Seth Godin is a new discovery of mine. I had heard his name for years and kept meaning to look him up on the net, but never got around to it. Then a friend of mine said, "Yea, I love Seth Godin's blog, you should read it, I think you'd like it".
So I did.
He opened up my mind to a new way of thinking about community, about what it means to be part of a group, a tribe.
I discovered this video Seth Godin made and want to share it. In it he talks about his book, Unleashing The Idea Virus, and says:
Ideas that are free spread faster and ideas that spread, win.So, free ideas win.
You might be thinking, yea, sure, you can say anything, what is he giving away for free? For starters, he's giving way Unleashing The Idea Virus as an ebook. You can get it from his site, here.
Here's a video where he talks about how he came up with these ideas: