Joe Konrath and ebook pricing

Joe Konrath, a well-known independent author, has long maintained that $2.99 is the best price for ebooks. The pricing of ebooks is, as you can imagine, a hotly debated topic.

Recently Joe has done an experiment where he has dropped the price of one of his books, The List, to 99 cents to see if he might make more money at the lower price point.

He writes:

At $2.99, I was earning $2.03 per download. And I was selling an average of 43 ebooks a day.

At 99 cents, I only earn 35 cents per download. I'm now selling 533 sales a day.

At $2.99, I made $87 a day.

At 99 cents, I'm now making $187 a day.

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