Showing posts with label david gaughran. Show all posts
Showing posts with label david gaughran. Show all posts

Monday, May 6

Writer Beware: Penguin And Author Solutions

Writer Beware: Penguin And Author Solutions

David Gaughran throws down the gauntlet in his excellent blog post The Author Exploitation Business. He writes:
[Being a writer is] a dream job, and like any profession with a horde of neophytes seeking to break in, there are plenty of sharks waiting to chew them to bits.

... [M]any organizations who claim to help writers, to respect them, to assist them along the path to publication are actually screwing them over.

Before the digital revolution made self-publishing viable on a wide scale, the dividing lines were easier to spot. Traditional publishers paid you if they wanted to buy the rights to your novel. Self-publishers were people who filled their garages with books and tried to hawk them at events. And vanity presses were the scammers, luring the unsuspecting with false promises and roundly condemned by self-publishers and traditional publishers alike.

Today it’s very different. The scammy vanity presses are owned by traditional publishers who are marketing them as the “easy” way to self-publish – when it’s nothing more than a horrifically expensive and terribly ineffective way to publish your work, guaranteed to kill your book’s chance of success stone dead, while emptying your bank account in the process.
The target for David's ire is Penguin, owners of the biggest shark out there: Author Solutions. His article is a must read for any writer.

Question: Have you ever had dealings with Author Solutions? If so, what was your experience?

Other articles you might like:

- Chuck Wendig On Finding Your Voice
- Creating The Perfect Sleuth
- How Many Books Would You Have To Write To Quit Your Job?

Photo credit: "Robbery not allowed" by Arenamontanus under Creative Commons Attribution 2.0.

Tuesday, February 19

Author Solutions: The New Carnys?


I love carnivals and respect the hardworking folk who run them, but ever since I read Twilight Eyes by Dean Koontz I've associated the word "carny" with "benign shyster". Like Vegas, no matter what you do, the house always wins.

We accept this if we gamble, but would feel quite differently if the guy who came to fix our refrigerator sold us parts we didn't need and inflated what would have been a $400 charge into a $4,000 one.

That's not cool.

Here's the definition of fraud, courtesy of Google:
  1. Wrongful or criminal deception intended to result in financial or personal gain.
  2. A person or thing intended to deceive others, typically by unjustifiably claiming or being credited with accomplishments or qualities.
I'm not a lawyer, but I've often marveled that at a time when traditional publishing houses are closing their doors forever, Author Solutions isn't just surviving, it's thriving.


Author Solutions: Why It Should Be Called 'Author Problems'


Recall that Pearson, Penguin's parent company, bought Author Solutions in 2012 for $116 million. Why did Penguin buy Author Solutions? I'll let David Gaughran explain:
What does Author Solutions bring to the table? Well, for starters, around $100m in annual revenue. Roughly two-thirds of that money comes from the sale of services to writers, and only one-third from the royalties generated by the sale of their books.

Pause for a moment and consider that statistic. Penguin isn’t purchasing a company which provides real value to writers. They are purchasing an operation skilled at milking writers.
That's right. Author Solutions makes most of its money not from selling books but from selling services to authors.

Here's an example of what this means for authors.


Jean Rikhoff's Experiences With iUniverse, a subsidiary of Author Solutions


Jean Rikhoff is a celebrated writer (see Jean Rikhoff's Wikipedia entry).
Jean Rikhoff has written seven novels and two young adult biographies, collaborated on two anthologies, and founded "Quixote" an Anglo-American literary review. She also helped found The Loft Press, taught English, and served as an English department chair at Adirondack Community College. Rikhoff, now retired, lives in Upstate New York. (Earth, Air, Fire, and Water: A Memoir)
 Here are a list of Jean's formal complains against iUniverse:
- iUniverse assured her they could embed the pictures she wanted included in her book. They gave her a contract and took her money, but later told her their machines were not able to print her books as she had requested.

