Karen Woodward

Monday, January 16

Write a Book in 15 Days: Part 3 of 3

This is the third and final post in a series on how to write a book in 15 days. In the first and second posts I talked about picking a topic for your book, creating an outline and the importance of finding the right subcategory for your book. Here are the links:

1. Write a Book in 15 Days
2. How to Pick Categories for Your Amazon Book

Now that we’ve picked a topic and created an outline it’s time to decide on a title.

Craft the title.

You might be wondering why I’m advising you to choose a title now rather than after you’ve finished writing. It’s because I find knowing my title helps keep me on track because it contains the promise of my book.

For example, “20 Idyllic Scuba Diving Locations That Won’t Bankrupt You” or “20 Christmas Cookies Your Mother-In-Law Will Love.”

These titles make a promise to the reader. For example, “20 Idyllic Scuba Diving Locations That Won’t Bankrupt You” promises that if you go to one of these spots to scuba dive, you’ll have a wonderful time but spend less than if you went anywhere else.

Do Market Research

The single most important thing you can do to help sell your book is to look at bestselling books in the categories you’ve chosen.

I won’t go into market research in any depth here, the topic is too big, but here’s the gist:

a. Find your target categories.

I went through an example of this on Friday. Here are the categories I came up with:

Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Small Business

Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Home-Based

Books > Business & Money > Small Business & Entrepreneurship > Home Based

b. Use the top 5 books in each category as examples.

Buy and read the top five books in each category. Look at how these books are structured, what topics are covered, what tone the authors adopt (comedic, impassioned, detached, and so on).

The idea is to get a feel for what books do well in your chosen categories as well as why they do well. (If you can, buy and read one or two books in each of these categories that aren’t doing well. Ask yourself, Why is this book not doing well? What is the difference between the two)

c. Look at the covers.

As far as I can tell the single biggest determiner of a book’s success is its cover. It may sound odd to put it like this, but the actual content of the book doesn’t sell the book, it sells the next book.

Look at the covers of the bestselling books in each category and break them down into their component elements. Does the cover contain text only, or is there an image? Is the image a cartoon or a photograph? Is there a focal image? That is, does one image clearly dominate the cover? If the cover primarily contains text, is the text bold or italic? Which font was used? (If you don’t know which font it is, try sites like identifont or fontsquirrel.) And so on.

For example, if you look at the "Thrillers & Suspense" category most of the top ten books prominently feature photographs. On the other hand, many self-help books contain only text.

I want to stress that the idea is not to copy the cover. We just want to understand what characteristics are common to the covers of the books that sell the best in your categories. Of course you want a unique and distinctive cover, but the idea is for it to be easily recognizable as the cover of a certain kind of book.

Write the book.

If you write 2,000 words a day for 15 days you’ll have 30,000 words. If writing 2,000 words a day seems daunting, keep a couple of things in mind.

First, you don’t have to write 2,000 words a day! If the most you’ve ever written is 200 words a day, 2,000 might seem impossible. In that case shoot for 200 a day and after you feel comfortable, try increasing it to 300, and so on. Even if you only write 500 words a day it will only take two months to write a book!

Or perhaps you can write a considerable number of words in a day but can, say, only write one day a week. In that case, one would need to write 3,500 words in one sitting once a week. At 1,000 words per hour, that would only take 3.5 hours!

Second, write a Zero Draft. A Zero Draft is what I like to call a vomit draft. The idea of a Zero Draft is to get your unfiltered thoughts down on paper as fast as you can. Don’t worry about spelling or grammar. Research is a must, but put off as much of this as you can until the next draft. For example, if you’re not sure about something like the spelling of a name or a date, just put in a placeholder and, if it survives into the next draft, do the research.

Why? If you’re anything like me then as much as 25% of the words you write for the Zero Draft won’t find their way into the next draft. If you pause to do detailed research on this 25% then that is time wasted.

Write an introduction.

After you’ve finished writing the book, write the introduction. Since the introduction is all about what you’ve written, even if you do write it first, chances are you’ll have to completely rewrite it. Why? Because the only way to know exactly what you’re going to write is to write it!

