Showing posts with label self-publishing. Show all posts
Showing posts with label self-publishing. Show all posts

Tuesday, September 13

Indie Success Story Bella Andre: Two pennames are better than one


In the past 18 months Bella Andre has self-published 12 books in two genres: spicy contemporary romance and sweet teen romance. Further, she has published under two different pen names: Bella Andre (erotic romance) and Lucy Kevin (sweet young adult romance).

Her key to success?
Diversification across genres and author brands.
Thanks to Joe Konrath, here is her incredible story:
In April 2010, I began e-publishing with two sexy, contemporary, backlist Bella Andre romances. After having a bit of unexpected success in those early months, I knew my chance had come to finally write the book my readers had been sending me emails about for five years. When LOVE ME did better than I ever imagined--Joe and I spoke on the phone last summer and I remember telling him I was shocked to have sold 1000+ copies of that book. He cheered!--I realized there was something to this whole e-reading business.

Of course I quickly went out and bought a Kindle and then a Nook later that fall and most recently an iPad. I released a couple more backlist books in October 2010 and then an original sequel to my Bad Boys of Football series that had been released through Pocket a few years back.

Amazingly, GAME FOR LOVE went to #28 at BN.com and was one of the top 5 erotic novels on Amazon for months at $5.99. This June 20th I launched a 8 book contemporary romance series about the Sullivan family with THE LOOK OF LOVE. It hit #19 on BN.com right out of the gate and has been a consistent Top 30 romance bestseller at Apple. Frankly, the whole thing continues to blow my mind.

Meanwhile, my husband had been watching my e-numbers rise for these self-published Bella Andre books and he kept saying, “Put out those fun chick lit books you wrote that no publisher ever bought!” Because I’d written them several years earlier, they needed significant rewrites, but I had always believed in the novels...and I like my husband to feel like I listen to him now and again. :) But since those books were very sweet (and snarky all at the same time), I knew they couldn’t be published as Bella Andre books.

Lucy Kevin came into being on a cold January morning in the Northern California wine country. Honestly, I figured 6 people would buy her books. To say that I was shocked when more than 25,000 people had downloaded SEATTLE GIRL and FALLING FAST by the end of February is a huge understatement. I released a third Lucy Kevin book in March titled SPARKS FLY.

The thing people are surprised to hear is that I didn’t draw from my existing Bella Andre readership for the Lucy Kevin books. In fact, until the Washington Post article came out, no one knew that Lucy and Bella were the same person, because I wasn’t sure the readerships would overlap between my teen-friendly books and my super-sexy romances. With the Lucy books I got to experience launching a new digital author--and building that readership--entirely from the ground up. It's been a lot of work, but I've loved trying to figure out what made people want to take a chance on a book. Heck, I’m still trying to figure that out :) and then find enough hours in the day to actually make it all happen!

Amazingly, here’s what happened--in some cases retailers were more excited to feature Lucy Kevin because the chick lit/sweet romance novels could reach a bigger mainstream audience. It simply didn’t seem to matter that no one had heard of Lucy Kevin. The fun, flirty covers (Oh, hello new graphic design skills I never thought I'd need!) seemed to draw people to the books and I’m guessing the $.99 to $2.99 price points helped, as well. Once I’d developed relationships with retailers via my Lucy books (I’m a “PubIt! Pro” for Barnes & Noble’s self-publishing wing), my recent launch of the more mainstream Bella Andre THE LOOK OF LOVE became even bigger and better.

But wait, that wasn't all Bella did. Besides being a writer and graphic artist she is a singer-songwriter. She writes:
I took things another step further in April when I decided to incorporate multimedia in my latest Lucy Kevin young-adult romance, GABRIELLE. In my previous career I was a singer-songwriter, so I wrote five original songs (rather, my songwriting heroine, Gabrielle, wrote them during the course of the story) and linked to them via Youtube and iTunes as an ebook package to create not only added value and excitement for my readers, but also another potential revenue stream.

