Joe Konrath on Self-Publishing

Joe Konrath has come out of temporary retirement a second time to talk about self-publishing, and I think that what he has to say is well worth reading, so I've re-printed some of it below.

I'd like to mention, though, that I don't agree with Joe 100% on this one. I'm still a huge fan of his but I think that self-publishing is one option among many equally viable ones. I agree with him that it's wonderful to have the option, but I don't think a writer is foolish to go the traditional publishing route. Not in the least! That said, I do think it's silly not to consider self-publishing when weighing one's options.

Okay, without further qualification here's what Joe sez:

I've always stated that is important to set reasonable goals in your career, and to separate goals (things within your power) from dreams (things that require a "yes" or "no" from someone else in order to happen.)

Your dream could be to get published by a legacy house. That means your goals should be to write a terrific book, then send out ten queries a month to top agents. If stars align, your goals can help you reach your dream.

Then, once you have a legacy deal, your next goal could be to write another book for that house.

But is this really a worthy goal in today's publishing climate? Is it even a worthy dream to begin with?

Many authors defend legacy publishing without fully understanding their reasons for doing to. They don’t back up their opinions. They don't feel they have to. For the past 100 years, we writers haven’t had a real choice if we wanted to earn a living–it was legacy or nothing. So we pursued legacy.

I see that attitude still being expressed, even though there is now a choice. And based on everything I know, having been on both sides of the issue, self-pubbing is a far better choice.
- read the rest here: Guest Post by Barry Eisler

Kristen Lamb: 3 kinds of social media platforms for writers

Kristen Lamb a savvy writer on any social media topic, and her latest post is no exception. It is a must read for any writer, whether traditionally or independently published. Even if you're thinking of publishing your work, you'll want to read this article.

First, Kristen Lamb talks about different kinds of platforms:

The Traditional Author

If you are agented and likely to be traditionally published, you have the backing of a publisher, an editor, an agent and people hired to help your books succeed. Thus, the burden of sales and marketing doesn’t rest solely on your shoulders. Focus on writing the best book you can write.

But, is a good book alone enough? No. And it never has been. How can I say this? I like to cite the BEA statistics of 2006. 93% of all books published (traditionally and non-traditionally) sold less than 1000 copies. So, for traditional authors, even with all those people working in your favor, the failure rate can be sobering of you rely solely on a good book alone. Historically, a writer had no control over changing these odds. Now, we have social media so we can help spark word-of-mouth. We are no longer forced to gamble, and that rocks ;) .

Also, what we need to always keep in mind is that social media has changed demands placed on traditionally published writers. Many times the publisher will expect the author to help with her own marketing and promotion. This is easier to do if when your first book is published, you aren’t trying to pull a platform out of the ether.

For the traditionally published author, you don’t need to do as much. If you want to blog and tweet and Facebook, then go for it. I think the stronger your platform, the better. My opinion? Being traditionally published does have advantages.There really isn’t a need to have a social platform the size of a self-pubbed author unless you want one. A great author to follow who has THE BEST advice for the traditionally published author is Jody Hedlund. Another fountain of wisdom in this crazy world? Anne R. Allen. Bookmark their blogs and listen to every word they tell you. These ladies will keep your head straight.

The Hybrid Author

Some of you might fall into the traditional category. Ah, but you have a bit of a wild side that likes to write essays, poetry , short stories, death threats, or manifestos. Now, in the changing paradigm, there is finally a cost-efficient way of getting these types of works to the reader. Ten years ago, no publisher would have taken a second look at a book of poetry because it might only sell 500 copies. It just was a terrible investment with dismal returns for the publisher and even the author.

Now? Just e-publish. Those 500 copies that looked so depressing before, now are darn spiffy sales numbers if you’re keeping 100% and putting out only time, effort, and a minimal cash investment. So, if you are wanting to try your hand at selling some self-published items, you need to have a larger platform and a greater presence to drive those sales. Pay attention to Chuck Wendig. He makes the second-oldest-profession-in-the-world look good and is not above showing a little leg.

The Indie

Yes, for the sake of brevity I am lumping a lot of stuff together. Indie has a lot of different flavors and I highly recommend listening to Bob Mayer and Jen Talty. Take one of their workshops because they are the experts when it comes to all the different publishing options in the new paradigm.

If you are an indie author, you have the backing of a small independent publisher. There is the upside of not being completely all on your own. I am with Who Dares Wins Publishing and I am blessed with a lot of expertise I don’t even know if I have the smarts to learn.

But, we need to point of the pink elephant in the room.