In the first part of the introduction tell your readers why yours is a book they need to read. People have ‘pain points,’ areas that prevent them from fulfilling their goals, from accomplishing what they want. What are your readers’ pain points? Do they want to plan the perfect vacation but are feeling overwhelmed by all the information, all the possibilities? Or do they want to learn ways to unleash their inner vagabond while not completely blowing their budget?

Tell readers how your book is going to help eliminate these pain points.

For example, let’s think about someone who shops on Amazon and who is interested in German dessert recipes. Perhaps she’s not German herself, but her significant other is and that means going home with him for the holidays. Which means that you have to cook something to present as a gift. The question: what to make? Well, cookies made with German culinary traditions could help remove that particular pain point!

Hire the best editor you can afford.

It’s 15 days later and you’ve written 30,000 words. You have an introduction and you have 10 or so chapters.

What you need to do now is send your book-baby off to the best line editor you can afford.

Before you do this, though, put your manuscript in a drawer and leave it for a week. If you can’t stand to leave it for a week, then put it in a drawer for a couple of days.

When it’s time for your manuscript to come out of the drawer, read the manuscript through. You can also have your computer read the file to you—this functionality is build into both the Mac and PC. Try to make the manuscript free of grammatical and spelling errors.

Then, and only then, send it off to a line editor or proofreader—someone who will make sure that you’re using the appropriate words in the appropriate places, someone who will double-check your spelling and grammar, and so on.

I kid you not, every time I send a manuscript off to an editor I’m sure I’ve caught everything and every time they have pointed out mistakes I made that would have been embarrassing.

Should you use a pen name?

There are many reasons to use a pen name.

Discovery. If you write in several genres, or if some of your books are fiction and others are non-fiction, then using a different pen name for each genre can help keep readers from being confused. For instance, if a person likes reading sci-fi, they know what name to search for.

Privacy. Also, using a pen name gives you privacy. Readers have been known to use an author’s name to track them down in real life. Even though most of these people are harmless it can be disconcerting for an author to open their door to a stranger who seems to know all about them. Even if you’re not worried about being stalked, if you write in sensitive genres such as erotica, you might want to keep that information from your family or your boss.

But there are also reasons to use your real name. If you use a different pen name for each genre you write it makes it more difficult for readers to discover all your books (sometimes folks want to read, or at least look at, whatever you’ve written). Granted, this deficit can be largely overcome by listing all your books on your author website, but these days some authors are electing not to have one. Instead, they share everything through their various social media accounts.

If you would like to read further about this, I’ve written an article on the subject: Should You Use A Pen Name?

Create an eye-catching cover

You have a manuscript but it’s off with the editor so you’re left twiddling your thumbs. Now’s the time to work on your book’s cover. You have the title, you’ve decided what name you’re going to publish under, you know what you want your cover to look like, so what are you waiting for?

Note: Look on pinterest.com. Google the subcategories you’re interested in and see what sort of images folks have pinned.

Should you create the book cover yourself or have an artist create one for you?

If money's no object, definitely get an artist to do one for you. If you can’t spend a huge amount of money but can manage $200 or so, think about using 99designs.com.

If money is tight and this is your first book and you’re just testing the water, then I would suggest you try to create the cover yourself and see how it goes. GIMP (GNU Image Manipulation Program) is a free image processing program that’s quite powerful.

Here’s a link to an article I wrote about where to find free, public domain images: Bloggers: 10 Sites With Public Domain, High Resolution, Images.

That’s it! The next step is formatting your manuscript and uploading it to Amazon. If anyone wants me to continue this series by talking about how to do that please let me know! If enough folks would be interested in me continuing this series, I will!

UPDATE: For your convenience, here are links to the other articles in this series:

Part 1 of 1: How to Write a Book in 15 Days
Part 2 of 3: How to Pick Categories for Your Amazon Book
Part 3 of 3: How to Choose a Title, Create the Artwork and Write the Darn Book!

Friday, January 13

How to Pick Categories for Your Amazon Book

This blog post is a continuation of a series I began on Wednesday (Write a Book in 15 Days). Today I talk about a topic entire books have been written about—how to select subcategories for your book—so I can't go into anything in depth but hopefully I’ve been able to communicate something helpful.

In what follows I only talk about Amazon. That said, I’d wager what I say, below, is true of any online retailer.

