Through Smashwords' partnership with ScrollMotion they will be able to "create, promote, merchandise and distribute Smashwords ebooks as mobile applications."
These apps will be sold in Apple's App Store, the Android Market and the HP App Catalog. Smashwords estimates that the "Revenue from customers buying and downloading apps to smartphones and tablets will reach $38 billion by 2015."
Further reading:
Smashwords Press Release
Smashwords Partners with ScrollMotion to Deliver Indie Ebooks to Major Mobile App Marketplaces
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