As awesome as indie presses are, logic dictates that most of them won’t have the manpower to help us in promotion and marketing like Random House or Penguin. We don’t get book placement in major chain bookstores or WalMart or Costco. We need a VERY LARGE PLATFORM. Sure, the indie press will help, but the lion’s share of the burden is ours.

Many new writers are carving out a career path by starting indie in hopes it will lead to traditional publication. Yet, here’s the deal. NY will want to see high sales numbers. Our social media platform is critical.

The Self-Published Author

Some of you love being in control of all aspects of your career. Web design, book covers, uploading? No sweat. There have been some tremendous success stories that have come out of the self-publishing world—Amanda Hocking, H.P. Mallory and John Locke are three that come to mind. These folks didn’t already have a name branded by traditional publishing. They rose out of the nothing with their own hard work….but boy did they WORK.

I was blessed enough to meet H.P. Mallory and listen to how she sold a bazillion books in six months and I needed a nap. John Locke? He is a MACHINE. I read his How I Sold a Million Books in Five Months and I thought it could be retitled as How to Kill a Writer in Less than a Year. The amount of work, planning, strategy was incredible (and I say this with the utmost amount of respect awe and yes…jealousy).

Yet, I do need to point out that Hocking, Mallory and Locke have all since signed with traditional/larger publishers. I think there comes a point when the workload is too much to maintain alone and long-term, but that might just be my opinion. Would have to ask them.

Thus, when we start thinking about our writing career, we need to be really honest about how much work we can do. Too many new writers think that self-publishing is a panacea, that all they need to do is upload their genius and people will buy.

Um…no.

If we look at the self-publishing success stories, the harder they worked, the luckier they got. Same with indie. If you are considering any kind of publishing outside of the traditional route, then ask the hard questions.

Can you write and maintain a blog and a social media presence? Can you do guest posts and blog tours and contests and create groups? Can you do all of his without the quality of your books suffering? Can you keep writing more books? In indie publishing and self-publishing, it is becoming clearer and clearer that those writers who can turn out books and quickly create a backlist are the ones that are the most successful.

What is your background and what do you bring to the table? Do you already possess a lot of technical expertise? H.P. Mallory left a career in Internet sales. She built her own website and uploaded, formatted and designed covers for all of her own books. If you don’t have the tech savvy, do you have money to hire people to do it for you? John Locke did. What is your background? Both Mallory and Locke came from a background in sales. That is a driven and fearless personality.

If you are writing under three pen names because you fear your family will find out you want to be a writer, then this might not be the best path. Things like time, money, background and personality all need to be considered when it comes to tailoring the right platform to the right publishing choice.

It is a wonderful time to be a writer and the sky is the limit. There are all kinds of generous people willing to offer time, help and expertise. My favorites are Jane Friedman, Porter Anderson, and Bob Mayer. And if you are an unpublished writer?

Feel free to start with the Snuggie, but eventually? Yeah, you will have to hand it over lest it become your Lazy Blanket.

The above is only a part of Kristen Lamb's excellent article, I would encourage you to read the entire thing. You can find it here: Beware the Social Media Snuggie -- One Size Does NOT Fit All.

Your YouTube Video: Turn it into a video game!

I was watching a John Green Truth or Fail video yesterday, for the first time, and was amazed when I found I could interact with the video! "What strange new world is this," I thought. (Really! I sometimes think in Shakespeare quotes, it's strange, I know.)

If you have no idea what I'm rambling on about, play this video:



The wizardry behind this technological innovation are YouTube Annotations. What is a YouTube annotation, you ask. Good question! Let's let the talented folks over at YouTube explain it:

Video Annotations is a new way for you to add interactive commentary to your videos! Use it to:

- Add background information about the video
- Create stories with multiple possibilities (viewers click to choose the next scene)
- Link to related YouTube videos, channels, or search results from within a video
- All of the above!

You control what the annotations say, where they appear on the video, and when they appear and disappear.
- Read More

You might be thinking: Okay, that's fine, but how do I DO all this cool stuff? How do I transform my crusty, boring, video into an interactive masterpiece? I'm glad you asked! If you click here, the Folks at YouTube will show you how to create or edit your annotations. And, I ask, what could be more fun than that? Can't you see yourself Saturday night, alone, at home, furiously editing annotation after annotation? Oh, wait, that's me. :p

Hope you have fun with your annotations!

Related Articles:
- Why YouTube Annotations Can Make the Difference Between Viral and Lame
- Penny C. Sansevieri: Six Simple Ways to Promote Your YouTube Channel!