- Once Jean was turned over to the editorial staff at iUniverse, she received numerous phone calls about services not covered under her initial package. They told her she would want to take them because she had been awarded Editor’s Choice, a tactic Jean charmingly refers to as a “buttering up for the skinning.”

- Jean was sold copy editing services from iUniverse that she was told would cost close to $400. She agreed, and her credit card was charged $3,794.33. She disputed the charges with her credit card company.

- She went over the “editing” iUniverse provided and found more than 100 errors.

- Jean attempted to get resolution for her issues, but iUniverse employees stopped responding to her. She emailed at least four different employees. Finally someone named Joseph said he couldn’t help, but he’d try to get someone who could. Her original contact was gone, there was a “reorganization” within the company.

- Jean eventually got a final proof that was riddled with formatting problems and copyediting errors, even though they’d charged her nearly $4,000 for editorial review. When she complained, the response from iUniverse was, “The designers do not go page by page looking at the formatting.”

- Jean got one softcover and one hardcover book; she never received the remaining author copies she paid for as part of her initial publishing package.

- They spelled her name wrong on the jacket, despite her correcting this on the proof numerous times.

- Royalties were never paid. (Jean Rikhoff Takes iUniverse & Author Solutions Complaints to Indiana Attorney General)
That's an impressive list! Jean was told editing would cost her $400 and then iUniverse charged her $4000, wow. That's incredible.

David Gaughran reminds us that over 150,000 writers have suffered at the hands of Author Solutions and that number is sure to grow now that Penguin has given them a patina of respectability.

DG points out, though, it's not just Penguin who seems comfortable with Author Solutions' business practises.
Presumably Random House has no issue with Author Solutions, given that they are merging with Penguin, and operations are expanding.

Simon & Schuster must feel the same way, given that they hired Author Solutions to run their own self-publishing operation, as did Harlequin, Hay House, and Harper Collins-owned Thomas Nelson.

That’s four of the “Big Six” involved with Author Solutions in some form or another – along with the biggest Romance publisher in the world.
And now Author Solutions is expanding into India (see: Penguin India Launches Partridge – a Self-Publishing Service for Suckers). 

Buyer--or in this case writer--beware.
Have you, or anyone you know, had business dealings with Author Solutions? If so, was the experience positive?

Other articles you might like:

- Structured Procrastination: Procrastinate And Get Things Done
- Joanna Penn's Tips For Writing Realisitic Fight Scenes
- Story Craft: Five Important Questions

Photo credit: "'Children's Carnival' - Paul Landacre - Wood Engraving - 1946" by Thomas Shahan 3 under Creative Commons Attribution 2.0.

Wednesday, November 21

Using Permanently Free Books To Increase Sales: Part 2

Using Permanently Free Books To Increase Sales: Part 2

A few days ago I talked about the strategy of making books permanently free to increase sales. (See: Writers: How To Use Permanently Free Books To Increase Sales)

It sounds counter-intuitive, but the idea is that if you, for instance, make the first book of a series free that its value as a marketing devise will far outweigh your lost revenue.

I wasn't sure how that post would be received since there has been some resistance within the indie community to the idea of giving away ones work and was pleasantly surprised by the wonderfully helpful comments the article received.

In this post I want to look, first, at a variation on the idea of using permanently free electronic books to increase sales of your other work: make the ebook version of a book free and use it as advertising for the paper version. Then we'll look at another indie author--Robert J. Crane--who uses the technique of perma-free to sell books AND he has been so kind as to share his sales figures.

(By the way, if you have tried perma-free to increase sales of your work please contact me, I'd like to hear about your experience.)


1) Make The Ebook Version Free, Charge For The Paper Copy


Example: Seth Godin


The first time I heard of this strategy I thought I had to have misheard. But, no, offering the ebook version of his paper books has worked out well for author and entrepreneur Seth Godin.

