When asked what the price of an ebook should be, former Random House CEO Alberto Vitale (1989 - 2002) replied:
The price of the eBook should be $9.99 and down, I am convinced of that. Some publishers who have adopted the agency model are pricing them at $12.99 and $14.99 or more, and this is way too high. They might sell a lot of books at that price, but they would sell a hell of a lot more if they would price them at $9.99.I agree! Read the rest of the interview here: Ex-RH CEO Alberto Vitale Still Has a Lot to Say About Publishing.
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