Saturday, July 23

Indie Film Makes $200K in iTunes Sales


An Indie film, made with absolutely no money and a DSLR camera, has grossed over $200,000 and climbed into iTunes Top 100 Movies.

Read the story here.

Just the other day I was wondering why I hadn't heard about a no- or low-budget movie that made good money from being sold on iTunes. Speak of the devil.

Of course, that it had Stana Katic in it didn't hurt.

As the technology to make films becomes ever cheaper, and avenues of distribution for indie projects expands, it seems likely that movie fans will encounter an increasing number of movies made well outside the Hollywood system. We’ve seen under-the-radar hits in recent years – from Robert Rodriguez’s El Mariachi to The Blair Witch Project on to recent sensation Paranormal Activity – but those films still eventually had studio involvement before they hit it big. Such is not the case with For Lovers Only.

The film, which was helmed by twin filmmakers Michael and Mark Polish, had a production budget of $0 and an advertising budget to match. The title, which is a black- and-white tale of old lovers reconnecting in Paris, was shot with two actors (one was Castle’s Stana Katic, the other Mark Polish) and on a Canon EOS 5D Mark II still camera. Thanks to Twitter and word of mouth, the film currently sits in the number 2 slot in the iTunes Romance category, the four slot on the indie films chart, and is in the top 100 in rentals on the mega site. Oh, and it’s made $200,000 so far.

While the Polish brothers talk of the film as a way to “get back to the real energy of filmmaking,” this isn’t your father’s version of the movie business. The filmmakers’ experiment revolved around the idea of shooting a film for nothing and then letting an audience find it through the magic of new media. So far, it’s been a complete success. Star Stana Katic’s tweets about the project ignited a firestorm amongst her fanbase – who then spread word far and wide across the Internet.

Read more at Movies.com, 'For Lovers Only' Demonstrates No-Budget Films Can Become Hits in the Internet Age

Links:
No Budget Indie Film Has Grossed $200K in iTunes Sales
'For Lovers Only' Demonstrates No-Budget Films Can Become Hits in the Internet Age
How the Polish Brothers Are Raking It In With a Stealth, No Budget Movie

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