In 2001 Seth wrote Unleashing The Ideavirus. I'll let him tell you about it:
Seven years ago, I wrote a book called Unleashing the Ideavirus. It's about how ideas spread. In the book, I go on and on about how free ideas spread faster than expensive ones. That's why radio is so important in making music sell.

Anyway, I brought it to my publisher and said, "I'd like you to publish this, but I want to give it away on the net." They passed. They used to think I was crazy, but now they were sure of it. So I decided to just give it away. The first few days, the book was downloaded 3,000 times ... The next day, the number went up. And then up. Soon it was 100,000 and then a million. ... I didn't ask anything in return. ... Here it is. Share it.

A Google search finds more than 200,000 matches for the word 'ideavirus', which I made up. Some will ask, "how much money did you make?" And I think a better question is, "how much did it cost you?" How much did it cost you to write the most popular ebook ever and to reach those millions of people and to do a promotion that drove an expensive hardcover to #5 on Amazon and #4 in Japan and led to translation deals in dozens of countries and plenty of speaking gigs?

It cost nothing. (You should write an ebook)
Unleashing the Ideavirus is still selling strong. Over on Amazon, the paperback version is at #34,038 (excellent!) while the Kindle version is sitting at around rank #152k.

Let's think about that for a moment. The ELECTRONIC copy of Unleashing the Ideavirus, the format Seth is giving away for free (the link is right here), is downloaded more often than The League of Extraordinary Gentlemen (#223,261), published in 2003, two years later.

It's true that Seth's book is $7.86 while League is $11.87. That probably has an effect on sales, but my point is that offering the book for free doesn't seem to have hurt sales of even the electronic version!)

That's just one example. Here is a listing of 15 books Seth Godin has made permanently free.

Here is Seth Godin's blog post advocating writing an ebook with the intention of making it permanently free: You should write an ebook.

Example: David Gaughran


David Gaughran released Let's Get Digital, in July of 2011. What caused a lot of commentary at the time was that, like Seth Godin, he gave away a PDF copy of his book on his website (it's still available here: Let's Get Digital). David did one thing differently from Seth, he put up a donation button for anyone who wanted to contribute to his continued financial well-being.

So, did making the PDF perma-free pay off?

On Amazon.com the Kindle version of Let's Get Digital is priced at $4.98 and is at rank #26,388 which is good. In fact, the electronic version is selling the best out of all David's books, at least those on Amazon.com. I'd consider that a success.

Thanks to Leauxra for drawing my attention to these examples.


2) Eric Flint and the Baen Free Library


Baen Free Library was founded in 1999 by writer Eric Flint and publisher Jim Baen "to determine whether the availability of books free of charge on the Internet encourages or discourages the sale of their paper books" (Baen Free Library, Wikipedia).

Eric Flint concluded that making an electronic version of a book available for free enhances the sale of the paper version. Is he guessing? No. Eric shares his sales figures for Mother of Demons, a book he made free for electronic download around 2000 and persuasively argues that giving the electronic version away for free helped  his sales. Eric writes:
Almost eight years ago, I put up my first novel [Mother of Demons] for free online—as a result of which it got most of its sales since then, and is still selling well enough that even after the mass market edition finally runs out, the publisher is going to keep it in print in a hardcover edition.

Nobody knows exactly what percentage of first novels never go out of print for ten years and then get reissued in a hardcover edition. But the percentage is probably somewhere in the top one-tenth of one percent. (NOTE: need sub-title) ["Note: need sub-title" is the subtitle. See the reference section at the end of this post.]
So not only doesn't having your book up as an electronic copy, free of charge, hurt the sales of hte paper version, but it helps it. Sound familiar?

Thanks to Antares for not only telling me about the Baen free library but providing me the links as well.


3) Independent Author Robert J. Crane: Perma-Free Works


Indie author Robert J. Crane left a comment on my first post where he generously shared some of his sales figures. I have Robert's kind his permission to reproduce his comment here:
I have two books set to perma-free, the results are thus:

Released my first book [Defender] in June 2011. Between then and June 2012 I never sold more than low double digits (best month was something like 25 sales across 3 novels and 2 short stories).

