Joanna Penn of The Creative Penn has written two excellent articles on podcasting (see below), and who better to do so than a lady who has created over 100 podcasts. Here are her stats:
there are around 2500 downloads per month of new and old episodes. 60% of the listeners are in the US, with 15% in China and 14% in UK and the rest spread between Australia, Germany, Canada and some other countries.Joanna's tips:
Just start, even if you don’t know what you are doing. My first interview was with 4 Ingredients author Rachael Bermingham who is HUGE in Australia, self, published and has sold millions of books now. I did it on the landline phone, I held a recorder next to it. I edited in Audacity and loaded the file to my very new and pretty ugly blog (which has since been redesigned). I didn’t know about mics, or Skype or Pamela/ecamm or hosting or anything. Things have changed and here’s how I do it now.
Fear and nerves will always be there. Just do it anyway. I am still nervous before phoning anyone. I have to force myself every time. My heart races, my mouth is dry and I go to the bathroom three times before starting. I also do public speaking and its the same thing with that. But we need to get our ‘breadcrumbs’ of content out there, so it has to be done.
I credit the podcast with the growing success of The Creative Penn because of my ability to network and offer something that many blogs don’t offer i.e. multi-media interviews. I get requests all the time and other people promote the blog because of it. All the people I interview link back to their show so the incoming links have helped my SEO ranking. I have connected with you as listeners – you have heard my voice and laugh and mannerisms and annoying tics for years now. I know some of you have bought my books for which I am very grateful. I am also personally fulfilled by being useful and I feel this is useful to people, so I love to do it. I love to get emails from people who have found the information helpful.
You can learn from everybody. Podcasting is a great way to learn about writing, publishing and book marketing. It’s also an amazing way to network. The people I have had on the podcast I have connected with and got to know more. There is a widening circle of mutual support. I also firmly believe in no snobbery – you can learn from everyone. It doesn’t matter what they have written or done, you can’t underestimate anyone’s experience. You also never know where they will end up.
The quotations in my blog post are from Joanna's article: What I Have Learned In The Last 2 Years: 100th Podcast Celebration
Joanna has written a not-to-be-missed article on podcasting, How To Create A Podcast, for anyone who has ever enterained the notion.
Joanaa's YouTube feed is here.
I can't remember where I got the link to Joanna Penn's article, but since they write so many great blog posts let me just give a plug to The Passive Voice blog and The Book Designer.