Hiring the Right Web Designer

Many years ago I was a website designer/developer. Nowadays, I leave the website designing to other folks, but when I read Jane Friedman’s blog post about what to look for in a web designer I knew I had share with you. Her questions are spot on.

My advice: pay special attention to #6.

1. How long have you been designing websites?
If someone has been creating websites for awhile, there’s a good chance that they will be around for the long haul. Being in business a long time is not enough to prove they’re competent and reliable, but it’s a start.

2. Can I see your portfolio?
Looking at someone’s portfolio can provide you with a lot of information. You should be looking for a few things.

- Do you like their design style? It’s important that you like their style, because the design they do for you will probably have a similar style.
- Do their sites function well?
- Are their sites easy to get around? Is there a lot of clutter, or is it clear how to find what you’re looking for?

3. Are you primarily a designer, programmer, or both?
Some people can create a beautiful design as well as expertly code your site. But most people excel at one or the other. In some cases, you only need one set of skills. Make sure your web designer has whatever skills are needed to get the job done right.

4. Can we meet and talk (virtually or in person)?
Creating a website is a joint effort between you and the designer. You will be having a lot of conversations over the course of the project, and it’s important that you can communicate well with each other and that you are comfortable with their communication style. The only way to get a sense of that is to have a conversation.

5. Will we sign a contract?
Verbal agreements are not enough. You should receive written documentation that spells out the scope of the project. You should know exactly what you’re getting and how much it’s going to cost. This protects both you and the web designer, and is essential for preventing misunderstandings. If the designer is billing by the hour, you should be given an estimate along with some agreement as to what happens if the process takes longer than the estimate.

6. How are website updates handled?
It used to be that you had to hire your website designer to update your site for even the smallest changes, unless it was built with an expensive proprietary content management system. A content management system, or CMS, allows you to update your site without knowing any code or programming languages. These days there are a number of free systems that nearly anyone can use without special knowledge, such as WordPress, Joomla, and Drupal. Of these systems, WordPress is the easiest to use. If you want to update your site yourself, ask your website designer if they use WordPress or another content management system.

7. Who owns my site after it’s completed and paid for?
You should have full ownership of your website. Make sure you get all of your login information so that if somewhere down the line your website designer is no longer in business, you have access to your site.

Some companies build their websites with proprietary software. This may work well while you are hosted with them, but you will not be able to move your site anywhere else, since it needs the proprietary software to run.

WordPress is a very popular platform, so I recommend using it if at all possible. If you want to move your site or change website designers, you’ll have no trouble finding someone else who can take over.

Read the rest of Jane's article here: How to Hire the Right Website Designer

Joe Konrath releases his sales numbers

Joe Konrath broke his hiatus to, among other things, release some of his sales figures. I was amazed.

Joe writes:

Here are my latest royalty statement figures for my six Hyperion titles and my Hachette title, for Jan 1 - June 30, 2011. Paper sales are hardcover and mass market combined.

Whiskey Sour paper sales: $1450.00
Whiskey Sour ebook sales: $5395.00

Bloody Mary paper sales: $463.00
Bloody Mary ebook sales: $2591.00

Rusty Nail paper sales: $226.00
Rusty Nail ebook sales: $3220.00

Dirty Martini paper sales: $415.00
Dirty Martini ebook sales: $3370.00

Fuzzy Navel paper sales: $485.00
Fuzzy Navel ebook sales: $3110.00

Cherry Bomb paper sales: $224.00
Cherry Bomb ebook sales: $3864.00

Afraid paper sales: $1608.00
Afraid ebook sales: $12,158.00

My jaw made a popping sound as it hit my desk. I had no idea that writers could make that kind of money from ebooks compared to print.
You can read the rest of Joe's article here: Guest Post by Lee Goldberg (and Konrath talks numbers)

To Writers: The benefits of living with a cat

The title of this post should be: The benefits of a cat allowing you to live with him/her.

Muriel Spark writes:

If you want to concentrate deeply on some problem, and especially some piece of writing or paper-work, you should acquire a cat. Alone with the cat in the room where you work ... the cat will invariably get up on your desk and settle placidly under the desk lamp. The light from a lamp ... gives a cat great satisfaction. The cat will settle down and be serene, with a serenity that passes all understanding. And the tranquility of the cat will gradually come to affect you, sitting there at your desk, so that all the excitable qualities that impede your concentration compose themselves and give your mind back the self-command it has lost. You need not watch the cat all the time. Its presence alone is enough. The effect of a cat on your concentration is remarkable, very mysterious.
- Writing Advice From History's Fastest, Most Prolific Authors

So there you have it. The tranquility of a cat will help inspire you and improve your productivity. Sounds good! Honestly, though, my two cats are better at putting me to sleep. Especially when I sit down on the couch, notepad in hand, and they decide to climb on my lap. I start petting them and, the next thing I know, I've been asleep for an hour!

Perhaps, though, you'll have success with this method. It's something worth trying.

Six reasons to keep writing

I woke up today and didn't want to write. I wanted to do anything but write. I felt, What's the use, it's never been a happen, I'm never going to be able to earn a significant portion of my living from my writing. But I know with that sort of attitude only one thing is guaranteed: I'm guaranteed to fail. So I wrote this blog post with myself in mind.

1. You owe it to yourself.

If earning your living from writing is your dream, the only way your dream is going to come true is if you keep at it. There's only one person who can make your dream come true: You. Remember, if this were easy then everyone would be doing it. There's a reason they're not.

2. If you try you will succeed.

I'm not saying that if you try you'll get rich, or that you try you will be able to earn enough money from your writing to quit your day job – that would be nice, though! What will happen is that you won't have given up on your dream and, yes this sounds corny, but that's success. You'll be a writer. There's a reason why the phrase, 'starving writer,' trips off the tongue so easily.

3. If you don't try, you'll always wonder, 'what if?'

They say that at the end of life as you look back at what you've done, what you've accomplished, you don't regret the things you did, you regret the things you didn't do. I don't know if that's true, but it sounds right to me.

4. It's a marathon, not a sprint

You've heard this one before. Personally, I think it's like a series of triathlons!

5. Variety is the spice of life

When you get bored, try something new. Something I'm trying out is Dragon NaturallySpeaking. I hadn't heard about this software until a couple of weeks ago when I came across a number of author blogs talking about the fantastic results they had been getting with it. (No, this is not advertisement for Dragon NaturallySpeaking!)

When I picked up the software last week, I thought that this might be a way of getting another half hour per day to write. It takes me 15 minutes to walk to work, but if I could use a digital recorder to dictate parts of my story, perhaps even a blog post, I could squeeze another 30 from the day.

I haven't tried that yet, but something unexpected has happened. This new way of writing – perhaps I can't, or shouldn't, call this writing; perhaps I should call it speaking – has made the words come easier, has reinvigorated me.

One thing Dragon NaturallySpeaking had been excellent for is transcribing my longhand notes. Often when I get an idea for a story I write it out longhand and these notes can run to hundreds of pages! Over the past few days I have been faced with the task of typing in about 50 or 60 pages of notes, something that takes me a long time to do. Last night, using Dragon, I transcribed the lion share of my notes in about half an hour! Perhaps it's the novelty that made it seem effortless – and fun! – But it seemed to go much faster, and I'm a fast typist.

6. Bribery works

I love books, especially journals. New journals. Over my lifetime I've filled bookcases with journals covered in my scribbling. (And, no, I'm not a serial killer!) For me, if I need special motivation, I tell myself, "Self, all you need to do is fill up this journal and you can buy yourself a new one." And, believe it or not this often works.

Okay, I don't know about you, but it's NaNoWriMo time and I'm all fired up to write! Talk to you tomorrow. :)

(PS: I wrote this post using Dragon NaturallySpeaking.)

I'm Listed on Technorati.com!

I don't know why I'm so thrilled by seeing my blog listed on Technorati.com, but I am! I have a tiny, tiny authority of 109 (authority measures a site's standing & influence in the blogosphere and is a number from 1 to 1000, 1000 being most influential), but that's okay.

I would encourage anyone with a blog to list it with Technorati.com. The process is quick and painless and, somehow, very rewarding. Here's how you go about it.

For anyone who is curious, I haven't noticed a significant increase in traffic to my site (technorati is a search engine for blogs) but I just got listed, so who knows?

10 Excuses That Prevent You From Ever Becoming Great

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We all make excuses, excuses that keep us from doing those things we want to do, perhaps even those things we <i>need</i> to do.

Reaching for our dreams is risky because, to achieve them, we would have to make ourselves vulnerable.

Each of us has a special fear, but a big one for writers is rejection, having agents and editors -- and, ultimately the reading public -- tell us our writing is dreadful and our ideas unworthy of the hard drive space they're stored in.

Let's identify the excuses we use and ditch them.

(The following list was made by Tommy Walker, see below.)

1. You can’t afford to take a risk right now.

If not now, then when?