Set my first series book free in my high fantasy series in July 2012, my urban fantasy series first book [Alone] permafree in September 2012.

July 2012: 169 sales
Aug 2012: 319 sales
Sep 2012: 1759 sales
Oct 2012: 2727 sales
Nov 1st to 20th: 3008 sales

Most of these are at $4.99 or their foreign equivalent. Hope this helps give a little inspiration or data to make a decision off of, at least.

Needless to say, I highly recommend perma-free. 
Wow! Look at that jump between August and September in terms of sales: 1,590 units more. That's over 5 times better than any of the previous months. And at 70% of $4.99 that's over $5,000.

Here are links to Robert's perma-free books:
- Defender: The Sanctuary Series, Volume One
- Alone: The Girl in the Box, Book 1

Here is an excellent article Robert J. Crane wrote about how he became a self-publisher: Why did I self-publish? He is one of the few writers I know who have a degree in Creative Writing.


Perma-Free: A Strategy Worth Trying?


I think so. The data I've seen so far is compelling: free works as a sales tool.

What do you think?

#  #  #

NaNoWriMo Update: Well, I'm at 39,034 words. Whew! I tell you, that was not easy, it felt like the words were being pried out of me. (shiver) Hopefully the words will flow (versus wrestle!) tonight. I hope to have 41k done by tomorrow. :)

Other articles you might like:

- Rejection Enhances Creativity
- How Often Should A Writer Blog? Answer: It Depends On Your Goals
- Outlining: Kim Harrison's Character Grid

Reference Links:

- Thirteen Steps to Write and Publish a Free Ebook In Thirteen Hours (from Problogger.com)
- Baen Free Library
- A series of articles by Eric Flint on the topic of piracy and whether it hurts book sales (short answer: No!): Prime Palaver.
- Eric Flint: Salvos Against Big Brother. Towards the end (it's a LONG page) Eric shares his sales figures for Mother of Demons, a book he made free for electronic download around 2000. He shares several years of data and persuasively argues that giving the electronic version away for free helped  his sales.
- Note 1: "NOTE: Need sub-title" is the title. I guess it was a note to someone to get the article a title, but it was never done. Works for me! I also wanted to note that there is no direct link to this article. It is one of several that have been pasted together on a webpage. The only way to go from one to the other is by scrolling or searching on the name of the sub-title.

Photo credit: "Free Daddy and His Little Shadow Girls at The Skate Park Creative Commons" by Pink Sherbet Photography under Creative Commons Attribution 2.0.

Monday, October 8

Can Wattpad Help You Sell Books?

Can Wattpad Help You Sell Your Books?

What is Wattpad? 
For writers, Wattpad is a creative, welcoming and completely free community to connect with readers from around the world. Writers can build an engaged fan base, share their work with a huge audience and receive instant feedback on their stories.

There are millions of ways to make an impact on Wattpad! We see writers serializing their content, collaborating with readers over plot twists, interacting with fans on cover art and working together to create video trailers. (Wattpad, About)
Interesting. The question is: Can Wattpad help you sell books?

It did for Brittany Geragotelis. 13 million Wattpad users read Brittany's book, Life's a Witch, a contemorary retelling of the Salem witch trials. Bolstered by the positive feedback Brittany published her book on Amazon thorugh createspace.

Interestingly, Brittany Geragotelis was nearly published with Harper a few years before.
About six years ago [Brittany] she had an agent and came close to being published in the conventional manner. “My agent came close to a deal with Harper Children’s,” said Geragotellis ... “but it didn’t happen and my agent eventually dropped me.” (YA Author with Huge Wattpad Fan Base Tries Self-Publishing)
That is a familiar story! Fortunately for Brittany, Life's a Witch sold well and opened up a number of options for her. Ultimately she chose to enlist the help of an agent--Kevan Lyon of Marsal Lyon Literary Agency--and eventually sold her book at auction to "Simon & Schuster Books for Young Readers in a three-book, six-figure deal that features an e-book prequel series to be released in 2012" (S&S Acquires Self-Pubbed 'Life's a Witch' in Three-Book Deal).

