Writers & Blogging: Should You Host Your Own Blog?

Jane Friedman has published a terrific blog post today about whether writers should host their own blog or go through a free service like Blogger.com or a free-to-start service like Wordpress.com. Jane comes down firmly on the "thou shalt self-host," side of things and makes excellent points. For instance, free services can be much more limiting (in design, in your ability to monetize, etc.) than one you have complete control over.

In another equally great article, blogger Roz Morris explores the other side of the issue (Blogging – should authors go self-hosted or not? Part 1: two bloggers who don’t). Roz points out that if something goes wrong with your self-hosted blog you're responsible for fixing it or for paying someone else to. (Of course it helps if you have techie friends willing to lend you a hand!)

For instance, websites can and do get hacked. Kristine Kathryn Rusch experienced this firsthand in May. She ended up paying a specialist to fix the problem and help her restore the website. Kris hasn't blogged about how much it cost her but I don't imagine it was cheap. Kris has been making a living through her writing for decades and her website is, I imagine, an integral part of her business so it makes good business sense for her to spend money on it. Someone just starting out and trying to do everything on a shoestring budget might not want to take on this kind of responsibility, this kind of risk.

Split strategy: blog on a free host, website writer-hosted
Some writers--J.A. Konrath for instance--employ a mixed strategy. They host their blog on a free site like Blogger.com and then set up a website in a hosting account they pay for and control. I suspect that, like me, Joe started blogging on Blogger.com and then realized he needed a website but didn't want to move his blog.

Perhaps not, though. There are reasons for keeping ones blog with a service such as Blogger.com even if you host your own website:

- Although you should back up your blog regularly, just in case, you don't have to sweat the technical issues like combating hackers, fixing broken software and upgrading software. You have professional website admins taking care of all this for you behind the scenes. For free.

- Spikes in traffic. What would happen if your blog got featured on Reddit? My guess is it would go down. Blogger.com, on the other hand, will likely keep your blog up and running even under the most extreme conditions. You might be thinking that it's not at all likely your blog will be featured on Reddit. That may be the case, but even more modest spikes in traffic can bring down a site and I like to be prepared.

Although my little blog definitely gets far less traffic than Joe Konrath's (his landing page has a Google page rank of 6!) I've had a few spikes in traffic and I enjoy not having to worry about whether my blog can handle it.

Whatever you decide to do, getting out there and blogging is better than not blogging so my advice is: don't over-think it. Do what feels right for you. 

Related article:
-How To Build A Platform: Why Every Writer Needs A Website


Photo credit: Hubspot blog

Hiring the Right Web Designer

Many years ago I was a website designer/developer. Nowadays, I leave the website designing to other folks, but when I read Jane Friedman’s blog post about what to look for in a web designer I knew I had share with you. Her questions are spot on.

My advice: pay special attention to #6.

1. How long have you been designing websites?
If someone has been creating websites for awhile, there’s a good chance that they will be around for the long haul. Being in business a long time is not enough to prove they’re competent and reliable, but it’s a start.

2. Can I see your portfolio?
Looking at someone’s portfolio can provide you with a lot of information. You should be looking for a few things.

- Do you like their design style? It’s important that you like their style, because the design they do for you will probably have a similar style.
- Do their sites function well?
- Are their sites easy to get around? Is there a lot of clutter, or is it clear how to find what you’re looking for?

3. Are you primarily a designer, programmer, or both?
Some people can create a beautiful design as well as expertly code your site. But most people excel at one or the other. In some cases, you only need one set of skills. Make sure your web designer has whatever skills are needed to get the job done right.

4. Can we meet and talk (virtually or in person)?
Creating a website is a joint effort between you and the designer. You will be having a lot of conversations over the course of the project, and it’s important that you can communicate well with each other and that you are comfortable with their communication style. The only way to get a sense of that is to have a conversation.

5. Will we sign a contract?
Verbal agreements are not enough. You should receive written documentation that spells out the scope of the project. You should know exactly what you’re getting and how much it’s going to cost. This protects both you and the web designer, and is essential for preventing misunderstandings. If the designer is billing by the hour, you should be given an estimate along with some agreement as to what happens if the process takes longer than the estimate.

6. How are website updates handled?
It used to be that you had to hire your website designer to update your site for even the smallest changes, unless it was built with an expensive proprietary content management system. A content management system, or CMS, allows you to update your site without knowing any code or programming languages. These days there are a number of free systems that nearly anyone can use without special knowledge, such as WordPress, Joomla, and Drupal. Of these systems, WordPress is the easiest to use. If you want to update your site yourself, ask your website designer if they use WordPress or another content management system.

7. Who owns my site after it’s completed and paid for?
You should have full ownership of your website. Make sure you get all of your login information so that if somewhere down the line your website designer is no longer in business, you have access to your site.

Some companies build their websites with proprietary software. This may work well while you are hosted with them, but you will not be able to move your site anywhere else, since it needs the proprietary software to run.

WordPress is a very popular platform, so I recommend using it if at all possible. If you want to move your site or change website designers, you’ll have no trouble finding someone else who can take over.

Read the rest of Jane's article here: How to Hire the Right Website Designer