agrees. She writes:

Yeah. Cory’s exactly right about this. And he’s right about the balls the size of Mars. ...

Still, I e-mailed the link to a friend of mine who happens to be an intellectual property attorney who deals with the publishing industry a lot. The attorney’s response? Not shock, not surprise, but this (and I’m paraphrasing here):

Given what I see in  my dealings with the general counsels at various traditional publishing houses, I have to say that everyone in traditional publishing has gone insane.

Needless to say this clause—if indeed it exists—will be a new deal breaker. ... Do not sign anything that requires you to tell other publishers who publish your work in a different territory what to do. For that matter, do not sign anything that requires you to publish all your other work  (not covered under this contract) with DRM attached. If I had signed a contract like that, for example, I would not be able to publish this blog on my website. I would need to have some sort of DRM on this blog to remain in compliance with this contract.

So…if a publisher demands this of you, do not sign that contract. Negotiate it away. If you can’t, walk away. (A Tale Of Two Royalty Statements)

Cory Doctorow tells the story of an author, left unnamed, who published work with Hachette and also with Tor Books. The problem? Tor Books doesn't use DRM. The author had just received a politely worded letter from Hachette explaining his dilemma to him and inquiring about his proposed course of action. Talk about being between a rock and a hard place!

So put this on your list of deal-breakers: If a publishing company wants to control how your other work is published, work that has nothing to do with them, don't sign it!

I'd normally end my post at this point feeling releived that as an indie author I don't have to worry about gottya clauses and the wiles of the Big Six.

Um, wrong. As Kris points out:

This clause [the DRM clause] has a major impact on indie writers who publish their own work in their native language, then sell foreign rights to Hachette. If you sign the DRM clause as Cory outlines it, you must make sure your indie title is available only as DRM. Do you indie writers now understand why you must pay attention to these contract discussions?

Indie writers often handle sales to the English speaking world (or the world of their native tongue) themselves but hand over foreign rights to a publisher who can then have the book translated.

But if a writer signs one of Hachette's contracts with the DRM clause in it then the indie author would have to use DRM to protect even the English language titles they sell through, for instance, Amazon. Yikies!

Personally I don't like DRM and don't use it because it frustrates readers--I know, because it frustrates the heck out of me! Why would I want to aggravate readers who paid for my book by making it harder for them to read? That doesn't make sense to me. I know some folks believe DRM helps prevent an ebook from being pirated, but I doubt that. For more on the topic of DRM and whether it works, read the rest of Cory's article, Doubling Down on DRM, especially the comments.

Wishing you the best of luck in all your contract negotiations! Cheers.

Other articles you might be interested in:
- Why Indie Authors Are Good For Publishing
- Hugh Howey, Bestselling Author Of Wool, On The Key To Writing Success

Photo credit: listentomyvoice

Why Indie Authors Are Good For Publishing

A number of bloggers have linked to David Vinjamuri's article (Publishing Is Broken, We're Drowning In Indie Books - And That's A Good Thing) but it's so good I'm doing it too. To be honest, I wasn't going to read David's essay at first because it's LONG, but after Dean Wesley Smith recommended it I did and, yes, it was well worth the time investment. Here's an excerpt:

To understand the future of publishing we must examine three trends that have helped to rip it apart: eBooks, social media and low-cost self-publishing. But before that, we first need to understand the two big strategic decisions that traditional publishers made which left the door open for Indie books.

The two big strategic decisions traditional publishers bobbled were hardcover book pricing (too high) and publishers turning authors into marketers. If authors can write and market their own books they only need publishers for printing and distribution. This left a gaping hole which Amazon gladly filled.

By the end of the 2000’s, the elements existed for a revolution. A few gatekeepers tended an inefficient pricing model that consumers and authors both hated. A whole set of mid-list authors were increasingly not making enough money to write fulltime. And beyond that, a generation of new writers was growing up on social media. These writers are tempermentally less able to accept the gatekeeper model of publishing.

This led to the explosion of indie authors and ebooks that we've seen over the past couple of years.

A truely excellent and far-ranging article, you can read it here: Publishing Is Broken, We're Drowning In Indie Books - And That's A Good Thing.

Other articles you might like:
- Seth Godin on Creativity, Childhood and Heroes
- Amanda Hocking's Unusual Writing Schedule