I wanted to title this blog, "Nice work if you can get it," but -- although true -- that wouldn't have been informative.
From The Wall Street Journal:
In a feat that even the best-selling writers might envy, young-adult author John Green's latest novel is No. 1 on Amazon.com and Barnes & Noble.com even though he's still working on it from his comfy La-Z-Boy in Indianapolis.
Here's how it happened:
Mr. Green's runaway train started like this: On Tuesday afternoon, he posted the title of his new book on Twitter, Tumblr and the community forum YourPants.org. An hour later, he upped the stakes by promising to sign all pre-orders and the entire first-print run, while also launching a YouTube live show. Mr. Green discussed his plans for signing the book and also read a section to give viewers a sense of what "The Fault in Our Stars" would be about. (It's a story of two young cancer survivors.)
The announcement then assumed a life of its own. Fans began to make and post hundreds of potential dust jackets for the book, which doesn't have one yet. They also turned to Twitter and Tumblr to discuss pre-ordering the books. The book then began a steady climb up the charts, says Mr. Green. It hit No. 1 on Amazon before 9 p.m., and No. 1 on Barnes & Noble.com an hour or so later.
John Green has over a million Twitter followers and over half a million people watch his YouTube videos. Very nice.
Tweeting from a La-Z-Boy, An Unfinished Book Hits No. 1