One more thing before we get started. There’s an invaluable (free!) resource I’ve found on the web called the Amazon Sales Rank Calculator. It will do exactly what the name says. If you give it the Amazon Sales Rank of a book it will tell you approximately how many copies of the book are sold per day.

The importance of categories and keywords.

The single most important thing you can do for your book is choose effective categories and keywords. You could write the best book in the world but if folks can’t discover your book, they’re won’t be able to buy it!

Genre and categories.

By this time you should have an idea for a book. Your idea will no doubt be refined over time, but you should have some notion what general topic you want to write about. For example, let’s say you want to write about how to start a website.

1. Think up search terms.

We want to find books about how to start a website. That is, books that are similar to the book you want to write. Why? Because we want to (a) see what keywords these sort of books use, (b) what categories they’re in and (c) how well they’re doing.

Bootstrapping: To start off, we need to think of a few possible search terms. Let’s try “website.” If that doesn’t work we can use “website create” or “website launch.”

2. In the categories “Books” and “Kindle eBooks” search for the keyword.

In our case this keyword is “website.” So head over to Amazon and search for “website” in the category “Books.” If you just want to click a link, here it is.

2a. On the left-hand side of the page you’ll see “Show results for.” Just below this is “Any Category” and under that is “Books.” Under this you’ll see categories listed. For example:

Computers & Technology
Web Development & Design
Blogging & Blogs

And so on. Now pick a category—something you think might be a good fit for your book—and drill down (by which I mean, click on the category to expose its subcategories). What sort of books are coming up? Are they similar to the one you want to write? If so, you’re on the right track, keep drilling. If not, try another category.

2b. Now do the same thing we did in 2a only change the parent category to “Kindle Store.” Here’s the link.

As before, take a look at the categories returned. Which ones stand out to you as being the best fit for your book?

After playing around a bit, looking at various categories, I chose these two:

Subcategory One: Books > Business & Money > Small Business & Entrepreneurship > Home

Subcategory Two: Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Small Business

3. Find example books: For each subcategory you chose, search on your keyword, sorting by RELEVANCE.

The keyword I’ve been using for my example has been “website.” If you’re not sure what I’m talking about just click the links, above, and you’ll see what I mean.

Now look at the books that came up. Note: These won’t be ordered by how well the books are selling. Don’t worry about this right now. We’re looking for books like the one you want to write because we’re interested in what categories they’re in.

For example, for “Subcategory Two” the first book listed (this will change over time so the first book might be different when you try it) is “Websites: How To Generate Online Income While You Sleep.” We’ll look at this book in more detail in (4), below.

4. For each example book look at (a) its Amazon Best Sellers Rank and (b) the categories it’s doing well in.

For instance, “Websites” has a Best Sellers Rank of 276,667 and is doing relatively well in the following subcategories:

Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Small Business

Kindle Store > Kindle eBooks > Business & Money > Entrepreneurship & Small Business > Home-Based

Books > Business & Money > Small Business & Entrepreneurship > Home Based

You’ll want to do this for AT LEAST 10 books. For each of these 10 books write down their title, their Best Sellers Rank and the subcategories they’re doing well in.

5. For each subcategory, find out which has the most popular books.

How do you do this? Well, frankly, it’s a bit tedious. That said, this is the most important step.

Go to each subcategory. On the first page, the books will be numbered from 1 to 20. The number 1 book will be the best selling book in that category while the number 20 book will be the book that sells worse than number 19 but better than number 21. The thing is, the number one book for a subcategory can have a really bad Best Sellers Rank. It can be, say, 200,000! If that’s the case, this isn’t a category you want to write for because even if your book lands at number 1, chances are you’re not going to sell a whole lot of copies!

On the other hand, if the number 1 book has a Best Sellers Rank of, say, 200 then that means that books in this category might be popular. Now you want to look at the Best Sellers Rank of the number 20 book. What is it? If it’s 200,000 then it looks like only one or two books are going to be lucrative which makes this subcategory not very attractive.

But imagine that the number 1 book has a Best Sellers Rank of 200 and that the number 20 book has a Best Sellers RAnk of 8,000. That’s good! Keep going. What’s the Best Sellers Rank of the 40th book? If it's under 50,000 then it looks as though this category is popular with readers.

