If you're a writer of any stripe -- whether traditional or indie -- Joe Konrath's latest blog post is a must-read. Here is a sample:
Q: What's the secret to selling a lot of ebooks?You get the idea. ;)
Joe: There is no secret. Write good books, with good descriptions, good formatting, and good cover art, sell them cheap, and keep at it until you get lucky.
Q: I have an ebook, but it isn't selling well. What should I do to market it?
Joe: Write another ebook, and another, and keep at it until you get lucky.
Q: I've changed my cover art 56 times, but sales are still flat.
Joe: You need to keep writing until you get lucky.
Q: Joe, I've followed your blog, and you're the reason I decided to self-publish. How did you get so many sales?
Joe: I kept at it until I got lucky.
Q: Joe, you're a pioneer. A hero. A guru. You deserve all the success you've gotten. To what do you attribute your success?
Joe: I simply got lucky.
Q: You talk about luck a lot. How do I improve my chances at getting lucky?
Joe: Keep writing good books, with good descriptions, good formatting, and good cover art, and sell them cheap.
Q: Aren't talent and hard work more important than luck?
Joe: They can help you get lucky.
Read the rest of Joe's excellent post here: How To Succeed