Friday, June 29, 2012

Former Random House CEO Agrees With Amazon About Ebook Pricing


When asked what the price of an ebook should be, former Random House CEO Alberto Vitale (1989 - 2002) replied:
The price of the eBook should be $9.99 and down, I am convinced of that. Some publishers who have adopted the agency model are pricing them at $12.99 and $14.99 or more, and this is way too high. They might sell a lot of books at that price, but they would sell a hell of a lot more if they would price them at $9.99.
I agree! Read the rest of the interview here: Ex-RH CEO Alberto Vitale Still Has a Lot to Say About Publishing.

Related reading:
- Amazon To Acquire Dorchester Publishing
- Amazon Award-Winner Regina Sirois & The Problems Of Indie Distribution
- Amazon's KDP Select: Another Author Shares Her Experience


2 comments:

  1. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

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  2. Hi Ruby! What a lovely thing to say, thank you. I'm glad you left a comment. :)

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Because of the number of bots leaving spam I had to prevent anonymous posting. My apologies to anyone this inconveniences, I wish I didn't have to do it. I do appreciate each and every comment.