This excuse is fear of the unknown.

The reality is, you can’t afford <i>not</i> to take a risk right now.

If an idea really benefits people, pulling on the reigns doesn’t just inhibit your progress…it prevents people from improving their lives.

2. Someone else is already doing it.

Which came first, Copyblogger or Problogger? Dyson or Hoover? Groupon or LivingSocial?

Does it matter?

Not really.

3. You don’t know where to begin.

The human brain isn’t designed to process information in a linear fashion.

This is why when you dream, it doesn’t start “at the beginning” and you only remember how the dream ended, but never how it began.

If you’re looking to pick up a new skill, usually “the beginning” will make itself apparent, regardless of where you start.

Even better, because the way you process information is unique to you, your “starting point” could help you form a very unique perspective that people love.

Also consider the other people who “don’t know where to begin.”

By simply picking a place and chronicling your journey, you can inspire others to learn with you.

4. You’re afraid of what your colleagues will say.

Peer validation is rarely the deciding factor in any entrepreneurial story worth hearing.

If you’re concerned with what your industry peers will think, don’t worry about it.

Sometimes disruption is exactly what your peers need.

5. Nobody will buy.

If people will buy the “Pet Rock” people will buy what you’re selling.

You just have to figure out how to position yourself, and why they need you.

6. You haven’t done it before.

This is my favorite excuse, because it’s such a cop out.

Let’s look at some of the common milestones in your life that you got through just fine

- You went to school (hadn’t done that before)
- Had your first kiss (hadn’t done that before)
- Learned to drive a car
- Took up a new hobby
- Learned to read

Or really anything beyond lying on your back and flailing your limbs uncontrollably.

You hadn’t done anything before you did it. It’s simple, but it’s true.

This excuse is rooted in fear of the unknown.

Now it’s perfectly fine to be afraid, but “inexperience” is by far one of the worst excuses.

Life is built on a series of “firsts” and making the choice to limit your experiences only leads to dissatisfaction.

7. You’ll get to it later.

No you won’t. You never do.

Get to it now, or at least schedule it to get done.

Then do it.

You’ll be a lot more satisfied when you’re finished.

8. You don’t want to be boring.

What’s boring to some is addictive to others.

People process information differently. If you skew towards boring it’s entirely possible to still find the right audience.

However if you skew towards boring, and you don’t want to, find <a href="http://www.copyblogger.com/how-to-be-interesting/">ways to become more interesting</a>.

Take an improv class, do some live Q&A’s, go bungee jumping… spice it up.

9. If you can’t get it right the first time, why bother trying?

Perfection is a myth.

Nobody actually “does it right”. That’s why there are so many grocery stores, soda brands, religions, and blogs.

It’s not about “doing it right” so much as it is doing it to the best of your ability.

Giving it everything you’ve got, regardless of the outcome, that’s the only way to do it right.

10. Failure would destroy you.

Anyone who’s ever “made it” will tell you they’ve failed more times than they’ve succeeded.

Being destroyed by failure is a choice; the choice is to quit.

If you fail, fail.

Give it everything you’ve got, and let it become a disaster.

Watch it burn.Let it destroy you.

Then recoup, learn from your mistakes, and rise from the ashes.

Failure never completely destroys you, only the parts that weren’t doing you any good.

With every catastrophic failure, hindsight allows you to see where you went wrong.

When you rebuild, you’re that much closer to perfecting the system.

This list of 10 was taken from Tommy Walker's article, 106 Excuses That Prevent You From Ever Becoming Great.

Excuse number 7 is one I use all the time. Today I'm not going to procrastinate, I'm doing it now. (I don't quite know what I'm doing, but whatever it is, I'm doing it now! ;)

Do you have a 'favorite' excuse, one that keeps you from achieving the things you dream about?

Seth Godin: Free Wins

Seth Godin is a new discovery of mine. I had heard his name for years and kept meaning to look him up on the net, but never got around to it. Then a friend of mine said, "Yea, I love Seth Godin's blog, you should read it, I think you'd like it".

So I did.

He opened up my mind to a new way of thinking about community, about what it means to be part of a group, a tribe.

I discovered this video Seth Godin made and want to share it. In it he talks about his book, Unleashing The Idea Virus, and says:

Ideas that are free spread faster and ideas that spread, win.

So, free ideas win.

You might be thinking, yea, sure, you can say anything, what is he giving away for free? For starters, he's giving way Unleashing The Idea Virus as an ebook. You can get it from his site, here.

Here's a video where he talks about how he came up with these ideas: