Indie Success Story Bella Andre: Two pennames are better than one

In the past 18 months Bella Andre has self-published 12 books in two genres: spicy contemporary romance and sweet teen romance. Further, she has published under two different pen names: Bella Andre (erotic romance) and Lucy Kevin (sweet young adult romance).

Her key to success?

Diversification across genres and author brands.

Thanks to Joe Konrath, here is her incredible story:

In April 2010, I began e-publishing with two sexy, contemporary, backlist Bella Andre romances. After having a bit of unexpected success in those early months, I knew my chance had come to finally write the book my readers had been sending me emails about for five years. When LOVE ME did better than I ever imagined--Joe and I spoke on the phone last summer and I remember telling him I was shocked to have sold 1000+ copies of that book. He cheered!--I realized there was something to this whole e-reading business.

Of course I quickly went out and bought a Kindle and then a Nook later that fall and most recently an iPad. I released a couple more backlist books in October 2010 and then an original sequel to my Bad Boys of Football series that had been released through Pocket a few years back.

Amazingly, GAME FOR LOVE went to #28 at BN.com and was one of the top 5 erotic novels on Amazon for months at $5.99. This June 20th I launched a 8 book contemporary romance series about the Sullivan family with THE LOOK OF LOVE. It hit #19 on BN.com right out of the gate and has been a consistent Top 30 romance bestseller at Apple. Frankly, the whole thing continues to blow my mind.

Meanwhile, my husband had been watching my e-numbers rise for these self-published Bella Andre books and he kept saying, “Put out those fun chick lit books you wrote that no publisher ever bought!” Because I’d written them several years earlier, they needed significant rewrites, but I had always believed in the novels...and I like my husband to feel like I listen to him now and again. :) But since those books were very sweet (and snarky all at the same time), I knew they couldn’t be published as Bella Andre books.

Lucy Kevin came into being on a cold January morning in the Northern California wine country. Honestly, I figured 6 people would buy her books. To say that I was shocked when more than 25,000 people had downloaded SEATTLE GIRL and FALLING FAST by the end of February is a huge understatement. I released a third Lucy Kevin book in March titled SPARKS FLY.

The thing people are surprised to hear is that I didn’t draw from my existing Bella Andre readership for the Lucy Kevin books. In fact, until the Washington Post article came out, no one knew that Lucy and Bella were the same person, because I wasn’t sure the readerships would overlap between my teen-friendly books and my super-sexy romances. With the Lucy books I got to experience launching a new digital author--and building that readership--entirely from the ground up. It's been a lot of work, but I've loved trying to figure out what made people want to take a chance on a book. Heck, I’m still trying to figure that out :) and then find enough hours in the day to actually make it all happen!

Amazingly, here’s what happened--in some cases retailers were more excited to feature Lucy Kevin because the chick lit/sweet romance novels could reach a bigger mainstream audience. It simply didn’t seem to matter that no one had heard of Lucy Kevin. The fun, flirty covers (Oh, hello new graphic design skills I never thought I'd need!) seemed to draw people to the books and I’m guessing the $.99 to $2.99 price points helped, as well. Once I’d developed relationships with retailers via my Lucy books (I’m a “PubIt! Pro” for Barnes & Noble’s self-publishing wing), my recent launch of the more mainstream Bella Andre THE LOOK OF LOVE became even bigger and better.

But wait, that wasn't all Bella did. Besides being a writer and graphic artist she is a singer-songwriter. She writes:

I took things another step further in April when I decided to incorporate multimedia in my latest Lucy Kevin young-adult romance, GABRIELLE. In my previous career I was a singer-songwriter, so I wrote five original songs (rather, my songwriting heroine, Gabrielle, wrote them during the course of the story) and linked to them via Youtube and iTunes as an ebook package to create not only added value and excitement for my readers, but also another potential revenue stream.

Here's Bella's analysis of her success so far:

I really like not having to depend on one author name to maintain--and build--sales. Having two brands means I can build sales with new books while offsetting risks. We all know that diversifying our financial portfolios is a good money strategy. I’ve found that diversifying my e-book portfolio has not only been a good financial strategy, but as importantly, it had been a really lovely creative strategy, too.

So if you have a new idea or platform – if you want to try something completely different from what you’re doing now – I say go for it! Even if you think no one will be interested, the truth is that until you put your book out there, you'll never know.

Bella is an inspiration; a very talented inspiration! What she says about writing under more than one pen-name, or at least in more than one genre, rings true to me. As independent writers we aren't strangers to risk, why not try and reduce it?

Joe's comments are, as always, one of the best parts of his guest posts. To read the rest of his great blog post, click here.

Cheers!

The book is dead. Long live the book!

Bookstores are closing.

Even though I knew this was coming it's sad. I love paper books.

When I was a child, I spent most of my spare time at the library. There was an atmosphere there, a love of learning. I wanted to take all the books home with me. I wanted to create my own library. The books weren't just books, they were ... please don't laugh! ... my friends.

When I was a bit older, and able to peer over the counter, I discovered bookstores. They became my new love. My library, wonderful as it was, didn't believe in interlibrary loans. At the bookstore they had a boggling number of books and, if they didn't have it, they could order it. I was in love.

Yesterday, I read Joe Konrath's blog post: Over. I'm a big fan of Joe's writing. I think his books are great, but my favorite are his blog posts. Pick any one at random, give a read, and you'll see what I mean. Before I read Joe's post I knew that bookstores were going to close; with the growth of ebooks it was inevitable. After I read Joe's post, and the comments folks shared, I had an overwhelming sense of loss. It wasn't going to happen one day. It was happening now.

An image popped into my mind: popcorn. I'm old school, I still make my own popcorn over the stove with a big old pot and lots of canola oil. After the oil is brought up to temperature and the popcorn kernels are dumped into the pot one or two or three kernels will pop, but those are outliers, heralds of what is to come. Suddenly, just as I'm wondering if nothing is going to happen, a wave of popping begins. Then, just as suddenly, everything is quiet. The kernels have all popped, except for a few burnt, incredibly thick-skinned ones.

In terms of bookstores closing, we're at the start of the wave. And then, just like that, they'll be gone.

The good news is that books are healthier than ever. Sure, electronic books don't have that deliciously dusty scent that some library books had. Sure, there won't be as many used book stores that look like the last scene of Indiana Jones and the Raiders of the Lost Ark. There will be new traditions, new loves. We're at the moment that things are changing, and that, in itself, is kinda exciting.

Big 6 publisher drops author Kiana Davenport for self-publishing

I first heard of Kiana Davenport on March 25, 2011. I can be specific because that was the day Joe Konrath published an email she had sent him. She wrote:

My last three novels were pretty good sellers. Scribners, Ballantine, you know the drill. A few years ago, sales dropped drastically, no more royalties, the recession hit and I started living on my meager savings. Other than that all I own are 3 acres of land here, which in this market no one wants to buy. I don't even own a house.

I studied Creative Writing at university, but for years I was a fashion model in NYC, lived it up and never saved a dime. Then I went back to writing, prepared to scale down and live modestly. But as you know, things got even worse with the economy. It took me four years to write the most recent novel for which a NY publisher offered me less than HALF my previous advance. A depressing figure, to be paid out in fourths through 2013! By then I could be dead, and it won't even pay my bills. I was so desperate I accepted. Now I have to wait another year for the book to be published.

Agents and editors were admitting we're in a 'dying industry.' With dwindling publishers, rock-bottom advances, I didn't see any reason to write anymore, which is what I LIVE for.

Somewhere around this time she heard of Joe Konrath and his blog, The Newbie's Guide to Publishing, and she made the decision to self-publish. Joe helped her out with some publicity and her book, House of Skin made it into the top 300 on Amazon.com.