Not bad!

Of course that's just one story and Brittany Geragotelis's book was one of the most popular books on Wattpad, if not the most popular, but it has worked for other writers as well, writers such as David Gaughran. David writes:
Wattpad approached me just before Christmas [2011] to see if I would be interested in making some of my work available there (for free), and this seemed like a natural fit. I agreed to post some short stories, and to serialize A Storm Hits Valparaiso over five weeks. In return, Wattpad have pledged to promote my work to their community [...]. (What’s Up With Wattpad?)
It turns out David's book did very well, garnering over 2 million reads on Wattpad. Although David has taken his story down, you can still see his profile: David Gaughran over at Wattpad.

There's a great discussion on whether Wattpad can help authors sell books over on Lindsay Buroker's blog (Can Posting Stories on Wattpad Help You Sell Books?). The discussion in the comment section is especially good.

It's worth noting that Wattpad isn't only for writers:
During the summer of 2012, Wattpad in collaboration with Margaret Atwood, Canadian poet/novelist/literary critic, held the "Attys"; the first major poetry contest offering a chance to poets on Wattpad to compete against each other in one of two categories, either as an "Enthusiast" or a "Competitor" [emphasis mine]. (Wattpad, Wikipedia)
Have you tried Wattpad? If so, what did you think of the experience?

Other articles you might be interested in:
- Perfection Is The Death Of Creativity
- Jim Butcher On Writing
- NaNoWriMo: 5 Tips On How To Get Ready

Tuesday, August 7

Ewan Morrison's Misconception

Ewan Morrison's Misconception

Ewan Morrison has made a number of incendiary remarks about the future of self publishing and social media. He believes that self publishing is a fad and that it's day will soon be over. Specifically, in his latest article, Why Social Media Isn't The Magic Bullet, he claims that writers who have published their work themselves will not be able to use social media as an effective means to grow a readership for their work.

My response: Time will tell. It seems to me a number of writers are doing just that, but if Mr. Morrison believes this is a bubble and it's about to burst, well, I guess we'll wait and see.

David Gaughran has a more active and literary response, one much more befitting an indie author. He writes:
This gets to the heart of Morrison’s misconception of how self-publishers use social media. It’s not about selling books, it’s about making connections. The only thing that has ever really sold books is word-of-mouth.

The difference today is that social media can act as an accelerant to the spreading of that “word.” If a reader discovers a book they enjoyed (whether self-published or not) they don’t have to wait until they meet somebody in person to recommend it to them. They can email their friends, blog about it, post it to Facebook, or tweet it (reaching all their friends in less time than it takes to meet one of them for coffee).

Note: I said “a reader” not the author. If you are friends with somebody, and trust their taste in books, you will place value in their recommendations. What happens with social media is that such recommendations can spread much more efficiently.

Authors – whether self-published or not – who attempt to mimic this organic process through relentless tweeting about their own work will soon find that such an approach is ineffective (and counterproductive).

That doesn’t mean that authors don’t do it. You only need to log on to Twitter and Facebook to see plenty of “buy my book” spam.

The problem for Morrison’s argument is that he (a) assumes that all self-publishers use social media in this way and (b) assumes that such marketing is integral to self-publishers’ sales/marketing strategies; neither claim bears any resemblance to reality. In fact, I would wager that there is an inverse relationship between a self-publisher’s sales and the amount of “buy my book” spam they emit.
Precisely! Growing a readership is about connecting with people, as Seth Godin says, it is all about building a tribe. And who wouldn't want to be part of a tribe? I'm part of many tribes/communities.

As David writes:
I don’t relentlessly tweet about my work. I announce a new release, or a special sale, and I might point my followers towards a nice review now and then – but that’s about it.

