Saturday, July 16

A Quirky Success Story

I love reading about success stories, so I owe a thank you to PG over at the Passive Voice Blog for posting about Brunonia Barry's article, "Adventures in Self-Publishing".

Brunonia was one of the pioneers of self-publishing, having published her first book, The Lace Reader, in 2007.

She writes:

The Lace Reader has been pretty successful. It’s a New York Times and international best seller, and it was the first American novel to win the International Women’s Fiction Festival Baccante Award. It has been translated into more than 30 languages.

I don’t believe that any of this would have happened if we hadn’t self-published. Obviously, I am thrilled that we did it the way we did. The self-publishing to big publisher success story gave the book a marketing hook that it would not have otherwise had. But there was so much luck involved along the way. All told, this was a very expensive process. When our invoices were tallied, it cost us more than $80,000. Even so, we did not have the kind of marketing budget it would have taken to sufficiently spread the word to readers. Without a great deal of luck and timing, we could easily have lost our money.

Her story, her path to success, is fascinating reading.

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