From what I can tell, House of Skin was published before Kiana signed her contract with her publisher. After she signed the contract she published another book, also a collection of short stories, Cannibal Nights. Kiana's publisher didn't like this. She writes:

So, here is what the publisher demanded. That I immediately and totally delete CANNIBAL NIGHTS from Amazon, iNook, iPad, and all other e-platforms. Plus, that I delete all Google hits mentioning me and CANNIBAL NIGHTS. Currently, that's about 600,000 hits. (How does one even do that?) Plus that I guarantee in writing I would not self-publish another ebook of any of my backlog of works until my novel with them was published in hardback and paperback. In other words they were demanding that I agree to be muzzled for the next two years, to sit silent and impotent as a writer, in a state of acquiescence and, consequently, utter self-loathing.

....

Last week, I received from their lawyers an official letter terminating my contract with them, "...for permitting Amazon to publish CANNIBAL NIGHTS, etc...." and demanding back the $20,000 they had paid me as part of their advance. Until then, this publishing giant is holding my novel as hostage, a work that took me five years to write. My agent assures me I am now an 'anathema' to them.

You can read Kiana's entire blog post here: SLEEPING WITH THE ENEMY: A CAUTIONARY TALE

Here is what Passive Guy, a lawyer who specializes in contract law, has to say about Kiana's dilemma:

If you had any doubts about any of Kris Rusch’s descriptions of publisher misbehavior in the post that appeared about an hour ago, Kiana’s story should lay those to rest.

Many agents will tell authors they don’t need an attorney. Passive Guy was very pleased to see Kiana has one advising her about her contract. From Kiana’s description, it doesn’t look like her agent would do her much good.

Since Passive Guy does not have all or even most of the information about this matter and hasn’t examined Kiana’s contract, he will not try to do a long-distance analysis in detail.

Speaking generally, as publishers view this sort of thing, it does appear somebody from the publisher really screwed up. Kiana is careful not to mention her publisher’s name, but a little internet research reveals that it was Riverhead, an imprint of Penguin.

As PG has discussed, it has become common for publishers to truss authors like a turkey with contract provisions that prevent the author from writing anything — sometimes until the book is published and sometimes forever — without the consent of the publisher.

It seems clear somebody at Kiana’s publisher forgot about inserting that clause or it would have been the first thing Kiana heard about.

One of the recurring themes of traditional publishers, the agents who live in their ecosystem and authors who have a deep emotional investment in the way things have always been done is that by signing with a big publisher, an author is assured that his/her book will be handled by experienced professionals who will guarantee a quality product.

What is professional about an editor repeatedly shouting at an author over the phone?

What is professional about a paranoid rant accusing an author of “betraying them to Amazon”?

What is professional about screwing up a contract, then trying to make the author pay for the screw-up?

What is professional about hauling out the lawyers to intimidate an author?

You can read the rest of PG's blog post here: Indie Author Goes Traditional -- A Cautionary Tale

Liebster Awards

Michael Haynes gave me a Liebster Award! I'm so excited. I actually did a silly little Scooby-dance.



It was just like this without the cool clothes and music. Honest!

Okay, maybe not.

After I finished my dance I wondered what the Liebster Award was. It was an award, yes, and therefore intrinsically good and something worthy of great excitement, but what was this Liebster bit about?

Apparently "liebster" is derived from a German term meaning, "a close friend." As I understand it, the award is given to a writer with a blog that has fewer than 200 followers.

Here are the rules of acceptance for the award:
1. Show your thanks to the blogger who gave you the award by linking back to them.
2. Reveal your top 5 picks and let them know by leaving a comment on their blog or sending them a tweet.
3. Post the award on your blog. (Right-click the image, above, and select "save image as").
4. Bask in the love from the most supportive people on the internet—other writers.
5. And best of all – have fun and spread the karma.

Without further ado, here are my picks:
- Kim Neville and her blog, Kim Neville: Faith, trust, pixie dust
- Kim Aippersbach and her blog, Dead Houseplants
- Martin Lastrapes and his blog, My Musings
- Jamie Sedgwick and his blog, Chronicles
- Shawn Hansen and his blog, Scribbled Stories

It was super hard picking just five. I ended up writing names on index cards, tacking them up on my wall, blindfolding myself and throwing darts randomly. I broke a window and gave my favorite top some ventilation, but it was worth it! Okay, maybe it didn't go quite like that but, still, picking the recipients was difficult.

Thanks Michael, this was fun!

Harlan Coben: Three steps to becoming a great writer

The title of Coben's article was even more catchy: Want to Be a Great Writer? Follow These Three Steps. Of course I had to read more! Just three (hopefully easy!) steps and I, too, could join the ranks of Hemingway, Joyce and Vonnegut.

Coben writes:

There are three things that make up a writer. The first two are fairly obvious – the third, the key one, not so much so.

The first is inspiration – that is, you have to be inspired to write. See what I mean by obvious?

The second is perspiration. You have to sit your butt in the chair and write. You have to do that every day. That doesn’t mean you lie on your couch and play with your navel. That doesn’t mean you go shopping when the words don’t flow the way you think they should. That never works. It means you sit your butt in the chair and get to work. No excuses. And just so we’re clear: Outlining is not writing. Coming up with ideas is not writing. Researching is not writing. Creating characters is not writing. Only writing is writing (yes, that’s deep). So cut it out with the writer’s block and the waiting for the muse to arrive and the artistic pretenses. That’s all nonsense.

Again this is pretty obvious — and yet I’m shocked at how many people who want to write don’t get this.

But the third and most surprising thing you need to be a writer is desperation – pure, naked panic-inducing desperation. If I didn’t write, what would I do with myself? How would I make a living and feed my family? Am I any good? Was I good before and now I’ve lost it? My last book was so much better than the one I’m working on now — no, wait, the last book reeked and so no one will give this wonderful work a chance. I hate this sentence. I love this paragraph.

The panic was even pronounced this time around because suddenly I was writing for a whole new “YA” audience. I’ve written 20 some-odd novels for adults. Now with “Shelter,” I was taking on teens for the first time. Would I be able to sound like one of them, or would they roll their eyes at my every utterance the way my own children do? Would I be, uh, totally cool or ultra lame? Would I be able to handle that balance of writing FOR teens and not DOWN to them?

On and on.

Most writers are motivated by this heady and suffocating blend of fear, insecurity and self-loathing. If I don’t write, I hate myself. Simple as that. My life is out of balance. The muse is not an angelic voice that sits on your shoulder and sings sweetly. The muse is the most annoying whine. The muse isn’t hard to find, just hard to like — she follows you everywhere, tapping you on the shoulder, demanding that you stop doing whatever else you might be doing and pay attention to her.

This voice – this fear – reminds us in a surprisingly healthy way that we have no choice, can make no excuse. What else would a writer do if he doesn’t write? What would I, for example, a forgetful, disorganized man with no real-world marketable skills, do if suddenly I couldn’t do the one job that I truly love?

So there we have it, the secret:
1) Inspiration
2) Perspiration
3) Desperation.
Sounds about right to me.

Okay, I'm taking my tongue out of my cheek now. I agree 100% with Coben's three steps if he is talking about becoming a professional writer, someone who gets paid for what they write. I also agree with Stephen King when he says that there is a big difference between being a good writer and being a great one. Hemingway was great, his prose beat with a heart of its own; I think great writers have figured out how to break off a piece of their soul and weave it into their stories.

Personally I would be happy, extremely happy, with being a good writer; one who is able to pay rent, clothe themselves and defer starvation for at least a month.

Heh. I think I've got point three down. ;)

I would encourage folks to read Harlan Coben's entire article: Want to Be a Great Writer? Follow These Three Steps.

8 Cover Design Tips for Self-Publishers

Since good book covers help sell books, wouldn't it be great if a professional gave us newbies some tips? Joel Friedlander has done just that in his article, Top 8 Cover Design Tips for Self-Publishers.

He writes:

1. Establish a principal focus for the cover—Nothing is more important. Your book is about something, and the cover ought to reflect that one idea clearly.

One element that takes control, that commands the overwhelming majority of attention, of space, of emphasis on the cover. Don’t fall into the trap of loading up your cover with too many elements, 3 or 4 photos, illustrations, maps, “floating” ticket stubs.

You could think of your book cover like a billboard, trying to catch the attention of browsers as they speed by. Billboards usually have 6 words or less. You have to “get it” at 60 miles per hour, in 3 to 5 seconds.

A book cover ought to do the same thing. At a glance your prospect ought to know;

- the genre of your book,
- the general subject matter or focus, and
- some idea of the tone or “ambiance” of the book.

Is it a thriller? A software manual? A memoir of your time in Fiji? Your ideas on reform of the monetary system? Each of these books needs a cover that tells at a glance what the book is about.

2. Make everything count—If you are going to introduce a graphic element, make sure it helps you communicate with the reader.

3. Use the background—Avoid white backgrounds, which will disappear on retailer’s white screens. Use a color, a texture, or a background illustration instead.

4. Make your title large—Reduce your cover design on screen to the size of a thumbnail on Amazon and see if you can read it. Can you make out what it’s about? If not, simplify.

5. Use a font that’s easy to read—See above. There’s no sense using a font that’s unreadable when it’s radically reduced. Particularly watch out for script typefaces, the kind that look lacy and elegant at full size. They often disappear when small.

6. Find images that clarify—Try not to be too literal. Look for something that expresses the mood, historical period, or overall tone of the book; provide a context.

7. Stay with a few colors—If you don’t feel comfortable picking colors, look at some of the color palettes available online to get a selection of colors that will work well together.

8. Look at lots of great book covers—You may not be able to mimic all their techniques, but the best book covers are tremendous sources of inspiration and fresh ideas.

Excellent points! Read Joel's entire blog post here.

Also check out his more recent article, How to Reinvent a Book with a New Book Cover.

Good luck with those covers!

Kristine Rusch: Should writers be compared with abused spouses?

Writing is challenging regardless of whether you're going the traditional route or are independent. Many of us have been told since we were toddlers that we couldn't make a living as a writer. Not only are we not good enough, but there is just no money to be made. If you are stubborn and persevere, it only gets worse.

Kristine Rusch writes:

Last week in her blog, writer Sarah Hoyt compared writers to battered spouses. She says that some of what she hears from writers reminds her of the reasons battered spouses stay with their abusers. I have to admit, I’ve had that same thought myself, but I’ve never written a blog post about it because it seems too simple.

Writers do react badly to any suggestions for change, from leaving an agent who is clearly no longer interested in working for them to staying with a publisher even as the publisher’s contracts and advances get worse. But I think the way that writers act has a lot more to do with crisis response than with abuse.

The writers who stay in the business become survivors. “Survivor” is an interesting word because it implies that the survivor went through something traumatic. Indeed, my handy dandy Encarta World English Dictionary defines the word “survive” as managing to stay alive “especially in difficult situations” or “after something such as an accident or war that threatens life.”

Read Kristine Rusch's entire article here: The Business Rusch: Fighting Uphill.

Joe Konrath: Paper books are going the way of the 8-track

Joe Konrath just got rid of about 300 paper books, books he never thought he would part with. Why did he?

Joe writes:

You got rid of your 8-track tapes, and floppy disks, and Betamax. You got rid of your Razr and bought a smart phone. You threw out the tube TV and went with an HD flatscreen. You sold your Atari 2600 at a garage sale for $5, and now play Wii with your family.

The new tech replaces the old tech. Books are just more of the same.

You may not believe me. You may think you'll take your paper books with you to the grave.

Do me a favor, and bookmark this page. Look at it again in 18 months.

You'll see I was right.

Joe's blog post is short and thought provoking: Digital Me.

Elizabeth S. Craig: The First Draft Is Supposed To Be A Disaster

Elizabeth S. Craig, author of Progressive Dinner Deadly, Pretty is as Pretty Dies, among others, has written a wonderful blog post on how to be productive entitled, appropriately, Perfectionism and Productivity.

Elizabeth writes:

I’ve always been pretty good about resisting perfectionism during first drafts. That’s because I’d never get anywhere with a book if I tried to make it perfect as I went. The first draft is supposed to be a disaster. I don’t look at what I wrote the day before, just end my writing time with a quick cheat sheet to tell me where I left off and where I need to pick up.

Read the rest of her article here: Perfectionism and Productivity.

Milton Bagby talks about recording an audiobook

I've been flirting with the idea of recording Until Death as an audiobook and, somewhere along this process, discovered Milton Bagby who is not only an author and actor but a recorder of audiobooks. Milton took the time to talk to me about making an audiobook and I thought his response deserved a larger audience so, with his kind permission, I'm posting it here. :)

Hello, Karen --

Thanks for asking about how one converts a novel to an audiobook. I personally do not have any audio equipment. I am an old radio and voiceover hand who has done about a jillion commercials and other narration work over the years, but I am not a techie. I am also something of an actor and am a graduate of the Hormel School of Drama. This helps when doing audiobooks.

I am fortunate to live in Nashville, where every other resident has a state-of-the-art recording studio in his basement and is personal friends with Tim McGraw, or wishes they were. I do all my work with a friend who has just such a studio. When we get an assignment, we split the proceeds down the middle.

My friend Bryan Talbot at Talbot Sound is a veteran of twenty years of audio production, so our work goes fairly smoothly, We average about one hour of finished audiobook for every two hours in the studio. In other words, it takes about twenty hours to produce an audiobook that is ten hours long. If you work alone, it takes much longer, because you have to record, then edit your own work. If you are new to editing, it takes even longer.

We have recently started doing projects for Amazon's Audible division on the ACX site. They pay us, at a minimum, $100 per finished hour to do audiobooks. No matter how long it takes us, we get the same fee per completed hour, so it is to our benefit to finish quickly. A 10 hour book pays $1,000, and so forth. As a rule of thumb, 10,000 words translates into an hour of material, so a 60,000 word book might be roughly 6 hours long. For a job like that, we charge $600, but we often make more with big authors and big publishers. We also have a select list of guys who don't sound like me and some topnotch female narrators who can do books in need of a woman's point of view. The work we produce is at the highest technical standard for the industry (my talents aside). Anyone interested in our work can hear samples by searching "Bagby" at Audible.com under the "Narrators" search option.

I have blogged about the process of audiobooks at my blog, and I'm always happy to answer questions.

If you are adventurous and have an appetite for great labor, you can record your own book. Some people have been very successful at it. The most notable do-it-yourselfer is Nathan Lowell, who is a sci-fi writer whose books, including "Quarter Share" have all been done as podcasts sent out for free. This has netted Nathan a huge following and helped sell a ton of his books.

To record your own books, you need a decent microphone, a quiet room (no traffic noises, airplanes overhead, railroad trains outside, dogs barking, etc.), a computer with some decent storage space, and an interface like a Digidesign M-box. Here's a kit that has mostly everything you need. The M-box includes the software that lets you edit your recordings. If you are technically inclined, you will find this to be a fun challenge. If you are not, you will liken it to the Bataan Death March.

Do you have any friends who are musicians or who have a recording set-up? You might see if they will go along with you, if you plan to be the voice of your own book. Otherwise, you might post your book to the Amazon/Audible ACX site as a "share" project, in which you offer 50% of all the revenue if someone will do your book for free. Your audiobook will be offered on Audible, with the Kindle and CreateSpace versions cross-marketed on Amazon. Might be worth investigating.

Hope this explains some of the things involved. If you have more questions, please send them along. Best of luck.

Thanks Milton! I like knowing what's available for the independent author. I think that releasing an audobook version of a book could be a great way to get new readers.

Here are some links:
- Milton's Blog
- Milton's Book, Before I Sleep
- Milton's Email
- Milton's Facebook