In general, for each subcategory, compare the Best Sellers Rank of the 1st book to the Best Sellers Rank of the 20th book. If the 20th book has a sales rank of LESS THAN 50,000, then look at the Best Sellers Rank of the 40th book. If that book has a sales rank of less than 50,000, then look at the Best Sellers Rank of the 60th book. And so on.

But, we're not done!

6. For each subcategory, find out how many books it includes.

If a popular subcategory has oodles of books then that subcategory becomes less attractive because the competition is fierce. On the other hand, if a popular subcategory has the same amount of books (or fewer books!) as a less popular subcategory then that’s an opportunity. These books are popular and, relatively speaking, there’s not much competition. I’m not sure how long that state of affairs would last, but it’s something to notice.

How you can tell if a book is selling well.

The lower a book’s Amazon Best Sellers Rank the better. A Best Sellers Rank of 1 is the best selling book on Amazon. A rule of thumb is that if a book has a Best Sellers Rank of 100,000 then it sells about one copy a day.

Let’s say that after you’ve done all this research you determine that the categories your book fits with the best aren’t that lucrative. Even the best selling book sells only about one copy every three days. Here are your choices:

a. You could write and publish your book.

The topic you’ve chosen could be one you’re passionate about and you don’t care how many copies it sells. If this is the case, go for it! Or it could be that you have a popular website and feel confident that you can drive traffic to your book. Again, if this is the case, go for it! That said, one thing you might consider is that if the overwhelming number of sales are going to be driven from your website, why not sell the book from your website? That way you don’t have to pay Amazon a royalty!

b. You could go back to the drawing board.

You could go back to your essential concept and tweak it until you find a more lucrative category.

There’s no wrong choice, it's completely up to you and what your goals are.

Every post I pick a book or audiobook I love and recommend it. This serves two purposes. I want to share what I’ve loved with you, and, if you click the link and buy anything over at Amazon within the next 24 hours, Amazon puts a few cents in my tip jar at no cost to you. So, if you click the link, thank you! If not, that’s okay too. I’m thrilled and honored you’ve visited my blog and read my post.

Today I want to recommend, How To Podcast 2016: Four Simple Steps To Broadcast Your Message To The Entire Connected Planet ... Even If You Don't Know Where To Start, by Paul Colligan. I’ve wanted to start a podcast for a while now, but I've found the prospect daunting.

Although I appreciated Paul’s tips the thing I liked most about his book was its encouraging tone. If you’ve never created a podcast the prospect can be intimidating so I loved that Paul constantly stresses how simple it can be. From the blurb: “You don't need expensive equipment and an audio engineer to make a podcast that people will love and listen to. People want to know ... what you have to say and it is easier than ever before to let them.”

Looks like I won’t be able to finish this post today! I’ll wrap the series up on Monday when I’ll discuss how to choose a title, how to actually write the book. I’ll also talk about the pros and cons of using a pen name as well as how to create an eye-catching cover.

Stay tuned and good writing!

UPDATE: For your convenience, here are links to the other articles in this series:

Part 1 of 1: How to Write a Book in 15 Days
Part 2 of 3: How to Pick Categories for Your Amazon Book
Part 3 of 3: How to Choose a Title, Create the Artwork and Write the Darn Book!

Wednesday, January 11

Write a Book in 15 Days

When someone writes a book in a week it's usually a nonfiction book, though it's perfectly possible to write a novella in 15 days. After all, many people write 2,000 words a day for NaNoWriMo, writing 2,000 words a day for 15 days will get you 30,000 words. Depending how you look at it, that’s either a long novella or a short book!

Pick a topic.

Everyone knows a lot about something: computer repair, day trading, painting, marketing, cooking, baking, traveling, home repair, woodworking, scrapbooking, film, music, fitness, weight loss, relationships, sports, raising kids, and so on.

What interests you? If you’re on Pinterest what are most of your pins about?

Not sure what you’re good at? Ask yourself: What do your friends ask you for advice about?

Narrow the topic.

Okay, so, now you know what kind of book you want to write but the topic still needs to be narrowed down. For example, if you’ve decided to write about cooking, what kind of cooking? Vegetarian, Vegan, food for omnivores, eating local, eating raw, the Paleo Diet, gluten-free cooking, and so on.

Since you’re writing a very short book, even that doesn’t narrow things down enough. You’re only going to be writing a about 30,000 words or so, therefore you have to get specific.

For example, if your current passion is eating vegan, then you might want to write about how to create a delicious vegan meal in 15 minutes or less. Or perhaps even something like 40 delicious, gluten-free, avocado recipes. And so on.

Or if baking is your thing, what kind of baking? Do you love desserts? Or, even more specifically, cupcakes? You could write a book about your 20 favorite chocolate cupcake recipes. Or perhaps your 20 favorite cupcake recipes inspired by halloween. Here are a few more ideas:

15 minute meals for folks trying to lose 30 pounds in 30 days.
20 delicious German gluten-free cookie recipes.
20 French dessert recipes that melt in your mouth, cost under $5 and won’t blow your diet!
20 Japanese meals for the North American palette ready in under 15 minutes.

The possibilities are infinite!

Create an outline.

After you’ve decided on the general topic and then narrowed it down it’s time to create your outline.

How is this done? For example, if you’re working on a book about rock climbing (a subject I know nothing about) there is going to be equipment unique to that sport.

Also, just about every sport has beginners, folks who want to try it out but don’t want to look silly by knowing nothing about the subject. These people have never, say, gone rock climbing before and would like suggestions about how to ease themselves into the sport. Should they start climbing indoors or outdoors? Does it matter? What kind of equipment should a beginner buy, if any? How can one find a qualified teacher? And so on.

If you want to write a 30,000 word book, then plan to have each chapter come out to about 3000 words which means you’ll have 10 chapters. Of course this could change a bit as you write, but it is very helpful to have as detailed an outline as possible before you begin writing.

The idea is for each point in your outline to become a chapter, or subsection of a chapter. For example:

- Introduction (to be written last)

* What pain points do your readers have? What do they want help with? Talk about how your book will help. Talk about what value your book has for your audience.

* Tell your readers what you’re going to tell them.

- What is rock climbing?

* The history.

* How rock climbing has changed over the years.

* Why rock climbing is a fun sport that’s good for you both physically and mentally.

- Your first rock climb.

* How old do you have to be to rock climb?

* Is rock climbing okay for seniors, or should they consult with a doctor first?

* What equipment is absolutely necessary for rock climbing? Can you rent it or must you buy?

* What kinds of rock faces are best for the beginner? Indoors or outdoors?

- How to become a better rock climber.

* Are there exercises one can do? Perhaps a special diet?

* Must one practice frequently?

- Competitive rock climbing.

* Are there clubs devoted to rock climbing? Competitions?

* How much per year can one expect to spend if one becomes serious about the sport.

- Extreme rock climbing.

And so on.

I hope what I’ve written, above, makes sense! I’ve never gone rock climbing and know nothing about it. But that's exactly why I picked it: I wanted to show completing an outline doesn’t require any specific knowledge. It's the other way around, you use the outline to see what research needs to be done.

Every post I pick a book or audiobook I love and recommend it. This serves two purposes. I want to share what I’ve loved with you, and, if you click the link and buy anything over at Amazon within the next 24 hours, Amazon puts a few cents in my tip jar at no cost to you. So, if you click the link, thank you! If not, that’s okay too. I’m thrilled and honored you’ve visited my blog and read my post.

If you’re thinking of writing a cosy mystery a terrific place to begin is, Writing the Cozy Mystery, by Nancy J. Cohen. At the present moment (Jan 11, 2017) Nancy Cohen’s book, though only 50 pages long, is a steal at $0.75! From the blurb: “Do you want to write a mystery but don’t have a clue where to start? Or maybe you’ve begun a story but are stuck on the plot? Perhaps you’re already writing a series, and you need tips on how to keep track of your material? Writing the Cozy Mystery is a valuable guide on how to write a traditional whodunit. This concise tool will show you step-by-step how to develop your characters, establish the setting, plot the story, add suspense, plant clues and sustain your series.”

That’s it for today! I’ll finish this post up on Friday by talking about categories and keywords, how to craft an eye-catching cover and many other things. Till then, good writing!

UPDATE: I've finished this series. Below are links to all the articles:

Part 1 of 1: How to Write a Book in 15 Days
Part 2 of 3: How to Pick Categories for Your Amazon Book
Part 3 of 3: How to Choose a Title, Create the Artwork and Write the Darn Book!

Pages