The rest of my time on Twitter or Facebook is spent connecting with people – hashing out the issues of the day, making friends, joking, sharing advice, seeking help, getting to know each other; you know, just like meeting people in real life.
David mentions that well-known self publisher Joanna Penn has a rule-of-thumb. 80% of the time don't say anything about what you're selling. Less than 20% of your social media time should be taken up with promoting your products.

That seems about right to me. By the way, if you haven't taken a look at Joanna's website, it is full of great articles. You can visit her here: http://www.thecreativepenn.com/

Further reading:
- The Harlequin Class Action Lawsuit Explained
- Helping Writers De-Stress: Meditation Apps
- Writer Beware: Outskirts Press

Photo credit: Alaskan Dude

Sunday, July 22

Penquin's Purchase Of Author Solutions: Going To The Dark Side?

penguin goes to the dark side

When I was a child, I dreamt of becoming an author and being published by Penguin. (Yes, I was an odd child, but that's a post for another day!) Even after I was stripped of my illusions about the publishing industry the name "Penguin" stood out for me as the mark of something special.

No longer.

If you haven't read David Gaughran's article on Penguin's purchase of Author Solutions you should. It gives all the facts and in David's succinct and eminently readable style. Here's an excerpt:
Penguin’s parent company, Pearson, has announced the purchase of Author Solutions for $116m – news which has shocked writers, especially given Author Solutions’ long history of providing questionable services at staggering prices.

Author Solutions are the dominant player in the self-publishing services market – via their subsidiaries Author House, Xlibris, Trafford, and iUniverse – and had been looking for a buyer for several months. According to the press release, Author Solutions will be folded into Penguin, but will continue to operate as a separate company. Penguin’s CEO John Makinson stated:

“This acquisition will allow Penguin to participate fully in perhaps the fastest-growing area of the publishing economy and gain skills in customer acquisition and data analytics that will be vital to our future.”

What does Author Solutions bring to the table? Well, for starters, around $100m in annual revenue. Roughly two-thirds of that money comes from the sale of services to writers, and only one-third from the royalties generated by the sale of their books.

Pause for a moment and consider that statistic. Penguin isn’t purchasing a company which provides real value to writers. They are purchasing an operation skilled at milking writers.

This is not a new accusation against Author Solutions. Industry watchdogs such as Writer Beware have received a litany of complaints about Author Solutions and their subsidiaries over the last few years: misleading marketing, hard-selling of over-priced services, questionable value of products provided, awful customer service, and, after all that, problems with writers being paid. (Penguin’s New Business Model: Exploiting Writers)
David gives examples a-plenty to back up his claims. Author Solutions is well known on sites like Writer Beware and Predators and Editors. The news that Penguin purchased the company astonishes me. I can only hope that Penguin discontinues Author Solutions' bad business practices and works with authors instead of preying on them.

Related reading:
- Writers Sue Harlequin For Underpayment
- Publish America: Writer Beware
- Jen Talty: Amazon's CreateSpace Vs LIghtning Source (Not about a scam, just a comparison of two good companies)

Friday, July 6

David Gaughran Shares His Sale Figures: Print Pays


Last year David Gaughran used to list how much he was making from the sales of his books, what he was doing in terms of promotion, where he was selling his books, and so on, but he hasn't done it in awhile and I missed it.

Perhaps it's voyeuristic, but when David had a great month I felt inspired and when he had a slow month it made me feel better about the slow months I've had, so for me it was a win-win.

In any case, I was very happy to see David is once again reporting his numbers. In his latest post he concentrates on paperback sales of his book, Let's Get Digital (love that title!). He writes:
I was really slow to see the potential in print, and it was probably the biggest mistake I made over the last year. ...

I had felt that the market for Let’s Get Digital would be largely, um, digital, and that whatever was left would be cannibalized by the PDF version being available as a free download from my blog.
I was wrong.