Here's Bella's analysis of her success so far:
I really like not having to depend on one author name to maintain--and build--sales. Having two brands means I can build sales with new books while offsetting risks. We all know that diversifying our financial portfolios is a good money strategy. I’ve found that diversifying my e-book portfolio has not only been a good financial strategy, but as importantly, it had been a really lovely creative strategy, too.

So if you have a new idea or platform – if you want to try something completely different from what you’re doing now – I say go for it! Even if you think no one will be interested, the truth is that until you put your book out there, you'll never know.
Bella is an inspiration; a very talented inspiration! What she says about writing under more than one pen-name, or at least in more than one genre, rings true to me. As independent writers we aren't strangers to risk, why not try and reduce it?

Joe's comments are, as always, one of the best parts of his guest posts. To read the rest of his great blog post, click here.

Cheers!

Saturday, August 13

Let's Get Digital, by David Gaughran


There is an excellent article about David Gaughran's book, Let's Get Digital, over on Mark Williams International.

David's book receives a glowing recommendation from indie-publishing success story Sibel Hodge who writes:
If you want to self-pub, you absolutely have to read this book. When I started out, I didn’t have a clue about all the things that an Indie author has to get involved in. It’s not just a question of writing a fab book – that’s the easy part! The hard bit is what comes next…

I didn’t have a clue where to find covers, good editors, how to market effectively and gain lovely readers and fans. PRC, MOBI, Epub sounded more like a scratchy disease than anything to do with e-pubbing. I had to learn it bit by bit and very slowly, but in LET’S GET DIGITAL you get you all the information you need in one place. David’s done all the hard work for you!

And the authors who contributed their stories to this book will show you that it really is possible to be a success as an Indie self-pubbing. Their experiences are uplifting and truly inspirational.

So do you want your manuscript sitting in a dusty drawer somewhere, or do you want to live your dream? If so, you need to get a copy of this book!
Click here to read the article: Don’t Believe The Hype – David Gaughran Separates Myth And Reality About Indie-Publishing

If you would like to buy David's book, here are the links. You can even get it free!
- Amazon UK
- Smashwords
- Free PDF file

Wednesday, July 27

Agents Becoming Publishers: Sharks in the water


Courtney Milan, a writer with a background in law, has written two excellent posts on the subject of the conflicts of interest that can arise when agents act as both a client's agent and publisher.

For example, say Alice is a writer and Sue is her agent. Sue is negotiating with ABC publishing for the rights to Alice's latest book: A Tale of Three Cities. The agent has just opened up an publishing division for electronic books. If Sue thinks that Alice's book is going to be a bestseller and wants it all to herself, how hard do you think she is going to work at getting Alice a deal with ABC publishing? How hard do you think Sue is going to work at getting any other publisher interested in the manuscript?

Further, if Alice decided to publish with her agent rather than a traditional publisher, what motivation does the agent have to get the best possible deal for her client? None, since the more money her client gets, the less money she gets.

Courtney's first post: a mea culpa
Courtney's second post: agency publishing and conflicts of interest

Passive Guy, a retired attorney, has this to say about Courtney's posts:

Passive Guy congratulates Courtney on presenting the conflict of interest issues in a way that any non-lawyer should be able to understand. She describes real-life situations for agents and authors and how the conflict inherent in the agent-as-publisher can poison those relationships even if both parties have the best intentions.

Had you sat through as many legal ethics presentations as PG has, you would have a greater appreciation for Courtney’s achievement.

Here's the link to PG's post: Agents Who Publish Their Clients are Engaging in Unethical Behavior – Courtney Drops the Hammer.

Update: In PG's comments, Pat Chiles kindly posted a link to, The (Publishing) Times They Are Achanging, by accordingtohoyt. Another good read.

Sunday, February 6

Dean Wesley Smith and the New World of Publishing

If you are a writer, or at all interested in the business of writing, Dean Wesley Smith's blog -- as well as Joe Konrath's blog -- is a must read.

Today Dean wrote about writing speed and how that influences which route a writer might be interested in going in -- indie publishing or traditional.  It is one of the best articles I've read on the business of writing.  His wife, Kristine Kathryn Rusch, has a great blog too and she is currently doing a series about the new world of publishing.  Good stuff.

Happy reading. :)