Paperback Growth

Here are my paperback sales for the last five months:

February: 6
March: 24
April: 20
May: 49
June: 67

Note: A Storm Hits Valparaiso was released in Feb, Let’s Get Digital in May

I’m pretty happy with that growth – especially because I’m averaging $5 in royalties per copy sold. Last month, paperbacks brought in $330 (profit) – which is about 25% of my current income, helping me break new ground. I cleared $1000 in May and easily topped that in June – largely on the back of stronger print numbers.

Most of those paperback sales came from Amazon US, and, following that, direct sales to indie bookstores (mostly in the UK).
- Making Money From Paperbacks
Let's think about that. In one month David's paperback sales from just one of his books earned him 25% of his current monthly income from writing. That's what I call significant!

CreateSpace
This is the second time in the last few days I've come across an author singing the praises of Amazon's CreateSpace. (What Jen Talty of Cool Gus Publishing thinks of Amazon's CreateSpace.)

David makes another excellent point and one I hadn't considered. Let's say you're selling your ebook for $2.99 on Amazon and are offering a print version through CreateSpace for $13.99. When a reader views the ebook version they'll see the $13.99 price crossed out, the Kindle Price of $2.99 highlighted, and the customer will be informed that, in buying your ebook, they will save $11.

Now that's good advertising!

I've just concentrated on a couple of the things David talks about in his article; it's well worth the read: Making Money From Paperbacks

Related reading:
- Jen Talty: Amazon's CreateSpace Vs LIghtning Source
- Kobo's Self-Publishing Portal: Report From A Beta Tester
- Mystery Writer Elizabeth S. Craig's Reasons For Self Publishing

Photo credit: The Guardian

Wednesday, August 17

The Key To Selling Books: Word of Mouth


David Gaughran writes that, "Word-of-mouth is the only thing that ever really sells books."
While a glowing review in the New York Times will undoubtedly shift some copies, if the limited amount of people that actually read the reviews (and then purchase the book), don’t then spread the word, the sales bump will be temporary.

The 21st century world-weary reader is a hard person to reach. Our environment has become so saturated with advertisements that we tend to tune them out. Broadcasters need to resort to tricks like raising the volume levels of the ads to force us to pay attention.

We ignore ads because we don’t trust them. Exaggerated claims of the merits of one brand over another have been with us for so long that our automatic disposition seems to be skeptical towards the alleged virtues of any advertised product.

However, we still trust each other. If your neighbor tells you about a new detergent that actually does get wine stains out of a white shirt, or an insurance company that really will be there for you when things go wrong, that carries more weight than anything the cleverest advertising company can come up with.
Read the rest here: Word-of-Mouth in Action

Saturday, August 13

Let's Get Digital, by David Gaughran


There is an excellent article about David Gaughran's book, Let's Get Digital, over on Mark Williams International.

David's book receives a glowing recommendation from indie-publishing success story Sibel Hodge who writes:
If you want to self-pub, you absolutely have to read this book. When I started out, I didn’t have a clue about all the things that an Indie author has to get involved in. It’s not just a question of writing a fab book – that’s the easy part! The hard bit is what comes next…

I didn’t have a clue where to find covers, good editors, how to market effectively and gain lovely readers and fans. PRC, MOBI, Epub sounded more like a scratchy disease than anything to do with e-pubbing. I had to learn it bit by bit and very slowly, but in LET’S GET DIGITAL you get you all the information you need in one place. David’s done all the hard work for you!

And the authors who contributed their stories to this book will show you that it really is possible to be a success as an Indie self-pubbing. Their experiences are uplifting and truly inspirational.

So do you want your manuscript sitting in a dusty drawer somewhere, or do you want to live your dream? If so, you need to get a copy of this book!
Click here to read the article: Don’t Believe The Hype – David Gaughran Separates Myth And Reality About Indie-Publishing

If you would like to buy David's book, here are the links. You can even get it free!
- Amazon UK
- Smashwords
- Free PDF file